A Week After Ada Lovelace Day (ALD09) [en]

[fr] La Journée Ada Lovelace a été un grand succès, avec une participation dépassant les espérances. Je voudrais remercier tout particulièrement ceux et celles qui m'ont choisie comme sujet de leur article pour cette journée: Jean-Christophe, Michel, Graham, Stéphanie, Baud, et Delphine. On se retrouve l'année prochaine!

Oh heck, it’s been a week without a blog post on CTTS again. Maybe one day somebody will write a WordPress plugin to send reminders to over-busy bloggers like me. I had decided to write a post this morning before starting my work for the day, so here we are: a summary-roundup with a few post-event thoughts for Ada Lovelace Day.

First, it was a huge success. Nearly 2000 people signed the pledge. (Not that many have marked it as completed, but to be honest, I almost forgot myself, and a friend of mine had quite a lot of trouble figuring out how to mark her pledge as completed…) 1400 people signed up for the event on Facebook. On the day itself, #ald09 was trending nicely on Twitter (see Twitter search page screenshot). About 1000 people added their blog post to the Ada Lovelace Collection (the database needs cleaning up though, so if you are comfy with databases and have a little time to space, do let us know). Not everybody signed up everywhere, so the real numbers are somewhere in the middle.

I spent the day on Twitter, mainly (and writing my blog post about Marie Curie, in French). I was really impressed with the number of people taking part in ALD09, tweeting and blogging about it — clearly, the event had critical mass in the blogosphere. Many of the women blogged about were unknown to me, proof of how useful it is to sing our unsung heroines of tech and blog about these women who can then become role-models for more of us. I had a great time hopping from blog to blog reading about the Ada Lovelaces of today.

If you’d like to read some posts, the Ada Lovelace Day Collection is of course a great place to start. People have posted links to their posts on Twitter, on the Facebook event wall, in the pledge comments, and you can also go digging in Technorati or Google blogsearch. And if you have to check out only one of the creations for this day, go and look at Sydney Padua‘s web comic about Ada Lovelace, part 1 and part 2. I guarantee you’ll like it!

I’d like to thank Suw for having the brilliant idea behind Ada Lovelace Day, and organizing it. I’d also like to thank those of you who picked me as their “woman to blog about” on Ada Lovelace Day — I’m very honoured, humbled, happy, proud, and a little embarrassed. So, a particular thanks to Jean-Christophe, Michel, Graham, Stéphanie, Baud, Delphine, who chose me for Ada Lovelace Day, alone or alongside others. Thanks also to Henriette, Lyonel, and Luis who have included me in their posts and lists for ALD09.

See you next year!

A Few Words on the New Facebook Pages [en]

Facebook has recently made Pages more like Profiles. I’m frighteningly behind in keeping up with all this new stuff (bad, bad!) and I’ve only now had a chance to go and peek at the revamped Pages.

I was initially really disappointed by Facebook Pages. I remember when I started working on promoting Going Solo, I first created a fan page for Going Solo on Facebook. Not many people registered as fans. A few weeks (months?) later, I created a group, and lo and behold, people joined in droves. I realised that Pages weren’t really that interesting (they were far too static) and they didn’t allow you to invite people to become fans. Groups work well because you can invite people to join them (with the side-effect that we’re all swamped with requests to join all sorts of groups).

Back to the new Pages, the fact that they’re more like profiles has led me to create my own “fan” page. Now, it’s not that I consider myself a famous person or anything, but if I look at things coldly, clearly, more people want to be in touch with me than I can keep up with. I am a bit of a public figure in certain circles.

On Twitter, I have (today) about 2300 followers, but I follow only 500 people. On Facebook, I have about 500 “friends” (see a pattern emerging) and another 200 friend requests from people I barely know, don’t know, or don’t recognize. And that is after I went “overboard” about a year ago and started exercising way less restraint in who I connected to — because there was a business incentive for me to do so.

Initially, I kept my Facebook connections way more restricted than my Twitter ones. Facebook was “people I feel I know”. But that failed.

So I’m wondering: if I use a Page to stay connected to acquaintances, networking contacts, etc… will it change the way I connect to people with my profile? Will I be able to reclaim some “privacy” for my Facebook profile?

It’s way too early to tell. But I’m looking forward to experimenting with this and seeing how it goes.

Facebook, employés et entreprises [fr]

[en] A radio talk show tomorrow will be devoted to facebook at the workplace. Swiss companies in general completely ignore facebook, and employees are often very naive in the way they expose personal information on their profiles. Teenagers aren't the only ones who need to learn about social media and how to use it responsibly: all newcomers make the same mistakes.

I've been giving talks on these topics in schools for a while now, and I'm looking forward to having the opportunity to do it in corporate settings too.

En tant que contributrice du Grand 8 à la Radio Suisse Romande, je reçois régulièrement (quotidiennement, probablement) un e-mail m’annonçant le sujet de l’émission du lendemain. Une ou deux fois, je suis allée laisser un commentaire (“contribuer”), mais la plupart du temps, pour être honnête, je zappe.

Pas aujourd’hui. Le titre? Entreprises: craignez facebook! Titre un peu à faire peur, certes, mais bon, le mot “Facebook” a mon attention. Je lis. C’est pertinent. Je commente.

Extrait:

Facebook, comme d’autres réseaux sociaux, fonctionne sur le partage d’information. De TOUTES les informations! On y trouve des souvenirs de vacances, des albums photos, des histoires plus ou moins salaces. On y lit les dernières aventures de nos “amis”, leurs exploits en tous genres, voire la dernière sortie avec les collègues de travail. Sans parler des groupes de discussions plus ou moins débiles auxquels on décide d’adhérer, parce qu’on y croit vraiment ou pour le fun. Du style “I hate les CFF” ou “I’m student and I work at Coop… shit”. Et pendant ce temps, que font les entreprises? Rien ou pas grand chose! D’après notre enquête réalisée auprès d’une dizaine de grandes entreprises suisses, à peine connait-on l’existence de Facebook. Pourtant, autant dire que certaines en prennent pour leur grade sur le net. Sans parler de l’image que certains employés peuvent véhiculer au travers de leur profil. Visiblement les entreprises ont une guerre de retard. Stéphane Koch parle carrément d’incompétence.

Entreprises: craignez facebook!

Comme je le dis dans mon commentaire, cette problématique n’a rien de vraiment nouveau. C’est le lot de ceux qui débarquent dans “l’internet relationnel”: on sous-estime sa visibilité, sa trouvabilité, et les conséquences que peuvent avoir nos publications sur nos vies (professionnelles par exemple). Les exemples (à ne pas suivre) abondent, mais l’éducation aux nouveaux médias manque cruellement.

L’éducation aux médias, il faut la faire non seulement dans les écoles, où je donne régulièrement des conférences pour parents, enseignants, élèves depuis bientôt 4 ans, mais également dans les entreprises.

Les personnes qui utilisent les réseaux sociaux comme Facebook pourraient vraiment bénéficier de quelques conseils avisés de la part d’une personne bien renseignée en la matière (suivez mon regard), et les personnes qui ne sont pas familiers avec, cadres ou collègues, trouveront certainement bien utile une petite “visite guidée” de ce monde aux allures parfois impénétrables.

Alors, j’attends. J’attends qu’on commence à me contacter pour que je vienne donner ce genre de conférence en entreprise. Ça viendra, parce que même si les entreprises font l’autruche, comme le montre du doigt l’annonce du Grand 8 de demain, elle ne vont pas le faire éternellement. Les premières à sortir la tête du sable seront aussi les premières à avoir l’occasion d’apprendre comment tirer parti de tous ces médias participatifs — et pas juste à en avoir peur.

Mise à jour jeudi midi: après avoir écouté l’émission (que j’ai trouvée très bien) j’ai fait quelques commentaires en vidéo que vous pouvez écouter ici.

Commentaires sur le Grand 8 de ce matin
Je n’en fais pas beaucoup usage, mais je suis une ‘contributrice’ de l’émission le Grand 8 à la Radio Suisse Romande.
Ce matin, une émission au sujet de Facebook dans les entreprises, et l’attitude un peu passive de ces dernières face à certaines publications pas toujours très malignes de leurs employés.
http://g8.rsr.ch/?p=335 et https://climbtothestars.org/archives/2008/10/08/facebook-employes-et-entreprises/
Je recommande chaudement la lecture du livre The Cluetrain Manifesto (en anglais seulement malheureusement). Voir https://climbtothestars.org/archives/2007/12/07/blogs-en-entreprise-un-peu-en-vrac/

Recommandations de lecture pour entreprises et curieux (entre autres, The Cluetrain Manifesto).

(Oui, je sais, je ne devrais pas me frotter le nez quand je fais de la vidéo, mais ça chatouillait!)

Ressources for Parents and Teachers (ISL Talks on Social Networking) [en]

[fr] Quelques liens, points de départ pour mes deux conférences plus tard dans la journée (parents et enseignants, au sujet des adolescents et des réseaux sociaux comme Facebook).

I’m giving two talks today at the ISL, one for teachers and another for parents, about teenagers and social networking (that the request was specifically for “social networking” makes me happy, because we’re finally moving away from the whole “blog” thing). I think we’re moving away further and further from the “internet as library” metaphor, and the “internet as city/village” image is the one that most people are starting to have.

I have already gathered many links with useful information all over the place, but I think it’s a good thing to collect some of them here for easier access. If you’re reading this not long after I posted it, you’ll find a whole series of quotes in my Tumblr, too.

General starting-points

Fear of sexual predators

This is by large the most important fear linked to teenagers and the internet. Thankfully, it is much exaggerated and no more of concern than fear of predators offline. Three starting-points:

The real issues

You’ll see that these are much less “newsworthy” than sexual predators.

  • privacy (in the sense of revealing too much about yourself or in an inappropriate context, which leads to embarrassement or social problems) — a look at Facebook privacy settings
  • permanence of online media
  • weakness of anonymity
  • misunderstanding of how online interactions affect communication and relationships (“chat effect”, flame wars…)
  • slide-show of a presentation I gave about the kind of mischief teenagers get upto on blogs (what I managed to lay my hands on, with screenshots — no fear, it’s pretty mild)
  • intellectual property (copyright)
  • necessary to move away from a model of “education through control” as everything is available at a click of a mouse (age-restricted content like porn, shopping, gambling)
  • rumors, hoaxes and urban legends (use snopes.com to debunk them)
  • bullying and many other unpleasant online phenomenons are also offline phenomenons, but sometimes less visible to adults; the core issue does not change — if these problems are addressed properly offline, then they will also be online
  • cyberaddiction is not common at all, despite what some articles might want to have you believe — unhealthy usage of the computer usually is not the problem in itself, but an element of a larger problem which needs to be addressed
  • the jury is still out on gaming — though it’s clearly not healthy to be spending too much time immersed in interactive virtual worlds when you’re learning to get to grips with reality, it seems that participating in multi-player online games can have a significant positive impact on ability to work in teams and solve problems creatively

Other links or comments

I will probably add to this article later on, following the requests made during the talks. If you want to suggest a topic or ask a question, feel free to do so in the comments.

5 Lessons in Promoting Events Using Social Media (Back to Basics) [en]

[fr] Leçons apprises lors de la promotion de Going Solo:

  • communiquer directement avec les gens (messagerie instantanée, conversation offline, téléphone) est le mode de communication le plus efficace
  • ne pas négliger l'e-mail, les dossiers de presse, le matériel imprimable: tout le monde ne lira pas le blog ou Twiter
  • rien ne devient automatiquement "viral" parce que c'est sur internet: aider les gens à vous aider à passer l'info, par exemple avec un e-mail "forwardable"
  • aller où sont les gens, les retrouver dans leur communauté (Facebook, MySpace, Rezonance, LinkedIn... partout)
  • ça prend du temps... beaucoup de temps

J'ai été surprise à quel point tout ceci a été difficile pour moi, alors qu'une partie de mon métier consiste à expliquer aux gens comment utiliser les nouveaux médias pour communiquer plus efficacement. Une leçon d'humilité, et aussi un retour à certaines choses basiques mais qui fonctionnent, comme l'e-mail ou le chat. En récompense, par contre, un événement qui a été un succès incontesté, et tout cela sans le soutien des médias traditionnels (pour cause de communiqué de presse un poil tardif) -- mis à part nouvo, qui a répercuté l'annonce, mais qui trouvait que c'était cher!

One of the big lessons I learnt while organising Going Solo is that promoting and communicating about an event through social media requires a huge amount of time and energy. In this post, I’d like to share a few of the very practical things I (re-)discovered.

Even though part of what I do for a living is explain social media and its uses in marketing to my clients, I found it quite a challenge when I actually had to jump in and do it. (Yes, I’m aware this may sound pretty lame. By concentrating on the big picture and the inspiring success stories, one tends to forget some very basic things. Sending managers back to the floor every now and then is a good thing.)

The main lesson I learnt is the following:

  • 1. The absolute best channel to promote anything is one-on-one personal conversation with somebody you already have some sort of relationship with.

Any other solution is a shortcut. And all shortcuts have prices.

This means I ended up spending a lot of time:

  • talking to people on IM, IRC, and offline at conferences
  • sending out personal messages on LinkedIn and Facebook.

Anytime you do something to spare you this time (like sending out a collective e-mail, writing a blog post, or even tweeting — situations where you’re not adressing one specific individual directly) you dilute what you’re communicating. You open the door to:

  • imperfect understanding of what you’re trying to say
  • people not feeling like it’s really addressed to them (lack of interest, or lack of awareness that their actions are important to you)
  • people simply not seeing it.

I have many examples of this. I created a page with material people could use to promote Going Solo, in particular, blog sidebar badges. But not many people put them up spontanously, even amongst my friends. But when I started pinging people on IM and asking them if they would please put up a badge to support my event, they did it. They just hadn’t got around to doing it, hadn’t realised that them doing it was important for me, or it had simply slipped their mind. It’s perfectly understandable: it’s “my” event, not theirs.

Another example is when I started sending out my “forwardable e-mails” (lesson #3 is about them), most people stopped at “well, I’m not a freelancer” or “I can’t come”. It took some explaining to make sure they understood that the main reason I was sending them the e-mail was that they might know somebody who would like to come to the event, or who could blog about it, or help with promoting it. If I spared myself the personal conversation and just sent the e-mail, people were much less likely to really understand what I expected from them, even through it was spelled out in the e-mail itself.

And that was a big secondary lesson I learnt while preparing Going Solo: it’s not because people don’t get back to you, or don’t act, that they aren’t interested or don’t want to. The burden is on you to make it as easy as possible for them to help you.

Let’s continue on to the next lessons.

  • 2. Blogs and Twitter are essential, but don’t neglect less sexy forms of communication: newsletter, press release, printable material.

The first thing I did for Going Solo was to create a blog and a Twitter account. Getting a blog and Twitter account off the ground isn’t easy, and it took quite a lot of one-on-one communication (see lesson #1) (and blogging here on CTTS) to get enough people to link to them so that they started taking off.

But the lesson here is that not everybody is on Twitter, and not everbody reads blogs. We highly-connected types tend to forget that. It didn’t take me that long to get the feeling that I had “exhausted” my immediate, social-media-enabled network — meaning that all the people who knew me directly had heard what I was talking about, linked to stuff if they were going to, or registered for the event if they were interested.

So, here are some less “social media cutting-edge” forms of communication I used, most of them very late in the process (earlier next time):

Some comments.

Our press release came out so late that we got no coverage at all from traditional media, bar one exception, which focused on how expensive the event was. This means Going Solo Lausanne is a great case study of successful event promotion entirely through social media.

When I created the newsletter, I spent a lot of time following lesson #1 and inviting people personally to sign up, through IM most of the time. I sent out invitations through the Google Groups interface, of course (to the extent that I got flagged as a potential spammer). But I also went through the process of inviting people directly through IM.

A word of warning about newsletters: don’t add people to your newsletter unless you’ve checked beforehand that they were OK with it, or if you have a very good reason to do so (they are the speakers/attendees for your event) — but even then, it can be risky. I was recently added to a bunch of mailing-lists without having asked for it, rather than invited, and I find it really annoying. It’s way more impolite to unsubscribe from a newsletter than refuse an invitation to subscribe, so adding people can put them in an embarrassing situation (be impolite vs. be annoyed at getting newsletters one doesn’t want).

  • 3. Don’t expect “viral” or “organic” spreading of your promotion to happen, but prepare the field so it can: the forwardable e-mail.

There is so much talk about the fact that social media allows things to spread all by themselves (and indeed, there is an important potential for that, and when it happens, it’s very powerful) — that we tend to expect it to happen and be disappointed when it doesn’t. And let’s face it, it’s not something that we can control (sorry for stating the obvious again, I’m doing that a lot in this post) and it takes quite a bit of skill to create the right conditions so that it may happen.

So, now that we’ve set our expectations, what can be done to help things spread? I mentioned having exhausted my immediate network higher up, so I needed to come up with a solution which would help me reach beyond it. How could I get my friends to mention Going Solo to their friends?

Of course, our use of social media in general allows that. Blogs, Facebook Groups and Events, sidebar badges… all this is material which can spread. But again — what about the people who aren’t bathing in social media from morning to evening?

Back to basics: e-mail. E-mail, be it under the shape of a newsletter, a discussion list, or simple personal messages, has a huge advantage over other forms of online communication: you’re sure people know how to use it. It’s the basic, level 0 tool that anybody online has and understands.

So, I started sending out e-mail. A little bit of push is good, right? I composed a rather neutral e-mail explaining what Going Solo was about, who it was for, giving links to more information, and a call to action or two. I then sent this impersonal text to various people I knew, with a personal introduction asking them to see if they knew anybody who could be interested in information about this event, and inviting them to forward the message to these people. Nothing extraordinary in that, right?

I of course applied lesson #1 (you’re starting to know that one, right?) and tried as much as possible to check on IM, beforehand, if it was OK for me to send the “forwardable e-mail” to each person. So, basically, no mass-mailing, but an e-mail written in such a way that it was “forwardable” in a “here’s what my friend Steph is doing, could interest you” way, which I passed along as a follow-up to a direct chat with each person.

In a more “social media” spirit, of course, make sure that any videos you put online can easily be shared and linked to, etc. etc — but that will be pretty natural for anybody who’s familiar with blogging and “being online”.

  • 4. Go where people are. Be everywhere.

Unless your event is already very well known, you need to go to people, and not just wait for them to come to you. If you’ve set up a blog, Twitter account, newsletter, then you have a place where people can come to you. But that’s not enough. You need to go where people are:

  • Facebook
  • Upcoming
  • LinkedIn
  • Xing
  • MySpace
  • Pownce
  • Seesmic
  • Existing communities big and small… (blogs, forums, chatrooms)

Again, this is a very basic principle. But it’s not because it’s basic that it’s invalidated by the magic world of social media. Where you can create an event, create an event (Upcoming, Facebook, Pownce, Rezonance — a local networking thingy); where you can create a group, create a group — I waited a lot before creating a Facebook group for Going Solo, because I had a fan page for it already, but as you can see the group worked much better.

  • 5. It’s a full-time job.

Honestly, I didn’t think I’d spend weeks doing nothing else but send e-mails, update Facebook pages, blog, send e-mails, talk to people, IM, tweet, e-mail again… to promote Going Solo. It’s a huge amount of work. It’s so much work that one could imagine having somebody full time just to do it. So when you’re (mainly) a one-person shop, it’s important to plan that a significant amount of your time might be spent on promotion. It’s easy to underestimate that (I did, and in a major way).

Working this way doesn’t scale. At some point, one-on-one communication takes up too much time and energy to compensate for the benefits it brings over more impersonal forms of communication. But that only happens once your event is popular enough. Before you’ve held your first event (which was the situation I was in with Going Solo Lausanne), you don’t have a community of advocates for your work, you don’t have fans (you might have personal fans, but not fans of your event) or passionate attendees ;-), you don’t have other people doing your work for you.

At the beginning, every person who hears about your event is the result of sweat and hard work. Hopefully, at some point it’ll take off and you’ll start seeing more and more people blogging about the event you’re organising — but even then, it might take a while before you can just sit back and watch things happen. But in case this moment comes earlier than planned, you’re all set: you have a blog, a Twitter account, a Facebook group and a newsletter. Until then, though, you’re going to be stuck on IM and sending out e-mails.

A few last words

I hope that by sharing these lessons with you, I’ll have contributed to making things a little easier for somebody else in the same situation I was. You’ll have understood that I haven’t tried to be exhaustive about how to use social media for promotion — indeed, I’ve skipped most of the “advanced” stuff that is more often spoken about.

But I think it’s easy to get so taken up with the “latest and greatest” tools out there that we forget some of the basic stuff. I, for one, was guilty of that initially.

Also, one thing I haven’t spoken about is how to talk to people. Of course, some of what you’re doing is going to be impersonal. Own up to it, if you’re mass e-mailing. Don’t pretend to be personal when you aren’t — it’s hypocritical, doesn’t come across well, and can be smelled a mile away.

I haven’t quite finished reconciling my practical experience with how I believe things “should” work. I’ve learnt a lot, but I certainly haven’t figured everything out yet. I would have wanted to do a lot more, but time simply wasn’t available, so I tried to prioritize. I made choices, and some of them were maybe mistakes. But overall, I’m happy with how things went and what I learnt.

If you have had similar experiences, I’d be really happy to hear from you. Likewise, if you disagree with some of the things I’ve written, or think I’m wrong on certain counts, do use the comments. I’m open to debate, even though I’m a bit hard-headed ;-).

Reading the Ofcon Report on Social Networking: Stats, Stranger Danger, Perceived Risk [en]

[fr] Le Daily Mail remet ça aujourd'hui, abasourdi de découvrir que les adolescents rencontrent "offline" des étrangers d'internet. Il va donc falloir que j'écrive le fameux billet auquel j'ai fait allusion dernièrement, mais avant cela, je suis en train de lire le rapport sur lequel se basent ces articles alarmés et bien-pensants.

Ce billet contient quelques commentaires sur la situation en général, ainsi que mes notes de lecture -- citations et commentaires -- du début de ce rapport de l'Ofcon.

I don’t know if I’ll get around to writing about the teen cleavage scare before the story goes completely cold, but in my endeavour to offer a balanced criticism of what’s going on here, I’m currently reading the Ofcon Social Networking Report which was released on April 2 and prompted this new wave of “think of the children” media coverage. The Daily Mail is at it today again, with the stunning and alarming news that teenagers are meeting “strangers” from the internet offline (big surprise). I find it heartening, though, that the five reader comments to this article as of writing are completely sensible in playing down the “dangers” regularly touted by the press and the authorities.

Here are the running notes of my reading of this report. I might as well publish them as I’m reading. Clearly, the report seems way more balanced than the Daily Mail coverage (are we surprised?) which contains lots of figures taken out of context. However, there is still stuff that bothers me — less the actual results of the research (which are facts, so they’re good) than the way some of them are presented and the interpretations a superficial look at them might lead one to make (like, sorry to say, much of the mainstream press).

Here we go.

Social networking sites also have
some potential pitfalls to negotiate, such as the unintended consequences of publicly posting
sensitive personal information, confusion over privacy settings, and contact with people one
doesn’t know.

Ofcon SN Report, page 1

Good start, I think that the issues raise here make sense. However, I would put “contact with people one doesn’t know” in “potential pitfalls”. (More about this lower down.)

Ofcom research shows that just over one fifth (22%) of adult internet users aged 16+ and
almost half (49%) of children aged 8-17 who use the internet have set up their own profile on
a social networking site. For adults, the likelihood of setting up a profile is highest among
16-24 year olds (54%) and decreases with age.

Ofcon SN Report, page 5

This is to show that SNs are more popular amongst younger age groups. It makes sense to say that half of 8-17 year olds have a profile on SN site to compare it with the 22% of 16+ internet users or the 54% of 16-24 year olds. Bear in mind that these are percentages of internet users — they do not include those who do not go online.

However, saying “OMG one out of two 8-17 year olds has a profile on a SN site” in the context of “being at risk from paedophiles” is really not very interesting. Behaviour of 8 year olds and 17 year olds online cannot be compared at all in that respect. You can imagine a 16 year old voluntarily meeting up to have sex with an older love interest met on the internet. Not an 8 year old. In most statistics, however, both fall into the category of “paedophilia” when the law gets involved.

27% of 8-11 year olds who are aware of social networking sites say that they have a profile on a site

Ofcon SN Report, page 5

I’d like to draw you attention on the fact that this is 27% of 8-11 year olds who are aware of social networking sites.

Unless otherwise stated, this report uses the term ‘children’ to include all young people aged 8-17.

Ofcon SN Report, page 5

I don’t like this at all, because as stated above, particularly when it comes to concerns about safety one cannot simply lump that agegroup into a practical “children”, which plays well with “child abuse”. In the US, cases of “statutory rape” which might very well have been consensual end up inflating the statistics on “children falling victim to sexual predators online”.

Although contact lists on sites talk about ’friends’, social networking sites stretch the
traditional meaning of ‘friends’ to mean anyone with whom a user has an online connection.
Therefore the term can include people who the user has never actually met or spoken to.
Unlike offline (or ‘real world’) friendship, online friendships and connections are also
displayed in a public and visible way via friend lists.
The public display of friend lists means that users often share their personal details online
with people they may not know at all well. These details include religion, political views,
sexuality and date of birth that in the offline world a person might only share only with close
friends.
While communication with known contacts was the most popular social
networking activity, 17 % of adults used their profile to communicate with
people they do not know. This increases among younger adults.

Ofcon SN Report, page 7

Right. This is problematic too. And it’s not just the report’s fault. The use of “friend” to signify contact contributes to making the whole issue of “online friendship” totally inpenetrable to those who are not immersed in online culture. The use of “know” is also very problematic, as it tends to be understood that you can only “know” somebody offline. Let’s try to clarify.

First, it’s possible to build relationships and friendships (even loves!) online. Just like in pre-internet days you could develop a friendship with a pen-pal, or kindle a nascent romance through letters, you can get to know somebody through text messages, IM, blog postings, presence streams, Skype chats and calls, or even mailing-list and newsgroup postings. I hope that it will soon be obvious to everybody that it is possible to “know” somebody without actually having met them offline.

So, there is a difference between “friends” that “you know” and “SN friends aka contacts” which you might in truth not really know. But you can see how the vocabulary can be misleading here.

I’d like to take the occasion to point out one other thing that bothers me here: the idea that contact with “strangers” or “people one does not know” is a thing worth pointing out. So, OK, 17% of adults in the survey, communicated with people they “didn’t know”. I imagine that this is “didn’t know” in the “offline person”‘s worldview, meaning somebody that had never been met physically (maybe the study gives more details about that). But even if it is “didn’t know” as in “complete stranger” — still, why does it have to be pointed out? Do we have statistics on how many “strangers” we communicate with offline each week?

It seems to me that because this is on the internet, strangers are perceived as a potential threat, in comparison to people we already know. As far as abuse goes, in the huge, overwhelming, undisputed majority of cases, the abuser was known (and even well known) to the victim. Most child sexual abuse is commited by people in the family or very close social circle.

I had hoped that in support of what I’m writing just now, I would be able to state that “stranger danger” was behind us. Sadly, a quick search on Google shows that I’m wrong — it’s still very much present. I did, however, find this column which offers a very critical view of how much danger strangers actually do represent for kids and the harmful effects of “stranger danger”. Another nice find was this Families for Freedom Child Safety Bulletin, by a group who seems to share the same concerns I do over the general scaremongering around children.

Among those who reported talking to people they didn’t know, there were significant
variations in age, but those who talked to people they didn’t know were significantly more
likely to be aged 16-24 (22% of those with a social networking page or profile) than 25-34
(7% of those with a profile). In our qualitative sample, several people reported using sites in
this way to look for romantic interests.

Ofcon SN Report, page 7

Meeting “online people” offline is more common amongst the younger age group, which is honestly not a surprise. At 34, I sometimes feel kind of like a dinosaur when it comes to internet use, in the sense that many of my offline friends (younger than me) would never dream of meeting somebody from “The Internets”. 16-24s are clearly digital natives, and as such, I would expect them to be living in a world where “online” and “offline” are distinctions which do not mean much anymore (as they do not mean much to me and many of the other “online people” of my generation or older).

The majority of comments in our qualitative sample were positive about social networking. A
few users did mention negative aspects to social networking, and these included annoyance
at others using sites for self-promotion, parties organised online getting out of hand, and
online bullying.

Ofcon SN Report, page 7

This is interesting! Real life experience from real people with social networks. Spam, party-crashing and bullying (I’ll have much more to say about this last point later on, but in summary, address the bullying problem at the source and offline, and don’t blame the tool) are mentioned as problems. Unwanted sexual sollicitations or roaming sexual predators do not seem to be part of the online experience of the people interviewed in this study. Strangely, this fits with my experience of the internet, and that of almost everybody I know. (Just like major annoyances in life for most people, thankfully, are not sexual harrassment — though it might be for some, and that really sucks.)

The people who use social networking sites see them as a fun and easy leisure activity.
Although the subject of much discussion in the media, in Ofcom’s qualitative research
privacy and safety issues on social networking sites did not emerge as ‘top of mind’ for most
users. In discussion, and after prompting, some users in the qualitative study did think of
some privacy and safety issues, although on the whole they were unconcerned about them.
In addition, our qualitative study found that all users, even those who were confident with
ICT found the settings on most of the major social networking sites difficult to understand
and manipulate.

Ofcon SN Report, page 7-8

This is really interesting too. But how do you understand it? I read: “It’s not that dangerous, actually, if those people use SN sites regularly without being too concerned, and the media are making a lot of fuss for nothing.” (Ask people about what comes to mind about driving a car — one of our regular dangerous activities — and I bet you more people than in that study will come up with safety issues; chances are we’ve all been involved in a car crash at some point, or know somebody who has.) Another way of reading it could be “OMG, even with all the effort the media are putting into raising awareness about these problems, people are still as naive and ignorant! They are in danger!”. What will the media choose to understand?

The study points out the fact that privacy settings are hard to understand and manipulate, and I find this very true. In doubt or ignorance, most people will “not touch” the defaults, which are generally too open. I say “too open” with respect to privacy in the wide sense, not in the “keep us safe from creeps” sense.

This brings me to a comment I left earlier on an article on ComMetrics about what makes campaigns against online pedophiles fail. It’s an interesting article, but as I explain in the comment, I think it misses an important point:

There is a bigger issue here — which I try to explain each time I get a chance, to the point I’m starting to feel hoarse.

Maybe the message is not the right one? The campaign, as well as your article, takes as a starting point that “adults posing as kids” are the threat that chatrooms pose to our children.

Research shows that this is not a widespread risk. It also shows that there is no correlation between handing out personal information online and the risk of falling victim to a sexual predator. Yet our campaigns continue to be built on the false assumptions that not handing out personal information will keep a kid “safe”, and that there is danger in the shape of people lying about their identity, in the first place.

There is a disconnect between the language the campaigns speak and what they advocate (you point that out well in your article, I think), and the experience kids and teenagers have of life online (“they talk to strangers all the time, and nothing bad happens; they meet people from online, and they are exactly who they said they were; hence, all this “safety” information is BS”). But there is also a larger disconnect, which is that the danger these campaigns claim to address is not well understood. Check out the 5th quote in the long article I wrote on the subject at the time of the MySpace PR stunt about deleting “sex offenders'” profiles.

I will blog more about this, but wanted to point this out here first.

Yes, I will blog more about this. I think this post of notes and thoughts is long enough, and it’s time for me to think about sleeping or putting a new bandage on my scraped knee. Before I see you in a few days for the next bout of Ofcon Report reading and commentating, however, I’ll leave you with the quote I reference in the comment above (it can’t hurt to publish it again):

Now, on the case of internet sex crimes against kids, I’m concerned
that we’re already off to a bad start here. The public and the
professional impression about what’s going on in these kinds of
crimes is not in sync with the reality, at least so far as we can
ascertain it on the basis of research that we’ve done. And this
research has really been based on some large national studies of
cases coming to the attention of law enforcement as well as to large
national surveys of youth.

If you think about what the public impression is about this crime,
it’s really that we have these internet pedophiles who’ve moved
from the playground into your living room through the internet
connection, who are targeting young children by pretending to be
other children who are lying about their ages and their identities and
their motives, who are tricking kids into disclosing personal
information about themselves or harvesting that information from
blogs or websites or social networking sites. Then armed with this
information, these criminals stalk children. They abduct them.
They rape them, or even worse.

But actually, the research in the cases that we’ve gleaned from
actual law enforcement files, for example, suggests a different
reality for these crimes. So first fact is that the predominant online
sex crime victims are not young children. They are teenagers.
There’s almost no victims in the sample that we collected from – a
representative sample of law enforcement cases that involved the
child under the age of 13.

In the predominant sex crime scenario, doesn’t involve violence,
stranger molesters posing online as other children in order to set up
an abduction or assault. Only five percent of these cases actually
involved violence. Only three percent involved an abduction. It’s
also interesting that deception does not seem to be a major factor.
Only five percent of the offenders concealed the fact that they were
adults from their victims. Eighty percent were quite explicit about
their sexual intentions with the youth that they were communicating
with.

So these are not mostly violence sex crimes, but they are criminal
seductions that take advantage of teenage, common teenage
vulnerabilities. The offenders lure teens after weeks of
conversations with them, they play on teens’ desires for romance,
adventure, sexual information, understanding, and they lure them to
encounters that the teams know are sexual in nature with people who
are considerably older than themselves.

So for example, Jenna – this is a pretty typical case – 13-year-old
girl from a divorced family, frequented sex-oriented chat rooms, had
the screen name “Evil Girl.” There she met a guy who, after a
number of conversations, admitted he was 45. He flattered her, gave
– sent her gifts, jewelry. They talked about intimate things. And
eventually, he drove across several states to meet her for sex on
several occasions in motel rooms. When he was arrested in her
company, she was reluctant to cooperate with the law enforcement
authorities.

David Finkelhor, in panel Just The Facts About Online Youth Victimization: Researchers Present the Facts and Debunk Myths, May 2007

Daily Mail Shocked by Teen Cleavage [en]

[fr] Encore une panique au sujet des photos d'ados sur les réseaux sociaux. Gardez la tête froide. Vais bloguer si j'ai le temps ces prochains jours.

Kevin Marks tweets:

Daily Mail is shocked, shocked to find teenage cleavage on Bebo; reprints it in the paper, beside their bikini stories

The article in question, available online, is Millions of girls using Facebook, Bebo and Myspace ‘at risk’ from paedophiles and bullies.

No time to read it in full now, or blog about it as I should, but a couple of reminders:

And if you were wondering, yes, I give talks on the subject in schools (in French or English). List of past talks. More information on that in French.

I was interviewed a bit less than a year ago by the BBC around fear parents were feeling about Facebook:

If I have time, I’ll try to blog about this tomorrow, but the stack of things to do right now is quite high, and I’m not sure I’ll get around to doing it before this is cold.

Video Angst [en]

[fr] Quand j'ai des vidéos à mettre en ligne, c'est toujours la même prise de tête. Quel service utiliser? YouTube, Viddler, DailyMotion, Facebook, Google Video...? Tous? Qu'est-ce que vous faites, vous?

Earlier this month at BlogTalk 2008 in Cork, I ended up taking a bunch of videos of the talks there, as there was no official video-taking. Rob Cawte, who happened to be sitting just behind me on the first day, also took a whole bunch — check out his WebCamp on Social Network Portability and BlogTalk2008 Cork Video Index.

I’ve finally got around to encoding, stitching together, and uploading (not in that order) almost all the videos I made. And as always, aside from the oh-my-god-what-format-do-I-export-in headache I’m starting to get used to, I find myself wondering where to upload. YouTube? DailyMotion? Viddler? Google Video, even though I don’t seem to be able to get upload to work? Facebook? Serve them myself from my own server?

After going through a DailyMotion phase, I’ve now mainly switched to Viddler, because I like the way it allows you to make notes or place tags on any frame of the video. You can also link to any particular moment in the video. But unfortunately, I’m aware that placing a video on YouTube, for example, would ensure that it’s seen more.

How do you deal with this? While we wait for the service which will upload your videos everywhere, what do we do?

FriendFeed Appeals to Women, Too! [en]

[fr] Quelques commentaires sur FriendFeed, un nouveau service de lifestreaming. Et en réaction à une liste de "blogueurs élite" quasi entièrement masculine, allez -- une liste de femmes de mon entourage qui sont sur FriendFeed.

Scroll to the bottom of the post for The List.

Brian Solis on bub.blicio.us joins Louis Gray in commenting upon the fact that “elite bloggers” are joining FriendFeed in respectable numbers. FriendFeed is a lifestreaming service, which allows you to aggregate all your online presence and publications in one place.

The first such application I bumped into was Suprglu (just checked, it’s still running, wow!), two years ago. I was happy with it for some time, and then disappointed that it had too much of a lag (they didn’t have much resources, at least at the time).

Then came Jaiku, which I liked, but I never quite got used to the layout and the fact that only titles were posted. Tumblr entered my world at about the same time, and for a while, I wasn’t sure how to use both these tools without being redundant. I finally decided that Tumblr wasn’t for lifestreaming. At that point I was also on Facebook, and the newsfeed there was pretty nice as a lifestreaming service. Then the apps arrived and things started to get ugly — but I still like my newsfeed, particularly as it does some editing for me (selecting stories I’m likely to find relevant, based on a magic mix of criteria including my “thumbs up/thumbs down” ratings on existing newsfeed elements).

Lifestreaming has two purposes:

  • gather all my stuff in one place, so that I can point people to it
  • gather all the stuff of all my friends in one place, so that I can follow them all together (this is more presence-like).

For the first, nothing beats (to this day) Jeremy Keith’s lifestream in readability. I keep telling myself I need to grab the code and do it for myself.

For the second, I’m ambivalent. I like jaiku, but I find it not very readable. The Facebook newsfeed is more readable and is edited down to a readable amount of information, but not everybody is on Facebook, and it’s not public. FriendFeed is promising, in that it’s rather easy to set up, but I don’t find it very readable, and it would need some editing features (so I can filter out stuff manually, of course, but also some automatic editing which I could turn on and off).

So, I like FriendFeed. I wish they’d make it easier to add people, though. One quick example. Here is a screenshot of the listing of my “followers” (=people who have subscribed to me):

FriendFeed - People Subscribed to Me

There is no indication of if I’ve subscribed back or not. Compare with Twitter:

Twitter / People Who Follow stephtara

This, in my opinion, is a user interface problem that has been “solved”. If you create a new social tool, please don’t give us an interface which looks like it ignores existing solutions to obvious user headaches, like figuring out if you’re following back people who are following you (there is a higher chance that the people you want to follow will be amongst the people follow you already).

So, I’m looking forward to seeing where this will go. As such, I’m not actually using FriendFeed so much as sitting on it, waiting to see when it becomes usable.

Coming back to the two posts I mentioned at the beginning of this article, my initial reaction while going through the list of “elite bloggers” using FriendFeed was “hmm, I’m not in it”.

Well, of course. I mean, I’m quite lucid about the fact that all this blogging and online presence does have at stake (amongst other things) receiving a certain amount of recognition — and although I’m reasonably good at not letting this kind of motivation drive my activities. But it’s there, somewhere in the background. I’ve talked about this a lot in French, I realise — particularly in interviews I’ve given to the press and talks about blogging in general, but not much in English. Anyway, I’m not dwelling on this as it’s not my main point, but I always have this little secret hope (that I’m not overly proud of) that I’ll “make it” into this kind of listing. But enough with that.

My second reaction was: where are the women? Now, sorry to pull the whole “sexist” card — and those who know me are aware I’m far from a flag-carrying bra-burning feminist (though who knows, in another place and time, I might very well have ended up burning underwear in public) — but when lists of “influential/elite/top whatevers” show up and women are totally unrepresented in them, I think “ah, another guy who is mainly interested in what other guys have to say, and who might suggest at some point that we need to talk about the problem of ‘women in technology'”. (Nothing personal, Louis — this is more about my reaction than about who you are.)

So, in an attempt to encourage you to check out some of the women in my world which I have found on FriendFeed, here is a list of Some Women On FriendFeed. And yes, I’ve put myself in the list, of course. Oh yeah, this does have a taste of linkbait. But I won’t be offended if nobody picks it up. So, here goes.

Self-promotion: follow me on Twitter or FriendFeed and don’t forget to blog about Going Solo, or even register!