Tag: fowa

Conference Experience Evolution and The Paradox of Choice [en]

[fr] Mes réflexions sur l'expérience vécue lors de conférences comme LIFT08, LeWeb3, SXSW, BlogTalk, à la lumière de ma lecture du livre The Paradox of Choice. Surcharge cognitive et sociale, trop de décisions à prendre. Evolution également, entre les premières conférences où je ne connaissais presque personne, et où l'accent était mis sur "faire de nouvelles connaissances", et les dernières conférences, où je me rends compte que je ne peux pas passer du temps (ni même parfois dire bonjour) à toutes les personnes que je connais déjà.

There’s a lot going on in my head these days, and unfortunately I’ve been too [busy/exhausted](http://climbtothestars.org/archives/2008/02/25/stalling/) (that damn anaemia is still around, fwiw) to blog about it. Since a week or so before LIFT08, actually, I feel like I’ve been desperately running behind the train, and the distance between my hand and the handlebar that will allow me to climb back on is just increasing.

One book I’ve been reading these last weeks (months?) is [The Paradox of Choice](http://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005688). If you haven’t read it yet, take a few minutes to order it now. It’s turning out to be a really important book for me, on the one hand for understanding a few things about how the world we live in functions and affects us in the areas of freedom, responsibility, and of course, choice — and on the other hand for understanding myself.

I suffer a lot from having too many options to choose from: I’m really bad at being a “satisficer” in certain areas (somebody who will be satisfied with an option as long as it meets certain criteria) as opposed to being a “maximizer” — wanting the *best* option available. In particular in my professional life and my intellectual pursuits, each choice is agonizing, because my brain wirings keep me very focused on everything I’m possibly missing out upon each time I pick a particular option over others. I do my best to tone this tendency down, of course, but it’s there.

There’s a lot I could comment upon in relation to this book and all it is helping me understand (it delves deep into the mechanisms of choice, and that’s fascinating), but suffice to say right now that it’s colouring a lot of my thinking in general these days.

One of the things I’ve been thinking about a lot recently is conferences. Obviously, as a [conference organizer](http://going-far.com/) ([Going Solo](http://going-solo.net/) early bird price ends soon, by the way!), it’s on my mind, but I’ve also been attending quite a few conferences recently and reflecting of how my experience of these events has evolved (due to [“burn-out”](http://climbtothestars.org/archives/2007/10/06/too-many-people/), increased [network and public profile](http://climbtothestars.org/archives/2008/02/11/from-lift06-to-lift08/), and maybe other factors).

For online people like me, conferences are an occasion to see their usually scattered network of relations (friends or business contacts) coalesce in one single geographical location over the space of a few days. It can be very exciting, especially when you get to meet many of these people offline for the first time, but it can also be overwhelming. During my first conferences, I also got to know a lot of new people. People I wasn’t interactive with online. People who “grew” (ew) my network. People I liked and decided I wanted to stay in touch with. People who were interesting business contacts.

As conferences went by, I would find myself in a crowd of more and more people I already knew and appreciated and wanted to spend time with. I think [FOWA](http://futureofwebapps.com/) last November was a breaking point for me — I realized that it was impossible for me to catch up with all “my people” there in the space of two short days. It was quite distressing to realize this, actually.

A few weeks after that, I was in Berlin for [Web2.0Expo](http://climbtothestars.org/tags/web2expo/). A bit burnt, I took things way more lightly. Attended a few sessions. Didn’t even show up on certain mornings. Hung out with people I met there. Didn’t try to blog all the sessions I attended. It went much better.

Conferences are hard. There is a lot of intellectual stimulation (sessions and conversations), and a lot of social stimulation too. As I mentioned earlier in this post, I already feel life is simply too full of interesting things and people. In my everyday life, I struggle with the feeling that there is “too much out there” for me to “deal” or “cope” with — and a conference just concentrates this feeling over 2-3 days. Lots of fascinating (hopefully) sessions to attend. Great corridor conversations. Old friends to catch up with. New friends to make. Business contacts to touch base with. Dinners, lunches and parties. Take photos, blog, video the sessions or interview fellow attendees. To do all that well, you’d need to be superhuman.

I had two “different” conference experiences during these last six months, and they were LeWeb4 and LIFT08. Both times, I attended the conference with a rather clear [business objective](http://going-solo.net). It was tiring, but less overwhelming, because I’d decided in advance what I was in for. LeWeb4 (LeWeb3 actually, 2nd edition — don’t ask me why) actually turned out better than LIFT08 for me, because I simply didn’t attend any sessions (aside from half of [JP](http://confusedofcalcutta.com/)’s). At LIFT08, I had a press pass, so I did feel pressure to live-blog — and also, it’s my “home conference”, and I really like their programme. I was also [giving a speech](http://climbtothestars.org/archives/2008/02/07/lift08-my-going-solo-open-stage-speech/), so, although this conference experience “went well”, it was [overwhelming](http://climbtothestars.org/archives/2008/02/11/my-lift08-recap/).

So, what am I learning about conferences? They’re “too much”. So, you have to go to them knowing you’ll miss out (which brings us back to what The Paradox of Choice is about). The more connected you are, the more socially unmanageable it’s going to be. People you won’t see. Not saying goodbye. Not spending as much time as you wanted with certain people, but in exchange spending more time with others. So, I’ve come to accept that. I don’t know who I’m going to be able to catch up with. I know I won’t be able to catch up with everyone. I do my best not to plan — and if there is a small number of people (1, 2, 3) that I really want to see, I make plans with them, and that’s it.

The sessions are also “too much”. You can’t sit in sessions for the whole day, take notes, blog about them (or whatever you do) and then do the same thing the next day. Well, you can, but chances are your brain will fry at some point. I know that I can’t do it for two days in a row. At [SXSW](http://2008.sxsw.com/interactive/), I decided at one point to officially give up on attending sessions. I felt bad, because there were lots of them which sounded interesting, and lots of people I wanted to hear, but I also felt relieved because all of a sudden the pressure of making choices had been removed. If I happened to be hanging out with people who went to a panel, or if I stumbled into one — well, good. But I wasn’t going to make decisions about them other than on the spur of the moment. That worked out pretty well.

I did the same for the parties. Too much choice => I refuse to agonize on decisions before the last moment. All open. Go with the flow.

So, bottom-line: very little planning, lots of improvisation, and setting low expectations about doing precise stuff or hanging out with precise people.

To change the subject a little, I noticed at LIFT08 how at one point, there seems to be a physiological limit to taking in new people (certainly some relation to the [Dunbar number](http://en.wikipedia.org/wiki/Dunbar’s_number) department). At LIFT08, I was just so socialed out (or over-socialized), between running around promoting Going Solo and being the object of some attention after my speech ([watch video](http://video.google.com/videoplay?docid=-8270350768335569204)), that I realized at some point that I was doing horrible things like:

– trying to hand out moo cards twice to people I actually already knew (in this case, it was [Robert](http://scobleizer.com/)) in the space of a few minutes
– asking people for their name 3 times in a row
– forgetting I’d talked to people, even when they took the trouble to remind me what we had talked about a few hours before
– and of course, totally not recognizing anybody I’d been introduced to recently or at a previous conference

In this kind of situation, you can do two things. “Fake it”, as in “oh, hi! how’s business, blah blah blah” and hope that the person will drop enough info to help you out, or just fake it till the end. To be honest, I hate the idea of doing that, and I can’t bring myself to do it (plus, I’m sure I’d be quite bad at it). So, I prefer the second option, which is being honest. I apologize for not recognizing people (mention that I’m [hopeless with faces](http://climbtothestars.org/archives/2007/12/14/badges-at-conferences/) — people who know me can attest), explain that I’m over-socialized and have simply been meeting and interacting with too many people. In my experience, this approach works out fine.

There’s also a lot to be said about “micro-fame” — the first couple of conferences I went to, the number of people I “didn’t really know” who were interested in talking to me (as in “walked up to me to introduce themselves”) was close to zero. Today, people show up out of nowhere, know me, want to speak to me. Friends want to introduce me to people they know (which is good, by the way!) My first conferences involved a lot of just meeting a nice person or two, and hanging out with them for the whole conference. This is more difficult today (except maybe at small conferences like BlogTalk) because I just know too many people (or too many people know me).

There also seems to be a subculture of highly-travelled, highly-conferenced people I’m suddenly finding myself part of — and I’m sure it would be worth taking a closer look to what’s going on here (hmm… [a conference](http://going-far.com), maybe?)

I’ll stop here, after dumping these thoughts in this not-very-organized post. It felt good to write all this down. If you have comments or thoughts, agree or disagree, experiences to share — my comments and trackbacks are yours to use.

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Fresh Lime Soda Episodes 8 & 9 [en]

[fr] Deux épisodes de notre podcast Fresh Lime Soda que vous avez peut-être ratés.

Whoops. Unless you’re directly subscribed to [Fresh Lime Soda](http://freshlimesoda.net/), the podcast (audio, video, depending on the circumstances) I co-host with my friend [Suw Charman](http://chocolateandvodka.com/), you have probably missed [episode 9, FoWA and Lace](http://freshlimesoda.net/2007/10/22/fresh-lime-soda-episode-9-fowa-and-lace/), as well as [episode 8, What on Earth is Mornington Crescent](http://freshlimesoda.net/2007/10/03/fresh-lime-soda-episode-8-what-on-earth-is-mornington-crescent/).

Yup, they’re not fresh from yesterday either. Busy schedules for both Suw and I, but keep your fingers crossed, we have a recording date for the next episode set mid-January.

If you haven’t clicked on the links above, let me bring you the podcasts to your doorstep. First, [episode 8](http://freshlimesoda.net/2007/10/03/fresh-lime-soda-episode-8-what-on-earth-is-mornington-crescent/), which is audio:

  • video is easier and more entertaining
  • what the heck is this Mornington Crescent thing? (the game on Twitter, blogged by Suw and Lloyd)
  • delusions of privacy: private and public Twitter feeds; ORG-discuss mailing-list archives
  • permanence of digital media (teenagers, adults, and nekkid pics!)
  • “breaking down the walls between the silos of our lives”: Facebook as a business networking service?
  • social network fatigue and contact groups (note, though, this feature has been announced for Facebook) since we discussed this; we need Structured Portable Social Networks
  • centralizing e-mail in GMail and multiple inboxes (Suw might like Xobni)
  • the psychology of e-mail: subtle differences between “inbox” and “archive” (and a sprinkle of GTD — check Merlin Mann’s Google Tech Talk about e-mail)
  • what will I do tomorrow? Suw’s “campaign to get more done” and Steph’s nine to twelve
  • keeping track of time whilst watching Sky News and answering e-mails

You may download the MP3 of Fresh Lime Soda, Episode 8 or listen to it using the player below. (15Mb, 44min)

Second, [episode 9](http://freshlimesoda.net/2007/10/22/fresh-lime-soda-episode-9-fowa-and-lace/) (video!):

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FOWA: FireEagle (Tom Coates) [en]

[fr] Notes prises à l'occasion de la conférence Future of Web Apps (FOWA) à Londres.

*Here are my live notes of this [Future of Web Apps (FOWA)](http://www.futureofwebapps.com/) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. Chances are I’ll be adding links to extra material and photos later on, so don’t hesitate to come back and check.*

FOWA 2007 134

Share your location online. Capture and make sense of your location, share it with your friends, share it programmatically.

How Fire Eagle works.

Apps either get your location or use it in some way. Too heavily enmeshed with one another. Flickr is good at using your information, but bad at getting it (you have to enter it by hand). Plazes is good at getting location. So, problem, each time you build such an app you have to work on both sides.

Better model: one brilliant way of capturing location, then a whole bunch of services based on it.

Open APIs mean anyone can build a client and anyone can access the data (with permission). Central repository.

Input: postcode, address, GPS trace, co-ordinates, neighbourhood name, village/town/city…

The service: a way of handling the data in the middle and APIs on the outside. A bit like PayPal, a service in the middle.

You give other services permission to access your information.

Example: Dopplr gives my location (London) to FireEagle. Then, I manually update my location on mobile site (“Victoria Dock Thingy”). Or I could broadcast location from my phone. (The app exists for certain phones already.) Then I can decide to share more or less precisely where I am with various applications. I open my laptop at a café, Plazes sends Fire Eagle my location. Then, I take a picture and send a geotagged picture to the web. Site updates my location.

Twitter maps application: I only want updates from my friends if they’re in London. *steph-note: that would be great!!* Proximizer: know how close your boss is. Friends and family widgets.

Being honorable with your data (privacy, ethics, etc). Because, in fact, why would I want to put that information anywhere? Because it’s profoundly useful and fun to do so. Possible to share location without being invasive. Also, exposing your logs to you. Possibility to purge your data. If you’re doing something naughty (buying your partner a present secretly), “hide me” button. Private places.

Possible problem: people forget they’re sharing. The app can check back and remind them.

FOWA 2007 135

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FOWA: Copy is Interface (Erika Hall) [en]

[fr] Notes prises à l'occasion de la conférence Future of Web Apps (FOWA) à Londres.

*Here are my live notes of this [Future of Web Apps (FOWA)](http://www.futureofwebapps.com/) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. Chances are I’ll be adding links to extra material and photos later on, so don’t hesitate to come back and check. [Read Suw’s notes, too.](http://strange.corante.com/archives/2007/10/04/fowa07b_erika_hall.php)*

FOWA 2007 131

Words are the most important components of your user interface.

Caveat: interface language found in the wild… American. So, not talking about internationalisation, different versions of languages, cultural issues…

Exciting interfaces: gesture thing Tom Cruise is using, Wii, iPhone… But not yet for data/information stuff.

You don’t know how people are going to access your application. Nabaztag. Applications people love today are made from text. Even interacting with our TV with a text-based interface.

Language is an interface.

Dopplr philosophy. Device independant. User benefits by having direct access to information. In our everyday life, our priority isn’t shiny stuff, but things that work. *steph-note: interpreting somewhat, here.*

How will the application developer benefit?

Though it takes a lot of skill to use language well, it’s easy to iterate. People will freak out when you change the colours of your site, but won’t budge much if you change language.

5 ways to get words right:

– **be authentic**; [consumating](http://consumating.com) vs. [eharmony](http://eharmony.com) (Erika’s pet peeve: the “submit” button. If you change one piece of copy, change that. People don’t “submit” anything.) Twitter has good “we’re down” messages. Sounds like there are real people behind that application. *steph-note: when putting a quote on a slide, read the quote in full.*
– **be engaging**; schoolofeverything.com, virgin-atlantic.com (“Hello gorgeous!”) Citybank: “Who was your arch rival when you were growing up?” as proposed security question. Pownce genders.
– **be specific** with the language you use. emusic.com
– **be appropriate**: it would be disconcerning if my bank tried to be my buddy. Amazon: “where’s my stuff?” Flickr “Talk Like a Pirate” day. But… some people were afraid the site had been hacked!
– **be polite**: rude doesn’t get much forgiveness. Feedburner: “Activate Feed” and “Cancel and do not activate”, including type size to help you do what you want to do. subtraction.com: “remarks”. particletree.com adding “Everyone needs a hug” as default text in their comment box, when they were dealing with terrible flame wars.

Things that have gone wrong:

8 kinds of bad:

– **vague**: basecamp, “file *should* be under 10Mb”; Apple: “some warnings occured. would you like to review them?”; Bank: “expand your relationship” (creepy!) Ask real people how they would call this thing they want to do.
– **passive**
– **too clever/cute**; “Murder your darlings.” Be ready to kill your pet phrases.
– **don’t be rude** or stupid unhelpful.
– **oblivious to your surroundings**: CNN — “*Don’t miss*: Bodies trapped in wreckage.”
– **inconsistent**: the whole “my/your” inconsistency. Read your interface aloud to see if it sounds dumb.
– **don’t be presumptuous**

You will still need designers. We’re sociable and entertaining, shouldn’t lose those skills when developing our application. Language isn’t going away. It will pay to pay a lot of attention to it.

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FOWA: Data Visualisation (Eric Rodenbeck) [en]

[fr] Notes prises à l'occasion de la conférence Future of Web Apps (FOWA) à Londres.

*Here are my live notes of this [Future of Web Apps (FOWA)](http://www.futureofwebapps.com/) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. Chances are I’ll be adding links to extra material and photos later on, so don’t hesitate to come back and check. [Suw also has notes on this session.](http://strange.corante.com/archives/2007/10/04/fowa07b_eric_rodenbeck.php)*

From [Stamen](http://stamen.com).

FOWA 2007 115

Data visualisation is a medium. *steph-note: this seems like a lot of stuff to see*

Slide of the US, last elections: blue and red states. Break down by county, quite another picture. Break down more, looks all mixed up. The way you present things changes the story you’re telling.

FOWA 2007 119

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FOWA 2007 122

Cabspotting: GPS positions of taxi cabs in SF. Empty cabs and full cabs. Obvious thing is to animate this, and you see the cabs moving, with pick-ups and drop-offs. Other obvious thing to do is to show speed (slow downtown!). And animate that too.

– Oakland crime. There isn’t one single view that will solve all your problems.

FOWA 2007 124

– Animation of digg users digging stories.

FOWA 2007 125

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– Twitter Blocks: interesting because it shows me stuff about the contacts of my contacts. Can tell me if some of my contacts are also contacts of my contacts. *steph-note: finally understanding why Twitter Blocks can be interesting… sorry, guys, I’m slow.*
– real estate flow: housing information visualised. Map of dates that houses were built in SF animated over time.
– visualisation of what towns people are searching about based on where they are. Also, what towns they search for after having searched for a given place.

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FOWA: Launch Late to Iterate Often (Dick Costolo) [en]

[fr] Notes prises à l'occasion de la conférence Future of Web Apps (FOWA) à Londres.

*Here are my live notes of this [Future of Web Apps (FOWA)](http://www.futureofwebapps.com/) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. Chances are I’ll be adding links to extra material and photos later on, so don’t hesitate to come back and check.*

Dick: a bunch of startups, last one successful (FeedBurner), so now people think he knows what he’s talking about. 😉

FOWA 2007 136

We hear a lot about how cheap it is to start a company now. Lessons learned that are somewhat counter-intuitive to what is usually thought in this industry.

It’s true that you can get a company started without much money, but it still costs a lot to scale.

Cofounders: unequal equals. Better to treat all cofounders as equal. Unequal brings problems (“yeah, sure you want to do that, you have 75%”).

Dick and cofounders never build business plans anymore. Business plans are things that people write to try to make things they want happen the way they want them to happen. Dick doesn’t think investors read them anyway.

Disagrees with trying to evaluate the size of the market. You can’t know. e.g. eBay.

Location: FeedBurner, everybody in Chicago. Believes there is no strategic benefit in locating a company in the Silicon Valley. Actually, better to be away, you’re distant from the echo chamber. Self-perpetuating myth. Benefit in buzz in being in the Silicon Valley, but do you really need buzz to be successful? For Dick, no benefit in the long-term success of the business.

Cash. You always need way more cash than what you think that you’re going to need. Estimate, then multiply by 2.5, and it was even a bit tight. The leading cause of companies going out of business is running out of money. So raise as much as you can. Don’t run out of business.

VC funding is great. Find the right investors. Raise money when you don’t need it. You can get better terms for venture investors. When you start raising a few millions from VCs, you’ll start seeing legal/jargon VC terms (preference, multiples, participation). They’ll tell you they’re standard deals, but there is no such thing. So learn to understand those terms. (e.g. on Dick’s blog, and other places).

It’s better to own a smaller piece of a bigger pie than the opposite. Everybody needs to be happy about what’s going on. Everybody employed needs the same *kind* of deal (options, equity etc.), keeps goals aligned, and everyone is treated the same way. Even if it’s the “only way I could get that guy”.

Hiring. Take the guy who runs the fastest and then figure out where to put him. Don’t go out to hire a VP of sales. Look for people who are best available athlete, well-rounded person for this kind of role, but able to zig if necessary. *steph-note: …any startups looking to hire? ;-)* Dick prefers flat organisations. Hierarchy begets bureaucracy. Problem with flat organisations: when there are under-performers. Replace hierarchy with tools. Deal with this by having employees come up with their own KPIs (measurable!)

Growing the team: mistake = hiring sales and marketing too soon. Once you start selling and marketing, things need to be cooked and ready to go. Without that, you can iterate rapidly. Speed of execution is a competitive advantage of small companies over big ones. Wait until you’re ready to go to market.

**Product development and business strategy (1-4 years)**

Visit to the eye doctor. Iterate on everything. Disagrees with “get a crappy version out there”, because then you have to iterate with that version that is out there.

Day 1: feed stats, but knew they wanted to do more later. They waited until they had a basic underlying architecture to be able to extend the service before they launched. It didn’t do much, but was ready for building more. So that allowed them to iterate very rapidly. “How are you guys rolling out features every month?!” Spent the first 5 months building that underlying architecture for extensibility.

Let the market tell you what the business model is (cf. Twitter). Open system with APIs, help the market tell you what the business model is. Lock-in is bad for business. APIs lower the barrier to entry and to third-party service development. Lock-in creates barriers to entry. *steph-note: so does the fact you don’t own your data*.

Revenue plan: don’t kid yourself. Goes along with “don’t run out of money”. You’ll never make as much money as you plan, or as fast. VCs don’t pay much attention to it. Those plans are always wrong and at least a year late.

Don’t spend months and months trying to get your pricing right.

Strong advice: **don’t worry about your exit strategy, worry about everything else**, and also **be competitive on your merits, not on how much the other guys suck**.

FOWA 2007 138

Let your company have a voice and a culture. It’s harder to make your language sound antiseptic.

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FOWA: Putting Users First (Thomas Vander Wal) [en]

*Here are my live notes of this [Future of Web Apps (FOWA)](http://www.futureofwebapps.com/) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. [Suw also blogged this one](http://strange.corante.com/archives/2007/10/04/fowa07b_thomas_vander_wal.php).*

FOWA 2007 109

Throw out the “user”: used to be a good term to help us think of the people using our system… but somewhere along the line, the user became the annoying person for the developers, lost its empathy.

Focus on people. Real people doing real things. Me. All the stuff that has to do with my life, connecting all the bits. My information.

Real people… means we have to start thinking about their desires, wants, needs. This is really important for people who are building, designing, developing… even using these systems.

If we don’t think about their wants and needs, that’s when they start sending nasty e-mails or complaining on their blogs or facebook.

Real people includes the 95% of people who don’t live their life on the web. (Not us in the room, that is.) Think outside of the alpha/beta users. People need the information in their real life, out of the browser. Real needs there.

Tech pains:

– syncing (no comment)
– refindability: remember that time where you were trying to find something you knew was there?
– taste: better agree with the editor of Mahalo on what a “cake” is
– identity: “I gave the internet my details, why do I have to do it again?”
– easy of use
– portability
– privacy: smart privacy
– attention: we only have so much attention… we’re going the same stupid things over and over again (sorting junk out of the mail)

Lots of problems that tools today can address. What we should be doing is easing tech pain.

Tagging and other features.

FOWA 2007 111

Work contributing vs. derived value.

Tagging takes a bit of work but it puts your world of information in your context. Ratings require roughly as much work but don’t derive as much value.

Tagging brings up the “F” word: “Folksonomy”. Coined by Thomas in 2004: looking at Flickr and del.icio.us. It’s not a taxonomy… it’s regular people calling things the way they usually call them.

Folksonomy solves the problem of retrieval. I tagged it, so I can refind it. It’s also usually done in a social environment, so that opens it to others. Personal and shared folksonomies. **The act of tagging is done by the person who is actually consuming the information.** I put something of my identity in my tags.

Three bits: object being tagged, metadata or tag, person doing the tagging.

FOWA 2007 112

Identity linked to object by interest. Identity linked to metadata by vocabulary. Object to metadata by definition. A community of those using the same term to tag the same object emerges. Community linked to metadata by terminology. Community linked to object by culture.

This allows us to find more objects. Find somebody else who has tagged stuff “audi”, subtract what I’ve tagged “audi” from their stuff tagged “audi”, and that gives me five new things! Smart system.

Social bookmarking gets (more) social. Ma.gnolia has groups. Nice feature: giving thanks. Just a click to say thanks for something nice you found through somebody else.

Private groups; top tags; recent bookmarks; discussions; members.

Sharing and being social is how humans have got out of caves, and how we advance as a society.

Getting to real relationships: lots of tools have a “broadmind friend” concept of relationships (“you’re my friend, therefore I’m interested in everything you are.”)

Spheres of Sociality: personal, selective (many), collective (all people on the service), mob. *steph-note: I got a “mob” feeling when I tracked “FOWA” on Flickr.*

Directional sociality: real relationships are not equal. They can be unidirectional. Unequal access. People might have access to read our blog, read and comment, read and also read private feeds.

FOWA 2007 113

*steph-note: this is exactly what I mean when I say we need a way to **structure** our social networks*

We don’t want to be listening to everything from everybody. And we need to be able to do something with the information. Frustration with Facebook and also, to a lesser extent, with Twitter.

Ease of use: needs to be as simple as ripping off a phone number from an ad stuck on a lamp post. The information is portable. Our web services need to be this easy. Good example: Stikkit. Identifies that this thing I’m saving is a date/calendar thing. *steph-note: like Tumblr recognises that I’m posting a quote*

Test early, test often, and test with real people. We’re not necessarily our own best audience.

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FOWA: Enterprise Adoption of Social Software (Suw Charman) [en]

[fr] Notes prises à l'occasion de la conférence Future of Web Apps (FOWA) à Londres.

*Here are my live notes of this [Future of Web Apps (FOWA)](http://www.futureofwebapps.com/) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. [Suw has written a blog post about her presentation.](http://strange.corante.com/archives/2007/10/05/fowa07b_me_preparing_for_enterprise_adoption.php)*

FOWA 2007 105

Suw is a freelance consultant, has done a lot of work with businesses and vendors. Guide on getting your stuff used by businesses, based on her experience.

A couple of areas to think about:

– tech readiness? does our tool work?
– support readiness? are we ready to provide support to our customers, and how they will adopt our tool and convince people in their business to adopt the tool?

Two sides of the same tool.

Important: make sure your tool is really ready. If it’s still buggy, if the interface or language is confusing, don’t try to sell it into enterprise. Get more funding first. You only get one chance in enterprise. They won’t come back to see where you’re at.

FOWA 2007 106

Incremental improvements based on user feedback won’t work in businesses. They want something that works now, and regular but not-too-frequent updates. Stability.

Have a process for feature requests. Difference between big vendors (MS, Oracle) “this is what we’re giving you, deal with it” and small vendors.

Pilots aren’t an opportunity to do user testing. They’ll shy away if they feel they’re being used as guiney-pigs.

Don’t assume simple tools will automatically get adopted. People very resistant to use software. They don’t use software because it’s cool. They just want to get the job done, and will find ways to work around the tools they’re given.

Where do you start? Try to figure out what businesses want from you as a vendor, and your tool.

– integration with their existing systems, single sign-on, active directory, LDAP
– very concerned about security: “can our employees use this and put data in it and have that data be safe from accidental stupidness or prying eyes?” Technical security and user stupidness security (delete everything by mistake). Big plus for wikis, which have history. Disaster recovery: offices burn down, how will you help them retrieve their data

Understanding time scales. It can take months for things to happen. Lots of things can get in the way of adoption, even with vocal evangelists inside. Contracts, lawyers, packaging…

– be aware of internal political rankings (stakeholder management)
– be flexible about how you intend to sell into business. You might end up having to host your service (very different from selling a chunk of software). Trojan mouse solutions.
– be prepared for runaway success. Can you scale? Really? Quickly? Administration can turn around from “against it” to “we want this everywhere, now!” in the space of weeks
– be prepared for failure — understand what happened, and have processes in place so that you can learn from failure, but possibly not the same way. Try and fail in new and innovative ways.

Businesses are quite happy to spend money on hardware, software, but not really on operational (people) stuff. Bundle in your support costs into your selling price. If you do an unsupported package, they’ll take that, and you’ll still get the calls. You need to make sure you can afford to help your client get the best out of your tool. How will you be responsive? How will you deal with your contacts in the business, and all the (possibly tens of thousands) of people in the business using your tool?

Sales! One case where a business tried to get through to the sales people to buy, and didn’t get a response. Had to call the CEO! Have someone available to talk to a client.

How are you going to explain your tool to the people who are going to use it? You *need* an adoption strategy. No use in just giving people your tool. *steph-note: as I say, [throwing blogs at people doesn’t make them bloggers](http://climbtothestars.org/archives/2007/09/24/how-blogging-brings-dialogue-to-corporate-communications/).* What kind of materials are you going to provide them with?

A good place to start: **pilots**. Groups of like people. Who are groups of people who might benefit from this? Case with wiki: PAs and secretaries, for example. People like very specific use cases. Not good at generalising. Who are you talking to and what do they need from your tool?

**Adoption isn’t a business goal.** Running the business is the business goal. You need to meet both the wider business goals and the individual people’s goals.

**People don’t use documentation.** They don’t click help. They ask human beings instead. There is a lot of informal and semi-formal learning going on in businesses. 80% is informal, it seems. Formal learning, training courses aren’t effective. How can you provide ad hoc support? IRC channel? Social collaborative learning tools? (blogs, wikis)

**Centralised support** is important for the people using the tool. If the company is going to take over that role, they’ll need the materials for it. Make your material user task oriented, not software task oriented. “This is how you do a meeting agenda in the wiki.” Not “this is how you make a page”. Present it to them on a plate.

A qualitative leap needs to be made between old and new things, even if the new things aren’t so much more complicated. That leap can be difficult. But at some point, when enough people in the organisation are using the tool, they start helping each other. Provide the materials for that. Giving people the confidence that they know how it works.

Don’t try to make it up as you go along. **Plan in advance.** Bring people in. You don’t have to do it all alone (materials, etc).

[More about this!](http://tinyurl.com/zbnfq) Important: both management and grassroots buy-in. Balancing top-down with bottom-up approaches.

Q: tips for demonstrating tool usefulness?
A: work on the use cases. ROI: investing time and money and getting something in return. Important to understand those metrics. Careful, metrics don’t tell you what an individual’s use of something is. One of the problems with social software is that it can sound a little fluffy. “It improves collaboration.” But people think like “I want it to improve productivity to the point I can fire someone.”

Q: is it different for open source tools?
A: enterprises can be very wary of it (how will we get support?) even though there is a huge amount of open source being used. The more technically savvy they are, the more likely they’ll go for it, and the more business-oriented, the less. No hard and fast rules.

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FOWA: The Future of Presence (Felix Petersen & Jyri Engeström) [en]

[fr] Notes prises à l'occasion de la conférence Future of Web Apps (FOWA) à Londres.

*Here are my live notes of this [Future of Web Apps (FOWA)](http://www.futureofwebapps.com/) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. Chances are I’ll be adding links to extra material and photos later on, so don’t hesitate to come back and check.*

Felix does Plazes. Story: in 2004, original idea to build some location-based service for networks. Geo-annotated database of Wifi networks. At some point, where is the benefit for the everyday user? (Some nerds find it exciting to add data to a database, but not for everybody…) User base strong in certain cities rather than certain countries.

Jyri does Jaiku. Story: in 2006. Help people have a better social peripheral vision. We spend a lot of time physically disconnected from people we care about. Presence or activity stream. What are you doing right now? Not just things that people type, but also items automatically generated by what you’re doing online.

Brian: are Jaiku and Plazes “presence” apps?

FOWA 2007 101

Felix: presence is kind of a by-product of the network, software stuff. You’re connected to the network, and that makes it possible for the tool to broadcast your presence. But at the beginning, could only be somewhere if there was wifi… which is a problem! Need to be able to add small messages. (e.g. “I’m at the airport, leaving for London” — or “just here for another 20 minutes”) Coordinates don’t give you a lot of context.

Jyri: we’re still figuring out the language to talk about these services (e.g. “micro-blogging”). The important part is bringing people together, by enabling them to have this social peripheral vision.

Felix: actually, lots of services have been used like that for a long time, but we didn’t have specific tools for this. E.g. Felix used his blog in 2002 to keep people updated on where he was, and to send links rather than by e-mail. Shift from *push* to *pull*. *steph-note: ditto.* Lots of presence updates all over the place. Now it’s made more explicit by our tools that we’re doing that.

Brian: exciting idea, get all these things to talk together. How are you guys designing your systems to be open?

Jyri: social network portability… importing your friends/buddies from one service to another. Would it make sense for me to import my dog-loving friends from Dogster into my professional network in LinkedIn? *steph-note: I think it could make sense, if there is structure to the network. Maybe your dog-loving friends have great professional opportunities for you, but you’re not aware of it because of the circle in which you interact.* Getting rid of silos (IM, phones, e-mail…). The answer isn’t “everybody go on Facebook”. We want Facebook to be a player in a larger system which is *the internet*.

Felix: more about interoperability. Hard to figure out: harmonisation of the objects.

Brian: [Jeremy Keith’s lifestream](http://adactio.com/extras/stream/). *steph-note: the colors make it really readable*

Felix: as long as people are able to get their data out, it’s already a good thing.

Brian: Jaiku Mac client allows you to see what your friends are doing in a granular way. *steph-note: need to check it out*

Jyri: the image that comes to mind when you say “social network” is the graph of the relationships. But there’s a problem there: people are connected to one another [through some type of object](http://www.zengestrom.com/blog/2005/04/why_some_social.html), for a reason. In Jaiku: reporting on the actions that people have performed on these objects (tagging a photo, favoriting a video…).

Felix: at the beginning, was just “I’m here now”. What is the “shared object”? In Plazes, I could share the location, but not “me being at FOWA tomorrow”. That’s where it confused people. No way to share or reference it. Blogging was a step forward because you can reference a single post, and do things with it.

Brian: are you building tools that many social networks might use, or are you building communities?

Felix: are we a community or a service? We’re a service, but we’re socially enabled. A service that different people can use in different ways, but it’s a social service.

Jyri: what’s going on on the web has to do with becoming more fluid. e.g. in social science, people are not just talking about social networks, but knots in the social network — transient. Jaiku is based on Jabber, so very different from usual LAMP systems. Creating a load on other servers to pull feeds — unnecessary load, and not real-time. A photo on Flickr has comments on Flickr, but also on Jaiku — not good, we’d like that to be one conversation. But very difficult to do. XMPP protocol to keep conversations in sync, maybe? This is a different approach to what we’re used to when building web pages.

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