Non, ce n'est pas un podcast, ça [fr]

A l’occasion de mon workshop dans le cadre de Pollens Pédagogiques, j’ai réalisé qu’il n’était pas inutile de rappeler ce qu’est et n’est pas un podcast.

En effet, dans le “langage courant”, on entend beaucoup le mot “podcast” utilisé pour faire référence “du contenu audio ou vidéo qu’on peut télécharger”.

Un podcast, ce n’est pas ça. Ce n’est pas juste “une vidéo en ligne”.

Un podcast, c’est l’équivalent audio ou vidéo du blog. (Avec le programme blogueurs de Solar Impulse, en passant, j’ai aussi réalisé à quel point il n’est absolument pas clair pour la majorité du public ce qu’est… un blog.)

Alors un blog, c’est… une succession d’articles organisés anti-chronologiquement.

Un blog est généralement disponible en HTML (ce que vous lisez peut-être en ce moment) et en RSS, format de publication que vous ne remarquez pas sauf si vous utilisez un lecteur de news, et qui vous permet de vous abonner au blog.

Un podcast, à la base, c’est un fil (flux) RSS dont le contenu n’est pas du texte, mais de l’audio ou de la vidéo. C’est une évolution de ce qu’on appelait à l’époque “l’audioblogging”. Ce qu’ajoutait le podcast, c’était l’inclusion dans le fil RSS du contenu “riche” (audio/vidéo) et l’automatisation (initialement à l’aide de scripts, puis via iTunes) qui permettait aux épisodes du podcast de se retrouver directement sur l’iPod de l’auditeur (d’où le nom podcasting).

J’ai en passant suivi l’histoire de la naissance du podcasting d’assez près à l’époque: fin 2003, mon ami Kevin Marks étant justement la personne à avoir fait la démonstration d’un script qui copiait automatiquement le contenu audio lié à un fil RSS vers iTunes, et donc vers un iPod. (J’adore quand le web nous permet de revivre l’histoire en direct, pas vous? Voici un extrait vidéo de la démo de Kevin.)

Donc, un podcast, c’est un blog dont le contenu n’est pas des articles composés de texte et de photos, mais d’épisodes audio ou vidéo.

Je me demande, en écrivant ça, si l’abus de langage qui nomme une “vidéo sur internet” un podcast n’est pas simplement le même que celui (bien trop répandu) qui nomme malencontreusement “blog” une publication isolée sur un blog, au lieu de “article” ou “post” ou “billet”. Ça ne viendrait à l’esprit de personne d’appeler “magazine” un article de magazine (on réserve ce nom pour l’ensemble des articles) ou “livre” une page dans un livre, pourtant.

Donc:

  • un livre est composé de pages
  • un magazine est composé d’articles
  • un podcast est composé d’épisodes (de podcast)
  • un blog est composé de billets, d’articles (de blog), de posts

Happy blogging and podcasting!

On The Media: Hyperlocal and Numbers [en]

[fr] Trois sujets à écouter sur On The Media: un sur le journalisme hyperlocal (qui me fait penser au Bondy Blog -- d'ailleurs, pourquoi a-t-on le Lausanne Bondy Blog et non le Renens Bondy Blog? mystère...), et deux sur l'abus de chiffres dans les médias et le chiffre magique 50'000.

I’ve started catching up with my On The Media backlog. Here are two pieces I suggest you listen to.

Is Hyperlocal the Future of News?

This reminds me of Bondy Blog. Started by a bunch of Swiss journalists covering civil unrest around Paris in 2005 from the Paris suburbs themselves, it has since then been handed over to young local reporters. Bondy Blogs have sprouted since then in various cities, including Lausanne and Vernier — though I remain convinced that the Lausanne Bondy Blog should be the Lausanne Bondy Blog at all, but the Renens Bondy Blog. Isn’t it about putting the local spotlight on the underpriviledged suburbs?

Are Bondy Blogs hyperlocal?

Sex, Drugs, and Body Counts followed by Prime Number

You probably know my distaste for numbers and our obsession with metrics (including in the media, which is the topic of these two pieces). Refresher: my rant about un-scientific Twitter metrics, fan-quoting Seth Godin, and Suw‘s heartily recommended “Metrics” series: part 1, part 2, part 3, part 4. (I’m not dead against analytics, though. Just cautious.)

Sex, Drugs, and Body Counts: The Politics of Numbers in Global Crime and Conflict is a book, and it’s now in my Amazon shopping basket.

Enjoy!

On The Media: Discovering a New Podcast I Like [en]

[fr] Deux podcasts en anglais que je recommande chaudement: RadioLab, une émission scientifique, et On The Media, une émission sur les médias.

You may or may not know that my number one podcast and radio show love is RadioLab. It’s an incredibly smart and funny science programme, and I’ve finally worked through the whole backlog of episodes I had sitting on my iPhone. That’s a lot of hours of listening (and pedaling on my exercise bike in the morning, which is where I do most of my podcast listening).

If you are not listening to RadioLab yet, trust me — subscribe in iTunes right now, you won’t regret it.

The problem I have now is that I’ve run out of RadioLab episodes to listen to, and they “only” air a new episode every two weeks. For somebody who aims to spend 30 minutes a day pedaling on a bike going nowhere with interesting talk stuff in her ears, well, that leaves quite a few hours a week to fill in. Enter On The Media, a one-hour weekly show about… yeah, you guessed, the media (and related things).

I discovered On The Media because I was pointed to their episode Facing the (Free) Music, about the music industry and the internet, you know. I thought it was very good. Actually, you might want to download the MP3 directly or even stop reading and listen right here.

I’ve listened to a couple of other episodes so far and would like to highlight a few pieces I particularly liked. You can even read the transcripts by clicking on the links below if you don’t feel like listening.

Take For Granted [download] is about the reactions to the possibility that news services could be subsidized by state grants. I found it interesting, because I don’t think we have this prejudice against government-subsidized news here. Quite on the contrary, I would tend to consider a state-funded radio or TV station as more likely to be high quality than a private one. I think there is a cultural issue here — but maybe I’m just naive. If news has never been a commercially viable product, then it needs to be funded, and I’d rather have the state behind it rather than big corporations.

News Ex Machina [download] is about Demand Media (heard of them? I hadn’t) and the way they work to be one of the biggest (if not the biggest) content producers online. Here’s a brief summary of how they do it: monitor search keywords; figure out if there is already a lot of content for them (bad); figure out if there is a lot of demand to advertise targeted on them (good); search for other keywords frequently used in combination with those top keywords; bring in a human being to create a headline out of those words; bring in another human being to write an article based on that headline. I know why this chills my spine: because it’s not content creation anymore, it’s pure SEO. It’s keyword stuffing at such a level that the whole content is just stuffing. Sure, one can argue that it is providing searchers with what they’re looking for — but maybe, sometimes, there is something to be said with not finding what you want, and finding something else instead. (Cue A Perfect Mess riff.)

Shot of Fear [download] is a good example of what happens when we mistake correlation for causation, and once the cat is out of the bag, it’s hard to stuff it back in. (“Girl dies of unrelated heart condition” doesn’t stand a chance once “Girl dies after taking vaccine” is doing the rounds.)

Infant Mortality [download] is a walk through history to look at the occasions “baby killer” was used to discredit adversaries (and not only on abortion issues). And what it means when you brand somebody as a “baby killer”.

Star Search [download] is about star ratings, and how these are always way too positive (they average around 4.3 stars out of 5). Interesting to know, given how ubiquitous this type of rating is!

Happy listening!

Gérer sa réputation numérique [fr]

[en] Online reputation management: know what people are saying about you, and concentrate on putting yourself out there in a good (honest) light rather than getting stuff pulled down and risking the Streisand Effect. This is exactly what Anil Dash explained on his blog many years ago in "Privacy through identity control".

En allant faire un saut à la boulangerie du coin, iPhone sur les oreilles, le hasard de la playliste aléatoire m’a permis d’écouter “La mauvaise réputation“, épisode de l’émission RSR1 “On en parle” que j’avais téléchargé il y a une semaine environ.

Eh bien, même si par moments j’ai un peu grincé des dents face à l’approche un peu “contrôler sa réputation” de certaines parties de l’émission, et au fait qu’on insistait un peu beaucoup sur comment savoir ce qui est dit de nous, mais pas tellement sur “et bon ensuite, on en fait quoi?”, les conclusions sont tout à fait bonnes. Je vous encourage donc à écouter l’émission (surtout la fin!) si ce sujet vous intéresse.

En résumé:

  • ayez une présence internet, et utilisez-la pour être proactifs par rapport à ce qu’on peut trouver sur vous en ligne (en termes moins élégants: ça peut aider à “noyer le poisson” ou tout au moins, équilibrer un peu le message si des choses négatives sont publiées sur vous)
  • gardez un oeil sur ce qui est publié à votre sujet (Google, alertes, Technorati, abonnements, ou même entreprise spécialisée)
  • il y a des moyens de faire retirer des contenus, mais attention: ils vont resurgir ailleurs, et risque de Streisand effect
  • tenter d’éviter le problème en faisant l’autruche et en restant aussi loin d’internet que possible, c’est donner le contrôle total de votre réputation numérique à autrui!

Suw and Steph Q&A Session on Seesmic [en]

[fr] Sur seesmic, Suw et moi-même répondons à vos questions!

A few minutes ago, we kicked off the first “Suw and Steph Q&A session” on seesmic:

Come and join us! We’ve already had a few good questions and we’re looking forward to more.

Interviewed About Multilingualism by Andrea Vascellari [en]

[fr] Une interview qui date de novembre, mais que je ne regarde qu'aujourd'hui (à ma grande honte). Andrea Vascellari m'a attrapée à Berlin lors de Web2.0Expo, et m'a interviewée sur les questions de multilinguisme en ligne que j'affectionne. Il a ajouté au début une petite partie sur Going Solo, donc si vous avez déjà vu mon discours donné à LIFT, sautez sans arrière-pensée les premières trois minutes de la vidéo. La suite est nouvelle, je vous rassure!

At Web2.0Expo in Berlin, last November, I met Andrea Vascellari. He’s Italian, lives in Finland, and does a regular video podcast on Vascellari Media Channel — VMC. I was speaking on multilingualism at Web2Open, so we sat down in a corridor (we thought it would be nice and quiet, but we picked a spot just near… the loo/bathroom/restroom/toilets) for a little chat on the topic of languages online.

Upon editing, Andrea added a few words about Going Solo and inserted my speech about it — so if you already saw the LIFT08 speech, feel free to skip the first 3-4 minutes. There’s a whole bunch of new material waiting for you after it.

VMC #30, where Andrea introduces Going Solo and makes me talk about multilingualism online. Andrea clearly knows the art of making his guest look good — thanks a lot!

Lunch at Seesmic [en]

[fr] Apparition dans le Seesmic du Jour suite à mon passage dans les bureaux de la startup de Loïc Le Meur hier. Je passe les commentaires sur mon accent vaudois... 😉

I was invited to drop in at the Seesmic offices yesterday for lunch and a chat. Lunch was really nice — sushi in a place where you can tell the chef to serve you what he wants. My dream come true! We need more restaurants like that. Where we don’t need to choose what we eat.

But anyway. Over lunch, Loïc was mentioning that his e-mail had become unmanageable, and that the only way he actually managed to deal with “stuff” was to do things immediately, when he thought of them. There’s something to be said for that — I’ve been doing it more and more with e-mail myself. Anyway, poor Loïc seemed swamped (and Vinvin chimed in with similar feelings), so I asked if they’d heard of/read Getting Things Done. Yes, they’d heard about it, but had never really investigated.

I heard about GTD for a year before actually heading over to 43 Folders, reading up, and ordering the book. Many people had sung the praises of Getting Things Done to me, but I kept thinking “just another over-hyped magical self-help productivity solve-all-your-problems snake-oil method”. I guess one person too much told me about it, and once I read the book, I really kicked myself for not doing it earlier. It’s changed my life, even though I keep falling off the GTD wagon — but one nice thing about it is that it’s a forgiving system.

It takes a certain amount of commitment to learn and get on (if you’re not commited enough to read the book, fuggedaboudit), but once it’s in place, it’s not that hard to get back on when you fall off. In my opinion, it can also be beneficial even if imperfectly implemented (which is my case: I have an overflowing inbox, my lists aren’t up-to-date, and I never really managed to get the daily/weekly/monthly review thing going — but I strive towards that).

So anyway, Loïc immediately decided he was going to have me talk about GTD on the daily Loic.tv show. Here we are, then, me trying to actually get some information across (not easy with the two French clowns) in Seesmic du Jour 107:

I got to say a few words about Going Solo too, which was nice 🙂

Unfortunately they left out the bit where I hit Loïc on the head with my teaspoon, and nearly whacked him with my MacBook. He spent his whole time interrupting me, and then complaining that I wasn’t saying anything! I actually got him to leave the table so I could say a few words about Going Solo with a reasonably straight face…

Thanks for the invitation!

Qik Interview by Robert Scoble [en]

Yesterday morning, Robert caught me for an express interview on Qik with his cellphone. Here it is. I speak about the beginning of my LIFT08 experience, and about Going Solo, of course.

Here is my blog post about the open speech talk I gave just earlier.

Fresh Lime Soda Episodes 8 & 9 [en]

[fr] Deux épisodes de notre podcast Fresh Lime Soda que vous avez peut-être ratés.

Whoops. Unless you’re directly subscribed to Fresh Lime Soda, the podcast (audio, video, depending on the circumstances) I co-host with my friend Suw Charman, you have probably missed episode 9, FoWA and Lace, as well as episode 8, What on Earth is Mornington Crescent.

Yup, they’re not fresh from yesterday either. Busy schedules for both Suw and I, but keep your fingers crossed, we have a recording date for the next episode set mid-January.

If you haven’t clicked on the links above, let me bring you the podcasts to your doorstep. First, episode 8, which is audio:

  • video is easier and more entertaining
  • what the heck is this Mornington Crescent thing? (the game on Twitter, blogged by Suw and Lloyd)
  • delusions of privacy: private and public Twitter feeds; ORG-discuss mailing-list archives
  • permanence of digital media (teenagers, adults, and nekkid pics!)
  • “breaking down the walls between the silos of our lives”: Facebook as a business networking service?
  • social network fatigue and contact groups (note, though, this feature has been announced for Facebook) since we discussed this; we need Structured Portable Social Networks
  • centralizing e-mail in GMail and multiple inboxes (Suw might like Xobni)
  • the psychology of e-mail: subtle differences between “inbox” and “archive” (and a sprinkle of GTD — check Merlin Mann’s Google Tech Talk about e-mail)
  • what will I do tomorrow? Suw’s “campaign to get more done” and Steph’s nine to twelve
  • keeping track of time whilst watching Sky News and answering e-mails

You may download the MP3 of Fresh Lime Soda, Episode 8 or listen to it using the player below. (15Mb, 44min)

Second, episode 9 (video!):

Stowe Boyd on Experiential Marketing [en]

[fr] Quelques citations (audio et texte) de Stowe Boyd sur ce qu'il appelle "experiential marketing" (marketing expérientiel en français). J'ai eu quelques discussions récentes avec des clients pour des mandats de cette nature, et je prépare une page d'explications à ce sujet pour ma section Focus (pas encore en français, désolée). Si vous êtes curieux, manifestez-vous dans les commentaires, ça me donnera probablement l'occasion de parler de tout ça en français!

I’m preparing a page on experiential marketing for my Focus series, as I’ve been in discussion about this kind of work with a couple of clients lately. It’s a term/concept coined by Stowe Boyd (not to be confused with the related but different independently named experiential marketing you can read about on wikipedia), so I dug around in his archives to see if he had blogged anything significant about it.

I found a few quotes in blog posts, but most interesting was this audio interview he gave Daniela Hinrichs in April 2006. Start listening just before the middle of the interview (the first half is about other stuff). Oh, and keep on listening after they’re done on the topic of experiential marketing — Stowe tells the story of why he wears a cap. 😉

It’s interesting to see how the idea evolved from the moment of this interview, just after he came up with the idea, and subsequent incarnations which he blogged about between then and now. Here are a few quotes I picked up:

Experiential marketing — as an increasing social consciousness pervades the online marketing world, advertisers will realize that ads are becoming less effective, even when streaming and animated. One answer is what I am calling experiential marketing: individuals or groups will be solicited and directly compensated to try out products and blog or otherwise chronicle their use. With highly trusted advocates acting on behalf of the community these campaigns will become a mainstay of product marketing 2.0.

Stowe Boyd, 15.06.2006

So, I will be posting on this “experiential marketing” project over the next few months, as I attempt to follow the advice of OpenBC’s staff and most knowledgeable users about how to achieve these aims, and I will examine everything involved: from the creation of a detailed profile, to developing a personal network, and the ins and outs of trying to use the system to accomplish real business goals. Because my goal is to spend more time in Europe, I am calling this the “More Europe” project.

As I said, I will be candid and critical. If I think some aspect of OpenBC’s user experience is dumb, I will say so. If I start drowning in social spam, I will write about it. If I get no traction on my plan, I will chronicle that.

Stowe Boyd, 20.07.2006

As I announced a few weeks ago, I am doing a new experiential marketing program for the folks at Blogtalkradio.com, one that entails me running a talk radio show. The first show was Thursday, and I had a great time interviewing Ted Rheingold of Dogster about Online Community (see /Talkshow Tomorrow: Ted Rheingold of Dogster on Online Community).

I started using the term experiential marketing a few years ago, in a project I was doing for GoToPC, and then again last year in the “More Europe” project for OpenBC (now Xing). The premise is that true understanding of a product or service can’t be gained from a half-hour demo: it requires hours, and perhaps weeks of use.

In this project I will be running a web-based talk show relying on the Blogtalkradio.com technology platform. Along with doing the show, I will be writing up my experiences with the software, recommendations for its improvement, and guidance for others trying the software.

Stowe Boyd, 14.04.2007

More details on all this when I put the Focus page online!