online presence – Climb to the Stars

You Never Know [en]

[fr] On ne sait jamais d'où (et par qui) viendront les opportunités qui nous permettront d'avancer dans notre vie professionnelle. C'est la raison pour laquelle je préconise de "ratisser large" quand il s'agit de réseautage. Cibler, c'est se limiter. C'est fermer la porte aux surprises que peuvent nous apporter nos "liens faibles". Le monde en ligne est le paradis des liens faibles. Mais pour en profiter, il faut y être en tant que personne, car c'est entre les personnes humaines (et authentiques) que se tissent les relations.

One of the points I strived to drive home during my talk on the professional importance of a personal online presence is that you never know where opportunities might come from.

I do not believe in a guiding hand or external mystical forces which direct our lives. I believe there is no inherent meaning in the world other than the meaning we humans inject into it. This means that I accept that luck and circumstance can play big roles in our lives. Meeting the love of my life “by chance” does not mean that the universe conspired in bringing us together at one incredible moment in time. It just means that it happened, and something huge grew out of it, but it could just have well not have happened.

Left or right

Back to opportunities. Think of the jobs you got, the gigs that came your way. The important people and moments in your life and how they came to be. With hindsight, we deliver sense in everything. But let that go for a minute. Could you have planned for it? Could you have made it happen?

Granted, we sometimes make things happen. Of course. But more often than not, we don’t. We’re happy to overestimate how much control we have on our lives. It’s less scary.

People who have “made it” will come and tell you how they did it. Again, hindsight.

I had a really eye-opening moment about that myself just three years ago, when I was asked to come and give a workshop on how to build a successful online presence for oneself.

I’d already noticed that when it came to social media strategy, most people telling us about their success story would come up with something along the lines of “we had no idea what we were doing, we were lucky, but here is how we should have done it and how you should do it”.

Halfway through my workshop, I realised that I was doing some variation of that: I was giving the participants an exercise to try and put them on the track I had followed — but actually, there was no exercise I could give them, because I had arrived where I was precisely because I wasn’t trying to get there. I had just followed my interests (chatting, people, more chatting, writing stuff, reading stuff, people, chatting) and opportunities had sprung out of that. Then, I had made something of those opportunities. But I had no intentional hand in creating them. It was a very humbling moment.

I think it took the last three years for this realisation to fully mature into one of the cornerstones of the slightly revamped way I present what I do for a living.

Back to my talk. Once you understand that you are not fully in control or in charge of making opportunities happen, you can try to examine what circumstances are favorable to them. And I would answer: “a diversity of circumstances”.

You know how diverse teams are more creative? I think there is something very similar at play when it comes to networking.

A diverse network — diverse in terms of the people it contains, the reasons that connect them, the strength of those relationships — will generate opportunities you could not have seen coming.

So when it comes to building a business, or finding a job, or clients, or partners, or ideas, it pays to have “a good network”. By “good”, I mean “diverse”. Cast the net wide. You never know who amongst the people you know is likely to lead you to the next big step in your career, or your next client, or the breakthrough which will see you out of the problem you’ve been stuck in forever. You never know.

Weak ties are those who open the most doors. These are the people you may not know that well, or be somewhat out of touch with. These are the people you have met in a context that seems completely irrelevant to the work you are doing. They are the people who connect you to networks beyond your own, to schools of thought your network is unfamiliar with. Weak ties make for better introductions, because the stakes are lower: our acquaintances put us in touch with others more easily than our close friends and family, who know our faults too intimately, and may fear the fallback of a failed connection.

For this reason, I see no sense in being overly focused on one’s “personal brand”, or having an overly intentional online presence. Your network is made of relationships, and relationships are had between human beings. In networking, there is more being than doing. Caring gets you further than needing.

Go where there are people. Be open. Be generous. Be curious. See others, so that they may see you. Be helpful. Ask what you can do for them, rather than what they can do for you. Find the balance of depth and breadth that suits you: too much depth leaves no space for others, too much breadth will see you forgotten like a business card in a pile of papers.

Don’t sell. Make friends. It doesn’t matter what brings you together, as long as you connect. You never know what it is that you do or say that might attract people to you. So be you. Better to be loved or hated for what you are, than for a mask that you’re wearing.

You never know who will come around to be your most precious business (or life!) contact until that day in the future arrives.

The kind of communication between people fostered by social media is perfectly suited to weak ties. It’s not very intrusive. We can stay connected with far more people than we could ever in the physical world, scrolling through our timelines or newsfeeds. Ambient intimacy creates rapport in sometimes surprising and unexpected ways. Distance and time do not get in the way anymore.

But to take advantage of that, for your online presence to play a role in nurturing your network, you need to be a person.

LinkedIn Appreciation [en]

It’s no secret that I’m not a huge fan of LinkedIn. And recently, I’ve been thinking about why that is the case.

When LinkedIn started out, it was really not much more than a glorified online resumé. Facebook and Twitter and blogs were much more alive, and I pretty much wrote it off (specially when French speakers were discovering it and pronouncing it leenk-euh-deen).

Since then, LinkedIn has evolved tremendously. I’ve spent some time on it recently, and I have to say the user experience has improved tremendously, the news feed is alive, and I really like the new “skill endorsements” (as opposed to “recommendations”, which usually serve to show how good you are at getting others to write nice things about you, rather than properly reflect your professional value).

LinkedIn actually managed to make these skill endorsements fun and pretty addictive. Go to a connection’s profile (here’s mine ;-)) and endorse any skill. You’ll find yourself with a box such as the ones below at the top of the page when you scroll back up.

I think this works because:

You are asked a very simple question: “Does Kevin know about blogging?” — yeah of course he does. Endorse.
Don’t know? Just hit the little cross and the problematic case (!) is replaced with a new one which you may be able to answer more easily. You don’t get stuck.
There is an element of “intermittent rewards” here: clicking “endorse” is satisfying, and you never know if the next question you’re going to be asked will be easy to deal with or not.
The skills and people you are asked to endorse are “random”, so there is little pressure to endorse all the skills of a connection, or any skill — the system gives you plausible deniability (your contact or that specific skill you didn’t endorse can simply not have showed up)
You are asked to endorse only a small aspect of a person’s skillset, participating in some kind of crowdsourced recommendation. It’s much less “costly” socially than a proper recommendation (not to mention cognitively lighter by a few factors of ten).

Back to why I’ve shown little interest in LinkedIn so far: I think a lot of it has to do with my status as a freelancer who

works a bit on the fringe of big business
has a very strong online presence (blog, Twitter, and Facebook, mainly)
has very intertwined personal and professional lives.

One of the characteristics of LinkedIn is that it is “100% professional” (quotes because, as I responded to a student yesterday, I don’t believe we are ever 100% professional; we are whole human beings who behave differently in different settings, but it’s only a matter of time until a cat photo finds its way into LinkedIn).

The “professional network” brand is reassuring for those who like to keep business and personal separate, but for those like me who don’t, it’s kind of boring. Facebook is way more fun. People are on Facebook anyway to share their cat photos, and in between a status update and a funny video, there are plenty of opportunities to bring up business. It’s part of our lives, after all.

However, this means that there is a pretty different population on LinkedIn than on Facebook. Who is your audience? Who are the people you are trying to connect to or be noticed by? Go where they are.

And even for me, I have to say it’s nice to have a chance to discover more about the professional lives of those I hang out with on Facebook. But that brings us back to the online resumé, which in itself is a pretty important thing: it means that in the age of LinkedIn, we can all be on the job market without being in job hunting mode. Before, we would polish up our CV when we felt the wind turn. Now, our LinkedIn profile is part of our online identity.

If you want to share what usefulness LinkedIn has had (or has!) for you personally, I’m interested in hearing about it — specially (but not only) if you’re a freelancer.

Secrets of my Online Presence Revealed! [en]

[fr] Un tour d'horizon de la façon dont je gère ma présence en ligne, des outils que j'utilise et à quelles fins.

I was having a chat with Kevin this morning, and realised that though the way I had organised my online presence seemed obvious to me, it could hold some interest for other people. So, for your enlightenment and enjoyment, I am sharing with you the secrets of my life online these days and how the different tools and services I use fit in.

The backbone of my online presence is my blog Climb to the Stars, which you’re reading. That’s where my thinking goes. This is, I hope, my contribution. I don’t write here as often as I’d like to.

Aside from Climb to the Stars, I have a professional website (a bit static and inevitably out-of-date, but it’s a start). I’m intermittently active on project-specific blogs of mine: Going Far, Going Solo, eclau, Coworking Léman. I’m also involved professionally on two blogs which aren’t mine: Fleur de Pains and the ebookers.ch travel blog, both in French. At some point I did a podcast with my friend Suw Charman-Anderson, Fresh Lime Soda.

As you can see, blogging in the traditional way is far from dead for me.

My photos are on Flickr (thousands of them), most of my videos are on Viddler (a few dozen). I use Skitch to take screenshots (= photographs of my life in cyberspace) but I publish them to Flickr too.

Another very important way of “being online” for me is Twitter. Using Twitter has brought about a change in my online habits: I’m on IRC way less than I used to (still there, on irc.freenode.net, but idle and disconnected usually) and I’ve more or less loss the use for my Cheese Sandwich blog, where I used to write more “uninteresting” and personal stuff. It remains online, of course, and every now and again I write something in it, but Twitter turns out to be a better outlet for these short snippets of life I used to post there. Another “new” tool (new in the sense that it wasn’t around when I started blogging nearly 9 years ago) that has also reduced my need for a second, “personal” blog is Facebook.

I know a bunch of techy-type geeks are poo-poohing Facebook now (after the honeymoon), but I’ve actually become more involved in it during these last months, as a greater and greater proportion of my offline friends (people who don’t have blogs, don’t IM, haven’t heard of Twitter) are joining it. I use Facebook and Twitter in parallel, but I guess for me the major difference between the two is that I reach a very different audience. Facebook also has some measure of privacy, and I’m connected to way less people than on Twitter, so you’ll often find me a little bit more personal over there. That’s also the reason why I don’t crosspost my status messages between the two services.

I chat on IM a lot, and now on Facebook too. For me, it’s the necessary one-on-one complement to the rest of my rather public life online. I don’t use Skype much (usually upon request, or for certain people I have on Skype but not on my IM list).

For many years now, I’ve been storing my bookmarks on del.icio.us. I’m not somebody who enjoys organising things in hierarchies, so the tag-based mess over there is fine for me. Feedburner inserts a daily summary of those links in my RSS feed. I’ve tried Diigo, and liked it, but for some reason it didn’t stick and got lost in a browser upgrade. Maybe I’ll try again one of these days. I have a very passive account on Last.fm, and the obligatory YouTube, DailyMotion, Dopplr (etc.) accounts, but I’m not very active on them.

I have a VodPod account which I use a bit like “del.icio.us for videos”, but which I’ve fallen out of love with because it keept logging me out and wouldn’t let me log back in (with OpenID) in the pop-up window. So much for one-click bookmarklet publishing. In the video department, I also have a seesmic account, where I am intermittently active. Huge bursts during a few days/weeks, and then nothing at all for month.

I’ve always wanted a way to collect all the stuff I do/publish online into a single lifestream somewhere. I’m not sure anybody would actually want to follow it, but I guess it helps me feel “whole” rather than scattered all over the place. I tried out Suprglu for this ages ago, and was happy with it until the service didn’t seem to be able to follow anymore. Then I used Jaiku for that purpose, and briefly Tumblr (but I was feeding Tumblr into Jaiku too, so it was a mess and I stopped quickly).

Friendfeed came along and seemed the ideal lifestreaming application. SocialThing looked promising, but like Diigo I guess, it didn’t stick for me. I tried being active on friendfeed, but it didn’t really stick either (a few things bother me: I can’t have a summary page with just the items of mine which were liked or commented upon; it’s also very “noisy” for me, in terms of the amount of data it displays, and it displays it in an incomplete form, forcing me to click and come back, click and come back& anyway). So friendfeed sits there, happily lifestreaming me to the world, and to the sidebar of Climb to the Stars.

One old obsession of mine has always been comments. Way before cocomment, I had a tendancy to keep copies of my long comments elsewhere, or bookmark them. I now use backtype to capture my comments. (I also have a Disqus account but it’s pretty passive.)

I’ve recently become much more active on Tumblr, where I have a tumblelog, tentatively named Digital Crumble. As with many tools, I had an account for a long time before finally “getting it”. I’ve found a good handful of interesting people to follow and reblog, and I use it to publish all sorts of random “secondary” content: short notes, my comments (imported via backtype), my screenshots (via Flickr), my collected videos (via VodPod, but probably in future directly through Tumblr). But mainly, I use Tumblr to publish quotes. I’ve always been a note-taker. When I read a book, it’s with a pencil. When it’s only, I highlight paragraphs I like and with the click of a bookmarklet, send them to Tumblr, complete with an automatic link to the source.

This is one of the reasons I use feedly as my feed reader (when I use one), as it allows me to publish quotes and annotations to Tumblr.

Digital Crumble is quickly becoming an important companion to Climb to the Stars: Climb to the Stars for my stuff, and Digital Crumble for things that others have said or created.

I will spare you the long list of services I have an account at but don’t use actively (plus, I’m sure as soon as I’ll hit publish, I’ll think of something I should have included).

I hope this little peek into my online life will have satisfied your curiousity about the life of the pink-haired online geek :-).

Tag: online presence

You Never Know [en]

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