Reboot9 Was Bub.blicio.us! [en]

[fr] J'ai écrit une série de trois articles au sujet de la conférence Reboot pour le magazine en ligne bub.blicio.us, qui couvre la scène "tech" de San Francisco et de la Silicon Valley -- et maintenant, aussi, l'Europe!

Les articles sont composés principalement de photos avec quelques commentaires. N'hésitez donc pas à aller y jeter un coup d'oeil même si l'anglais n'est pas votre langue préférée.

I’ve written a three-part series about [the great Reboot 9.0 conference I attended in Copenhagen](http://reboot.dk) a couple of months ago for [bub.blicio.us](http://bub.blicio.us). bub.blicio.us? From [their about page](http://bub.blicio.us/?page_id=2):

> bub.blicio.us is here to help capture the excitement behind everything two point oh – especially the party and event scenes in Silicon Valley and San Francisco. No panels, no keynotes, no tradeshows, just a lens into the social scene that’s energizing and shaping Bubble 2.0 and the new Valley economy behind it.

> Keep us on your party list. Let us know about your events. Send us the things we just won’t see on upcoming.org. We might just send someone out there to cover the soiree.

So, now that all the articles are online — full of photos! photos, photos, more photos! — let me point you to them:

– [Reboot Part I – Even Europe is bub.blicio.us](http://bub.blicio.us/?p=201)
– [Reboot Part II](http://bub.blicio.us/?p=226)
– [Reboot9 Part III](http://bub.blicio.us/?p=294)

Reboot9 Second Day 12

As a reminder (so that this can serve as a general wrap-up post), I also did my best to liveblog most of the sessions I attended:

– [Opening Talk](http://climbtothestars.org/archives/2007/05/31/reboot9-opening-talk/)
– [Jeremy Keith: Soul](http://climbtothestars.org/archives/2007/05/31/reboot9-jeremy-keith-soul/)
– [Alexander Kjerulf: Happiness](http://climbtothestars.org/archives/2007/05/31/reboot9-alexander-kjerulf-happiness/)
– [Ted Rheingold: Learning From Dogs and Cats](http://climbtothestars.org/archives/2007/05/31/reboot9-ted-rheingold-learning-from-dogs-and-cats/)
– [Stowe Boyd: Flow, a New Consciousness for a Web of Traffic](http://climbtothestars.org/archives/2007/06/01/reboot9-stowe-boyd-flow-a-new-consciousness-for-a-web-of-traffic/)
– [Marko Ahtisaari: Attention! On the Near Future of Marketing](http://climbtothestars.org/archives/2007/06/01/reboot9-marko-ahtisaari-attention-on-the-near-future-of-marketing/)
– [Lee Bryant: Human Need (Kozarac)](http://climbtothestars.org/archives/2007/06/01/reboot9-lee-bryant-human-need-kozarac/)
– [Ewan McIntosh: Are We Ready For the Citizens of the Future?](http://climbtothestars.org/archives/2007/06/01/reboot9-ewan-mcintosh-are-we-ready-for-the-citizens-of-the-future/)
– [Leisa Reichelt: Ambient Intimacy](http://climbtothestars.org/archives/2007/06/01/reboot9-leisa-reichelt-ambient-intimacy/)

And of course… [the photos](http://flickr.com/photos/bunny/collections/72157600420715249/) (here, by [interestingness](http://flickr.com/search/?q=reboot&w=36521983709%40N01&s=int)).

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Blog du Paléo [en]

[fr] A quick feedback I gave about the blog of a local (but very popular) festival.

Une fois n’est pas coutume, je vais essayer de faire court. (Je soutenais hier à [mon examinatrice de demi-licence de philo](http://adelethorens.blog.24heures.ch/) 😉 qu’on pouvait faire très court sur un blog, qu’il suffisait d’aller regarder, par exemple, le mien… **ahem**. Oui je sais, je suis la reine de la tartine.)

J’étais au Paléo hier sur invitation de [l’association CIAO](http://associationciao.ch/) (je suis leur [partenaire](http://www.ciao.ch/f/ciao/infos/popup/5.2.15?lastpinfo=15) pour le [thème internet](http://www.ciao.ch/f/internet/infos/)), ce qui tombait bien, car j’adore les feux d’artifices de ce festival. Bref, avant de partir, j’ai fait un petit tour sur [le site du Paléo](http://paleo.ch) et j’ai découvert qu’ils avaient [un blog](http://www.paleo.ch/live/paleo/home/live/live_blog.php). (Je l’ai appris plus tard, une expérience “assez à l’arrache” (sic), donc tout à fait pardonnable qu’il y ait des choses à redire.)

Vous me connaissez, je suis à peu près incapable de la fermer. J’ai donc laissé [un petit feedback concernant ce blog](http://www.paleo.ch/live/paleo/phpBB2/viewtopic.php?p=6770#6770) dans leur forum, qui a d’ailleurs été [fort bien reçu](http://www.paleo.ch/live/paleo/phpBB2/viewtopic.php?p=6770#6775). Je le reproduis ici:

> – dans l’ensemble, le blog part dans la bonne direction. Infos un peu “coulisses”, je crois que c’est la direction à donner à un blog de festival.

> – côté ton, par contre, ça varie selon les rédacteurs. Nombre de billets sont trop “journalistiques” (pas un compliment en l’occurrence, les journalistes font parfois les pires blogueurs). Un bon truc pour trouver le ton: parler en “je” (ça aide à être un peu “personnel”, sans pour autant que ça doive faire “journal intime”) et choisir comme public-cible de ses écrits un group d’amis qui nous apprécie.

> – dommage que le blog ne soit pas plus mis en valeur ailleurs sur le site (e.g. intégrer à la page d’accueil un flux RSS avec titres des derniers billets, voire — au secours! — le blog entiter?) L’année prochaine peut-être?

> – les commentaires… quel dommage de les rediriger vers ce forum, où il faut s’inscrire, cliquer dans l’e-mail de confirmation, se connecter! Le plus gros risque avec un blog, c’est de ne pas avoir de commentaires — pas d’être débordé. Tout ce qui rend la conversation facile est bienvenu, et tout ce qui pourrait être un obstacle est à proscrire (jusqu’à preuve d’éléments nuisibles parmi le lectorat).

> – quelques détails concernant la maquette: liens “haut” un peu désuets, pas de permaliens (si je veux faire un lien vers un article depuis mon blog, je fais comment?), pas de flux RSS pour s’abonner… etc. On dirait que le moteur de blog a été “fait sur mesure”, ce qui est une solution que je déconseille absolument, à moins d’avoir des moyens considérables à disposition et une bonne connaissance des outils de blog (on ne s’improvise pas créateur d’outil de blog, même si on a une grande expérience dans la fabrication des sites web). Histoire de ne pas réinventer la roue, WordPress est un excellent outil, gratuit, et facilement intégrable à d’autre composantes d’un site.

Voilà! J’ajouterai juste, à nouveau, que si faire un blog est facile (tant du point de vue de l’installation de l’outil que de son utilisation), les aspects stratégiques et rédactionnels de ce média ne vont pas de soi. J’en profite pour vous envoyer regarder la vidéo que j’ai enregistrée il y a quelque temps déjà, et qui tente d’expliquer cet apparent paradoxe: [bloguer c’est super facile, mais se former pour le faire correctement n’est pas superflu](http://www.dailymotion.com/Steph/video/xpc5q_ctts-necessite-dune-formation-blogs_blog/1).

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Chat perdu? Pas si sûr… [en]

[fr] Poor little lost cat? Not necessarily. Cats can travel upto 2-3km to hunt, and way more for a tom running after females. This cat, who wouldn't quit following me around, is probably just on a (very) long walk, and runs the risk of being kept away from his home if made too comfortable.

A call to the local shelter gave me this information (about three people were ready to adopt him on the spot, so something needed to be done):

  • ignore him completely (no food, no water, no attention) so that he doesn't get comfy and heads back home because he's thirsty, hungry, or wants a cuddle
  • if he's still there after a few days, put notices up in the neighbourhood
  • if he's still there after a week or so, get the shelter to come and pick him up

The bottom line is that cats don't "get lost". They'll go back home, unless they're given a good reason (food, shelter, friendly humans) not to.

Chat perdu? Pas si sûr... (Vallombreuse, Prilly/Lausanne) 7

Me promenant à la Vallombreuse (près de la frontière entre les communes de Lausanne et Prilly), j’entends [un chat](http://flickr.com/photos/bunny/sets/72157601093412576/) qui miaule devant le numéro 77. Je regarde, il ressemble à Bagha, il veut sûrement rentrer.

A mon arrivée, il court vers moi comme un petit chien. Trois caresses, un câlin, je lui ouvre la porte mais cela ne l’intéresse pas. Je lui souhaite une bonne journée et m’en vais, mais je viens visiblement d’être "adoptée" et il me suit partout.

Que faire? J’essaie de le semer, sans succès. Après enquête dans le voisinage, il s’avère que ce chat était là la nuit d’avant et que quelqu’un l’a nourri. Pas étonnant qu’il traîne encore dans le coin! C’est un joli jeune mâle très (trop?) affectueux, pas castré.

Coup de fil à la SPA pour demander quoi faire (on soupçonne qu’il est perdu, et devant la mobilisation générale de l’immeuble pour l’adopter…). Conseils avisés du monsieur de la SPA:

– il est sans doute en vadrouille plutôt que perdu — un chat ne se "perd" pas, mais fait facilement 2-3km pour chasser, voire plus si c’est un mâle qui court après des femelles (le chat en question est un jeune mâle pas castré, et — coïncidence — la dame qui l’avait nourri la veille a une femelle non stérilisée dans son appart du rez…)
– ne pas le nourrir, ni lui donner à boire, ni d’attention; en bref, l’ignorer — le but est de ne pas rendre l’endroit "sympathique" pour qu’il retourne chez lui; en lui fournissant un semblant de foyer, même sous forme d’un peu de nourriture et de câlins, il risque de s’attacher et de ne plus rentrer chez lui
– s’il est encore là dans quelques jours, mettre des affiches dans le quartier; au bout d’une semaine environ, appeler la SPA pour qu’ils viennent le chercher…

Certains chats sont plus affectueux que d’autres, s’attachent plus vite que d’autres. Celui-ci… c’est un rapide (il n’a pas fallu grand-chose pour qu’il me suive à travers le quartier).

Sur internet, il y a bien le site [animal-trouve.ch](http://www.tierschutz.ch/index_f.html), mais mis à part une [gestion catastrophique des langues](http://climbtothestars.org/archives/2007/07/10/talk-languages-on-the-internet-at-google-tomorrow/ “C’est un peu mon rayon…”) le site semble vraiment peu pratique. Difficile de faire des recherches fine, présentation des informations trop synthétique (une page listant les détails de toutes les fiches résultant d’une requête, ce serait pas du luxe), confusion entre animaux perdus et animaux trouvés… Bref, pas terrible.

Dans le Canton de Vaud, les animaux perdus/trouvés sont à annoncer au [registre des animaux trouvés (SVPA, Refuge Sainte-Catherine](http://www.svpa.ch/evenements.html?ID_POINT_FORT=19). Un animal perdu peut être annoncé sans frais au 021/784 8000; pour un animal trouvé, il faut remplir le formulaire d’annonce se trouvant [sur le site](http://www.svpa.ch/evenements.html?ID_POINT_FORT=19).

Chat perdu, donc? [Pas si sûr.](http://climbtothestars.org/archives/2001/10/03/double-life/)

Chat perdu? Pas si sûr... (Vallombreuse, Prilly/Lausanne) 2

Surtout, surtout — si vous avez un chat, [faites-le munir d’une puce électronique](http://www.svpa.ch/visualisation_article.html?ID_ARTICLE=84) afin qu’il puisse être identifié.

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MySpace supprime les profils de 29'000 "délinquants sexuels" [en]

Il y a quelques jours, on a attiré mon attention sur [cet article de la BBC](http://news.bbc.co.uk/2/hi/technology/6914870.stm), qui rapporte que le site [MySpace](http://myspace.com) (une sorte de super-[Skyblog](http://skyblog.com) d’origine américaine) a supprimé de son site les profils de 29’000 “délinquants sexuels” (“sex offenders”).

J’ai écrit deux billets à ce sujet en anglais, qui ont reçu pas mal de couverture dans la blogosphère anglophone. J’ai aussi été interviewée par la radio BBC World suite à mon message leur signalant ma réaction.

– [MySpace Banning Sex Offenders: Online Predator Paranoia](http://climbtothestars.org/archives/2007/07/25/myspace-banning-sex-offenders-online-predator-paranoia/) (liens vers ce billet chez d’autres blogueurs: [cosmos Technorati](http://technorati.com/search/http%3A//climbtothestars.org/archives/2007/07/25/myspace-banning-sex-offenders-online-predator-paranoia/))
– [Parents, Teenagers, Internet, Predators, Fear…](http://climbtothestars.org/archives/2007/07/25/parents-teenagers-internet-predators-fear/) (liens vers ce billet chez d’autres blogueurs: [cosmos Technorati](http://technorati.com/search/http%3A//climbtothestars.org/archives/2007/07/25/parents-teenagers-internet-predators-fear/))
– [interview BBC World](http://www.bbc.co.uk/radio/aod/networks/wservice/aod.shtml?wservice/world_hys_wed) (je parle à la minute 34, le sujet commence à 29:30)

Ces deux billets comportent un résumé bref en français que je reproduis ici pour plus de commodité.

> MySpace exclut de son site 29’000 “sex offenders” (des gens qui ont été accusés de crimes sexuels) enregistrés. C’est problématique d’une part car suivant l’Etat dans lequel elles ont été condamnées, ces personnes enregistrées peuvent être coupables de choses aussi anodines que: relations homosexuelles, nudisme, uriner dans un lieu public, faire l’amour dans un lieu public, etc. D’autre part, je rappelle les chiffres provenant d’une récente étude sur les crimes sexuels impliquant des minteurs, qui vont à l’encontre de l’idée qu’on se fait habituellement de ce genre de cas. En agissant ainsi, possiblement poussés par la paranoïa ambiante, MySpace contribue à cette paranoïa. Je regrette que la presse joue systématiquement le jeu de la peur et ne se fasse pas l’avocate d’une attitude moins paniquée face à la question des prédateurs sexuels en ligne. (En résumé: les enfants courent plus de risques hors ligne qu’en ligne, et probablement bien plus à chaque fois qu’ils montent dans une voiture ou traversent la route…)

Stephanie Booth, MySpace Banning Sex Offenders: Online Predator Paranoia

Conseils aux parents (après mon interview à la BBC ce soir au sujet des “sex offenders” bannis de MySpace):

  • pas de panique, les prédateurs sexuels tels que nous les présentent les médias ne sont pas légion, votre enfant ne court pas des risques immodérés en étant sur internet;
  • dialoguez avec votre enfant; intéressez-vous à ce qu’il fait en ligne;
  • souvenez-vous que fournir des informations personnelles n’est pas un très grand risque; par contre, s’engager dans des relations de séduction avec des inconnus ou des amis adultes en ligne l’est.

J’ai écrit relativement peu en anglais à ce sujet jusqu’à maintenant. En français, lisez Adolescents, MySpace, internet: citations de danah boyd et Henry Jenkins, De la “prévention internet”, les billets en rapport avec mon projet de livre sur les adolescents et internet, et la documentation à l’attention des ados que j’ai rédigée pour ciao.ch.

Stephanie Booth, Parents, Teenagers, Internet, Predators, Fear…

Donc, en faisant ma tournée sur [technorati, pour voir qui a mentionné dans son blog l’article de la BBC](http://technorati.com/search/http%3A//news.bbc.co.uk/2/hi/technology/6914870.stm), je suis tombée sur [un billet en français qui se réjouissait de la nouvelle](http://etjesigne.free.fr/blog/?p=57). Mon long commentaire à ce billet devenant trop long, j’ai décidé de le faire ici, sur mon blog, et du coup, de parler un peu de cette histoire pour mes lecteurs francophones:

> Bonne nouvelle signée MySpace qui vient de supprimer 29.000 profils de délinquants sexuels américains errants sur son espace qui compte 80 millions internautes. La suppression a été effectuée grâce à son partenariat avec le bureau de vérification Sentinel Tech Holding Crop qui développe une base de données nationale de délinquants sexuels. La législation américaine facilite cette tâche car elle permet de consulter librement les fiches de ces déliquants sur le site du ministère de la justice…

M/S, MySpace a les yeux sur les délinquants sexuels

Comme je l’explique donc dans [ma réaction à l’article de la BBC](http://climbtothestars.org/archives/2007/07/25/myspace-banning-sex-offenders-online-predator-paranoia/) **ce n’est pas une si bonne nouvelle que ça**. Ce sont les états qui définissent ce qu’est un “délinquant sexuel”, et suivant où, on peut être sur une de ces listes pour avoir montré ses fesses en public. De plus, les profils supprimés seraient ceux où l’adresse e-mail fournie correspond à celle qui se trouve dans le dossier des délinquants sexuels. Vous pensez vraiment qu’un “pervers à la recherche de victimes” (et encore, voir plus bas pour ma réfutation de la forme qu’on donne au problème) serait aussi bête?

Aussi, la problématique des prédateurs sexuels sur internet est dramatisée et déformée par les médias. Tout d’abord, on perd de vue que la grande majorité des crimes sexuels sur mineurs impliquent la famille ou des amis proches de la famille (et non des inconnus ou “connaissances” provenant d’internet). Les cas faisant intervenir internet sont une minorité, et sont plus de l’ordre “relation de séduction d’ados” que “duperie et enlèvement d’enfants”. On peut légitimement se demander si une telle action de la part de MySpace est vraiment utile (il s’agit en fait plus de sauvegarder leur image), et si on n’est pas en train de se donner bonne conscience tout en évitant de faire de la prévention utile, mais quelque peu plus complexe (puisqu’il s’agit d’aller plonger dans la façon dont les adolescents vivent l’éveil de leur sexualité et de leurs premières relations amoureuses). Voir à ce sujet [De la “prévention internet”](http://climbtothestars.org/archives/2007/06/17/de-la-prevention-internet/), billet qui, au milieu de mes grands questionnements, aborde cette question.

Mon ami [Kevin Anderson](http://strange.corante.com), journaliste américain vivant à Londres, a écrit un excellent billet au sujet de toute cette histoire suite à un interview assez frustrant qu’il a donné à la BBC: [‘Think of the children’. Yes, but also think about the journalism](http://strange.corante.com/archives/2007/07/26/think_of_the_children_yes_but_also_think_about_the_journalism.php). Entre autres, il en appelle à la presse, qui couvre systématiquement ce genre d’événement selon l’angle “mon Dieu, ça grouille de pédophiles sur internet, enfin on fait quelque chose, mais est-ce suffisant?”

> I am taking an issue with the format and the journalistic assumptions made. Yes, there is a problem here, but it’s not the one that is being shouted in the headlines. The facts don’t support the sensationalist story of a predator lurking behind every MySpace profile or blog post. As Steph points out in her posts, the threat to youth isn’t in them having blogs or being on social networks. The problem is one of emotionally vulnerable teens being preyed upon by opportunistic adults. It’s more complicated and less emotive than saying: Keep the paedos off of MySpace.

Kevin Anderson, ‘Think of the children’. Yes, but also think about the journalism

Après mon interview à la BBC il y a deux jours, j’ai envoyé à quelques (3-4) journalistes romands de ma connaissance un e-mail contenant un appel à une couverture plus “réaliste” que “sensationnelle” de cette histoire. Voici à quelques variations près le message que j’ai envoyé:

> Vous avez peut-être entendu parler du fait que MySpace a “viré” de son
site 29’000 personnes se trouvant sur les listes de délinquants
sexuels tenues par les Etats aux USA. J’ai écrit une assez longue
réaction à ce sujet (en anglais) et me suis également faite
interviewer par la BBC.

> En deux mots:

> – la définition de “sex offender” est problématique (dans certains
états, on peut finir sur ces listes pour avoir montré ses fesses ou eu
des relations homosexuelles)
– une telle action de la part de MySpace (pour sauver leur image,
principalement) est problématique d’une part car elle renforce la peur
(peu justifiée) ambiante autour des prédateurs sexuels en ligne, et
d’autre part car c’est une mesure peu utile car elle est déconnectée
de la réalité des “problèmes/agressions à caractère sexuel” que
rencontrent les ados en ligne.

> [liens vers mes deux articles]

> Je ne sais pas si c’est votre rayon ou non et si ça vous intéresse,
mais si vous connaissez quelqu’un qui serait susceptible de couvrir
cette histoire sous cet angle (un angle qui manque cruellement dans
les médias “traditionnels”) n’hésitez pas à leur dire de prendre
contact avec moi (+41 78 625 44 74).

Deux réponses intéressées à ce jour (une personne en vacances qui a retransmis le mail, et un quotidien local pour qui ce n’est peut-être pas évident de couvrir un tel sujet international). Je réitère donc ici mon appel: y’a-t-il une publication romande qui veuille relever le défi?

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Parents, Teenagers, Internet, Predators, Fear… [en]

[fr] Conseils aux parents (après mon interview à la BBC ce soir au sujet des "sex offenders" bannis de MySpace):

  • pas de panique, les prédateurs sexuels tels que nous les présentent les médias ne sont pas légion, votre enfant ne court pas des risques immodérés en étant sur internet;
  • dialoguez avec votre enfant; intéressez-vous à ce qu'il fait en ligne;
  • souvenez-vous que fournir des informations personnelles n'est pas un très grand risque; par contre, s'engager dans des relations de séduction avec des inconnus ou des amis adultes en ligne l'est.

J'ai écrit relativement peu en anglais à ce sujet jusqu'à maintenant. En français, lisez Adolescents, MySpace, internet: citations de danah boyd et Henry Jenkins, De la “prévention internet”, les billets en rapport avec mon projet de livre sur les adolescents et internet, et la documentation à l'attention des ados que j'ai rédigée pour ciao.ch.

**Update:** [radio stream is up](http://www.bbc.co.uk/radio/aod/networks/wservice/aod.shtml?wservice/world_hys_wed) and will be so until next Wednesday. MySpace piece starts at 29:30, and I start talking shortly after 34:00. Use the right-facing arrow at the top of the player to move forwards. Sorry you can’t go backwards.

I was just interviewed by [BBC World Have Your Say](http://www.bbc.co.uk/blogs/worldhaveyoursay/) (radio, links will come) about the [MySpace banning sex offenders](http://climbtothestars.org/archives/2007/07/25/myspace-banning-sex-offenders-online-predator-paranoia/) story. (They didn’t find me, though, I sent them a note pointing to my blog post through the form on their site.) Here’s a bit of follow-up information for people who might just have arrived here around this issue.

First, I’m often asked what advice I give to parents regarding the safety of their children online (the BBC asked this question but I didn’t get to answer). So here’s my basic advice, and a few things to keep in mind:

– don’t panic — the media make the whole online sexual predator issue sound much worse than it is; (they might even be more at risk offline than online if they’re “normal” kids who do not generally engage in risky behaviour, given that most perpetrators of sex crimes against minors are family members or ‘known people’)
– **talk** with your kids about what they do online; **dialog is essential, as in many educational situations;** show interest, it’s part of their lives, and it might be an important one; start early, by introducing them to the internet yourself, rather than letting them loose on it to fend for themselves from day one;
– keep in mind that sharing personal information is not the greater risk: engaging in talk of a sexual nature with strangers/adult friends is, however <insert something about proper sexual education here>;

I regularly give talks in schools, and I speak to students, teachers, and parents — all three if possible, but not at the same time, because the message is not the same, of course. When I talk to parents, I see a lot of very scared/concerned parents who understand very little about the *living internet* their kids spend so much time in. But they read the mainstream media, and they’ve heard how the internet is this horrible place teeming with sexual predators, lurking in chatrooms and social networking sites like Facebook and MySpace, on the look-out for their next victim.

I may be dramatizing a little, but this is basically the state of mind I find parents in. I’ll jump on this occasion to introduce a piece by [Anastasia Goodstein](http://www.ypulse.com/): [Dangers Overblown for Teens Using Social Media](http://www.pbs.org/mediashift/2007/06/fear_factordangers_overblown_f.html). I’m quite ashamed to say I only discovered Anastasia and her work about a month ago — we seem to cover similar ground, and I’m really impressed by what I see of her online (for example, she’s actually [published a book about teens online](http://www.amazon.com/Totally-Wired-Tweens-Really-Online/dp/0312360126) whereas I’m stuck-stalled in the process of trying to get started writing mine — in French). She also [reacted to the MySpace Sex Offender Saga](http://www.huffingtonpost.com/anastasia-goodstein/the-myspace-sex-offender-_b_57793.html).

Anyway, my job when I’m talking to parents is usually:

– **play “tourist guide”** to introduce them to this strange internet culture (my background in Indian culture clearly helps me manage the cross-cultural internet/offline dialogue) — I encourage them to try chatting (find a friend who chats and can help you sign up to MSN to chat with her/him) and blogging (head off to [WordPress.com](http://wordpress.com) and write about random stuff you’re interested in for a couple of months)
– **de-dramatize** the whole “internet predator” thing so they’re not as tense when it comes to having their kids online, or being online themselves, and put forward the positive aspects of having an online life too.

What am I concerned about, when it comes to teens online? A bunch of things, but not really sick old men in raincoats posing as little girls in chatrooms or MySpace profiles.

– their blissful unawareness of how permanent digital media is; photos, videos, text etc. are all out of your control once they’ve left your hands; easy to multiply and distribute, they could very well be there for ever; they also don’t realize that all their digital interactions (particularly webcam stuff) is recordable, and that nothing is *really* private;
– their perception of the online world as “uncharted territories” where all is allowed, where there are no rules, no laws, no adult presence; for that, I blame adults who do not accompany their young children online at first, who do not show any interest in what’s going on online for their kids, and who do not *go online* to be there too; teens need adult presence online to help them learn to become responsible internet citizens, just as they do offline; our fear of predators is resulting in teenager-only spaces which I’m not sure are really that great;
– their certainty that one can evade rules/law/morals by being anonymous online and hiding; we’ve told them so much to stay hidden (from predators), and that one can be anonymous online (like predators) that they think they can hide (from parents, guardians, teachers);
– their idea that what is online is up for grabs (I’m not going to stand up against what the record companies call “piracy” — that’s for another blog post — but I do feel very strongly about crediting people for their work, and respecting terms individuals or small businesses set for their work).

There are other things which are important, but discussed so little, because “online predators” is such a scary issue that it makes everything else seem unimportant: the “chat effect” (why is it easy to “fall in love over chat”?), findability of online stuff (yeah, by parents, teachers, future bosses), what to say and what not to say online (“what am I comfortable with?”), gaming environments like WoW…

One thing we need to remember is that kids/teens are not passive victims. Some teens are actively seeking certain types of relationships online, and when they do, chances are they’ll find them (proof the “catch a predator” operations in which “normal people” or policemen pose as lusty/consenting teens to trap dirty predators… sure it works, but most teens aren’t like that!)

I remember getting in touch with a kid who had an account on Xanga. He had lifted some HTML code from my site, and visits to his page were showing up in my stats. I asked him to remove it (“hey, lifting code like that isn’t cool!”) and he didn’t react. I found his ICQ number and messaged him, and he was outright obnoxious. A few days later, he started messaging me vulgar messages out of the blue (“I want to f*** you, b****!”). We finally trapped him, a friend of mine posing as a Xanga official who scared him a bit so he’d remove the code from his site, and who actually had a long, long talk with him. He was 9 years old.

If you came here via the BBC, leave a comment to let me know what you think about these issues, or what your experience is!

Similar Posts:

MySpace Banning Sex Offenders: Online Predator Paranoia [en]

**Update:** If you’re a parent looking for advice, you’ll probably find [my next post](http://climbtothestars.org/archives/2007/07/25/parents-teenagers-internet-predators-fear/) more interesting.

[MySpace has removed profiles of 29’000 registered sex offenders](http://news.bbc.co.uk/2/hi/technology/6914870.stm) from their site.

> In a statement, MySpace said: “We’re pleased that we’ve successfully identified and removed registered sex offenders from our site and hope that other social networking sites follow our lead.”

BBC News, MySpace bars 29,000 sex offenders, July 2007

Sounds like a good move, doesn’t it?

Maybe not so.

First, what is a sex offender? A sex offender is somebody on the state registry of people who have been convicted of sex crimes. A sex offender is not necessarily a pedophile. And in some states… a sex offender might not have done anything really offensive.

Listen to [Regina Lynn](http://www.reginalynn.com/wordpress/), author of the popular [Wired column Sex Drive](http://www.wired.com/commentary/sexdrive) and the book [The Sexual Revolution 2.0](http://www.amazon.com/gp/product/1569754772):

> Lately I’ve been wondering if I’ll end up on the sex offender registry. Not because I have any intention of harming anyone, but because it has recently come to my attention that in a flurry of joie de vivre I might have broken a sex law.

> You see, I keep hearing these stories of mild infractions that led to listing on the sex-offender registry alongside child molesters, rapists and abusive spouses. There’s the girl who bared her ass out a bus window in college and pled guilty to indecent exposure — and then couldn’t become an elementary school teacher because of her sex offense. Then there’s the guy who peed on a bush in a park and was convicted of public lewdness, a sex offender because he couldn’t find a bathroom.

> […]

> But sometimes I do skirt the edge of the law when it comes to sex. And if you’ve ever ducked into the bushes for a little al fresco fondling, so have you.

> Unfortunately, even in California, it’s not technically legal to make discreet love in public spaces, even in your truck, even if it has a camper shell with dark windows and Liberator furniture, even if no one can see you without pressing his nose to the glass or hoisting her children up over her head.

> And if a passerby does intrude on your personal moment, it’s no longer a matter of “OK kids, pack it up and get out of here.” A witness’s cell-phone video could be on the internet within five minutes. A busybody might even feel justified in calling the police.

> “If someone saw something that offended them and they wanted to sign a citizen’s arrest, the officer is obliged to take the citizen’s arrest,” says Inspector Poelstra of the Sexual Offender Unit of the San Francisco Police Department, who spoke with me by phone.

Regina Lynn, Could You End Up on a Sex Offender Registry?, April 2007

[Critics of Megan’s Law](http://en.wikipedia.org/wiki/Megan’s_Law#Criticism), which requires convicted sex offenders to register with the state, have also put forward that the registries include people it would be rather far-fetched to consider a threat to our children’s safety.

> But the laws have unexpected implications. Consider California, whose 1996 Megan’s Law requires creating a CD-ROM database of convicted sex offenders, available to the public. (The state has had a registry of sex offenders since 1944.) The Los Angeles Times reports that this new database is turning up many ancient cases of men arrested for consensual gay sex in public or semi-public places, some of them youthful experiments of men who went on to long married lives. One man, arrested in 1944 for touching the knee of another man in a parked car, was surprised when his wife collected the mail containing an envelope, stamped “sex crime” in red ink, telling him he needed to register as a sex offender. Many of these men are going through humiliating confrontations with long-forgotten aspects of their past, and complicated and expensive legal maneuverings to get themselves off the list. “It’s a real concern,” says Suzanne Goldberg of the Lambda Legal Defense Fund, which works on legal issues involving gays. “These laws have the potential to sweep in more people than they should. Laws requiring registration of people engaging in consensual sex are far beyond the pale. Those requirements can have devastating effects on people’s lives.”

Brian Doherty, Megan’s Flaws?, June 1997

These concerns about indiscriminate lumping together of “sex offenders” in the light of the online predator paranoia were already raised in January when MySpace handed over a database containing information about sex offenders to the National Centre for Missing and Exploited Children, on [Violet Blue::Open Source Sex](http://www.tinynibbles.com/blogarchives/2007/01/myspace_and_the_sex_offenders.html) and [Sex Drive Daily](http://blog.wired.com/sex/2007/01/myspace_hands_o.html). *(As an aside, I now find myself wondering if this post is going to get me blacklisted by internet security filters left and right… How ironic that would be.)*

> These are state registries, and depending on the state you’re in, you’re a “sex offender” under Megan’s Law if you get caught urinating in public, mooning, skinny dipping, or if you get busted having consensual sex in public. Think of how lopsided these charges must be in homophobic states. Also, it’s a lesson in what sites like MySpace can and will do with personal information. I’m definitely an advocate for speeding up natural selection when it comes to rapists and pedophiles, but I worry about what could happen to individuals and personal privacy when a questionably informed company casts a wide net, and turns it over to anyone who asks.

Violet Blue, MySpace and the Sex Offenders, Jan. 2007

In addition to that, we need to totally rethink the views we have on how sexual predators act online. The old pervert lurking in chatrooms is more a media construct and a product of [the culture of fear](http://www.amazon.com/Culture-Fear-Americans-Afraid-Things/dp/0465014909) we live in than a reality our kids are likely to bump into, [as I said recently in an interview on BBC News](http://climbtothestars.org/archives/2007/05/21/video-bbc-interview-teenagers-facebook/ “Watch the short video.”). Remember kids are way more likely to be abused by a person they know (family, friends) than by a random stranger. I’ll assume you don’t have the time to read through [the whole 34-page transcript](http://www.netcaucus.org/events/2007/youth/20070503transcript.pdf) of the [panel danah boyd participated in](http://www.zephoria.org/thoughts/archives/2007/05/11/just_the_facts.html) a few months ago, so here are the most significant excerpt about this issue (yes, I’m excerpting a lot in this post, but this is an important issue and I know people read better if they don’t need to click away). Here is what Dr. David Finkelhor, director of the Crimes against
Children Research Center and the codirector of the Family Research
Laboratory at the University of New Hampshire, has to say:

> Now, on the case of internet sex crimes against kids, I’m concerned
that we’re already off to a bad start here. The public and the
professional impression about what’s going on in these kinds of
crimes is not in sync with the reality, at least so far as we can
ascertain it on the basis of research that we’ve done. And this
research has really been based on some large national studies of
cases coming to the attention of law enforcement as well as to large
national surveys of youth.

> If you think about what the public impression is about this crime,
it’s really that we have these internet pedophiles who’ve moved
from the playground into your living room through the internet
connection, who are targeting young children by pretending to be
other children who are lying about their ages and their identities and
their motives, who are tricking kids into disclosing personal
information about themselves or harvesting that information from
blogs or websites or social networking sites. Then armed with this
information, these criminals stalk children. They abduct them.
They rape them, or even worse.

>But actually, the research in the cases that we’ve gleaned from
actual law enforcement files, for example, suggests a different
reality for these crimes. So first fact is that the predominant online
sex crime victims are not young children. They are teenagers.
There’s almost no victims in the sample that we collected from – a
representative sample of law enforcement cases that involved the
child under the age of 13.

> In the predominant sex crime scenario, doesn’t involve violence,
stranger molesters posing online as other children in order to set up
an abduction or assault. Only five percent of these cases actually
involved violence. Only three percent involved an abduction. It’s
also interesting that deception does not seem to be a major factor.
Only five percent of the offenders concealed the fact that they were
adults from their victims. Eighty percent were quite explicit about
their sexual intentions with the youth that they were communicating
with.

> So these are not mostly violence sex crimes, but they are criminal
seductions that take advantage of teenage, common teenage
vulnerabilities. The offenders lure teens after weeks of
conversations with them, they play on teens’ desires for romance,
adventure, sexual information, understanding, and they lure them to
encounters that the teams know are sexual in nature with people who
are considerably older than themselves.

> So for example, Jenna – this is a pretty typical case – 13-year-old
girl from a divorced family, frequented sex-oriented chat rooms, had
the screen name “Evil Girl.” There she met a guy who, after a
number of conversations, admitted he was 45. He flattered her, gave
– sent her gifts, jewelry. They talked about intimate things. And
eventually, he drove across several states to meet her for sex on
several occasions in motel rooms. When he was arrested in her
company, she was reluctant to cooperate with the law enforcement
authorities.

David Finkelhor, in panel Just The Facts About Online Youth Victimization: Researchers Present the Facts and Debunk Myths, May 2007

Let me summarize the important facts and figures from this excerpt and the next few pages. The numbers are based on a sample of law enforcement cases which Finkelhor et al. performed research upon:

– most victims of “online predators” are teenagers, not young children
– only 5% of cases involved violence
– only 3% involved abduction
– deception does not seem to be a major factor
– 5% of offenders concealed the fact they were adults from their victimes
– 80% of offenders were quite explicit about their sexual intentions
– these crimes are “criminal seductions”, sexual relationships between teenagers and older adults
– 73% of cases include multiple sexual encounters
– in half the cases, victims are described as being in love with the offender or feeling close friendship
– in a quarter of the cases, victims had actually ran away from home to be with the person they met online
– only 7% of arrests for statutory rape in 2000 were internet-initiated

I find these figures very sobering. Basically, our kids are more at risk offline than online. No reason to panic! About this last figure, listen to Dr. Michele Ybarra, president of Internet
Solutions for Kids:

> One victimization is
one too many. We watch the television, however, and it makes it
seem as if the internet is so unsafe that it’s impossible for young
people to engage on the internet without being victimized. Yet
based upon data compiled by Dr. Finkelhor’s group, of all the arrests
made in 2000 for statutory rape, it appears that seven percent were
internet initiated. So that means that the overwhelming majority are
still initiated offline.

Michele Ybarra, in panel Just The Facts About Online Youth Victimization: Researchers Present the Facts and Debunk Myths, May 2007

I digress a little, but all this shows us that we need to go way beyond “don’t give out personal information, don’t chat with strangers” to keep teenagers safe from the small (but real, yes) number of sexual predators online:

> Our research, actually looking at what puts kids at risk for receiving
the most serious kinds of sexual solicitation online, suggests that it’s
not giving out personal information that puts kid at risk. It’s not
having a blog or a personal website that does that either. What puts
kids in danger is being willing to talk about sex online with
strangers or having a pattern of multiple risky activities on the web
like going to sex sites and chat rooms, meeting lots of people there,
kind of behaving in what we call like an internet daredevil.

> We think that in order to address these crimes and prevent them,
we’re gonna have to take on a lot more awkward and complicated
topics that start with an acceptance of the fact that some teens are
curious about sex and are looking for romance and adventure and
take risks when they do that. We have to talk to them about their
decision making if they are doing things like that.

David Finkelhor, in panel Just The Facts About Online Youth Victimization: Researchers Present the Facts and Debunk Myths, May 2007

So, bottom line — what do I think? I think that MySpace’s announcement is more of a PR stunt than anything. This kind of action is the result of the ambient paranoia around sexual predators online, but it also fuels it. If MySpace are doing that, it must mean that we are right to be afraid, doesn’t it? I think it is a great pity that the media systematically jump on the fear-mongering bandwagon. We need more sane voices in the mainstream press.

Here is a collection of links related to this issue. Some I have mentioned in the body of the post, some I have not.

MySpace bars 29,000 sex offenders
Could You End Up on a Sex Offender Registry?
MySpace and the Sex Offenders
Megan’s Flaws?
Just The Facts About Online Youth Victimization: Researchers Present the Facts and Debunk Myths ([see danah’s post for YouTube video](http://www.zephoria.org/thoughts/archives/2007/05/11/just_the_facts.html))
– [Video: BBC Interview (Teenagers, Facebook)](http://climbtothestars.org/archives/2007/05/21/video-bbc-interview-teenagers-facebook/)
– [Adolescents, MySpace, internet: citations de danah boyd et Henry Jenkins](http://climbtothestars.org/archives/2006/12/20/adolescents-myspace-internet-citations-de-danah-boyd-et-henry-jenkins/) (quotes are in English)
– [De la “prévention internet”](http://climbtothestars.org/archives/2007/06/17/de-la-prevention-internet/)

*note: comments are moderated for first-time commenters.*

Similar Posts:

There's No Place Like Home [en]

[fr] Qu'il fait bon être de retour chez soi!

I’m home.

– I know how the oven works and the temperatures on the dial mean something to me.
– The water in the shower is hot immediately, no need to wait.
– Bagha is there.
– Dressing-gown.
– Sleeping in my bed. With my nordic-style bedsheets. Mmmh.
– Frozen lasagna from Migros, tastes “just like it should”.
– Quiet. Calm. Silence. (Just a bit of thunder now and again.)
– Shopping on auto-pilot with no surprises. Price tags indicate how much I’ll pay, tax included.
– Spotlessly clean busses.
– Dreadful *grumble* winter-like grey *grumble* weather.
– Paying my bus fare with my CASH card. No need to convert bills into quarters.
– A fridge filled with familiar food.
– Did I mention the calm and silence?

It’s been [a long time](http://climbtothestars.org/categories/india/trips/india-2004/ “India, 2004.”) since I was away from home for so long.

Similar Posts:

A Day at WordCamp 2007 [en]

[fr] Résumé des notes prises durant WordCamp.

Today was the first day of [WordCamp 2007](http://2007.wordcamp.org/schedule/). Had a really nice day, met cool people (hi [Daniel](http://dbrusilovsky.wordpress.com/)!), and live-blogged my hands off (almost literally: nasty [RSI flare-up](/tms/) which made me skip two sessions of note-taking). Two sessions in the morning, two in the afternoon, a big two-session break, and then Matt Cutts. I also, of course, took [a bunch of photos](http://flickr.com/photos/bunny/sets/72157600938619089/), which, as usually, received far more praise than I think they deserve. I’d like to take this occasion to remind everybody to please [open up tagging to the community, and add tags to my photos as you stroll through them](http://climbtothestars.org/archives/2007/06/20/flickr-open-up-tagging-your-photos-to-the-community-please/).

WordCamp 2007 4

Here are the sessions I live-blogged.

– [Dan Kuykendall, Podcasting and podPress](http://climbtothestars.org/archives/2007/07/21/wordcamp-2007-dan-kuykendall-podcasting-and-podpress/)
– [John C. Dvorak and Om Malik: Blogs vs. Journalism](http://climbtothestars.org/archives/2007/07/21/john-c-dvorak-and-om-malik-blogs-vs-journalism/)
– [Lorelle VanFossen, Kicking Ass Content Connections](http://climbtothestars.org/archives/2007/07/21/wordcamp-2007-lorelle-vanfossen-kicking-ass-content-connections/)
– [Jeremy Wright, Im in ur blogz grabbin’ ur kash! Blog Monetization](http://climbtothestars.org/archives/2007/07/21/wordpress-2007-jeremy-wright-im-in-ur-blogz-grabbin-ur-kash-blog-monetization/)
– [Matt Cutts, Whitehat SEO Tips for Bloggers](http://climbtothestars.org/archives/2007/07/22/wordcamp-2007-matt-cutts-whitehat-seo-tips-for-bloggers/)

So, *what do you think, ;-)* should I start marketing myself as a 2.0 conference live-blogger? (Laying aside the fact RSI *does* limit the number of sessions I can do in a row…)

Similar Posts:

WordCamp 2007: Matt Cutts, Whitehat SEO Tips for Bloggers [en]

*Here are my notes of [Matt’s session](http://2007.wordcamp.org/schedule/search-engine-optimization/). Might be inaccurate, blah blah blah. Oh, and RSI, so might be a bit short. Check out the [post on Matt’s blog](http://www.mattcutts.com/blog/speaking-at-wordcamp-later-today/) too.*

**Update, August 2007:** Matt wrote another blog post in which you’ll find [links to his Powerpoint presentation and the video of his talk](http://www.mattcutts.com/blog/whitehat-seo-tips-for-bloggers/).

WordCamp 2007 Matt Cutts

Google doesn’t hate your site. [Some guy](http://alexchiu.com) invented an immortality device (with magnetic rings). His site looks like the love-child of Geocities and MySpace. He claims to have been repressed by Google because of the immortality device. No! Instead, view the source of the page. Ugly things hidden in it! Hundreds of words in a tiny textarea! Hence, the penalty.

Good plugin: [SEO Title](http://www.netconcepts.com/seo-title-tag-plugin/) (swaps the name of your blog with the name of your post).

Don’t put your blog at the root of your domain:

– what if you want something besides a blog?
– people link to main page and main blog page, so you get some extra links that way.

Think about it.

Call your blog “blog” and not “wordpress” — you never know if you might switch.

What do SEOs know that bloggers might not?

**Keywords**

What might people be typing to search for your stuff? example… “[lol kittens](http://flickr.com/photos/tags/lolkittens)”! Don’t spam, but if you know what people are searching for, there are perfectly natural ways of slipping them in your posts. Use synonyms! *steph-note: it’s also better writing than repeating the same words over and over again.* Use this knowledge for good, not for evil!

Use category names which are good keywords. Dashes are best to separate words. Then underscores. No spaces is dreadful.

But wait! If everything is already in place, don’t completely mess up your urls to change. Leave the old stuff as it is, and make the new stuff better.

Use alt tags, or the blind guy at Google will get really angry. 3-4 relevant words. Keep it short.

Q: does having .php .html .asp in the URL make a difference?

A: nope. just avoid .exe 😉

Dynamic URLs are treated just as static URLs. However, keep the number of parameters low.

Should I do an audio podcast, or a video? Well, depends on how pretty you are. If you’re not sure, try hotornot.com.

**Usability**

Make sure your site is crawlable (WP: good).

Q Ben Metcalfe: what about duplicate content WP archives create? Supplementary results?

A: Not too bad, but WP does suffer a bit from the fact you can get to a post from 3-4 different ways. Will have WordPress wishlist at the end of the talk.

Make sure post creation dates are easy to find.

Q: Does Google care about the number of slashes in a URL? (Date in URL)

A: Google doesn’t care about link depth.

**Moving to a new IP**

1. Reduce your DNS time-to-live
2. Back up your site, bring it up on new IP.
3. Watch Googlebot and user traffic until they fetch the site from the new IP address.
4. Take down the old site.

*steph-note: heck, will be doing that soon.*

Q: for mobile/iPhone, different site, or different stylesheet?

A: if you can, different stylesheet.

A2 from public: use Alex King’s wp-mobile plugin

**Moving to new domain**

– use a 301 redirect

better:

– do 301 on one subdirectory and when that is ok do the rest
– write to everyone and ask them to update their links (useful!)
– standardize www or [no-www](http://no-www.org/) but don’t use both, also slash/no-slash

**Free Google tools**

– webmaster console
– feedburner (you can get feeds.mydomain.com rather than feeds.feedburner.com with MyBrand for free *steph-note need to do that!!* so you can leave feedburner…)
– custom search engine
– adsense
– google analytics

**Webmaster Console**

It’s at [google.com/webmasters](http://google.com/webmasters)

A famous web publisher used robots.txt to blog Google completely, then called in a panic “what’s the matter! Google is blocking me!”.

– test robots.txt before pushing live
– submit an authenticated spam report
– remove URLs (for emergencies, useful!)

You can see the backlinks — who’s linking to your site.

Q: can google analytics harm your search results? (?)

A: nope.

You can see crawl errors which can give you hints on making your 404 handling better. Also, tell Google what your preferred domain is (www or not).

“Get noticed, then get traffic from Google” rather than “Get traffic from Google, then get noticed” (*steph-note: yay, exactly the position I defended in a whitepaper on search optimisation for a client!*)

Ideas:

– PDF sign converter
– Lolcat builder
– iPhone app directory
– say Google fast
– sell your moustache on eBay — linkbait!
– free hugs campaign
– tutorials
– analysis
– hunting down wikipedia defaces
– liveblogging
– create controversy (like Dvorak!) — linkbait!
– mention Robert Scoble
– make lists (13 reasons why something rulez/sux0rs)
– …

Be creative! (Well, maybe we need to embrace the fact there are many ways to get attention, and linkbait is one…)

*steph-note: Matt is deadly funny… watch the video of the talk if it exists.*

If you get popular enough, people might want to hack you. You can make your wp-admin accessible only via a whitelist.

A to Q: Google doesn’t look at meta tags much.

Don’t worry about the algorithm too much, focus on compelling content.

If you’re buying/selling links, make sure they don’t affect search engines.

Similar Posts:

WordPress 2007: Jeremy Wright, Im in ur blogz grabbin' ur kash! Blog Monetization [en]

*These are my notes of [Jeremy’s session](http://2007.wordcamp.org/schedule/blog-monetization/). They might be inaccurate. I did my best. Reminder: you’re invited to [tag my photos on Flickr](http://climbtothestars.org/archives/2007/06/20/flickr-open-up-tagging-your-photos-to-the-community-please/) if you go off to explore them.*

WordCamp 2007 Jeremy Wright

[b5media](http://www.b5media.com/) is a large blog network. 250 blogs. Finds people who are really passionate about their stuff (gardening, football, cats…) and help them make money with it.

Plan, invite a few random people on stage for an impromptu panel. Open source presentation.

– one person who earns money blogging
– someone who’s earning a cup of coffee a day
– someone who’s thinking about making money with blogs, but just thinking

Quick historical look at blog advertising.

2003: blog advertising was evil. Selling your soul. (It does happen, but by and large bloggers are fairly opinionated, and readers fairly astute at outing fakers.) Before [pay-per-post](http://payperpost.com/), which is [obviously evil](http://www.calacanis.com/2006/06/30/payperpost-stupid-and-evil/), btw.

Now, anybody who wants to, can make a full-time living blogging. *steph-note: I must have misunderstood that.*

There’s a lot of money in blogging. AdSense, TLA, custom campaigns… You do need to put a few months in before you get to full-time pay. You make more money consulting/speaking etc. than actually writing.

3 people:

WordCamp 2007 Panelists Concentrating

– [Eric Nakagawa, Mr. ICanHasCheezburger](http://icanhascheezburger.com/)
– [Michelle Leder](http://footnoted.org/)
– [Julie](http://cottagedaily.com)

Q: picking a topic that will maximize monetization?

A E: we didn’t choose a topic to make money. just wanted to do funny stuff. And people came.

WordCamp 2007 Eric Nakagawa

A M: started four years ago, early blogger (*steph-note: and what am I, then? OMG! dinosaur!*), linked to book she wrote.

WordCamp 2007 Michelle Leder

A J: getting out of unemployment: program, needed an idea, chose to blog about her passion, cottaging.

WordCamp 2007 Julie

Q: ??

A E: wondering what the people who visit our site would be interested in? And match up with relevant advertisers, rather than use AdSense which just scrape your content.

A M: struggling with this question right now. Google ads are not a good match for my audience.

[Lorna Dietz](http://www.radiantview.com/blog/): Philippino community site => gets huge amounts of dating sites with AdSense, annoying!

E: being a full-time blogger is really full-time, so you better really love what you’re blogging about.

JW: reducing the number of ads on a page.

[Ben Metcalfe](http://benmetcalfe.com/blog/): seems the best way to monetize your blog, going down the long tail, is not advertising but adding value with your blog to some other thing you’re going to be able to earn money from.

A M: I make a fair amount of my money through speaking, clearly more than ads.

A E: could make money selling billions of T-shirts, but do you really want to do this? We’re just trying to do this and see how long we can push it.

A J: making videos of wakeboard stuff, hoping to attract a younger demographic. Problem now is: how can I get traffic?

JW: Average traffic, average money. 10-12’000 page views a month for a personal blog won’t bring you much more than a couple 100 $ a month.

JW: Would you read your blog?

Ten tips:

– lots of valuable content
– host your blog yourself, own your domain
– AdSense is the crack of blog advertising, but don’t get hooked
– do 2-3 things really well in blog advertising
– CPA/CPL don’t work well (repeat audience)
– content syndication
– partner
– be smart about TLA (you don’t want to be exited by Google)
– don’t sell out
– if your audience supports it, blogging about stuff your paid for can work

*steph-note: going too fast, fingers hurt too much. folding up for this session.*

**Extra:**

– [Jeremy’s blog post](http://www.ensight.org/archives/2007/07/21/blog-monetization-session-wordcamp-2007/) and [powerpoint presentation](http://www.ensight.org/uploads/wordcamp.ppt)

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