WordCamp 2007: Matt Cutts, Whitehat SEO Tips for Bloggers [en]

Here are my notes of Matt’s session. Might be inaccurate, blah blah blah. Oh, and RSI, so might be a bit short. Check out the post on Matt’s blog too.

Update, August 2007: Matt wrote another blog post in which you’ll find links to his Powerpoint presentation and the video of his talk.

WordCamp 2007 Matt Cutts

Google doesn’t hate your site. Some guy invented an immortality device (with magnetic rings). His site looks like the love-child of Geocities and MySpace. He claims to have been repressed by Google because of the immortality device. No! Instead, view the source of the page. Ugly things hidden in it! Hundreds of words in a tiny textarea! Hence, the penalty.

Good plugin: SEO Title (swaps the name of your blog with the name of your post).

Don’t put your blog at the root of your domain:

  • what if you want something besides a blog?
  • people link to main page and main blog page, so you get some extra links that way.

Think about it.

Call your blog “blog” and not “wordpress” — you never know if you might switch.

What do SEOs know that bloggers might not?

Keywords

What might people be typing to search for your stuff? example… “lol kittens“! Don’t spam, but if you know what people are searching for, there are perfectly natural ways of slipping them in your posts. Use synonyms! steph-note: it’s also better writing than repeating the same words over and over again. Use this knowledge for good, not for evil!

Use category names which are good keywords. Dashes are best to separate words. Then underscores. No spaces is dreadful.

But wait! If everything is already in place, don’t completely mess up your urls to change. Leave the old stuff as it is, and make the new stuff better.

Use alt tags, or the blind guy at Google will get really angry. 3-4 relevant words. Keep it short.

Q: does having .php .html .asp in the URL make a difference?

A: nope. just avoid .exe 😉

Dynamic URLs are treated just as static URLs. However, keep the number of parameters low.

Should I do an audio podcast, or a video? Well, depends on how pretty you are. If you’re not sure, try hotornot.com.

Usability

Make sure your site is crawlable (WP: good).

Q Ben Metcalfe: what about duplicate content WP archives create? Supplementary results?

A: Not too bad, but WP does suffer a bit from the fact you can get to a post from 3-4 different ways. Will have WordPress wishlist at the end of the talk.

Make sure post creation dates are easy to find.

Q: Does Google care about the number of slashes in a URL? (Date in URL)

A: Google doesn’t care about link depth.

Moving to a new IP

  1. Reduce your DNS time-to-live
  2. Back up your site, bring it up on new IP.
  3. Watch Googlebot and user traffic until they fetch the site from the new IP address.
  4. Take down the old site.

steph-note: heck, will be doing that soon.

Q: for mobile/iPhone, different site, or different stylesheet?

A: if you can, different stylesheet.

A2 from public: use Alex King’s wp-mobile plugin

Moving to new domain

  • use a 301 redirect

better:

  • do 301 on one subdirectory and when that is ok do the rest
  • write to everyone and ask them to update their links (useful!)
  • standardize www or no-www but don’t use both, also slash/no-slash

Free Google tools

  • webmaster console
  • feedburner (you can get feeds.mydomain.com rather than feeds.feedburner.com with MyBrand for free steph-note need to do that!! so you can leave feedburner…)
  • custom search engine
  • adsense
  • google analytics

Webmaster Console

It’s at google.com/webmasters

A famous web publisher used robots.txt to blog Google completely, then called in a panic “what’s the matter! Google is blocking me!”.

  • test robots.txt before pushing live
  • submit an authenticated spam report
  • remove URLs (for emergencies, useful!)

You can see the backlinks — who’s linking to your site.

Q: can google analytics harm your search results? (?)

A: nope.

You can see crawl errors which can give you hints on making your 404 handling better. Also, tell Google what your preferred domain is (www or not).

“Get noticed, then get traffic from Google” rather than “Get traffic from Google, then get noticed” (steph-note: yay, exactly the position I defended in a whitepaper on search optimisation for a client!)

Ideas:

  • PDF sign converter
  • Lolcat builder
  • iPhone app directory
  • say Google fast
  • sell your moustache on eBay — linkbait!
  • free hugs campaign
  • tutorials
  • analysis
  • hunting down wikipedia defaces
  • liveblogging
  • create controversy (like Dvorak!) — linkbait!
  • mention Robert Scoble
  • make lists (13 reasons why something rulez/sux0rs)

Be creative! (Well, maybe we need to embrace the fact there are many ways to get attention, and linkbait is one…)

steph-note: Matt is deadly funny… watch the video of the talk if it exists.

If you get popular enough, people might want to hack you. You can make your wp-admin accessible only via a whitelist.

A to Q: Google doesn’t look at meta tags much.

Don’t worry about the algorithm too much, focus on compelling content.

If you’re buying/selling links, make sure they don’t affect search engines.

WordPress 2007: Jeremy Wright, Im in ur blogz grabbin' ur kash! Blog Monetization [en]

These are my notes of Jeremy’s session. They might be inaccurate. I did my best. Reminder: you’re invited to tag my photos on Flickr if you go off to explore them.

WordCamp 2007 Jeremy Wright

b5media is a large blog network. 250 blogs. Finds people who are really passionate about their stuff (gardening, football, cats…) and help them make money with it.

Plan, invite a few random people on stage for an impromptu panel. Open source presentation.

  • one person who earns money blogging
  • someone who’s earning a cup of coffee a day
  • someone who’s thinking about making money with blogs, but just thinking

Quick historical look at blog advertising.

2003: blog advertising was evil. Selling your soul. (It does happen, but by and large bloggers are fairly opinionated, and readers fairly astute at outing fakers.) Before pay-per-post, which is obviously evil, btw.

Now, anybody who wants to, can make a full-time living blogging. steph-note: I must have misunderstood that.

There’s a lot of money in blogging. AdSense, TLA, custom campaigns… You do need to put a few months in before you get to full-time pay. You make more money consulting/speaking etc. than actually writing.

3 people:

WordCamp 2007 Panelists Concentrating

Q: picking a topic that will maximize monetization?

A E: we didn’t choose a topic to make money. just wanted to do funny stuff. And people came.

WordCamp 2007 Eric Nakagawa

A M: started four years ago, early blogger (steph-note: and what am I, then? OMG! dinosaur!), linked to book she wrote.

WordCamp 2007 Michelle Leder

A J: getting out of unemployment: program, needed an idea, chose to blog about her passion, cottaging.

WordCamp 2007 Julie

Q: ??

A E: wondering what the people who visit our site would be interested in? And match up with relevant advertisers, rather than use AdSense which just scrape your content.

A M: struggling with this question right now. Google ads are not a good match for my audience.

Lorna Dietz: Philippino community site => gets huge amounts of dating sites with AdSense, annoying!

E: being a full-time blogger is really full-time, so you better really love what you’re blogging about.

JW: reducing the number of ads on a page.

Ben Metcalfe: seems the best way to monetize your blog, going down the long tail, is not advertising but adding value with your blog to some other thing you’re going to be able to earn money from.

A M: I make a fair amount of my money through speaking, clearly more than ads.

A E: could make money selling billions of T-shirts, but do you really want to do this? We’re just trying to do this and see how long we can push it.

A J: making videos of wakeboard stuff, hoping to attract a younger demographic. Problem now is: how can I get traffic?

JW: Average traffic, average money. 10-12’000 page views a month for a personal blog won’t bring you much more than a couple 100 $ a month.

JW: Would you read your blog?

Ten tips:

  • lots of valuable content
  • host your blog yourself, own your domain
  • AdSense is the crack of blog advertising, but don’t get hooked
  • do 2-3 things really well in blog advertising
  • CPA/CPL don’t work well (repeat audience)
  • content syndication
  • partner
  • be smart about TLA (you don’t want to be exited by Google)
  • don’t sell out
  • if your audience supports it, blogging about stuff your paid for can work

steph-note: going too fast, fingers hurt too much. folding up for this session.

Extra:

John C. Dvorak and Om Malik: Blogs vs. Journalism [en]

[fr] Conversation entre John C. Dvorak et Om Malik sur les similitudes et différences entre blogging et journalisme. Intéressant.

These are my notes of this session. They may be inaccurate. Check with people who actually said the words before jumping up and suing them. Thanks.

WordCamp 2007 John C. Dvorak, Om Malik, Matt Mullenweg

John C. Dvorak thinks there is no difference whatsoever, and bloggers should be given credentials. The mainstream media are not taking bloggers seriously yet. *steph-note: I remember Dvorak from 2002 and the kitty-heads.

Om Malik: Shift… blogs have a different dynamic, do not replace mainstream journalism. Careful not to lump all bloggers in the same category.

steph-note: arghl, going to sleep. Please, wake me up.

JCD: bloggers cover crap stuff like Paris Hilton’s lost PDA or Tom Cruise doing something silly, just like the mainstream press. Problem. “Quote posts” amongst bloggers (quote, + “what is this guy thinking?”, and that’s your blog post). Driving mainstream media nuts. The blogging world will be rejected by the mainstream because they are an annoyance.

At one point, JCD had to fight to stick links to outside sites in his column (“OMG! if we link outside people will see how crap we are!”)

OM: comments can be good/bad. Important feature. You have to assume that your commentors care. They’ve spent time on your site. Respect that.

JCD: asking readers to fill in the blanks of your story steph-note: like I’m doing for my 2002 Dvorak article — very interesting, the whole of the information is in the post plus the comments.

OM: comments are what makes blogging different from mainstream media, tapping into the collective intelligence. Engage every single comment. Single most important lesson learned.

JCD: hey, you can moderate comments without killing the blog (JCD uses Spam Karma). Some comments don’t contribute much (“You suck!” doesn’t really add much to the conversation). Recommends moderating to make sure comments have value. Need critical mass of readers to have enough comments. Moderation should be the responsibility of the post author. In this new world, you make a post, these comments are part of your job as the writer.

OM: you set the tone. There are good bars, lousy bars. People choose. steph-note: blog gardening is really important. what you accept or not will influence the way people act in the comments.

WordCamp 2007 Om Malik

JCD: also need to relax. Not a national disaster if things go downhill in the comments. JCD has been called an idiot for 25 years, but he’s still up there ;-).

OM: you can rate comments.

JCD: doesn’t like rating comments, except restaurant reviews. steph-note: I don’t like comment rating very much either.

OM: One trick is to step away from what you wrote for 15 minutes before posting.

JCD: journalist trick: read out loud (really!) because your ears and eyes don’t work the same way. Catches a lot of errors.

OM: Actually, you can have your mac read it back to you.

Q Ben Metcalfe: “no difference about bloggers and journalists” — could you explain more? Investigative journalism, holding government to account… More thoughts on the mainstream stuff.

JCD: Importance of layout. If it “looks too much like a blog”, you may lose credibility (people go “ah, it’s a blog“). Cf. The Onion. NYT redesigned after the Onion (challenged!) Neo-blog style: credibility goes way higher, with same content. Same old templates, different flower, different pink, place for cat photo… Same old tired layouts.

WordCamp 2007 John C. Dvorak

BM: Is it really just a question of layouts?

JCD: What I’m saying is valid for first impressions.

Q: ??

JCD: “Citizen Journalism”: artificial construct steph-note: what is it with Dvorak and cats?

OM: Bloggers should call people. Try to get information directly from people. At least you can say you tried to get in touch.

JCD: Maybe take one course in journalism so at least you have a clue how it works, and study libel law, that’s important (you can’t call people a “crook” for example, you can get sued into oblivion — “douchebag”, however, is OK!)

OM: Actually, “douchebag” might even have a greater effect in the post. The English language is wonderful, has many ways of describing the same thing.

JCD: You need to be careful, and I think bloggers haven’t had the lecture on libel law. You don’t want to get sued for a minor comment or something.

OM: blogging uptake directly related to broadband penetration steph-note: not sure about that!!

Ben Metcalfe: places blogging is catching on are places where there is not really much free press (e.g. Eastern Europe, Iran — not necessarily lots of blogging). Absence of free press more valid correlation than broadband.

OM: Lots of blogging in USA etc.

JCD: yeah, countries with a lousy free press. We don’t have a free press.

WordCamp 2007: Dan Kuykendall, Podcasting and podPress [en]

[fr] Notes prises Ă  WordCamp 2007. Introduction au podcasting et Ă  podPress, un plugin WordPress qui le transforme en machine Ă  podcaster.

Here are the notes I took of Dan’s talk on Podcasting and podPress. I did my best, but they may not be accurate.

WordCamp 2007 Podcasting and podPress

Dan Kuykendall is the author of the popular podcasting plugin podPress.

Podcasting is very similar to blogging (just audio/video). About getting your message out. All about content, in consumable ways. Feeds.

RSS2 feed + “enclosure” tag.

Difference with blogging: lots of offline podcast viewers/listening. (Not many offline blog readers.)

Gear? Microphone, recording software, site + RSS2, something to say/play. Dan has a $100 mike, a $100 external sound card — steph-note: fancy! but not even necessary… in-built microphone and soundcard can do for starters.). Software: Audacity is free, so is WordPress.

WordCamp 2007 Dan Kuykendall's Gear

Podcasting does not require a major investment.

Dan got into podcasting early 2006. steph-note: is that early, as far as the history of podcasting is concerned? Podcasting is a little more personal than blogging (voice, etc.) Podcasters, like bloggers, really crave feedback. At that time, podcasting wasn’t built into iTunes. WordPress looks great for that, but if you’re interested in podcasting more than blogging… hmm.

WordCamp 2007 Dan Kuykendall

Dan heard about the plugin system in WordPress… He had figured out how to do podcasting and make his podcast look good in iTunes, but what about others? => started writing a plugin, PodPress. “Which has now grown a bit out of control!” steph-note: indeed, problems with redundant queries which caused my site to be shut down by DreamHost twice in the last six months.

Podcasting is not just about pointing to your mp3 files. PodPress adds meta information, media players, etc. This means your public can view your podcast even if they don’t use a dedicated “podcast reader” (iTunes…)

steph-note: tour of podPress’s features, and demo (not blogging this)

WordPress: amazing blogging platform and CMS, with tons of hooks for plugin developers.

steph-note: my experience of podPress is lots of settings, does the job though, even with minimal settings. However, as I mentioned above, my blog has been taken down once and maimed at least once by DreamHost because it was raising the load on the server it was hosted on way too much. After narrowing down the problem, the culprit appeared to be podPress.

Q from Dan: who is providing media content in their blog, but doesn’t use podPress? steph-note: question unclear from me, in my mind a blog which provides media content is a podcast, as long as the media content is made available as an enclosure in the feed, which I thought WordPress did out of the box.

Q from audience: monetization? A: no, for free, but PayPal donations, though they haven’t really covered the cost of hosting…

Q Mark JaquithAaron Brazell: I love podPress, but the only problem is the weekly releases… could we space them out a bit? A: never sure when I’ll be coding, so when I get some stuff done I release it. => Q for Matt: will WordPress support some kind of plugin update automation? A (Matt): yes, for 2.3 (at least notification). steph-note: yay!

Videos, Videos! And Kittens! [en]

[fr] Un nouvel épisode vidéo de Fresh Lime Soda, le podcast que je co-anime avec Suw Charman. On y parle de ce qu'on fait dans la vie, et surtout, de comment on le définit (mal!)

Aussi, vidéos de la Gay Pride ici à San Francisco, et de chatons. Oui, des chatons. Tout mimis.

Although there is just one week left for me here, I’m still in San Francisco. When Suw was here a few weeks ago, we seized the occasion to record another (video!) episode of Fresh Lime Soda. Our conversation takes the episode I mention in my “What do you care about?” post and goes on from there, to examine how we define ourselves in our professional field, and a bunch of other things. Read the shownotes on the original post and enjoy the video!

(If the feed/RSS reader doesn’t take care of it for you, you can download the video from Viddler.com directly.)

While we’re on the subject of videos, I’ve uploaded quite a few to my Viddler account recently. (Oh, and yes, I still have a post in my drafts somewhere… a review of viddler, which I really like despite its bugs and greenness.) There are videos of the Gay Pride (and photos of the Dyke March and Parade of course!), the iPhone Launch here in SF, but most importantly, really cute kittens playing. If you like kittens, you’ll enjoy the 5 minutes you’ll spend watching the videos. There are obviously kitten photographs too:

Blu's Kittens 7

Blu's Kittens 29

Blu's Kittens 24

And for those who missed the update, the post announcing my talk at Google (on languages and the internet) now contains a link to the video of my talk, the slideshow, and my handwritten presentation notes (not that they’ll help you much…). All that!

Notes From San Francisco [en]

So, roughly half-way through my five-week trip to San Francisco, what’s going on? I haven’t been blogging much lately, that’s for sure.

For once, I took some photographs from the plane. Unfortunately my camera batteries ran out just as we were coming down on San Francisco, and my spare ones were in the luggage compartment above my head. Oh, well.

Flying to San Francisco 31

I got some first-level questioning at immigration coming in. No, not the sort where they take you to a separate room, become much less friendly, and have boxes of rubber gloves on the counter. This is how it went:

  • …And what is the duration of your stay?
  • Five weeks.
  • …And what do you do in… over in Switzerland?
  • I’m a freelance… internet consultant. OMG that sounds bad. …I’m actually here to work on a book project. Yeah I know I should never volunteer information.
  • What’s the book about?
  • Er… teenagers and the internet.
  • And…?
  • Er… Well, the situation with teenagers and the internet, and what we’re doing about it in Switzerland.
  • And what are you doing about it?
  • Well, not enough!
  • And? Come on, tell me more about it.
  • Er… OK. OMGOMG Well, see, teenagers are really comfortable with computers and the internet, and so they’re chatting, blogging, etc. — they’re digital natives, see? — and parents, well, they’re clueless or terrified about the internet, and they don’t always understand what’s going on in their kids lives online, so basically, we have teenagers who are spending a lot of time online and sometimes getting into trouble and parents don’t know or don’t care about what they’re doing there, so we have this… chasm between generations and…
  • Thank you. You can go.

The pick-up from the airport was wonderfully orchestrated and much appreciated. Being driven into town by somebody friendly rather than having to use unfamiliar public transportation really makes a difference. Thanks to all those involved (yes, it took that many people!)

Waiting on the Sidewalk

Then, through some freak breakdown of all modern forms of communication (partially documented on Twitter), I ended up waiting outside on the sidewalk for almost an hour while my kind host Tara waited for me inside her appartment. We worked it out finally, and I was introduced to my (nice and spacious) room before going to hang out at Citizen Space. A nice dinner out with Chris, Tara and Jimmy to end the day, and I happily collapsed in my bed at a respectable local hour. You will have taken note that I did not collapse at 4pm feeling like a zombie, thanks to having taken melatonin on the plane. (It doesn’t seem to work that well for Suw, but it works perfectly on me, and I’m never traveling between continents without it again.)

The four next days went by in a blur of Supernova madness: too many people, too many sessions, food with ups and downs, parties with cupcakes and others at the top of skyscapers. I took lots of photographs and even a video sequence that got some attention.

Supernova First Day 33

During the next week, I started settling down. Met and hung out with old friends, made new ones, unpacked my suitcases, went walking around in town, saw Dykes on Bikes, the Gay Pride Parade, and the iPhone launch, photographed skyscrapers in the night, ordered a new camera, got my MacBook (partly) repaired, and even dropped in at Google to take notes of Suw’s talk there.

All this, actually, is documented in my Twitter stream — maybe I should add a whole lot of links? — be sure to keep an eye on it if you’re interested in a more day-by-day account of what I’m doing here.

Overall, things have been good. A small bout of homesickness a few days ago, but I’m feeling better now. I need to start focusing on the things I want to get done (blogging, writing, book, writing, fixing things for clients…) — holiday over now!

Downtown San Francisco By Night 9

I’ve been thinking about my “work career” a little, too. I’m very happy doing what I’m doing, but I’m not going to be doing “Blog 101” for ever — I can feel my interests shifting somewhat already. I’ve been interested in the “social tools at large” department for a long time, but unfortunately it seems to translated to “blogging” in most of the work I do, so I’d like to expand my horizons in that direction a little. I’ve had a couple of talks with people in startups recently, and I realize it’s a kind of environment I wouldn’t mind working in — at least part-time. We’ll see what happens.

I’m also realizing that there is more potential than I first thought around the two main things I care about these days: teenagers online and internet language issues. Hence, the book, and also a talk on the subject of languages on the internet which I’ll be giving at Google this coming Tuesday.

Also in the “work” department, two other things have been on my mind. First, the idea of opening up a coworking space in or around Lausanne (Ollie is having the same kind of thought — we’re talking). Second, trying to find a solution so that I don’t have to do maintenance on my clients’ WordPress installations once all is rolling, or spend hours swimming in HTML, CSS and WordPress theme PHP template tags. Not that I don’t know how to do it or don’t enjoy it once in a while, but it’s really not the kind of work I want to spend my time doing. So, I’ve been starting to ask around for names of people who might do this kind of thing (for a reasonable fee), and even thinking of recruiting some students in Lausanne that I could coach/train so that they can do most of the work, and call me up only for major problems. So, see, I’ve been thinking.

Some people have been asking me if I was planning to move here. Indeed, 5 weeks in the city looks suspiciously like a scouting operation. Actually, traveling has an interesting side-effect for me: I tend to come back home thinking “gee, Lausanne is such a great place to live! I’m never moving!” Sure, I have some underlying personal issues which contribute to making me overly attached to my hometown, and I know that someday I might end up living elsewhere. But really, for the moment, I don’t think I’d want that.

And even though I’m told San Francisco is very “European” compared to the rest of the US (which I have yet to see) I can’t help seeing how “horribly American” it is. Don’t get me wrong, I really like this city and am enjoying my time here. I know that what I say can give wrong impressions (for example, people — especially Indians — read the story of my year living in India and think that I hated the country; it’s not true, I really loved it, and can’t wait to go back). But I walk around San Francisco and see all the signs with rules and regulations and “stupid” warnings (like, God, the pineapple chunks I buy at Whole Foods haven’t been pasteurized and may contain harmful germs! or, don’t use the hairdryer in the bath tub!), the AT&T Park and other manifestations of what to me is “consumerism gone mad”, I hear about health care and “you’re expected to sue” horror stories, visa lotteries for non-renewal, the education system…

So, yes, I’m focusing on the negative. And Switzerland, even though it’s a wonderful country ;-), has its negatives too. Like many natives all over the world, I’ve developed a selective blindness to what is “wrong” in the land I come from, considering much of it “normal” as I have been brought up with it. I know that. But too much of what I see here makes my skin crawl. I’m really enjoying spending some weeks here, I love my friends, the food and the sunshine, but I don’t think I’d be happy living here.

Misty Skyscrapers in Downtown San Francisco 10

Well, this was one of these longer-than-expected posts, and it’s occupied most of my morning. My tasks for this afternoon are (in this order):

  • one WordPress install for a client
  • spending a little more time trying to see if there is hope for the aggravating Google Groups problem I bumped into, and if not, setting up a Yahoo! Group instead
  • writing a post for bub.blicio.us or working on my book — whichever I most feel like.

De la "prévention internet" [en]

[fr] Thursday evening, I went to listen to a conference given by a local high-ranking police officer who has specialised in tracking down pedophiles on the internet. His presentation was titled "Dangers of the Internet", and I was expecting to hear warnings about excessive pornography consumption and predators lurking in chatrooms.

That's exactly what I heard.

Before going, I had intended to blog viciously about the conference. I changed my mind. I changed my mind because first of all, I spoke up a few times during the conference to ask for numbers, give information I had gathered from other sources, or simply state my discomfort with some of the "official" messages targeted at kids to "keep them safe".

Then, after the talk, I went to have a chat with the speaker. I realised that we agreed on quite a few things, actually. Our angle is different when presenting, of course, and more importantly, his job is to hunt down pedophiles, not talk about the internet and teenagers to the public (which, in a way, is mine).

To cut a long story short, I had a few interesting conversations during that evening, which left me more motivated than ever to get on with my book project on the subject of teenagers and the internet. Problems are complex, solutions aren't simple. And around here, there is little money available to run awareness operations correctly.

Jeudi soir, je suis allĂ©e assister Ă  une confĂ©rence sur les dangers d’internet, donnĂ©e par Arnold Poot, Inspecteur principal adjoint Ă  la police cantonale vaudoise, spĂ©cialisĂ© dans la traque au matĂ©riel pĂ©dophile sur internet. J’y suis allĂ©e prĂȘte Ă  me retrouver devant le “discours attendu” au sujet des prĂ©dateurs sexuels sur internet. Je n’ai pas Ă©tĂ© déçue. Pour ĂȘtre brutalement honnĂȘte, j’avais aussi la ferme intention de bloguer tout ça, de prendre des notes, et de montrer mĂ©chamment du doigt les insuffisances d’une telle approche.

J’ai changĂ© d’avis. Pas sur le fond, non. Je pense toujours qu’on exagĂšre grandement le problĂšme des prĂ©dateurs sexuels sur internet, et qu’Ă  force de placer des miroirs dĂ©formants entre la rĂ©alitĂ© et nos discours, on finit par ne plus s’y retrouver. Par contre, je n’ai plus envie de dĂ©monter point par point la prĂ©sentation qui nous a Ă©tĂ© faite.

Ceci n’est donc pas le billet que j’avais l’intention d’Ă©crire. Attendez-vous donc Ă  quelques ruminations personnelles et questionnements pas toujours faciles dans le long billet que vous avez commencĂ© Ă  lire.

Qu’est-ce qui a amenĂ© ce changement d’Ă©tat d’esprit? C’est simple: une conversation. Au lieu de fulminer dans mon coin et de cracher du venin ensuite sur mon blog (mon projet initial — pas trĂšs reluisant, je l’admets), je suis Ă  intervenue Ă  quelques reprises durant la prĂ©sentation pour apporter des informations qui m’amĂšnent Ă  avoir un autre regard sur certaines choses dites, et mĂȘme pour exprimer mon dĂ©saccord face Ă  une certaine conception de la prĂ©vention internet (“ne pas donner son nom ni d’informations personnelles”).

Il y a des semaines que je dĂ©sire Ă©crire un billet (toujours pas fait, donc) en français qui rend compte de la table ronde sur la victimisation des mineurs Ă  laquelle a participĂ© mon amie danah boyd, chercheuse travaillant sur la façon dont les jeunes construisent leur identitĂ© dans les espaces numĂ©riques. A cette table ronde, trois autres chercheurs actifs dans le domaine des crimes commis Ă  l’encontre de mineurs. Je rentrerai dans les dĂ©tails plus tard, mais si vous comprenez un peu d’anglais, je vous encourage vivement Ă  lire ce que dit le Dr. David Finkelhor, directeur du Crimes against Children Research Center, en pages 3 Ă  6 de la retranscription PDF de cette discussion. (Le reste est fascinant aussi, je n’ai d’ailleurs pas fini de lire les 34 pages de la retranscription, mais l’essentiel pour comprendre ma prise de position ici se trouve dans ces trois-quatre pages.)

Mais ce n’est pas tout. AprĂšs la confĂ©rence, je suis allĂ©e discuter avec l’intervenant. Pour m’excuser de lui ĂȘtre ainsi rentrĂ© dans le cadre durant sa prĂ©sentation, d’une part, mais aussi pour partager mon malaise face Ă  certains messages vĂ©hiculĂ©s de façon gĂ©nĂ©rale autour de la question des pĂ©dophiles sur internet. Et j’ai Ă©tĂ© surprise.

Parce qu’en fin de compte, on Ă©tait d’accord sur de nombreux points. Parce que son discours, comme il le dit, c’est celui “d’un flic qui arrĂȘte des pĂ©dophiles” — et pas autre chose. Son mĂ©tier, c’est d’ĂȘtre policier, j’ai rĂ©alisĂ©. Il nous a fait une prĂ©sentation sur les dangers d’internet tels qu’ils apparaissent dans son quotidien de professionnel — ce qui n’est pas forcĂ©ment la mĂȘme chose que “rendre compte de la situation sur internet dans sa globalitĂ©” ou mĂȘme “faire de la prĂ©vention”.

J’ai discutĂ© longuement avec lui, puis avec deux enseignantes (dont une avait assistĂ© Ă  ma rapide prĂ©sentation de l’internet social Ă  la HEP en dĂ©but d’annĂ©e scolaire) qui font de la prĂ©vention internet dans les classes du primaire. Discussions intĂ©ressantes et sympathiques, mais oĂč encore une fois, je n’ai pu que constater Ă  quel point nous manquons de moyens (en fin de compte, cela reviendra toujours Ă  une question d’argent) pour faire de la prĂ©vention “correctement”.

Je voudrais pouvoir former des gens Ă  faire le genre d’intervention que je fais dans les Ă©coles — et pas juste en leur donnant un survol de la situation durant 45 minutes. Mais qui, comment, avec quel argent? De plus, je rĂ©alise de plus en plus que pour faire de la prĂ©vention intelligente, d’une part il faut avoir identifiĂ© le problĂšme (les dangers) correctement — ce qui est Ă  mon avis souvent pas le cas lorsqu’il s’agit d’internet — et d’autre part, on retombe inĂ©vitablement sur des problĂšmes Ă©ducatifs de base (la relation parents-enfants, le dialogue) qui renvoient Ă  un contexte de sociĂ©tĂ© encore plus gĂ©nĂ©ral.

Que faire? Allez toquer chez Mme Lyon? Peut-ĂȘtre. Mais honnĂȘtement, je n’aime pas “dĂ©marcher les gens Ă  froid”, et je n’ai pas l’Ă©nergie pour ça. (Peut-ĂȘtre que je devrais le faire plus, mais pour le moment, c’est comme ça que je fonctionne.) Il y a assez de travail Ă  faire avec les gens motivĂ©s, Ă  moitiĂ© convaincus, ou au moins curieux, qui me contactent d’eux-mĂȘmes. Oui, on critiquera peut-ĂȘtre, mais j’attends qu’on vienne me chercher. Ça changera peut-ĂȘtre un jour, mais je n’en suis honnĂȘtement pas certaine.

Donc, que faire? Du coup, je retrouve un bon coup de pĂȘche (pas que je l’avais perdue) pour mon projet de livre. Je crois que le public le plus important Ă  toucher, c’est les parents, en l’occurrence. Et les gens “en charge de la prĂ©vention”. Peut-ĂȘtre qu’un livre serait utile.

J’ai fait plusieurs lectures ces derniers temps qui m’ont marquĂ©e. Tout d’abord, “Blink” et “The Tipping Point” de Malcolm Gladwell. Le premier s’intĂ©resse Ă  l’intuition, d’un point de vue scientifique. J’y ai retrouvĂ©, exposĂ©es de façon bien plus prĂ©cises, fouillĂ©es et argumentĂ©es, de nombreuses idĂ©es que j’avais fini par me faire, au cours des annĂ©es, sur la question. Le deuxiĂšme examine ce qui fait “basculer” certains phĂ©nomĂšnes: qu’est-ce qui fait qu’une idĂ©e ou une tendance Ă  du succĂšs? Il y parle de la propagation des idĂ©es, des diffĂ©rents types de personnalitĂ© qui y jouent un rĂŽle clĂ©, et donne aussi quelques exemples d’application des ces principes Ă … des problĂ©matiques de prĂ©vention.

Ensuite, livre dans lequel je suis plongĂ©e en ce moment: “The Culture of Fear” (Barry Glassner) — une critique sans complaisance de la façon dont la peur est promue par les mĂ©dias et les gouvernements pour, entre autres, encourager Ă  la consommation. C’est amĂ©ricain, oui. manchettes-peur Mais on est en plein dedans ici aussi: les chiens dangereux, le loup, l’ours maintenant, les Ă©trangers bien sĂ»r, les jeunes, la technologie… et les pĂ©dophiles tapis dans les chats sur internet, prĂȘts Ă  se jeter sur nos enfants sans dĂ©fense. Ce n’est pas pour rien que le premier obstacle au bonheur est la tĂ©lĂ©vision, oĂč l’on nous rappelle sans cesse et si bien de quoi avoir peur et Ă  quel point notre monde va mal.

Mes rĂ©flexions ces temps ont pour toile de fond ces lectures. Il y a aussi, dans la catĂ©gorie “billets jamais Ă©crits”, “The Cluetrain Manifesto”. Achetez ce livre. Lisez-le. Ou si vous ne voulez pas l’acheter, lisez-le gratuitement sur le site. Ne vous arrĂȘtez pas aux 95 thĂšses traduites en français que vous pouvez trouver sur internet. Le livre est bien moins obscur et va bien plus loin.

Bref, preuve en est ce billet destructurĂ©, Ă©crit petit bout par petit bout dans les transports publics de la rĂ©gion lausannoise, ça bouillonne dans mon cerveau. Et je me dis que la meilleure chose Ă  faire, juste lĂ  maintenant, c’est de formaliser tout ça, par Ă©crit. J’en parle, j’en parle, mais je rĂ©alise que je blogue trĂšs peu Ă  ce sujet, parce qu’il y a trop Ă  dire et que je ne sais pas trĂšs bien par oĂč commencer. Quand j’ai dĂ©cidĂ© de partir cinq semaines aux Etats-Unis, je me suis dit que si rien ne se prĂ©sentait cĂŽtĂ© “travail payĂ©” (ce qui est le cas pour le moment, mĂȘme si ça peut tout Ă  fait changer une fois que je serai lĂ -bas) ce serait une excellente occasion de me plonger sĂ©rieusement dans la rĂ©daction de mon livre. Et lĂ , je me sens plus motivĂ©e que jamais Ă  le faire — mĂȘme si au fond, je n’ai aucune idĂ©e comment on fait pour Ă©crire un livre.

Video: BBC Interview (Teenagers, Facebook) [en]

[fr] Une interview que je viens de donner à la BBC sur les parents qui jouent aux détectives privés pour "surveiller" leurs adolescents sur internet. Dialogue, dialogue!

I was contacted this morning (thanks, Suw!) to appear in a short interview on the BBC News, about how parents are increasingly signing up to social networking sites like Friendster to “stalk” their kids online.

Here’s the little video segment of my interview:

(Thanks to Euan for the video, and to the BBC folks for sending me a copy too — though it arrived later and I used Euan’s here.)

For those of you interested in the whole “online predator issue is overblown” thing, I urge you to read Just The Facts About Online Youth Victimization by danah boyd, and in particular what David Finkelhor has to say at the beginning of his presentation (numbers! numbers!) about how the general ideas the public has about online predators have little to do with reality.

And talking of videos, episode 6 of Fresh Lime Soda (video!) is online at viddler.com.

Fresh Lime Soda Episode 5: Multitasking and Dragon [en]

[fr] Un nouvel épisode du podcast que je co-anime avec Suw Charman, Fresh Lime Soda. En anglais.

Finally, Suw and I have got episode 5 of Fresh Lime Soda ready for public consumption. We talk about a bunch of things, including (but not limited to): Dragon NaturallySpeaking, multitasking, writing and blogging, tinnitus, guilt, and shitty first drafts. As you’ll understand if you listen to it, everything is related. If you don’t want to download the 12Mb MP3, you can listen to it on the Fresh Lime Soda site with the embedded player.

As I was in London, we shot another video episode (wayyy more informative than the first, episode 4), which should be up… shortly. 🙂

Another Fresh Lime Soda? [en]

[fr] Le dernier épisode de Fresh Lime Soda (vidéo!) est en ligne.

Guess what! As I’ve been here in London, staying at Suw’s, we jumped on the occasion to record another episode of Fresh Lime Soda. We first had a good hard think about how to manage that. We usually do it through Skype, and each of us records her own side with CallRecorder. Suw in the bedroom, me in the kitchen? The other way around? It sounded a bit silly.

Then came the bright idea: we’re both here in meatspace, why not jump on the occasion to shoot a video? And that’s exactly what we did.

You’ll probably find the style slightly different from our usual audio podcasts. More silliness, amongst other things. Oh, and it’s a bit shorter, too: just twenty minutes or so.

Enjoy!