Category: My corner of the world

What’s going on in Switzerland, Lausanne, and basically the area I live in.

On the Road to Being a Healthier Geek [en]

[fr] Il y a un mois environ, une petite conversation avec mon médecin a eu des conséquences remarquables sur mon mode de vie:

  • je mange plus équilibré (pas dur de faire mieux que le régime pizzas)
  • je me déplace plus souvent à pied et je vais vendre ma voiture.

    • Sans rentrer dans tous les détails relatés dans la version anglaise de ce billet, mon médecin a réussi le tour de force de me motiver à faire quelques aménagements dans mon mode de vie, sans me culpabiliser (ce que je faisais déjà bien assez toute seule). J'ai pris conscience que ma mauvaise alimentation et mon manque d'exercice étaient probablement en train d'avoir un impact sur ma santé (physique et psychique), et qu'il n'était pas nécessaire de bouleverser complètement ma vie pour arranger un peu les choses.

    Côté nourriture, j'essaie vraiment de viser 3 repas et 2 collations par jour, avec 5 portions de fruits/légumes (pas si dur si on construit autour), de la viande ou du poisson une fois par jour, moins de féculents et moins de produits laitiers. En gros, les machins verts/rouges/jaunes, c'est la base. Ah oui, et du poisson 3 fois par semaine, c'est bien.

    Puis l'exercice... les fameuses 30 minutes par jour, ce n'est pas si dur si on décide d'aller à pied au centre-ville plutôt que de prendre la voiture ou le bus (Chauderon c'est à 20 minutes de chez moi). Du coup, ma voiture s'empoussière presque sur sa place de parc depuis un mois. J'ai décidé de la vendre, et l'argent ainsi économisé me permettra moult taxis et voitures Mobility...

This is the long-overdue post about the groundbreaking chat I had with my doctor about a month ago.

I went through a rather rough patch in November/December. Those months are usually tough for me, but this year was particularly stressful and tiring. Of course, there were objective reasons for that: I started working for myself in the summer, burnt the candle from both ends during my first months of school-less freedom (yay! I can go to bed at 4am and not feel guilty about it!) and generally had a hard time saying no to clients’ requests even if it meant a packed agenda, because, hey, it was stuff I was excited to do and it was paying the bills. So yeah, I had every reason to be feeling tired. However, I was a bit concerned about the fact that I didn’t feel less tired even if I got more than enough sleep, and I decided to go to the doctor for a check-up, just in case I was “missing something” by putting the blame on my lifestyle as a freelance consultant.

After taking a blood test (I will now remember to systematically present the person holding the needle with my right arm, as the left one has non-cooperative vein) I sat at my doctor’s desk for a little chat. He asked me what was bringing me there, and I told him the story. He asked me how I was sleeping — not quite enough, but reasonably regular hours and overall good quality. He asked me how I was doing in the food department — and that’s where it suddenly got very interesting.

Food

I’ve known for years that my eating habits are disastrous. Diet based on pizza, bread, and cheese. Skipping meals. Not enough fruit or veggies. I used to joke about it and say my main source of vegetables was pizza. I’d evaluate my meat intake as roughly ok, but not enough fish — everybody knows you never eat enough fish, and I hardly ate any. The only thing I knew I was doing right was the fluids part: I drink a lot, and most of it (if not all) is tap water (healthier than bottled water around here). I hardly drink any alcohol at all and I don’t smoke.

I told my doctor I’d been gaining weight (it’s not so much the weight itself that bothers me than the fact I feel too tight in some of the clothes I love to wear them anymore), and that during the summer I had tried to eat more veggies, but my effort had collapsed after a few weeks when my life became too busy.

This is where my doctor earns extra bonus points and good karma. Without making me feel more guilty than I was about my unhealthy diet, he managed to encourage me to try and improve things in small steps by explaining to me in what way one’s diet influences general health and well-being, and walking me through a few simple, concrete things I could easily do to eat better.

A balanced diet is the starting point for all the rest. When your diet is unbalanced, before getting into the really nasty stuff that shows up in blood tests, you are going to suffer minor hormonal imbalance, for example. This can make you a little more tired, fall ill a little more easily, and introduce subtle imbalance in your neurotransmitter levels. Neurotransmitters? Whee. I had never given thought to the impact food I ate could have on the chemical balance of stuff in my brain, and therefore my mood and general psychological health.

So that would seem to say: “a healthy diet might help me be less tired and in better psychological health” — did I get that right, doc? Now that’s encouraging.

Then he pulled out a food pyramid from a recent presentation he had just given a bunch of professional dancers on nutrition. I’ve found quite a bunch of those pyramids online, but they all seem to be different (here the closest match I found, so I’ll just tell you what I remember of the one he showed me and our discussion.

The bottom of the pyramid is fluids (non-alcoholic). I’m good with that one. The second floor, however, is veggies and fruit (five portions a day). Then cereals, pasta, bread… three portions. Meat/fish/eggs are on the fourth floor (once a day, fish three times a week), sitting next to dairy products (here’s the catch… I can’t remember if it was once or three times a day for those… I suspect once).

Three solid meals a day and two snacks is the way to go. Oh my god, how on earth do I squeeze five veggie/fruit portions in there (two of them raw)? It’s not that hard, actually:

  • orange juice at breakfast = 1 portion
  • those little Andros fruit mushes you can buy at Migros = 1 portion
  • a fruit for snack = 1 portion (or 2, if I do two snacks)
  • stick pizza in oven, grab a fruit or two, peel, chop up and stick in a bowl for dessert = 1 potion (leaving them in the fruit basket doesn’t work, I won’t eat them)
  • stick pizza in oven, grab a handful of pre-packaged fresh salad (Migros, Coop), add sliced tomato, sprinkle with a mix of pumpkin/sunflower/flax/sesame seeds (Migros), a little oil and vinegar = 1 portion with added Omega-3 bonus
  • aubergine or other veggie sliced and steamed, add salt/lemon/whatever to taste = 1 portion (my best acquisition over the last year was my Tefal Steam Cuisine— easy to use, great for fish, little washing-up after).

The trick is to think about eating as organised around the veggies. Before, I tended to have mono-meals: either a piece of meat, or some pasta, or a huge salad, or a pizza. Now, any of these things would at least be accompanied with a salad or fruit.

Three-minute salad One trick I’ve discovered for salads is to not prepare them in a salad bowl. It sounds silly, but one of the biggest hassles with food for me is the washing up. I have a bottle of balsamic vinegar which is made to be sprayed on things, so I just put the green things on a plate, spray them with balsamic vinegar and add a little oil. One possible result of this effortless process can be seen here in the photo.

Another trick (for fruit, particularly) is not to buy packages with 10 kiwis or 6 apples. If I buy two apples and put them in my fruit bowl, I’ll eat them. If I have 6 of them, that’s too much — and I won’t. I also noticed that so-called organic fruit, or simply fruit that you by individually, is more tasty.

Fish three times a week isn’t too difficult to achieve using the steamer (stick fish in steamer, cook five/eight minutes, yum!) — concentrate on the Omega-3 rich ones like tuna/salmon/sardines. Fresh raw tuna is delicious too, but don’t overestimate how much you can eat.

One month later, I’m still happy with the improvements I’ve made to my diet. I have to say that the simple fact I “have this food thing under control” has taken away a lot of guilt and stress, and is in itself making me feel much, much better. Of course, it’s not perfect — but my experience with life tells me that striving for perfection is the best way to Not Get Things Done ™. I suspect I don’t usually get my three meals and two snacks each day. When I eat out, things go to the dogs (though I do now always order a salad with my pizza). I don’t think I get my five portions of veggie/fruit, it’s probably more around four. Well, you get the idea — but I’m headed in the right direction.

One thing I plan to do is to conjure up some kind of monitoring sheet where I can cross out my veggie portions, meat/fish consumption, meals etc. I tend to have very little awareness of what I’m doing/not doing — for example, I was totally incapable of answering many of my doctor’s questions on what I was/wasn’t eating. So writing it down would allow me to be aware of how regularly I skip meals, for example, or to notice if my fish consumption goes down to once a week or less. I’ll blog the document if I get around to doing it.

Exercise

Another painful chapter was opened when my doctor asked “so, what about physical exercise?”

Uh-oh.

What? But, don’t I, like, do a helluvalot of judo? What do I have to worry about exercise? Well, the “helluvalot” part might have been true ten years ago, when I was training 4-5 times a week, but for the last years, between things like injuries, too much work, and car accidents, it’s more around once a week on average over the year. And, let’s face it, with thirteen years of judo underneath my black belt, I can also go to training and not tire myself out if I’m feeling lazy or out of shape.

So, I need another source of exercise. Leading a geeky lifestyle is all very well, but even without being addicted to the internet (it might just be technological overload), one has to agree that sitting in front of a computer all day, many days a week, is not exactly physical exercise, and probably not what the human body was designed for. Specially when you’re working from home and you live alone — trips to the kitchen and the bathroom don’t really add up to very much.

First, as with food, motivation and encouragement: something like cutting the risk of developing breast, stomach or colon cancer by 50%, just by doing 30 minutes of exercise per day. Wow. There are a whole lot of other benefits on your health, of course, but this is the one that struck me. So, 30 minutes a day? Damn, that would mean I have to take “time off” to exercise.

In summer, I go rollerblading by the lake. It’s nice, it’s good exercise (an hour or so from university to Ouchy and back), but it’s not so great when it rains. I need something I can do whatever the weather, says my doctor. Hmmm. I don’t like swimming. Dancing counts, he tells me — I don’t really like dancing either. Walking is ok, if it’s a brisk walk and not a gentle stroll in Ouchy on a Sunday afternoon. Cycling is ideal, he adds, specially on an indoor bike. Well, I have a bit of a space problem — but as he says, it’s all a matter of me deciding how important it is. You can buy a kind of tripod that you can stick a real outdoor bike on to turn it into an indoor bike, so it’s not that expensive (150CHF). Unfortunately, I don’t already own a bicycle.

So I decided to give walking a try. All the walking I did in San Francisco certainly helped me take the plunge. Minimal duration for the walk to be worth anything is 10 minutes (so 3×10 minutes = 30 minutes, good!) Café-Café rehearsals, my brother’s place, shopping, post office — all those are 10-15 minutes away. No more taking the car to go there. I tried walking down to town, without taking the bus. Gosh, Place Chauderon is only 20 minutes away! Café de l’Evêché, 30 minutes! That’s about as central as it gets. No more taking the car to go into town either. There’s a bus-stop a minute away from where I live if I’ve done enough walking for the day and don’t want to walk home. And overall, the Lausanne bus system is pretty good and can take you more or less anywhere in the city.

One added advantage of walking places is that it means longer commutes (OMG! who would want that!) and allows me to listen to podcasts on the way. I miss the singing-at-the-top-of-my-lungs sessions in the car somewhat, though. Longer commutes are also good because they force me to reduce the pace of my sometimes mad days — I can’t pack meetings or activities wall-to-wall in three different places in and around Lausanne because I think “it’ll just take me five minutes to get there”. I get breathing space, and I get alone-time (time spent on the computer blogging, IMing, Skypeing and IRCing does not count as alone-time).

Going No-Car

I was telling a friend all this during LIFT’07, and the fact that my as my car was now spending many a day sitting on my parking space I was certainly not going to get a bigger one, when he flat-out suggested that I sell my car. Yeah, but… I need it to go to my sister’s, to my dad’s, etc. “Rent a car when you need it.” Hmmm, why not, but rental agencies are at the station, which is quite far off… Anyway, I dismissed the idea and enjoyed the rest of the conference.

A few days later, the background process had worked its magic, and I ended up spending a fair amount of time on the Mobility website, looking up prices and figuring out how it worked. Basically, it’s a web-based car rental service which allows you to book your car, open it with your magnetic card, use it and bring it back — without having to involve another human being. You can also rent cars from AVIS and Hertz through them at a reduced rate. And more importantly, they have cars everywhere. At the Migros where I usually do my shopping. At the Coop in Prilly. Down the road. Up the road. All within walking distance.

It made sense to have a car when I had to drive daily to Saint-Prex or Bussigny, which is not a practical journey by public transport from my place. But now that I’m not commuting regularly anymore… The amount of money I pour into the car sitting in that parking space could just as well be spent on taxis and rental cars and leave me with extra aeroplane budget.

Bottom line? I’ve taken a four-month Mobility trial subscription, and I’m selling my car for March 9th. I’m losing my license for a month on that date because of my car accident this summer — so it’s a good time.

Thanks for the nudge, Stowe! 😉

Wrap-Up

I don’t know how many people will have the courage to read through this horribly long post, so here’s a quick wrap-up of what I’ve effortlessly changed about a month ago, and kept up with. All because the importance of a reasonably balanced diet and regular exercise for my (mental and physical) health really sunk in.

  • 3 meals a day, plus two snacks (I’m still working on turning my breakfast into a “meal”)
  • 5 veggie/fruit portions a day — build the rest of the food around those
  • fish 3 times a week if you manage, meat/fish/eggs once a day
  • eating frozen or ready-made stuff isn’t disastrous, just add salad/fruit
  • commute on foot — many distances aren’t that huge if you take the trouble to try
  • if you don’t use your car regularly, it might be more economical to go cab/rental.

More important than the specifics, what’s to note here is a change of attitude. Details are important, of course, as they are often what’s needed to make an intention into Things That Happen (check out GTD again). But alone, they are not sufficient. In my case, it took a few months of feeling rather unwell, and the fact that my doctor took the trouble to talk to me about these issues, for me to realise (a) they were important (b) they were probably having an impact on my life right now and (c) I wanted to do something about them.

Today, instead of thinking “what do I feel like eating” or “do I want to go rollerblading/walking”, I think “where am I with my quota of veggies/exercise, and what do I need to eat/do to reach it”. I don’t do it in an obsessive way, mind you. It’s just that food and exercise have become goal-driven, and there are rather effortless things I can do to move towards a goal I find worthwhile — so I do them.

On the road to being healthier geeks!

English Only: Barrier to Adoption [en]

Foreword: this turned into a rather longer post than I had expected. The importance of language and localization online is one of my pet topics (I’ve just decided that it would be what I’d talk about at BlogCamp, rather than teenagers and stuff), so I do tend to get carried away a little.

I was surprised last night to realise that this wasn’t necessarily obvious — so I think it’s probably worth a blog post.

The fact a service is in English only is a showstopper for many non-native speakers, hence a barrier to wider adoption in Europe.

But doesn’t everybody speak English, more or less? Isn’t it the lingua franca of today that everybody speaks? It isn’t. At least not in the French-speaking part of Switzerland, and I’m certain there are many other places in Europe where the situation is similar.

Come and spend a little time in Lausanne, for example, and try communicating in English with the man on the street. Even if many people have done a couple of years of English at school, most have never had any use for it after that and have promptly forgotten it. German is a way more important “foreign language” around here, as it is the linguistic majority in Switzerland, and most administrative centers of big companies (and the government) are in the German-speaking part of the country (which doesn’t mean that everybody speaks German, either).

The people who are reasonably comfortable with English around here will most often be those who have taken up higher academic studies, particularly in scientific subjects (“soft” and “hard” science alike).

And if I’m the person who comes to your mind when you think “Swiss”, think again — my father is British, I was born in England, went to an English medium school and spoke English at home until I was 8, conversed regularly with English-speaking grandparents during my growing years, and never stopped reading in English: all that gave me enough of a headstart that even though my English had become very rusty at the end of my teens, I dove into the English-speaking internet with a passion, and spent an anglophone year in India. So, no. I’m not your average Lausanne-living French-speaker. I’m a strange bilingual beast.

Imagine somebody whose native language is not English, even though they may theoretically know enough English to get around if you parachuted them into London. (Let’s forget about the man on the street who barely understands you when you ask where the station is.) I like to think of my (step-)sister as a good test-case (not that I want to insist on the “step-“, but it explains why she isn’t bilingual). She took up the “modern languages” path at school, which means she did German, English, and Italian during her teenage years, and ended up being quite proficient in all three (she’s pretty good with languages). She went to university after that and used some English during her studies. But since then, she honestly hasn’t had much use for the language. She’ll read my blog in English, can converse reasonably comfortably, but will tend to watch the TV series I lend her in the dubbed French version.

I’m telling you this to help paint a picture of somebody which you might (legitimately) classify as “speaks English”, but for whom it represents an extra effort. And again, I’d like to insist, my sister would be very representative of most people around here who “speak English but don’t use it regularly at work”. That is already not representative of the general population, who “did a bit of English at school but forgot it all” and can barely communicate with the lost English-speaking tourist. Oh, and forget about the teenagers: they start English at school when they’re 13, and by the time they’re 15-16 they might (if they are lucky) have enough knowledge of it to converse on everyday topics (again: learning German starts a few years before that, and is more important in the business world). This is the state of “speaking English” around here.

A service or tool which is not available in French faces a barrier to adoption in the Suisse Romande on two levels:

  • first of all, there are people who simply don’t know enough English to understand what’s written on the sign-up page;
  • second, there are people who would understand most of what’s on the sign-up page, but for whom it represents and extra effort.

Let’s concentrate on the second batch. An *extra effort”?! Lazy people! Think of it. All this talk about making applications more usable, about optimizing the sign-up process to make it so painless that people can do it with their eyes closed? Well, throw a page in a foreign language at most normal people and they’ll perceive it as an extra difficulty. And it may very well be the one that just makes them navigate away from the page and never come back. Same goes for using the service or application once they have signed up: it makes everything more complicated, and people anticipate that.

Let’s look at some examples.

The first example isn’t exactly about a web service or application, but it shows how important language is for the adoption of new ideas (this isn’t anything groundbreaking if you look at human history, but sometimes the web seems to forget that the world hasn’t changed that much…). Thanks for bearing with me while I ramble on.

In February 2001, I briefly mentioned the WaSP Browser Push and realised that the French-speaking web was really “behind” on design and web standards ressources. I also realised that although there was interest for web standards, many French-speaking people couldn’t read the original English material. This encouraged me to blog in French about it, translate Zeldman’s article, launching the translation site pompage.net in the process. Pompage.net, and the associated mailing-list, followed a year or so later by OpenWeb, eventually became a hub for the budding francophone web standards community, which is still very active to this day.

(What happened with the Swiss Blog Awards is in my opinion another example of how important language issues are.)

Back to web applications proper. Flickr is an application I love, but I have a hard time getting people to sign up and use it, even when I’ve walked them through the lengthy Yahoo-ID process. WordPress.com, on the other hand, exists in French, and I can now easily persuade my friends and clients to open blogs there. There is a strong French-speaking WordPress community too. A few years ago, when the translation and support were not what they are now, a very nice little blogging tool named DotClear became hugely popular amongst francophone bloggers (and it still is!) in part because it was in French when other major blogging solutions were insufficient in that respect.

Regarding WordPress, I’d like to point out the community-driven translation effort to which everybody can contribute. Such an open way of doing things has its pitfalls (like dreadful, dreadful translations which linger on the home page until somebody comes along to correct them) but overall, I think the benefits outweigh the risks. In almost no time, dozens of localized versions can be made available, maintained by those who know the language best.

Let’s look at teenagers. When MySpace was all that was being talked about in the US, French-speaking teenagers were going wild on skyblog. MySpace is catching up a bit now because it also exists in French. Facebook? In English, nobody here has heard of it. Live Messenger aka MSN? Very much in French, unlike ICQ, which is only used here by anglophile early adopters.

Skype and GMail/GTalk are really taking off here now that they are available in French.

Learning to use a new service, or just trying out the latest toy, can be challenging enough an experience for the average user without adding the extra hurdle of having to struggle with an unfamiliar language. Even though a non-localized service like Flickr may be the home to various linguistic groups, it’s important to keep in mind that their members will tend to be the more “anglophone” of this language group, and are not representative.

The bottom line is that even with a lot of encouragement, most local people around here are not going to use a service which doesn’t talk to them in their language.

9:52 Afterthought credit:

I just realised that this article on why startups condense in America was the little seed planted a few days ago which finally brought me to writing this post. I haven’t read all the article, but this little part of it struck me and has been working in the background ever since:

What sustains a startup in the beginning is the prospect of getting their initial product out. The successful ones therefore make the first version as simple as possible. In the US they usually begin by making something just for the local market.

This works in America, because the local market is 300 million people. It wouldn’t work so well in Sweden. In a small country, a startup has a harder task: they have to sell internationally from the start.

The EU was designed partly to simulate a single, large domestic market. The problem is that the inhabitants still speak many different languages. So a software startup in Sweden is still at a disadvantage relative to one in the US, because they have to deal with internationalization from the beginning. It’s significant that the most famous recent startup in Europe, Skype, worked on a problem that was intrinsically international.

Printemps [fr]

[en] Some random comment about the extremely spring-like temperatures we're having around here these days.

> En avril, n’ôte pas un fil.

> En mai, fais ce qu’il te plaît.

Et en février, on fait quoi?

Hier soir, 11 heures, avenue de Beaulieu, je suis dehors portant juste un pull. Il fait tellement doux que je ne sens même pas une once de froid — et je suis frileuse.

Je suis de nouveau sortie sans mon manteau aujourd’hui. Et à un moment donné, j’ai même dû enlever mon pull.

Que d'anglais [en]

[fr] Just an explanation to my French readers about the amount of English here recently. Has to do with a post-LIFT'07 effect and the hard time I have coming back to "where we are with blogs and stuff in Switzerland". (Answer: frustratingly behind. Yeah, I'm grumpy and certainly a little unfair.)

Oui, je sais, je néglige à nouveau mes lecteurs francophones et j’écris des tartines en anglais. Je reviens de la conférence LIFT’07 (l’année dernière, LIFT’06 avait quelque peu changé ma vie), des rencontres plein les yeux et des idées qui résonnent encore dans les oreilles.

La langue que j’utilise ici dépend de l’humeur, du contenu du billet, du public imaginé. Là, j’avoue, je suis un peu coincée en anglophonie. Un peu difficile, après un workshop magistral donné par Stowe Boyd et toute une série d’intervenants fascinants de remettre les deux pieds en terre vaudoise, où les journalistes tentant de se mettre au blog essaient d’épingler les blogueurs pour une tournure malheureuse (ah oui, c’est Stephanie sans accent si jamais, puisque vous tenez à la précision), les cours d’initiation aux blogs sont annulés de façon répétée par manque d’inscriptions alors que la demande est là, pourtant (appels, interviews, cartes de visite, demandes… et j’en passe), les gens veulent des blogs mais quand même pas trop “blog” (mais parlez en “je”, bon sang, ça veut pas dire que vous devez “raconter vos vies”), où internet fait peur et où les journaux, en passe d’épuiser le filon, tentent de faire les gros titres avec la fin des blogs.

Donc, vous me pardonnerez, mais juste là, je retourne explorer Facebook, garder un oeil sur l’évolution des blogs d’Intel qui ont profité de mes services plus tôt cette année, parler boutique avec Headshift, lire Stowe, Bruno Giussani et David Galipeau, rester en contact avec ma tribu de LIFT, commencer à travailler à mon futur livre sur les ados et internet (surtout: sur quel blog l’écrire), mettre mon nez un peu dans ce que fait Derek Powazek avec JPG Magazine, guetter les dates de reboot et planifier ma prochaine expédition à San Francisco…

Un peu grinche, la Mère Denis, et probablement un peu injuste aussi, du coup. C’était le coup de gueule du jeudi après-midi. Vous en faites pas, amis romands — je vous aime quand même.


Merci à noneck pour la photo.

Pour me faire pardonner, allez, quelques photos-souvenirs (de moi et d’autrui) de LIFT’07.

Stowe Boyd: Building Social Applications [en]

Warning: these are my notes of Stowe‘s workshop at LIFT, meaning my understanding and interpretation of what he said. They might not reflect accurately what Stowe told us, and might even be outright wrong in some places. Let me know if you think I really messed up somewhere.

Update 05.2007: enjoy the slideshow and the video of his presentation (not the workshop!).

Questions to play ball with:

  1. What makes social applications social (or not)
  2. How can we make applications more social?
  3. What are the common factors in successful social applications?
  4. What is worth building?

  5. iTunes vs. Last.fm; also non-social applications which implement, at some point, some social component.

“Software intended to shape culture.” Stowe Boyd, in Message, August 1999

steph-note: a step further than “groupware”

LIFT'07... Stowe Boyd

Applications which are qualitatively different. But they haven’t replaced the rest: people are still building applications which allow people to buy stuff online. But we’re looking for ways to stick the humans back in there (“what do the top 10 authorities on cellphones recommend?”)

Read: The Great Good Place by Ray Oldenburg (Third Place, not home and not work)

Decreasing affiliation in the USA (Putnam — sp?). People spend less time “hanging out” with people. steph-note: cf. danah/MySpace More TV. Commuting isn’t that significant, but hours in front of the TV is. The light at the end of the tunnel, the only hope we’ve got left, is the internet. Social hours spent on the internet are hours not spent watching TV (steph-note: yep!)

TV is not involvement in people, but in this “entertainment culture”. TV reached lowest numbers in the USA since ’50s.

One way we can measure the success of a social application is how much it moves us in that direction.

Social: me first. Put the individual in the centre. Look at the difference between traditional journalism (disembodied third voice) and blogging (first person, you know who’s writing and who’s reading). Need to start with needs and desires of the people using it (?).

Adoption happens in stages. First, the application needs to satisfy the needs of an individual, in such a way that he/she comes back. And then, there needs to be stuff to share that encourages the individual to invite his friends in.

my passions — my people — my markets

Start with the people. Put the people in the foreground (but how?) Easy to fail if you don’t do that right. How are people going to find each other? Second, support their networks/networking.

Only third: realisation of money — markets — shipping etc.

Give up control to the users: “the edge dissolves the centre”.

To review a social app, you need to use it “for real” over an extended period of time.

Xing: the edge doesn’t dissolve the centre. E.g. can’t create a group. Need to ask them by e-mail, and they try to control group creation and management.

Build an environment in which people are “free”. Allow them to find each other.

Success factors for a social application: me first and bottom up. Otherwise, it won’t spread.

Blogging: primary goal is social interaction and networking (steph-note: half agree, there is the “writing and being read and getting some recognition” goal too — and that is not necessarily social interaction and does not necessarily lead to network contacts)

What suicide girls get right: low price, real people, real lives, social stuff like chat, pictures, etc. They have the connections between the people as the primary way to go around.

Semi/a-social

  • iTunes
  • Bestbuy.com
  • Pandora (until recently)
  • After the fact (eBay: reputation, Netflix: friends in a tab, Amazon: recommendations from other users, Basecamp: not that social, fails some of the critical tests)

The Buddylist is the Centre of the Universe…

A case against IM being disruptive: the user chooses how disruptive the client is (blings, pop-up messages, etc… same with e-mail)

Totally acceptable to not answer on IM. But also, maybe at times your personal productivity is less important than your relationship with the person IMing you.

“I am made greater by the sum of my connections, and so are my connections.”

(Give to others, and they’ll give to you. Help your buddies out, be there for them, and others will be there for you when you need them.)

List of hand-picked people who are on your list.

Groups help huge communities scale, in the way they bring them down to manageable sizes for human beings again. (Dunbar constant, roughly 150 people.)

Six degrees of connection doesn’t work. People are strangers. Even second degree is really weak.

Difference between people you really talk to, and “contacts” (often people will have two accounts => should build this kind of thing into the service — cf. Twitter with “friends” and “people you follow”).

Me, Mine, and Market.

Market: it’s the marketplace where the application builders are going to be able to make money by supporting my interaction/networking with “mine”.

You can’t “make an app social”, you need to start over most of the time.

Think about the social dimension first, and then what the market is. E.g. social invoicing app, what could the market be? Finding people to do work for you. And then you can invoice them using the system.

E.g. Individual: “I need a perfect black dress for that dinner party.” => who knows where to shop for the most fashionable stuff? => market = buying the perfect black dress, with commission to the recommender. (New social business model!)

Facebook profile: all about flow, it’s not static. It’s a collection of stuff going on in my world. Information about my blog (posts), friends… I don’t have to do anything, and it changes.

It represents my links to the world. People want to belong. Be in a context where what they do and say matters. Make it easy for users to find other people who will care about them.

Orkut failed because it was just social networking for the sake of social networking. Not targeted at a specific group of people. Nobody who cares! Disease-like replication and then died down. Nothing to do there.

Swarm intelligence. People align around authority and influence. Some people are more connected then others. Inevitable. Swarmth = Stowe-speak for measure of reputation. As soon as reputation brings something to those who have it, charlatans step in and try to figure out how to game the system. Need to be aware of that, to discover those cheating mechanisms and counter them.

General principle: things are flowing, and we want to support the rapid flow of information (ie, stuff that goes in my profile). “traffic”: do you make it possible for people to get information from a variety of sources delivered quickly to them? (e.g. Facebook bookmarklet) (traffic=possible metric).

The media hold the pieces, but not the sense of the conversation. You need to immerse yourself into the flow to get it. How transformative is it to get a constant flow of information from people you care about? Can’t evaluate that from the outside.

Tags

cf. David Weinberger: tags matter for social reasons. The power of classification is handed out to the users. They use it to find information and to find each other. They define implicit social groupings.

If people don’t “get” tags, the interface isn’t good. Because the concept is really simple. (e.g. Flickr, del.icio.us get it right)

Discovery

Primary abiding motivator of anybody on the internet: discovery (things, places, people, self)

One of Stowe’s pet peeves: Groups and Groupings

Networks are asymmetric, accept it. Everybody is not equal in a group. The groups are always to some extent asymmetric.

Groupings are ad hoc assemblages of peope with similar interests (from my point of view). (My buddy list categorisation.)

Groups try to be symmetric.

Community of tags. They happen automatically.

Power Laws

There will always be people with more power than others, get over it. The recommendation of somebody with more swarmth should count more than that of one with no swarmth.

Accept and work with the imbalance of power.

But careful! The people decide who has more swarmth. And you need to constantly counter the games. Natural social systems are self-policient (sp?).

Reputation

Measure and reward swarmth (steph-note: !== popularity, quantity)

Reputation is not transportable from one network to another.

Deep Design

  • last.fm (neighbours!)
  • upcoming.org (events are nothing without people!!)
  • Facebook
  • ThisNext (about design and fashion)

First, just build the social app. Once the social stuff is in place, build the market (see Last.fm).

Journal where you can integrate music references. With backlinks from artists.

Mistake? tags aren’t source of groupings.

steph-thought: Flickr groups are not just about people, they are about editing content (creating collective photo albums).

If you have an existing social app, and an entrenched body of users, to make people switch to your new product you need to be an order of magnitude better.

Tag beacons: a recommended tag (e.g. lift07)

If you make people tag an item, the tags used stabilize over time. After a while, the same 10-15 tags. Little chance a new user two years latter will suddenly introduce another tag.

ThisNext is pretty. A piece of social interaction stuff missing however — can’t communicate with other people. Profile just leads to recommendations.

Cautionary Tales

Basecamp and the Federation of Work: multiple logins, domains — fragmentation. Wanted to be able to pull everything in a single place. Not simple to keep track of everything one has in the system. Pervasive static models with hardly any flow. It’s an online groupware app, not a social app. It doesn’t put me in the foreground.

Outside.in is about finding people who are in your zipcode. I remember Stowe did a post on this some time back. “Where’s the people?”

You only get one first launch. What’s the point of missing it by doing it before you got to the social tipping point?

Blinksale: where’s the market? (invoicing thing)

Explorations

Where is all this going? All commerce on the internet in the future will be social. Put in context of social recommendations etc (perfect little black dresses). A social iTunes — what would it look like? They could acquire Last.fm and integrate them to iTunes, for example. I could recommend music to my friends via iTunes…

Calendars are hard! We’re still waiting for the perfect (at least good) calendar-sharing system.

Social browsing… “What should I look at today, based on recommendations of these n people I really find smart?”

Safety/privacy concerns: solutions we have in the offline world need to be emulated online.

Tomorrow Will LIFT You Up! [en]

[fr] Demain commence la conférence LIFT à Genève. Deux questions capitales: est-ce que la conférence sera retransmise en direct, et y a-t-il un backchannel officiel?

Yes, the LIFT conference will be taking place in Geneva from tomorrow Wednesday until Friday. If you’re there and want to meet up, drop me a line — and if you’re not there, you can drool over the program and vow that you’ll be there next year.

Kevin, who is taking that vow as we speak, asked me two important questions:

Update: I’ve just announced the backchannel on the collaborative LIFT Flow blog.

Three-Bedroom Flat to Sublet (Lausanne) [en]

[fr] Un ami cherche à sous-louer son appartement meublé à Lausanne, dès mars 2007, jusqu'à une année (flexible). C'est un trois-pièces avec vue, à environ 10 minutes du centre en bus.

Si vous voulez des informations supplémentaires, contactez-moi et je vous donnerai les détails.

Update: flat has found a taker, not available anymore.

A friend of mine is looking for somebody to sublet his furnished flat to, starting March 2007, for upto a year (some flexibility there). It’s a very nice three-bedroom flat with a view, about 10 minutes by bus to the centre of Lausanne.

If you’d like any extra info, get in touch with me (e-mail, phone, twitter, IM… you choose) and I’ll give you the details.

Vidéo: le blog de Josef Zisyadis et moi [fr]

[en] In this video, I give the story of how I was contacted by a local politician who hired me to help get him and his team blogging. A few words too about blogging and politics, here in Switzerland.

J’ai parlé du lancement du blog de mon client Josef Zisyadis, mais comme je le sais bien (et je me tue à le répéter), les gens ne lisent pas trop sur le web. Le lien vers cette petite séquence vidéo où j’explique comment j’ai été contactée pour ce mandat, et aussi quel sens cela a pour un politicien de bloguer, aura donc possiblement échappé à la plupart des gens qui transitent par ici. (Sans rapport, mais quand même, Google Analytics, installé récemment, m’indique que 99% des visiteurs de ce site ne reviennent jamais. J’ai du boulot côté fidélisation de la clientèle, on dirait.)

Donc, voici la vidéo, brut de chez brut (zéro préparation, zéro montage si ce n’est un générique). Un grand grand merci à Thierry qui a gentiment accepté de fournir le matériel, de filmer, et même, devant mon angoisse de l’objectif noir, d’improviser quelques questions, transformant la petite séquence en interview. Les deux premières minutes ont été projetées sur grand écran (ouille, mon fond de teint!) lors de la conférence de presse de mercredi.

Et en passant, comme je suis là, voici un petit tour de la couverture blogosphérique du lancement de ce fameux blog (si j’ai oublié quelqu’un, faites signe):

Ce soir, Bloggy Friday [fr]

[en] Bloggy Friday participants tonight in Lausanne.

Le Bloggy Friday c’est ce soir. Etat des lieux et des personnes présentes (je sens le petit comité).

Là:

  • moi
  • Julien — un nouveau! un nouveau!
  • Alain — grâce aux 16,32 mètres!
  • Sylvie — une autre fille!

Pas là:

  • Bertrand — la faute au virus!
  • Raph — la faute aux chaussures!
  • Julien — la faute au concert!
  • speedy80 — la faute à l’autre concert!
  • Anne Dominique — la faute à c’était prévu!
  • Lyonel — la faute à l’impasse!
  • Sylvain 😉 — la faute aux raquettes!
  • Ollie — la faute au vert bouquet et à LIFT!
  • Nico — la faute à rater!

Je vais réserver cet après-midi, annoncez-vous vite si jamais!

Lancement du blog de Josef Zisyadis [fr]

[en] The site (blog, of course!) of my first political client, Josef Zisyadis is now live. Interested to see where it will go!

Il y a quelques mois, un ami commun a proposé à l’équipe de Josef Zisyadis de faire appel à mes services pour la mise en place d’un blog. En effet, Josef Zisyadis et son équipe désiraient utiliser efficacement internet dans le cadre de sa campagne pour les élections.

On s’est rencontrés, on a parlé, on m’a proposé un mandat (payé), je l’ai accepté. On a organisé quelques demi-journées de formation “De l’importance d’une formation blogs, en vidéo.”, de réflexion stratégique, de bataillage avec WordPress et divers serveurs. J’ai trouvé Josef Zisyadis et les membres de son équipe tout à fait réceptifs à ce nouveau média et je pense qu’ils sauront en tirer parti.

Donc, aujourd’hui — enfin, cette nuit — nous avons rendu le blog/nouveau site public. Comme vous pouvez le voir, cela fait déjà un petit moment qu’il est alimenté de billets et de contenus divers. Vous noterez également qu’il contient le contenu plus “classique” d’un site internet (question que me posent souvent mes clients: “mais si je fais un blog… je peux aussi avoir un vrai site?”): une page de contact, une biographie, une page Presse/Caricatures, etc. Aussi, pour les amateurs, une collection de textes divers, poésies et recettes de cuisine…

La navigation dans le site n’est malheureusement pas tout à fait aussi bonne qu’on l’aurait souhaité (et même, qu’on ne l’avait prévu): une incompabilité d’humeur de dernière minute entre le serveur hébergeant le site et K2, le thème WordPress (entendre “le look”) que nous avons utilisé comme base pour le design du blog. On va tenter d’y remédier, mais pour le moment, ce n’est malheureusement pas aussi bien que cela pourrait l’être, mais au moins on en est conscients 😉

Comme je ne pouvais pas être présente à la conférence de presse donnée aujourd’hui, j’ai préparé une petite séquence vidéo. J’ai demandé à Thierry aka James s’il pouvait me filmer — et il a fait même plus, vu qu’il m’a “fait parler” à coup de questions. Résultat: une interview d’environ sept minutes, où je parle de mon implication dans le projet Z-blogue et de l’utilité des blogs en politique, de façon générale. Donc, merci Thierry, et filez écouter (y’a pas grand-chose à voir) la vidéo si vous voulez en savoir un peu plus!