Rebooting The Blogosphere (Part 1: Activities) [en]

Some thoughts (part 1 of 3) following exchanges on Bluesky with Dave, amongst others. My Facebook exile is clearly bringing to a boil my preoccupation with our reliance on big capitalist platforms for our online presence and social life. Though I never “stopped blogging”, I clearly poured a lot more energy over the last decade into what I now think of as “The Socials” (Twitter, Facebook, Bluesky, Mastodon and the like).

Why? How did that happen? What makes it so much more “easier” to hang out over there than to write here? Dave rightly points out to “1-click subscribe” as a killer feature that Twitter brought to the table (written summary of the podcast if you don’t want to dive into listening). But there is more than that.

I am pondering a lot on what I am “missing”, having lost facebook. On what is “difficult” about blogging, in comparison. Where is the friction?

Very clearly, one thing that The Socials (I’ll drop the uppercase soon) do very well is:

  1. bring everything (reading, writing, responding) together in one seamless interface/site/app
  2. shift interaction closer to real-time and what we perceive as “conversation”.

The rest of this blog post covers the first point. A second one will cover the second one. And finally, in a third post I’ll try and put together a proposal for how we can use our understanding of how the socials manage “so well” to remove friction from blogging and help reboot the blogosphere.

As I was writing this post I poked around in my archives to link to where I’d spoken about some aspects of the topic, so here are a some of those I dug up, in addition to those linked in the text itself (realising I wrote so much about this stuff it makes my head hurt):

I see three main “activities” for taking part in the text-based social web, and a fourth that may be worth distinguishing from the third:

  1. Reading or consuming: basically, taking in things that others have put there.
  2. Responding, commenting, reacting: expressing oneself based on something somebody else has provided.
  3. Writing: making available to others ideas, stories, in a broad sense, our creations.
  4. Sharing or boosting: highlighting for our network/readership things that are not by us.

Some comments regarding this typology (bear with me, it will come together in the end).

Reading

RSS does a good job of allowing us to collect things to read from different sources into one place. Many different tools make RSS feeds available. Many different tools read/collect/organise RSS feeds. However, they usually keep this collection of feeds private.

As Dave says, subscribing to an RSS feed generally requires too many steps. Too much friction. The socials make it 1-click (sometimes two) to follow or friend (connect to) somebody. And it’s right there in front of you, a button that calls you to do it. Inside blogging platforms like WordPress.com or Tumblr, you have some kind of 1-click subscription, but it keeps you in their internal reader (just like the socials do, by the way).

Commenting

Responding/commenting is a can of worms, in my opinion. When I started blogging, blogs had no comments. We responded to each other’s publications by writing on our own blogs and linking to what we were responding or reacting to. I actually wrote about this a couple of days back.

After a few months of blogging, I added comments to my blog, so one could say it’s pretty much always had them. (For the nostalgic: the blogger discuss thread I got my comments from, and the page on my site which for some time provided the PHP comment script to hungry bloggers.) And most blogs have them too, though far from all.

Comments come with issues, as well as opening new doors:

  • first of all, you’re leaving your stuff in a space that somebody else controls (ring any bells?) – when the “host blogger” deletes their blog or their post, there goes your comment
  • second, the way comments are designed invite shorter contributions or reactions – this makes the exchange more conversational and less epistolary, tightening the relationship between the different parts of the exchange provided by different people and quickening the pace
  • comments link back to the commenter’s blog, therefore creating an incentive to comment for visibility and not just for what one has to say
  • the visibility incentive leads to people commenting while adding little value (in the best cases) and outright spam (in the worst, widespread case)
  • the lack of a frictionless system to be informed of responses to comments (think “response notifications” on the socials) leads to interrupted interactions (I liked the term “drive-by commenting“)
  • the widespread presence of comments on blogs raises the bar for what is perceived as “deserving” to be a blog post, possibly contributing to the idea that writing a blog post is a “big thing” that you might need to make time for (or that might suck up half your day), in comparison with just “leaving a quick comment” after reading something
  • the visibility of comments led to it becoming a measure of blogging success, increasing a kind of competitiveness in the space, and, in some cases, even its commercialisation.

I see comments as solving two main problems:

  1. attaching the “discussion” about a publication to that publication: all in one place, instead of spread out in blog posts you might not even know exist
  2. lowering the barrier to entry for participating in said discussion: you don’t need any sort of account to comment.

Over the years, many tools have attempted, in some way, to “fix” the problems that come with comments. A few examples:

  • coComment: solve the “notification” issue by tracking comments made over different blogs – and somewhat, the “ownership” issue, by giving the commenter a central repository of their comments
  • Disqus: solves notifications and central repository (but limited to Disqus-enabled sites) and maybe spam, to some extent
  • Akismet and all the other spam-fighting systems…

In a world without comments, people who read a post will not necessarily know there is a “response” somewhere else out there in the blogosphere. The blog author might see it if the person responding tells them (some way or another), or if they check their referrers (didn’t we all use to do that). But the reader cannot know, unless the blog post author knows, and links to the response. Trackback and Pingback came in to solve this issue, creating a kind of automated comment on the destination post when somebody linked to it (with all the spam and abuse issues one can imagine).

Tags and Technorati also played a role in “assembling” blog posts around a specific topic, which could be seen as some kind of loose conversation.

But it’s not the same thing as having the different contributions to a conversation one below the other on the screen at the same time.

Writing

This one is simple. There are many good tools (many open-source) to write blog posts. You can create an account somewhere and get started, or install software on a server somewhere – with a hosting company or in your basement. They work on mobile, in the desktop browser, or even in apps. There are generally ways to export your content and move to another tool if you want. Some are full of bells and whistles, others are pared down.

Blogging has no character limit – the socials do. This, implicitly, encourages writing different things. Design also does that: is the box I’m writing in something that takes up the whole page (like the one I’m typing this blog post in) or is it a little box that might expand a bit but not that much, like on Facebook (which also doesn’t have character limits)?

I think this is a crucial aspect which should not be ignored. The blog posts I wrote in 2000-2001 are, for many of them, things that would be updates on the socials today. They are not the same as blog posts, and we need to keep that. The way we interact with “updates” or “blog posts” is also different (I’ll come to that below if you’re still reading by then). They generate a different kind of interaction. And sometimes, we start writing an update (or even a comment/reply) and it transforms into something that could be a blog post. How do we accommodate for that?

Sharing

Sharing is trickier, and this is why I’ve separated from writing. If writing can be thinking out loud or telling a story I have in my head, sharing is “I saw something and you should see it too”. Maybe I want to add an explanation to why I’m sharing it, or “comment” (hah!), but maybe I just want to put it out there, nearly like a shared bookmark. Of course, if what I write about what I’m sharing starts taking up a lot of space, I’m probably going to be writing a blog post with a link in it. And if I’m just sharing a link to something, I might as well be using some kind of public bookmarking tool (remember delicious?)

Bringing it all together

This is what I said the socials were great at. When I’m on Facebook, I am on my news feed (reading). I can 1-click-share and 1-click-comment on what I see, in addition to 1-click-subscribe if something new I want to track crosses my radar. If I want to write something, the box to do so is in the same view as my news feed – or pretty much any “reading” page I’ll be looking at (a group, for example; groups are another thing to talk about, but that’ll be another post).

I don’t really have to determine if I want to read, write, share, comment – I go to the same place. Whatever I want to do, the tool and environment remains the same. Tumblr does that well too.

Whereas look at blogging:

  • I want to write a post, I go to my blogging software
  • I want to read stuff, I open my RSS reader (confession: I’ve never been good at this) or conjure up a blog URL from somewhere (memory? bookmark? blogroll? link in another post?)
  • I’m done reading something (in my RSS reader) and want to comment: I need to click over to the blog itself to do that – or wait, do I want to comment, or write a whole blog post? I have no clue how much I’m going to want to write once I get going, I just know I have something to say.
  • I read a great blog post (or other thing online, for that matter) and want to share it, I need to pick up the link and write a blog post. Or maybe, instead, I just stick the link in a toot on Mastodon? There are “blog this” bookmarklets, but what about if I’m on my phone?
  • Yeah, I could post my “statusy updates” to my blog like it’s summer 2000, but do my blog subscribers really want to see “spent a lot of time feeding the sick old cat” in their RSS reader?

Think about community platforms like Discourse: want to post, want to respond, want to read? All in the same “place”. You get notifications, you can configure them. I think there is a lot to learn from this type of platform and the socials to bring “blogging stuff” together.

And before somebody says: “your blog should replace your socials” or “you should just blog on mastodon”, wait for the post I plan on writing tomorrow about what I see as a very important distinction in between these two types of online “social” spaces: exchange intensity and pace.

Ideas like making WordPress and Mastodon work together and FeedLand (in short, it makes your RSS subscriptions visible on your blog; check the new shiny blogroll in my sidebar, thanks for the shoutout, Dave!) are absolutely on the right track, but if we treat all “conversation” and all “publication” the same, we will fail in building an open, independent social web that is integrated and frictionless enough to be a realistic alternative to the facebooks of this world for more than just us few geeks.

Continue reading with part 2!

Fuzzy Vision [en]

[fr] Encore du vrac!

Watch, if you haven’t watched it yet, the video on managing unconscious bias at Facebook.

And, just because I thought of it right now this second, this documentary on Yusuf Islam, the artist formerly known as Cat Stevens. He tells a very moving story of his religious journey, from the early days when he was “a pop star” to now. (Remember the “Salman Rushdie incident“? Not surprisingly, it’s not what you thought it was, just like the story of the lady suing McDonald’s for spilling hot coffee on her lap is not what you thought.)

Note to Self” was formerly called “New Tech City“, and it’s a podcast on the human side of the digital world. Exactly what has been of interest to me these last fifteen years. I recently liked this episode about reading. There are two different types of reading skills we need to develop in today’s world:

  • slow reading: the type we learned at school and practiced before the internet. Reading a novel. Reading complex, complicated stuff we need to digest.
  • skim & skip reading: the type we do online, always interrupted, always jumping off to something new, going through large quantities of information quickly.

Both need training. But our brain adapts to the second type so well… we need to remember to practice the first type. It will come back. I still read books (Kindle…) and I’m going to make sure I set aside some regular phoneless reading time in future.

Hiking yesterday, I realised that there really is a technique to walking on a mountain trail. Specially going downhill. I don’t know how I learned this, if somebody taught me or if I figured it out alone. Shift weight gently, don’t just dump all your weight on the next foot as soon as it hits the ground. Do it in a way that you can backtrack if you start slipping. Remember your knees (and ankles) are there to absorb shock (too many concussions have taught me to be sensitive to this). So bend your knees. Don’t plonk your foot down with a locked knee.

Vue depuis le Chamossaire

And when it’s too steep, or there is a really big step to go down, and your back leg is not willing (or strong enough) to let you down gently? Squat first on both legs. Then take a step down from that squatting position. Easy!

Fuzzy eye? Articles need titles, don’t they. I seem to have managed to sunburn one of my eyes two days ago, and my vision out of it is still fuzzy. Probably nothing serious, but as it’s about an eye, I’ll do what my vet says and not mess around. Doctor today or tomorrow.

Three Good Things [en]

Here’s something I do regularly that really quickly improves my mood — within a few days: take a moment each evening to make a note of “three good things” for the day. Things that went well. Positive things. Even in the shittiest times, you can find three things to look at positively.

I started doing it after reading The How of Happiness. One of the intentional activities that has been shown to make people happier is practicing optimism. Some time before, I head read Learned Optimism, which really changed the way I viewed the inner workings of my psyche. I had not realized that optimism was something you could train yourself into. And reasonably easily.

Making note of three good things during the day past is a way of tuning your brain into a “positive” mode. Positive attracts positive, negative attracts negative (that’s one thing I learned over a decade ago reading Emotional Intelligence: why it may make sense in certain gloomy times to just go watch a funny movie and laugh to “switch gears”).

You know when you start to spiral downwards, making a mental list of all the things that are going wrong today/in your life/this year? Well, you can do the same thing to go upwards. And all it may take is a few mindful minutes of your time to shine the light on good things.

I use Path for this. I love Path, though I’m connected to precious few people on it — scratch that, because I’m connected to few people. A dozen, maybe fifteen at the most. My good things are kind of private, not really blog or facebook material. Path works really well for this. And I have two-three Path friends who have started doing “three good things” too — I love reading those postings.

I usually do “three good things” for a while, then forget or drop off the wagon, and if I start feeling down or discouraged, I remember to get started again. And as I said, within a few days I’ve usually perked up.

This is one of the things I love about growing older: knowing yourself so much better. Fifteen or twenty years ago it would have taken me months to crawl out of what is now a slight dip that lasts a few days, a week at the most.

Have you tried this? Do you do anything similar?

Why I End Up Sharing Without Reading [en]

[fr] Pourquoi je me retrouve parfois à partager sans lire.

A few weeks ago, I came upon an article (which I’m too tired to hunt for right now) which said that a huge number of articles shared through social media (understand: Twitter and Facebook) had not been read by those who share them.

I wasn’t surprised, because I do it regularly.

A few weeks after that, but still a few weeks ago, I shared an article I had just skimmed, and which was a pile of sh*t — and I missed that (also because it was on a topic I hadn’t done my homework on.) Thankfully I was quickly challenged by some of my followers, saw it, went back to the article, realised my mistake, removed it from my timeline (I didn’t want to spread it more), and apologised. I felt really bad.

Just like a car accident is waiting to happen if you habitually text as you drive or take other similar risks: it’s not because you manage to do it 50 times without getting into an accident that you won’t on the 51st.

Since then, I’ve been thinking really hard about this. I consider that being a reliable source is really important. I’m aware that as somebody with a bunch of followers/readers, I have a certain influence. It’s a responsibility. And I take it seriously.

So why do I end up, again and again, sharing links before I read them?

Tonight it dawned on me: it’s because of the way I browse — and maybe also because of how browsers are built.

As I scroll through my Facebook or Twitter timeline, I see article titles and summaries that look really interesting. I see who is sharing them and with what comments. Just as I am a trusted source for some, I have my trusted sources. I open said article in a new tab so that when I am in “reading mode” I can read it (and yes, I do do that). But right now I’m in browsing mode, so I continue scrolling down my timeline.

Do you see the problem, if I don’t share the interesting article right away? When I read it in a few hours or sometimes a few days, there will be no way for me to head back to the post or tweet that brought it to my attention to share it from there — and give credit to my source. So I take a small risk and share an article I know will be interesting and important, right, because I’m going to read it. (Yeah it’s faulty reasoning. But it makes sense in the moment.)

What’s missing here is a way to trace how one got to a given page, sometimes opened in a new tab. It’s even worse in mobile. Or “that page I stuck in Instapaper 5 months ago” — where did it come from?

When I’m “scanning”, I like to stay in “scanning/discovering” mode. When I’m reading, I stay in reading mode. The problem is that the “share” function is tied to the “scanning/discovering” mode. Exception: the stuff I put in Digital Crumble, which is excerpts of what I am currently reading, as I read it.

Do you sometimes share before you read? Have you tried to analyse why?

Reading Like a Student [en]

[fr] Envie de lire mieux. Je vais me remettre à prendre des notes, et les publier ici. C'est du boulot, mais j'apprendrai plus.

As I devour chapter after chapter of Here Comes Everybody, I find the intellectual high of reading and learning dampened by the foresight that a few days/weeks/months from now, what I have just read will have collapsed into the vague mushy pile of “what I know”, complete with shortcuts, sloppy thinking, lack of references or sources, incorrect recollection, and confirmation bias.

This has been my in satisfaction with reading lately. Realising that once the last page is turned, my main impulse is “gosh, I need to read this again so I can hold on to what I’ve just learned”. Much as it pains me, I’ve become a lazy and sloppy (yes, again that word) reader.

It wasn’t always so. I read tons of books during my studies. I took tons of notes. There were no iPhones around, no kindles, no digital versions. I didn’t even have a laptop. I took tons of notes on paper. I wrote summaries. I copied quotes. I read to remember, not for entertainment. I was expected to do something with what I had read.

Nowadays, I read freely. I photograph pages with important ideas and stick them in Evernote rather than painstakingly copying quotes (what a time-saver! makes it so easy to find the right page… if I remember what it was about).

I’m not thinking of going to back to copying quotes long-hand (I can’t really write by hand anymore, thanks to RSI, but that’s another blog post). However, I am thinking of taking my reading more seriously: summarising main ideas, taking notes. Only this time around, there is no reason for them to stay in offline notebooks gather dust: I have a blog for this. The fact that I’m strong-arming (!) a batch of MBA students to keep learning blogs during our partial module together is probably no stranger to this desire to reconnect with the “learning in progress” aspect of blogging.

Stay tuned.

Interesting Articles You Should Read [en]

[fr] De la lecture. (Il y a un article en français. Sisi.)

A little link-dump, I’m sure you don’t all follow me on Twitter or read Digital Crumble. I stumbled upon a few really interesting articles lately (or less lately). Here they are. (Don’t have sufficient energy to comment, but not doing perfect should never be an excuse for not doing at all! Oh, and of course 90% of the time I don’t have the faintest idea how I found them — thanks to all the people I follow on Twitter, Facebook, G+, and the random encounters of hanging out online.)

Enjoy!

Different Kinds of Downtime [en]

[fr] Déconnecter ou se décontracter peut prendre plusieurs formes, et je viens de réaliser que malgré tout le temps de libre que j'ai pris pour récupérer de mon printemps un peu intense côté travail, je ne me suis pas laissé beaucoup d'espace pour penser. Laisser vagabonder mon esprit sans arrière-fond de musique, d'activité, de TV ou de jeux iPhone.

At two points in my “grown-up” life, I’ve been through phases of intense work which drove home the importance of making sure I had enough downtime. One was when I started teaching (I ended up on sick leave) and the other was when I was preparing Going Solo (a welcome cat bite probably prevented me from burning out completely).

I learned that when you do nothing but work, you can’t recuperate. Since then, I’ve always paid attention to preserving enough time “for myself”. Even when I have a lot of work and have “no time”, I still make time to eat with friends, watch TV series, read, sleep, etc. I never work until two in the morning, I take my week-ends off (there are exceptions), and generally am pretty good at setting boundaries between “work” and “non-work” modes (which might make certain people feel I’m hard to reach ;-)).

Over my lunch break today, I think I understood something really important — and funnily, just after saying that I don’t feel like writing anything these days, I feel an urge to blog about it here.

The thing I understood is the following: there are different kinds of downtime.

I’ve been thinking about this these last days — for example, I use both iPhone games and TV series to relax or take my mind off stuff, but for different purposes.

One of my ongoing grievances about life these last months is that I feel tired and worn-out and don’t seem to be able to recuperate despite having taken a lot of time off (holidays here and elsewhere) since working too much this spring.

I go home for lunch break (it’s just two floors above my coworking space eclau, so it’s not much of a commute). I needed to sit a bit before preparing lunch, so I took a book and sat down on my balcony couch (yes, you can be jealous).

But I didn’t open the book. I just stared outside at the garden, looked at my plants, stared into space some more, did some low-level plant maintenance, stared into space, looked at the garden… See the idea? All that time, my mind was wandering idly around, thinking about this and that, and that and this, going back in time, forward in time… Just undirected thinking about… “stuff”.

And I realised that I don’t actually give myself much time for that. Thinking without doing anything else while I think. Maybe my discomfort these days months has to do with the fact that I have things to process and haven’t really been making appropriate space for that — despite all my downtime.

So, what kind of downtime do I give myself, and what need does it fulfill? And what are your types of downtime?

Fiction

Fiction (whether books or TV) takes me out of my life. It disconnects me from what is preoccupying me. At the same time, it’s like an emotional catalyst. I’m the kind of person who’ll end up crying whilst watching CSI. I like movies that take you on an emotional roller-coaster. So in that respect, fiction also helps me reconnect.

Games

I’m the kind of “on-off” casual gamer, but ever since I downloaded Angry Birds (end of last year) I’ve been playing iPhone games regularly. Games allow me to wind down and distract me, but without the emotional component I get from fiction. Games are also more active, and speak to my obsessive streak.

Physical Activity

I have an exercise bike at home I try to use regularly, I do judo, sing, and go sailing. Physical activity empties my head and tires my body — vital for something with a desk-bound job like mine. Sometimes my mind wanders off and I do some light thinking, but most of the time, I’m just completely taken by what I’m doing.

Online Downtime

Online downtime includes idly chatting, catching up with people, reading random articles… It’s a way of keeping busy without being productive, and maybe of avoiding “more down” downtime. It also leads to new ideas and insights, new interests to explore. It’s good for a breath of fresh air but at times like now where I feel worn out, overworked and oversocialized, I avoid it.

Socializing

I’m not sure if socializing is a “downtime” activity for me. I’m not much of a bar/club person, so for me socializing is either “networking” (and that’s work) or long (often personal) discussions with people I’m close to. I also know I switch modes when I’m around people. I guess it is a kind of downtime I need, but there are times when I’m more in an introvert mood and seeing people adds to my stress (maybe — hypothesis — because it’s stressful for me to be around people when I’m unsatisfied with something I do not manage to put in words; hmmm, maybe blogging is to be included under “socializing”?)

Thinking

Thinking is just that. Thinking. Not really doing anything. It happens when I clean the flat or the dishes or do laundry, but only if I’m taking all the time in the world and not really paying much attention to what I’m doing. Going for a walk or sitting on the balcony (without a book or an iPhone!) is also an opportunity for this kind of downtime where I let my mind wander around freely and think about whatever it is I want to be thinking, without real aim or purpose.

I’m sure that when watching TV, or exercising, or reading a book, there is some background processing going on in my brain. I’m sure it’s useful and necessary. But this is more like frontground processing.

And this, I think, is what’s been missing — and might be the reason why I’m having trouble identifying what is behind my feeling of “not quite right” (although objectively, everything is going fine).

Having understood this, I’m going to make sure I have time every day to sit on my balcony and stare into space. We’ll see what happens.

Blog, What Happened to You? [en]

When I’m asked what the difference between a blog and a website is, I usually make this drawing to explain it.

Difference between a blog and a non-blog website

It’s not perfect, but it helps. With a “traditional” topic-based website, you have a site structure which looks like a tree, with different pages on different topics. With a blog, you have a succession of posts organized chronologically (inverse chronologically, actually) on one page. Then each post has its page, and it’s archived forever in the back-office.

The two models tend to blend — more and more sites have characteristics of both.

There are two trends, however, which irritate the hell out of me. (If I know you and you’re doing this, please don’t take it personally — I don’t hate you for it. Really. But it annoys me.) They are:

  • the blogazine
  • systematic teasers or partial posts on the main blog page.

Prepare for the rant. I’m putting on my flame-proof underwear.

Blogazines

First of all, let me say that there is nothing wrong with making a magazine with a blog CMS. But Lord, why do blogs have to try to pretend they’re all magazines? It feels like bloggers are trying to make themselves look “high-profile”, because top “blogs” like TC, RWW, etc. are actually magazines. They might have started out as humble blogs, but they are not anymore.

“Media-blogs” are a special breed of blogs. Their content is there to generate revenue directly, through advertising and sponsorships. That has an impact on their content, and on the place they try to occupy, alongside old media. Why would everybody want to look like one? Dressing like a movie-star does not make you be one — and why would everybody want to be mistaken for one? If you’re a geek or a businessman or an entrepreneur, why don’t you just be that? There’s nothing wrong with being yourself and making you approachable.

There’s nothing wrong with having a blog that looks like a blog.

Coming to practicalities, there is a real concrete reason for me, as a user, to not like it when one of the blogs I read turns into a blogazine: very often, this transformation goes with the disappearance of the “main blog page”, the page which gave blogs the place they have in the publishing world of today, the unique stable page which you could go to at any time, confident that you would find the last 10 or so things the blogger you were reading had written.

The blogazine goes with excessive categorization and silofication of blog content. And I think that’s a real shame for most bloggers who take that route. Hey, even if all your last posts are on a big mixed-up main blog page, you can still point people to individual categories if you like. That’s what category pages are for, right?

Partial posts

People put forward all sorts of good reasons to display only partial posts on their main blog page (or archive pages) — roughly the following:

  • improved SEO
  • more page views
  • increased scannability

Until somebody shows me convincing data for either of these three claims, I am going to simply say “bullshit!” (and I’m remaining polite). I’m going to put the culprits on the stage one by one and tell you why I think my reaction is justified. I don’t have any research to back me up (am planning to do some though, so if you want to lend a hand, get in touch) but I do have some reasoning which I believe holds together.

Improved SEO

I have to admit I’m biased against SEO. For me, most SEO aside from “markup your stuff properly (be search-engine friendly) and have great content” is a pile of rubbish. I mean, there are some very obvious things one needs to do for SEO, but they are “common sense” more than “secret tricks”.

If a search engine is doing its job correctly, it will pull out the page that is most relevant for the human being who typed the keywords it based the search on. Make it good for humans, roughly, and it’ll be good for search engines.

When SEO gets in the way of the human experience, I have a big problem with it. And partial posts on the blog page does get in the way of a good reader experience. Why do I know that? Because of what I call the “closed door” phenomenon. A link to click, like a folder to open, is a closed door. You don’t know what’s behind it. You don’t know if it’s worth your while. Chances are you won’t click. Chances are you won’t read the rest of the post.

Even if you know the post is going to be worth it, to read the ten posts on the home page of such a blog, you’re going to have to click on each title (all ten of them), and open them in different tabs, or go back and forth, and maybe get lost in the process.

The original blog format puts all the articles neatly one beneath the other. You start reading at the top, scroll down as needed, and before you know it you’ve read the ten articles.

So, if it really does improve SEO to display only partial articles, I would say that the problem is with the way the search engines work. We should never be creating bad user experiences for the sake of SEO.

(I’m aware that what I claim about the “bad user experience” of partial articles on the main blog page needs to be demonstrated. Working on it. Get in touch if you want to help — or if you can save us the work by showing somebody has already done it.)

How exactly are the partial articles supposed to improve SEO? Well, as you can tell, I’m no expert, but based on what I’ve heard it has to do with duplicate content. Yeah, Google is supposed to penalize duplicate content. And of course, if you publish whole posts on your main blog page, and in your archives, then you’re duplicating the content from the post page — the one you want people to land on directly when they put the magic words into the search engine.

Only… I remember very clearly, in 2007, when Matt Cutts was asked about duplicate content on blogs. (And Matt, if I’m misremembering because it feeds my theory, please set me straight.) He didn’t seem to be saying that it was really a problem. And for what it’s worth, make a note that he’s providing complete posts on his main blog page — not excerpts.

The way I understand it, the duplicate content penalty is a weapon in the war against spammers and link-farms and splogs etc. Having 2-3 copies of the same post lying around do not make your blog sploggy.

Enough for the SEO.

More page views

What can I say about this? First, the reason people obsess about page views is because of advertising. If you’re rewarded for each ad impression, the more pages are viewed, the more money you get.

Sure.

But this begs the question: how much are you willing to sacrifice of the user experience (see above) for a few dollars? Most advertising revenue on blogs is miniscule.

People imagine that “more page views = more articles read”. Nope. I can read ten articles on your home page for only one page view if you publish whole articles. So of course, if you switch to excerpts only, you’ll see an increase in page views. But it doesn’t mean you’re being read more. Don’t be fooled. (This would need to be proved, of course — but the so-called proof that the excerpt method increases page views is worthless in my book, because it’s measuring something that isn’t really meaningful, unless your purpose in life is to sell ads on your blog rather than be read, which is your right, but in which case maybe I’m not going to be that interested in reading you anymore.)

I don’t care about my page views. I just want people to read my articles.

Increased scannability

This one is easy to deal with. Of course, it makes it easier to scan the articles on the first page, if it’s kept short by trimming the articles. Personally, I’m all for a display option that will allow you to see just a list of post names, or a list of post names plus excerpts. Feedly allows this kind of thing.

But do you want to be read, or scanned? Do you want people to read the first two paragraphs of your articles, or the whole articles? Do you prefer to have them scan more headlines, but click less to access the whole articles?

Again, the choice is a non-choice as far as I’m concerned.

The blog is not dead

For the last years, we’ve seen the “blog is dead” meme pop up regularly. I was recently interviewed on this topic by the Swiss National TV — just to show you it’s still around. Aside from the rise of Twitter and Facebook, the rise of the blogzine is often cited as proof of the death of blogs.

Bullshit. The bloggers are still there. We’re still there. We’re not going anywhere. (I need to write more about the so-called death of blogs.)

Now, please go and get rid of those partial articles on your blog pages.

Not Writing, Again [en]

[fr] Clairement, un autre phase de non-écriture. Ça passera.

Another post on writing/blogging, yes, another one. I am in a “not writing” phase. I actually want to write. Ideas keep flapping around in my head. But the idea of actually disciplining myself to focus on writing about them just makes me want to hide under the covers.

I go through these phases regularly, as you know if you’ve been reading this blog for more than a few months. They last for a moment, and then I get back into writing.

I haven’t yet clearly identified what sets them off and what makes them end. I know there is a vicious/virtuous circle effect involved. The less I write, the more stressful the idea of writing again becomes, because all the things I have wanted to write about — but haven’t — during the “no writing” phase have piled up in my mind, and I feel that blogging regularly again means that I have 20 posts to write, and that they all need to be long, documented, enlightening masterpieces. It’s as if the “idea of blogging” or the “idea of the blog post” grows like a weed in my mind when I’m not actually doing it, and that makes the process much more scary than it actually is.

On the positive side, I know that “blogging again” always starts with publishing a blog post or two — which is what I’m trying to kick off here. Never know.

This is a pretty boring post. My apologies.

I’ve gone down the rabbit-hole of blog-reading on Penelope Trunk’s blog. Go read her. (And follow her on Twitter if you’re so inclined.) I’ve finished reading the Saga of Seven Suns by Kevin J. Anderson (not this Kevin Anderson! another one!) who is also on Twitter, I’ve just discovered. I love the idea of being able to follow SF authors I’ve enjoyed on Twitter. Cinema-side, I recommend you go and see The Hurt Locker if you haven’t already done so. It’s a beautiful — and hard — movie which rattled me a bit in the same way that the essay “I Miss Iraq. I Miss My Gun. I Miss My War.” did. (You might want to read that one with Readability to make it a more comfortable experience.)

SF Reading Recommendation: Alastair Reynolds [en]

[fr] Si vous aimez la science-fiction, je vous recommande vivement de vous intéresser de près à ce qu'écrit Alastair Reynolds.

If you like science fiction, specially the space opera techie kind, you should try reading something by Alastair Reynolds (he has a blog, too).

I actually first encountered his writing in one of the SF short story collections that I own, but really noted his name down after reading Pushing Ice, which was given to me by a friend. I was, honestly, completely blown away by the story.

Some time later, another friend sent me Chasm City off my wishlist. Again, I couldn’t help but wonder how on earth a human being can come up with such incredible worlds and stories.

When I was in Leeds a few weeks ago, I went on a shopping spree (clothes, DVDs, books) and bought both Revelation Space and Redemption Ark, the two first volumes of the Revelation Space trilogy.

I finished them at the chalet, and as soon as I got back online, made an order from Amazon. It’s just arrived, have a look:

Amazon Order Arrived!

Just in time to keep me busy for the rainy week-end that’s about to start!