Que d'anglais [en]

[fr] Just an explanation to my French readers about the amount of English here recently. Has to do with a post-LIFT'07 effect and the hard time I have coming back to "where we are with blogs and stuff in Switzerland". (Answer: frustratingly behind. Yeah, I'm grumpy and certainly a little unfair.)

Oui, je sais, je néglige à nouveau mes lecteurs francophones et j’écris des tartines en anglais. Je reviens de la conférence LIFT’07 (l’année dernière, LIFT’06 avait quelque peu changé ma vie), des rencontres plein les yeux et des idées qui résonnent encore dans les oreilles.

La langue que j’utilise ici dépend de l’humeur, du contenu du billet, du public imaginé. Là, j’avoue, je suis un peu coincée en anglophonie. Un peu difficile, après un workshop magistral donné par Stowe Boyd et toute une série d’intervenants fascinants de remettre les deux pieds en terre vaudoise, où les journalistes tentant de se mettre au blog essaient d’épingler les blogueurs pour une tournure malheureuse (ah oui, c’est Stephanie sans accent si jamais, puisque vous tenez à la précision), les cours d’initiation aux blogs sont annulés de façon répétée par manque d’inscriptions alors que la demande est là, pourtant (appels, interviews, cartes de visite, demandes… et j’en passe), les gens veulent des blogs mais quand même pas trop “blog” (mais parlez en “je”, bon sang, ça veut pas dire que vous devez “raconter vos vies”), où internet fait peur et où les journaux, en passe d’épuiser le filon, tentent de faire les gros titres avec la fin des blogs.

Donc, vous me pardonnerez, mais juste là, je retourne explorer Facebook, garder un oeil sur l’évolution des blogs d’Intel qui ont profité de mes services plus tôt cette année, parler boutique avec Headshift, lire Stowe, Bruno Giussani et David Galipeau, rester en contact avec ma tribu de LIFT, commencer à travailler à mon futur livre sur les ados et internet (surtout: sur quel blog l’écrire), mettre mon nez un peu dans ce que fait Derek Powazek avec JPG Magazine, guetter les dates de reboot et planifier ma prochaine expédition à San Francisco

Un peu grinche, la Mère Denis, et probablement un peu injuste aussi, du coup. C’était le coup de gueule du jeudi après-midi. Vous en faites pas, amis romands — je vous aime quand même.


Merci à noneck pour la photo.

Pour me faire pardonner, allez, quelques photos-souvenirs (de moi et d’autrui) de LIFT’07.

Please Make Holes in My Buckets! [en]

[fr] Tour d'horizon de mes différents "profils" à droite et a gauche dans le paysage des outils sociaux (social tools). Il manque de la communication entre ces différents services, et mon identité en ligne s'en trouve fragmentée et lourde à gérer. Ajouter des contacts en se basant sur mon carnet d'adresses Gmail est un bon début, mais on peut aller plus loin. Importer ses livres préférés ou des éléments de CV d'un profil à l'autre, par exemple.

Facebook is Stowe‘s fault. Twitter was because of Euan. Anne Dominique is guilty of getting me on Xing/OpenBC. I can’t remember precisely for Flickr or LinkedIn or — OMG! — orkut, but it was certainly somebody from #joiito. The culprits for Last.fm, DailyMotion and YouTube have disappeared into the limbo of lost memories. Kevin encouraged me to sign up for a good dozen of blogging platforms, open a MySpace account, and he’s probably to blame for me being on Upcoming. As for wordpress.com, I’ll blame Matt because he’s behind all that.

Granted, I’m probably the only one responsible for having gotten into blogging in the first place.

Let’s get back on track. My aim here is not primarily to point an accusing finger to all my devious friends who introduced me to these fun, addictive, time-consuming tools (though it’s interesting to note how one forgets those things, in passing). It’s more a sort of round-up of a bunch of my “online selves”. I feel a little scattered, my friends. Here are all these buckets in which I place stuff, but there aren’t enough holes in them.

Feeds are good. Feeds allow me to have Twitter, del.icio.us, Flickr, and even Last.fm stuff in my blog sidebar. It also allows me to connect my blogs to one another, and into Facebook. Here, though, we’re talking “content” much more than “self”.

One example I’ve already certainly talked about (but no courage to dig it out, my blog is starting to be a huge thing in which I can’t find stuff I know it contains) is contacts or buddies — the “Mine” in Stowe’s analysis of social applications. I have buddy lists on IM and Skype, contacts on Flickr and just about every service I mentioned in this post. Of course, I don’t want to necessarily have the same contacts everywhere. I might love your photos on Flickr and add you as a contact, but not see any interest in adding you to my business network on LinkedIn. Some people, though — my friends — I’ll want to have more or less everywhere.

So, here’s a hole in the buckets that I really like: I’ve seen this in many services, but the first time I saw it was on Myspace. “Let us peek in your GMail contacts, and we’ll tell you who already has an account — and let you invite the others.” When I saw that, it scared me (“OMG! Myspace sticking its nose in my e-mail!”) but I also found it really exciting. Now, it would be even better if I could say “import friends and family from Flickr” or “let me choose amongst my IM buddies”, but it’s a good start. Yes, there’s a danger: no, I don’t want to spam invitations to your service to the 450 unknown adresses you found in my contacts, thankyouverymuch. Plaxo is a way to do this (I’ve seen it criticised but I can’t precisely remember why). Facebook does it, which means that within 2 minutes you can already have friends in the network. Twitter doesn’t, which means you have to painstakingly go through your friends of friends lists to get started. I think coComment and any “friend-powered” service should allow us to import contacts like that by now. And yes, sure, privacy issues.

But what about all my profile information? I don’t want to have to dig out my favourite movies each time I sign up to a new service. Or my favourite books. Or the schools I went to. I mean, some things are reasonably stable. Why couldn’t I have all that in a central repository, once and for all, and just have all these neat social tools import the information from there? Earlier today, David was telling me over IM that he’d like to have a central service to bring all our Facebook, LinkedIn, OpenBC/Xing, and MySpace stuff together. Or a way to publish his CV/résumé online and allow Facebook to access it to grab data from it. Good ideas, in my opinion.

I’ll mention OpenID here, but just in passing, because although in my dreams in used to hold the promise of this centralised repository of “all things me”, I don’t think that it’s what it has been designed for (if I get it correctly, it is identity verification and doesn’t have much to do with the contents of this identity). Microformats could on the other hand certainly come in handy here.

So, please, make more holes in my buckets. Importing Gmail contacts in sticking feeds here and there is nice, but not sufficient. For the moment, Facebook seems promising. But let me use Twitter for my statuses, for example, or at least include the feed somewhere (I can only include one feed, so I’ve included my suprglu one, but it has a huge lag and is not very satisfying). Let me put photographs in my albums directly from Flickr. Talk with the profiles I made with other similar services. Grab my school and work info from LinkedIn and OpenBC. Then make all this information you have about me available to republish how I want it (feeds, feeds, feeds! widgets! buttons! badges!) where I want it.

Also, more granularity. Facebook has a good helping of it: I can choose which type of information I want to see from my contacts. I can restrict certain contacts from seeing certain parts of my profile. I’d like fine control on who can see what, also by sorting my people into “buddy groups”. “Friends” and “Family” as on Flickr is just not enough. And maybe Facebook could come and present me with Stowe-groupings of my contacts, based on the interactions I have with them.

Share your wild ideas here if you have any.

Addicted to Technology! [en]

[fr] Une longue tirade, malheureusement pas vraiment traduisible vu l'heure et la longueur, sur la dépendance à internet, qui est à mon avis un faux problème. J'y parle de notre définition de la technologie (une voiture, c'est aussi de la technologie, et on ne s'alarme pas des gens qui seraient "dépendants de leur voiture" comme on le fait de ceux qui sont "dépendants de leur ordinateur"), de la valeur (petite) généralement accordée aux rapports humains qui passent à travers un ordinateur, de l'insuffisance de la "déconnexion" pour résoudre un problème d'utilisation excessive de cet outil, puisqu'il reste un outil valable et même indispensable pour certains, même si c'est un lieu privilégié de fuite.

Help! we’re all becoming addicted to technology! Think of it… we’re soon going to be merged to our computers and cellphones, and we already have a hard time living without them. Heck, we can’t even spend a day without chatting or checking our e-mail! Or our blog comments! Where is the world going?

What technology?

Let’s take a few steps back, shall we? First of all, please define technology. Do we consider that we are “addicted” on our cars? Our clothes? Our flats? The postal system, goods manufacturing and distribution, the newspaper? Oh, but those things are actually necessary, not superfluous like all this internet/computer/techy stuff. That’s what we mean by “technology”. People could communicate very well without IM and cellphones and e-mail, couldn’t they? So, shouldn’t we strive to remember that “real” human relationships happen outside the realm of all this “technology-mediated” communication?

Wrong.

Cars are technology. The banking system, and similar infrastructures our world relies on, are in their way a form of technology, and certainly, built upon technology. People who argue that cars, fixed landlines, or shoes are more “necessary” than IM are simply stuck with views on what “technology” is and its value that are dictated by the state of the world when they came into it. (Read original material by Douglas Adams.)

We consider things like fixed phones and the postal system like something we need because they have been around for so long that our society and the individuals inside it have completely adapted to having them around, relying upon them, and using them. It is “normal” to feel uncomfortable or jittery if your phone landline is cut or if your watch breaks down. But somehow, it is not “normal” to feel uncomfortable or jittery when we can’t check our e-mail for 24 hours.

Computers, the internet, and the various programs we use are tools, like the phone and our vehicles. They allow us to get things done, interact and connect with others, and also enjoy some recreation. Of course, they can be over-used. Of course, some people will have an unhealthy or even pathological utilisation of them. But they differ from the classical objects of “addiction”, like drugs, which (usually) do not serve a directly constructive purpose.

Addicted to our cars

I find it very problematic to speak about “addiction” regarding computers or the internet, partly because it makes it look like the problem is with the tool (instead of the person), and partly because it is very difficult to draw the line between healthy and unhealthy use of the tool without taking in many environmental and personal factors.

I think that making a comparison between computer and car usage is quite enlightening in that respect. They have in common that they are a form of technology, they have a use, and can be abused. Yet we worry about addiction to computers, but not so much about addiction to cars. Let’s have a closer look.

A car is not a vital necessity. Before cars existed, humanity managed to survive for quite a long time, and wasn’t necessarily worse off (I guess that judgement depends on one’s view of progress). However, nowadays, depending on where you live and what your lifestyle is, it’s hard to get by without a car (though possible by making some arrangements). Would we consider somebody who uses their car everyday “addicted”? Most certainly not, because probably the main reason the car is needed is to commute to work. But what if one likes going to drive around in the countryside every week-end? Or takes the car to drive to the store when it is 5 minutes away on foot? Or uses the car for comfort, when public transport could be used? What about the distress one can end up when a car breaks down and has to be taken to the garage? Would anybody dream of speaking of addiction here?

Just as the car allows us to easily cover long distances, the computer allows us to do things we could not normally do without. It’s technology. Now, if the way we live tends to require or expect us to do these things, the technology becomes “necessary”, and not “superfluous”. Makes sense?

Nurturing online relationships has little value (not)

One problem with applying the reasoning I did for the car to the computer has in my opinion been touched upon in the LIFT’07 panel I mentioned previously: the blurring of the distinction between what is “work” (ie, “necessary”) and “personal” (“not that necessary”). Aimlessly chatting on IRC can actually be very important for my professional life. In general, taking care of one’s network (really: taking care of the relationships we have with other human beings we know) is something which should not be considered “superfluous”. During the panel, Stefana Broadbent mentioned that technology allowed us to actually keep alive (“manage”) a greater number of relationships than what we would be capable of without. Which leads us to the second problem: human relationships which take place “through the internet” are less valued in today’s world than the “real” ones which take place face-to-face.

What’s missing here is that “virtual” (how I hate that word in this context) interaction is not there to “replace” face-to-face interaction, or traditional communication technologies like the written letter, the fax, or the phone. IM, chat, blogging and e-mail most often keeps people in touch when they would not be communicating at all. I would not be keeping friendships alive across the Atlantic without my computer. And some of these friendships are no less valuable than the relationships I have with people I get to see in the flesh more often because they live in my hometown.

But more than that, these “poorer” channels of communication open up different dimensions in the way we relate to others. I’ve heard this said twice recently (though I’ve been aware of it through personal experience for years). First by Regina Lynn in her (well worth reading) book The Sexual Revolution 2.0. At some point, she explains that for those who are used to texting and IMing in the context of a romantic relationship, the absence of these “channels” makes it feel like there is something missing in the relationship. Second, Stefana Broadbent (again on the LIFT’07 panel, link above) mentioned that the arrival of Skype and VoiP did not kill chat — people are still chatting even though they could use the richer communication channel and actually talk.

This is not surprising. We know that some things are easier to say or more adapted to this or that communication channel. It’s not news either — using letters or the phone rather than face-to-face is not always a choice made for questions of distance or availability.

If not addiction, then what?

Of course, as I mentioned, there are unhealthy uses of computer technology. And computer technology has characteristics that help us get “hooked”, so it won’t be surprising that people might use it compulsively or excessively. And for people who for a reason or another (and I at times can include myself in that lot) need to “escape” life/reality/pain, goofing around aimlessly online or chatting for hours with random strangers can be used as an alternative to getting drunk/stoned/passing out in front of the TV/reading all Harry Potter books cover-to-cover without interruption. But is it right to talk about “addiction” in such cases?

Whatever you call it, the problem here is that you can’t just tell the people to “unplug” as a solution. For most people who have built part of their life around the internet, the computer is a valuable tool for work and social life. And anyway, even with substance abuse addictions, going “cold turkey” does not solve the real problem, though it’s usually better for your health. (I have personal experience from “the other side”, here: I have never in my whole life even tried smoking a cigarette, because I sense that if I did, there are high chances I would turn into a heavy smoker. I’m not free. One could say I have an addiction problem, even though it is not manifest in substance abuse. It’s latent and finds an expression in total abstinence.)

If the computer is used excessively, it is necessary to address the real underlying problem. The “thing” that makes people need to escape to somewhere. Because the line between “normal use of the tool” (I need to chat to some extent to keep in touch with my friends/family/collegues) and “excessive use” (I spend all my free time chatting, forget to eat, and don’t go out anymore) is drawn in quality rather than quantity and does not comprise a clear border like a different environment, schedule, or tool, the “easy” solution of “quitting” does not work.

Then, how does one determine if one’s use of the computer is excessive? I like to say that the main defining criteria for this kind of problem is pain. Is the intensity with which one uses the computer (or cellphone, or whatever) a source of suffering? Does the person feel that it’s out of control, and would like to do something about it? Is it having concrete effects like work loss, strain on relationships, or is there dissimulation regarding the time spent at it, hinting at a general unease about the time that is used on the computer? The secondary criteria would be purpose. Addiction or escape serve a purpose (shields one from something). Is it the case? What is this purpose? It’s not a simple question, and it often doesn’t have a simple answer, and addressing it might even involve a therapist.

Not that addicted…

I find that the mainstream press and certain specialists (doctors or teachers I’ve met) are a bit quick to shout “addiction” when faced with the importance the computer and the internet have taken in our lives. I’m not an “addict” because I get uncomfortable if I haven’t accessed my e-mail in 24 hours. I’m not an “addict” because I chat to my friends from the other side of the pond every day. I’m not an addict because when I think of something interesting, I feel an urge to write about it on my blog. I’m not an addict because I need my computer to take notes during a conference, rather than a paper and pen with which I’m illegible and which hurts me. I’m not an addict because I sometimes choose to stay in and catch up with what people I know are saying on their blogs rather than go out clubbing.

Yes, when I’m not doing too well I will easily turn to my computer to escape from the world or myself. Before I had a computer and a social life on the internet, I used to turn to the TV in such occasions, or drown myself in books or music. One isn’t better than the other. But here, clearly, the problem is me, and not the nasty technology.

If you’ve read all this, let me know what you think. I suspect I might have taken a few shortcuts here and there, and I’ll be more than happy to make them explicit if you point out what isn’t convincing.

Creative Commons and Ads on Blogs [en]

[fr] L'utilisation de contenu Creative Commons comportant une licence permettant uniquement une réutilisation non-commerciale des oeuvres n'est pas autorisée si le site a du contenu publicitaire. Logique, mais j'ai bien peur de ne pas avoir fait assez attention à ça jusqu'ici...

Creative Commons and the limit between personal and commercial use came up in the conversation in the LIFT panel moderated by Philippe Mottaz.

Over the last months, I’ve had this question nagging at me in the background: if you put ads on your blog, are you allowed to use NC Creative Commons content or not? I kind of suspected the answer would be “no”, but kind of preferred not knowing for sure. A little chat with Stowe just lifted my last doubts (LIFT is good at lifting stuff).

Now: “ouch, have I made my clients aware of this or not? have I led them to mistakenly believe the answer was ‘yes’?” Need to check on that. And also take a closer look at third-party CC content I might have included on this blog…

Lara Srivastava [en]

Lara Srivastava

Mobile phone everywhere in our life.

We’re at the beginning of the “digital revolution”.

Much of human relationships is now mediated by some form of technology. We spend more time consuming digital media than any other media.

Acceleration: what on earth are the next ten years going to bring?

Social networks: added value to the individual, especially when the social network is visible by others.

Connectedness and the marginalisation of space and time in our interactions.

We keep our social contexts separate because of space and time. With technology, we get to merge them.

Boundaries.

Shared experiences create friendship and intimacy. *steph-note: great minds meet*

We don’t live by scientific methods or statistics.

Ambiguity of communication: open-endedness (e.g. who ends the conversation, bye-bye ping-pong)

Need to re-create ourselves online. => “who am I?” Shadows of ourselves everywhere we go. Painting ourselves online. We fragment our identity online. Where do we find our “true” identity in there?

Managing online identity is a bigger and bigger challenge (not talking about privacy or legal issues here). What design to facilitate this?

“Vivons heureux, vivons connectés!”

More LIFT Notes: Sampo Karjalainen, Lee Bryant (and Stowe again) [en]

As always, can contain inaccurate material.

Sampo Karjalainen

Habbo: hang-out place. You get a character, you can configure it. steph-note: looks like a very lo-res version of Second Life

Sampo Karjalainen

There are games inside Habbo.

What makes people come back? People can create their own room/spaces. Can buy furniture (in-game credits), pets, kissing booths, armies, banks. steph-note: this really looks like pixelised Second Life. Question: can you create stuff and objects as you can in Second Life? People seem to be having a ball in Habbo, in any case.

Playful environment, though people might find it “uncool” to say they’re “playing” in there. A part of unexpected in what people did with Habbo.

Provide building/playing blocks. Intuitive interaction. Get people in the mood for play.

Lee Bryant: Collective Intelligence for the Enterprise

Brain Leak

Original photo by Violator3 on Flickr.

Basic problem: wasting a lot of brain power in large organisations.

Our IT systems don’t understand how we work. People are great at pattern matching. We don’t go “yellow object, subset with large hairy objects, teeth => lion” — we just shout “Lion!”.

We need to feed our minds, not the machine. steph-note: Lee has got much better at slides since BlogTalk 2004

Many intelligent people inside organisations are surprisingly open to using social tools.

Lee Bryant

Usually, enterprise tools get worse the more people use them. Social tools get better the more people use them.

There is no such thing as a global collective intelligence. Collective intelligence exists only within a defined community.

Large large companies (>1k) have enough scale to make these things work, and do internal versions of these tools.

Bottom line for doing social stuff:

  • potential cost savings if we work in a smarter way
  • multiplier effect on productivity
  • greater peripheral vision
  • less duplication of effort
  • closer, more responsive client relationships

Basic principles: reading, writing, filtering.

Over time, information starts to find you. If I miss something in my news reader, it’ll probably pop up again, because somebody else in my network is going to blog/link/del.icio.us it.

Concretely:

  • feeds everywhere
  • feed library management
  • filtering tools
  • clipstream tools
  • social search

Importance of engagement and context. There is no magic tool. Adapt the solution to the context and situation.

Engaging people with new ways of working is not easy.

There is perception of dangers, risks, security — and the “real” evalutation.

Stowe Boyd

This is a shorter version of the workshop notes, so I’ll send you there. Or read [Bruno’s notes], which, as always, are quite complete.

Stowe Boyd: Building Social Applications [en]

Warning: these are my notes of Stowe‘s workshop at LIFT, meaning my understanding and interpretation of what he said. They might not reflect accurately what Stowe told us, and might even be outright wrong in some places. Let me know if you think I really messed up somewhere.

Update 05.2007: enjoy the slideshow and the video of his presentation (not the workshop!).

Questions to play ball with:

  1. What makes social applications social (or not)
  2. How can we make applications more social?
  3. What are the common factors in successful social applications?
  4. What is worth building?

  5. iTunes vs. Last.fm; also non-social applications which implement, at some point, some social component.

“Software intended to shape culture.” Stowe Boyd, in Message, August 1999

steph-note: a step further than “groupware”

LIFT'07... Stowe Boyd

Applications which are qualitatively different. But they haven’t replaced the rest: people are still building applications which allow people to buy stuff online. But we’re looking for ways to stick the humans back in there (“what do the top 10 authorities on cellphones recommend?”)

Read: The Great Good Place by Ray Oldenburg (Third Place, not home and not work)

Decreasing affiliation in the USA (Putnam — sp?). People spend less time “hanging out” with people. steph-note: cf. danah/MySpace More TV. Commuting isn’t that significant, but hours in front of the TV is. The light at the end of the tunnel, the only hope we’ve got left, is the internet. Social hours spent on the internet are hours not spent watching TV (steph-note: yep!)

TV is not involvement in people, but in this “entertainment culture”. TV reached lowest numbers in the USA since ’50s.

One way we can measure the success of a social application is how much it moves us in that direction.

Social: me first. Put the individual in the centre. Look at the difference between traditional journalism (disembodied third voice) and blogging (first person, you know who’s writing and who’s reading). Need to start with needs and desires of the people using it (?).

Adoption happens in stages. First, the application needs to satisfy the needs of an individual, in such a way that he/she comes back. And then, there needs to be stuff to share that encourages the individual to invite his friends in.

my passions — my people — my markets

Start with the people. Put the people in the foreground (but how?) Easy to fail if you don’t do that right. How are people going to find each other? Second, support their networks/networking.

Only third: realisation of money — markets — shipping etc.

Give up control to the users: “the edge dissolves the centre”.

To review a social app, you need to use it “for real” over an extended period of time.

Xing: the edge doesn’t dissolve the centre. E.g. can’t create a group. Need to ask them by e-mail, and they try to control group creation and management.

Build an environment in which people are “free”. Allow them to find each other.

Success factors for a social application: me first and bottom up. Otherwise, it won’t spread.

Blogging: primary goal is social interaction and networking (steph-note: half agree, there is the “writing and being read and getting some recognition” goal too — and that is not necessarily social interaction and does not necessarily lead to network contacts)

What suicide girls get right: low price, real people, real lives, social stuff like chat, pictures, etc. They have the connections between the people as the primary way to go around.

Semi/a-social

  • iTunes
  • Bestbuy.com
  • Pandora (until recently)
  • After the fact (eBay: reputation, Netflix: friends in a tab, Amazon: recommendations from other users, Basecamp: not that social, fails some of the critical tests)

The Buddylist is the Centre of the Universe…

A case against IM being disruptive: the user chooses how disruptive the client is (blings, pop-up messages, etc… same with e-mail)

Totally acceptable to not answer on IM. But also, maybe at times your personal productivity is less important than your relationship with the person IMing you.

“I am made greater by the sum of my connections, and so are my connections.”

(Give to others, and they’ll give to you. Help your buddies out, be there for them, and others will be there for you when you need them.)

List of hand-picked people who are on your list.

Groups help huge communities scale, in the way they bring them down to manageable sizes for human beings again. (Dunbar constant, roughly 150 people.)

Six degrees of connection doesn’t work. People are strangers. Even second degree is really weak.

Difference between people you really talk to, and “contacts” (often people will have two accounts => should build this kind of thing into the service — cf. Twitter with “friends” and “people you follow”).

Me, Mine, and Market.

Market: it’s the marketplace where the application builders are going to be able to make money by supporting my interaction/networking with “mine”.

You can’t “make an app social”, you need to start over most of the time.

Think about the social dimension first, and then what the market is. E.g. social invoicing app, what could the market be? Finding people to do work for you. And then you can invoice them using the system.

E.g. Individual: “I need a perfect black dress for that dinner party.” => who knows where to shop for the most fashionable stuff? => market = buying the perfect black dress, with commission to the recommender. (New social business model!)

Facebook profile: all about flow, it’s not static. It’s a collection of stuff going on in my world. Information about my blog (posts), friends… I don’t have to do anything, and it changes.

It represents my links to the world. People want to belong. Be in a context where what they do and say matters. Make it easy for users to find other people who will care about them.

Orkut failed because it was just social networking for the sake of social networking. Not targeted at a specific group of people. Nobody who cares! Disease-like replication and then died down. Nothing to do there.

Swarm intelligence. People align around authority and influence. Some people are more connected then others. Inevitable. Swarmth = Stowe-speak for measure of reputation. As soon as reputation brings something to those who have it, charlatans step in and try to figure out how to game the system. Need to be aware of that, to discover those cheating mechanisms and counter them.

General principle: things are flowing, and we want to support the rapid flow of information (ie, stuff that goes in my profile). “traffic”: do you make it possible for people to get information from a variety of sources delivered quickly to them? (e.g. Facebook bookmarklet) (traffic=possible metric).

The media hold the pieces, but not the sense of the conversation. You need to immerse yourself into the flow to get it. How transformative is it to get a constant flow of information from people you care about? Can’t evaluate that from the outside.

Tags

cf. David Weinberger: tags matter for social reasons. The power of classification is handed out to the users. They use it to find information and to find each other. They define implicit social groupings.

If people don’t “get” tags, the interface isn’t good. Because the concept is really simple. (e.g. Flickr, del.icio.us get it right)

Discovery

Primary abiding motivator of anybody on the internet: discovery (things, places, people, self)

One of Stowe’s pet peeves: Groups and Groupings

Networks are asymmetric, accept it. Everybody is not equal in a group. The groups are always to some extent asymmetric.

Groupings are ad hoc assemblages of peope with similar interests (from my point of view). (My buddy list categorisation.)

Groups try to be symmetric.

Community of tags. They happen automatically.

Power Laws

There will always be people with more power than others, get over it. The recommendation of somebody with more swarmth should count more than that of one with no swarmth.

Accept and work with the imbalance of power.

But careful! The people decide who has more swarmth. And you need to constantly counter the games. Natural social systems are self-policient (sp?).

Reputation

Measure and reward swarmth (steph-note: !== popularity, quantity)

Reputation is not transportable from one network to another.

Deep Design

  • last.fm (neighbours!)
  • upcoming.org (events are nothing without people!!)
  • Facebook
  • ThisNext (about design and fashion)

First, just build the social app. Once the social stuff is in place, build the market (see Last.fm).

Journal where you can integrate music references. With backlinks from artists.

Mistake? tags aren’t source of groupings.

steph-thought: Flickr groups are not just about people, they are about editing content (creating collective photo albums).

If you have an existing social app, and an entrenched body of users, to make people switch to your new product you need to be an order of magnitude better.

Tag beacons: a recommended tag (e.g. lift07)

If you make people tag an item, the tags used stabilize over time. After a while, the same 10-15 tags. Little chance a new user two years latter will suddenly introduce another tag.

ThisNext is pretty. A piece of social interaction stuff missing however — can’t communicate with other people. Profile just leads to recommendations.

Cautionary Tales

Basecamp and the Federation of Work: multiple logins, domains — fragmentation. Wanted to be able to pull everything in a single place. Not simple to keep track of everything one has in the system. Pervasive static models with hardly any flow. It’s an online groupware app, not a social app. It doesn’t put me in the foreground.

Outside.in is about finding people who are in your zipcode. I remember Stowe did a post on this some time back. “Where’s the people?”

You only get one first launch. What’s the point of missing it by doing it before you got to the social tipping point?

Blinksale: where’s the market? (invoicing thing)

Explorations

Where is all this going? All commerce on the internet in the future will be social. Put in context of social recommendations etc (perfect little black dresses). A social iTunes — what would it look like? They could acquire Last.fm and integrate them to iTunes, for example. I could recommend music to my friends via iTunes…

Calendars are hard! We’re still waiting for the perfect (at least good) calendar-sharing system.

Social browsing… “What should I look at today, based on recommendations of these n people I really find smart?”

Safety/privacy concerns: solutions we have in the offline world need to be emulated online.

Tomorrow Will LIFT You Up! [en]

[fr] Demain commence la conférence LIFT à Genève. Deux questions capitales: est-ce que la conférence sera retransmise en direct, et y a-t-il un backchannel officiel?

Yes, the LIFT conference will be taking place in Geneva from tomorrow Wednesday until Friday. If you’re there and want to meet up, drop me a line — and if you’re not there, you can drool over the program and vow that you’ll be there next year.

Kevin, who is taking that vow as we speak, asked me two important questions:

Update: I’ve just announced the backchannel on the collaborative LIFT Flow blog.

WordPress not Sending Pings Anymore [en]

[fr] WordPress fait des caprices et a arrêté d'envoyer des pings automatiques (trackback, pingback) sans me prévenir. Grinche.

Once upon a time, I loved WordPress because I didn’t have to enter trackback addresses manually anymore — at least, not when I was linking other WordPress blogs, or pingback-enabled blogging tools.

Those days are gone, and I’m not quite sure when it started. I’ve been having a creepy feeling for sometime that I wasn’t getting as many “internal” (CTTS to CTTS) trackbacks as I should. Today, I checked.

Heck.

You know me, I specialize in weird, not-so-reproducible issues. So, it wouldn’t be that WordPress has stopped sending pings altogether, no, that would be too simple.

WordPress has stopped sending pings *most of the time*. But sometimes, every now and again, it sends one. Or a couple. Or three.

What is going on, would you say?

Web 2.0 … The Machine is Us/ing Us [en]

[fr] Une vidéo qui vaut vraiment la peine d'être regardée (si vous comprenez l'anglais).

I really enjoyed this video and want to share it with you.

Thanks to Joi for pointing it out on IRC.