We Need Structured Portable Social Networks (SPSN) [en]

Scrolling through my “trash” e-mail address to report spam, I spotted (quite by chance, I have to say) a nice e-mail from Barney, who works at Lijit. Barney asked me if I had any feedback, which I’ll give in my next post, because I need to digress a bit here.

Lijit is a really fun and smart search tool which allows to search through a person’s complete online presence, a remedy, in a way, to the increasing fragmentation of online identity that’s bothering me so much these days. Actually, it was already bothering me quite a few months ago, when I wrote Please Make Holes in My Buckets:

So, here’s a hole in the buckets that I really like: I’ve seen this in many services, but the first time I saw it was on Myspace. “Let us peek in your GMail contacts, and we’ll tell you who already has an account — and let you invite the others.” When I saw that, it scared me (”OMG! Myspace sticking its nose in my e-mail!”) but I also found it really exciting. Now, it would be even better if I could say “import friends and family from Flickr” or “let me choose amongst my IM buddies”, but it’s a good start. Yes, there’s a danger: no, I don’t want to spam invitations to your service to the 450 unknown adresses you found in my contacts, thankyouverymuch. Plaxo is a way to do this (I’ve seen it criticised but I can’t precisely remember why). Facebook does it, which means that within 2 minutes you can already have friends in the network. Twitter doesn’t, which means you have to painstakingly go through your friends of friends lists to get started. I think coComment and any “friend-powered” service should allow us to import contacts like that by now. And yes, sure, privacy issues.

One thing the 2.0 world needs urgently is a way to abstract (to some extent) the social network users create for themselves from the particular service it is linked to. We need portable social networks. More than that, actually, we need structured portable social networks (SPSNs). I’ve already written that being able to give one’s “contact list” a structure (through “contact groups” or “buddy groups”) is vital if we want to manage privacy efficiently (in my horrendously long but — from my point of view of course — really important post “Groups, Groupings, and Taming My Buddy List. And Twitter.“):

I personally think that it is also the key to managing many privacy issues intelligently. How do I organise the people in my world? Well, of course, it’s fuzzy, shifting, changing. But if I look at my IM buddy list, I might notice that I have classified the people on it to some point: I might have “close friends”, “co-workers”, “blog friends”, “offline friends”, “IRC friends”, “girlfriends”, “ex-clients”, “boring stalkers”, “other people”, “tech support”… I might not want to make public which groups my buddies belong to, or worse, let them know (especially if I’ve put them in “boring stalkers” or “tech support” and suspect that they might have placed me in “best friends” or “love interests”… yes, human relationships can be complicated…)

Flickr offers a half-baked version of this. […]

A more useful way to let a user organise his contacts is simply to let him tag them. Xing does that. Unfortunately, it does not allow one to do much with the contact groups thus defined, besides displaying contacts by tag […].

In fact, we need structured social networks not only to deal with privacy issues, but also (and it’s related, if you think of it) to deal with social network fatigue that seems to be hitting many of us. I actually have been holding off writing a rather detailed post in response to danah‘s post explaining that Facebook is loosing its context for her — something that, in my words, I would describe as “Facebook is becoming impossible to manage in a way that makes sense with my life and relationships.” Here’s what she says:

Le sigh. I lost control over my Facebook tonight. Or rather, the context got destroyed. For months, I’ve been ignoring most friend requests. Tonight, I gave up and accepted most of them. I have been facing the precise dilemma that I write about in my articles: what constitutes a “friend”? Where’s the line? For Facebook, I had been only accepting friend requests from people that I went to school with and folks who have socialized at my house. But what about people that I enjoy talking with at conferences? What about people who so kindly read and comment on this blog? What about people I respect? What about people who appreciate my research but whom I have not yet met? I started feeling guilty as people poked me and emailed me to ask why I hadn’t accepted their friend request. My personal boundaries didn’t matter – my act of ignorance was deemed rude by those that didn’t share my social expectations.

danah boyd, loss of context for me on Facebook

I think that what danah is expressing here is one possible explanation to why people are first really excited about new social networking sites/services/tools/whatevers (YASNs) and then abandon them: at one point, or “contact list” becomes unmanageable. At the beginning, not everybody is on the YASN: just us geeky early adopters — and at the beginning, just a few of us. We have a dozen contacts or so. Then it grows: 30, 50, 60… We’re highly connected people. Like danah, many of us are somewhat public figures. From “friends of our heart”, we start getting requests from people who are part of our network but don’t fit in segment we want to reserve this YASN to. We start refusing requests, and then give in, and then a lot of the value the YASN could have for us is lost.

Unless YASNs offer us an easy way to structure our social network, this is going to happen over and over and over again. For the moment, Pownce and Viddler allow me to structure my social network. A lot of work still needs to be done in the interface department for this kind of feature. (Yes, Twitter, I’m looking at you. You said “soon”.)

So, to summarize, we need tools and services which make our social networks

• portable: so that we can import and export our relationships to other people from one service to another
• structured: so that we can manage the huge number of relationships, of varying and very personal degrees of intimacy, that highly connected online people have.

Update, an hour or so later: Kevin Marks points me to social network portability on the microformats wiki. Yeah, should have done my homework, but remember, this post started out as a quick reply to an e-mail. Anyway, this is good. There is hope.