Tomorrow (Sat.): WoWiPAD 3! (World Wide Paperwork and Administrivia Day) [en]

[fr] Demain, samedi, journée internationale de la paperasse et de l'administratif. On s'y met tous ensemble, chacun chez soi bien entendu, mais on se soutien moralement. Vous voulez vous joindre au mouvement? Il suffit de laisser un mot et d'annoncer publiquement que vous serez de la partie!

Still Needs to Go... Tomorrow, I need to deal with my taxes. So, no “working”, but paperwork. As I’ve done in the past, I’ve found a few other similar-spirited people, and we’ll all chug along at our respective paperwork tasks during the day, supporting each other through Twitter, Seesmic, and the knowledge that we’re not alone that day doing this kind of drudge work.

That’s WoWiPAD (3rd!), or as some prefer, the Administrivia Day. You do it at home or in the office (depending on where your long-suffering paperwork is), from roughly 9-6 in your timezone.

If you want to join me, Delphine, Pivwan, Peter, Baud and Richard leave a note or send a tweet, and I’ll add you to our roster of courageous WoWiPADers! All you need to do to be “in” is to publicly state that you will be 🙂

Actionable Cat

Tag: wowipad3 (for tweets, posts, photos, videos…)

Update: I just created a WoWiPAD livecommunity on six groups. Go sign up there, and use /#wowipad3 in your tweets to have them appear there. I wrote a post on the Going Solo blog about how to use six groups, it’ll help get you started.

Going Solo Leeds Registration Open [en]

[fr] Il est désormais possible de réserver sa place pour Going Solo Leeds, qui aura lieu le 12 septembre.

As announced a few days ago on the Going Solo blog, registration for the Leeds conference on September 12th is now open:

Hop along to our partner Expectnation‘s site to sign up right away.

Here’s the deal:

  • Early Bird (first 25 tickets — hurry up some have already been sold!): £150
  • Normal: £220
  • Late Bird (will kick in approx. 10 days before the conference date): £300
  • On-site (if you really want to play it ‘last minute’): £350

A comment or two:

  • for the Lausanne event, the first 25 tickets were sold in under a week
  • there will be advanced seminars (3h workshops) on the Saturday morning — more about them shortly, but know already that if you have already registered for the main conference when they are announced, you will get a special discount on them (they will be open only to conference participants)
  • Jet2.com is a low-cost company that flies to Leeds-Bradford International airport
  • Leeds is 2.5h from London by train (book early, and you could pay as little as £22.50 return)
  • the programme for the main conference is going to be very similar to the Lausanne one (don’t change a winning team) — videos are online for you to have a preview if you wish
  • the Going Solo team is pretty excited about all this!

Of course, let me remind you that Going Solo Lausanne was a nice success, and that you can now check out the videos of the talks online.

Who is Going Solo for?

Going Solo is a one-day event for freelancers and small business owners working in somewhere in the internet industry (designers, consultants, journalists, social media people, developers…) — or even outside of it (we actually think the topics we’ll cover are relevant for all freelancers).

Looking forward to seeing you in Leeds, and thanks for spreading the news around you!

Lots of Going Solo News [en]

[fr] Des nouvelles de Going Solo. Plein de nouveau! Mais pas le courage d'écrire en français. Au pire, filez sur la page presse où vous trouverez de la documentation en français au sujet de la conférence.

Gosh, I can’t remember when I posted the last Going Solo update on this blog. The conference is in less than a week! I can’t believe it.

You should really, really, really subscribe to the Going Solo blog to keep up with what’s going on on that front, or sign up for the newsletter if you’d rather get an e-mail every now and again.

Yes, Going Solo finally has a newsletter! And posters! And an agenda, speaker interviews, a bunch of great sponsors and partners (attendees will have a chance to win a FreshBooks Shuttle Bus package, get MOO goodies, and even see men in white. If you’re having trouble keeping track of where to find Going Solo online, this round-up post should help you.

Oh, and we have pre-conference and post-conference events organized, quite a bit of bandwidth at the venue (wifi of course), and we’re all set to film the sessions on the big day.

Phew. What am I missing? Oh yes, we’re going to be able to keep registration open this week (the kind people at the Albatros-Navigation are flexible enough to allow us to do that). I need to write a note about that on the Going Solo blog. And we have a press page where you can download shiny PDFs both in French and English.

Funnily, my stress levels are going down these days. I mean, we’re almost all set, aren’t we? I might bite my tongue for saying that these next days, though…

Educational Versus Inspirational Events [en]

[fr] Going Solo vise à être une conférence qui non seulement donne de l'inspiration, mais qui enseigne également. Du coup, préparer le programme ne consiste pas simplement à trouver des orateurs pouvant faire des présentations autour d'un thème donné, mais ressemble beaucoup plus à la préparation d'un plan d'études: il y a tant de matière à couvrir, et il faut trouver les bonnes personnes pour le faire.

It was clear to me from the start, when I started imagining Going Solo, that the programme would be built in such a way as to cover a range of topics I thought were relevant. What I didn’t realize is that this is quite different from having a conference/event “theme” and hunting for speakers who have something to say around that theme.

I’ve many times tried to express that although Going Solo is not a workshop or a training session, it is training-like, but I never quite seemed to find a way to explain this clearly. I wanted to say “yes, it’s a conference, but the aim is for people to learn stuff they can use when they walk out.” I think I’ve nailed it now, though: Going Solo is educational more than inspirational.

Most conferences I go to fall in the “inspirational” category. Of course, I learn things there, but mainly, I am inspired, or lifted (if the conference is LIFT). When I planned my Open Stage speech to present Going Solo to the audience at LIFT (watch the video), I wanted it to be inspirational. It’s not a video that teaches you anything, but that inspires you to attend Going Solo (and it did indeed inspire people!)

Even if the conference theme is more technical, and the sessions actually teach you stuff, most often it is a series of related sessions grouped together around a given theme. Reboot is a perfect example of how a theme is used to collect all sorts of contributions.

Not so for Going Solo. Putting together the programme for Going Solo feels much more like being in charge of defining the teaching programme for an academic year (only it’s a day, thank goodness, not a year). At the end of the day, I want the programme to have covered this, that and that. I try to organize the content into sessions, and then I talk with my speakers to see who can cover what.

I’m realizing now that this is the difficult bit — and as a speaker myself, I should have thought of this before. “Speaker topics” do not necessarily match “Steph-defined sessions” — which means I need to go back and reshuffle my sessions (perfectly doable, but it’s more work) to avoid overlaps and important topics slipping through the cracks.

Has anybody had similar experiences? And for any people reading who speak at conferences, if you agree on a topic with the chair and you’re asked to make sure your talk covers aspects x, y and z of the topic, does it make you feel micro-managed? Or is it something that happens regularly?

Partial cross-post from the Going Solo blog. Also on the Going Far blog.

A Theory About Freelancers in the Internet Industry [en]

[fr] Une petite théorie à moi qui tente d'expliquer pourquoi l'industrie du web attire tant d'indépendants. En deux mots, c'est une industrie qui bouge très vite, donc les grandes entreprises, plus inertes que les individus, manquent de postes adaptés aux nouvelles compétences qui se développent. (Vous connaissez beaucoup de grandes boîtes qui ont des postes dédiés au "social media", ou qui engagent des "experts en blogs et disciplines associées"?)

De plus, ces indépendants sont souvent autodidactes: la formation, elle aussi, a inévitablement un temps de retard sur les nouveaux développements qui ont lieu au sein de la culture numérique. On se met à son compte non pas parce qu'on a des compétences extraordinaires côté business ou management, mais parce qu'on sait faire des choses pour lesquelles il y a un marché, et qu'on est attiré par la liberté qu'offre une telle "formule".

This is some copy I wrote a while back, and which I wasn’t quite happy about. I’m publishing it here, however, because it contains a little theory of mine about why there are so many soloists in the internet industry. Reactions welcome on the Going Solo blog, where it was initially posted. Reminder: today is the last day of March, and Early Bird prices for Going Solo end at midnight, GMT+1 — that’s in a few hours.

The internet industry generates an important number of freelancing professionals. There are two reasons to this, both related to how fast the world of technology is evolving.

First, formal education inevitably tends to lag behind cutting-edge developments. Though this is true for any industry, it is of particular consequence for a very fast-moving one like the web. The most skillful people in such an industry are often passionate amateurs, who at some point decide to turn their passion into a full-time job.

Second, large companies suffer from the same kind of inertia as education. Many highly competent professionals feel frustrated by the fact that the institution for which they work is not yet ready to take full advantage of what they could offer, and as a result, can be tempted by the more stimulating prospect of going solo and freelancing—or setting up their own business.

The fact that education and corporations move more slowly than pioneers is something which is inherent to their nature. To some extent, it is a problem we must try to act upon, but mainly, it is simply the way things are.

Many freelancers find themselves in this business because of a passion for what they get paid to do. Unfortunately, having great skills in an area there is some demand for is not sufficient to sustain a successful freelancing career. One also needs to be good at dealing with the business side of things: setting rates, finding the right clients, defining what has to offer in the current state of the market, dealing with accounting, taxes, and various laws, as well as managing to find a sense of balance in a life which is very different from a 9-5 with a clear distinction between work and non-work, holidays, and a regular paycheck at the end of the month.

Most freelancers go solo because they are good at doing something that people are willing to pay for, and attracted by the freedom of being one’s own boss and the perspective of possible lucrative earnings. Business skills are not usually paid much attention to until they are suddenly needed, although they are what will determine how successful one can be in the long run. At that point, it’s common for the soloist to feel lost and isolated.

Going Solo is a one-day event that was designed to address this issue. We will gather 150 soloists and small business owners around a core group of speakers who are experienced freelancers and will share their knowledge on a variety of business topics. We also want to give freelancers an occasion to come in direct contact with others like them and build a European community where they can support each other.

Cross-posted from the Going Solo blog.

Bloggy Friday vendredi 4 avril 19h30 à Lausanne [fr]

[en] Next Friday, 7.30pm at Café de l'Evêché in Lausanne, Bloggy Friday meetup for bloggers and other social media people. Please let me know if you're coming or not!

Cela fait bien longtemps, dites donc! Comme je suis à Lausanne un premier vendredi du mois, même si c’est le début du festival de Jazz de Cully, c’est le moment de refaire un Bloggy Friday. Rendez-vous donc à toutes les personnes immergées dans la culture numérique (blogueurs, twitteurs, podcasteurs, seesmiqueurs et autres social media people) pour une petite fondue informelle au Café de l’Evêché à 19h30.

C’est gratuit (enfin, faut payer sa croque!), c’est ouvert à tous, mais il faut s’inscrire. Il faut s’inscrire parce que je vais réserver, et vous connaissez la Suisse, on aime la précision 😉

Envoyez-moi un message sur Twitter, une vidéo sur Seesmic, ou laissez simplement un commentaire. Je laisse tomber Facebook et Upcoming, juste là, parce que franchement, on finit par avoir plus de boulot à essayer de consolider toutes les inscriptions provenant de ces sources multiples qu’en maintenant simplement une liste toute bête à la main.

Et si vous pouvez pas venir, dites-le aussi — comme ça je sais que vous avez vu l’invit et ça m’évite de venir vous harceler pour rien.

Tag: bloggyfriday042008.

Seront là:

Seront pas là (+ bonne excuse):

Peut-être, s’il en reste quelque chose après l’armée:

Peut-être, si son meeting finit pas trop tard:

Peut-être, si elle est libre:

Il risque!

Euh bon, les autres geeks du coin, vous êtes où?

N’oubliez pas qu’ils ne prennent que du cash!

Vidéo de ma conférence sur le multilinguisme à Paris Web 2007 [fr]

[en] For once, I was asked to give one of my multilingual talks in French. Here is the video recording of it.

Il y a un décalage qui me perplexe parfois un peu entre les conférences que je donne en français et celles que je donne en anglais. En français, on me demande immanquablement de parler d’ados et internet ou éventuellement des blogs en général ou en entreprise. Dans le monde anglophone, c’est une tout autre histoire, et ce sont des sujets beaucoup plus pointus, comme le multilinguisme sur internet, par exemple.

Je suis contente qu’on m’ait enfin demandé de traiter de ce sujet en français, lors de la conférence Paris Web 2007. Voici l’enregistrement vidéo de ma conférence,intitulée “En attendant le Poisson de Babel”.

Sur le site de Paris Web, vous trouverez des liens vers l’enregistrement audio et autres ressources ainsi que d’autres formats vidéo. Voici la présentation que j’ai utilisée:

Voici une liste (pas forcément complète) de ce que d’autres ont écrit au sujet des diverses incarnations de cette conférence — en français et en anglais.

Thinking About The Next Going Far Events [en]

[fr] Alors que je commence à penser aux conférences que j'organiserai après Going Solo, je me retrouve saisie par l'angoisse de la transparence. Même si je prêche l'authenticité et la transparence à mes clients, cela ne m'empêche pas d'être moi aussi sujette à la crainte d'en dire trop.

Je commence aussi à sentir le besoin de véritablement créer une entreprise. Il y a trop de travail pour moi seule. Je perçois quel devra être le profil de mon/mes associés: bon vendeur (je suis une bonne marketeuse, mais pas très douée pour clore et vendre), bon dans l'opérationnel, et qui ne rechigne pas aux tâches administratives. Il y en a probablement pour plus d'une personne, là. M'enfin, je réfléchis.

There hasn’t been much going on here, I have to admit, as I decided to postpone the actual incorporation of Going Far until Going Solo was off the ground. So, head over there (if that’s not where you’re coming from) to catch up, if necessary.

As Going Solo is taking shape, I’m really awed by how much support and how many positive responses and comments I’ve received, both from old friends and new contacts. It feels good to not be the only person to believe in what I’m doing. I have a great team of advisers, too, which has taken shape over these last months.

As I start thinking about the next events I want to organize, I find myself facing (once more) what I’m going to name “The Angst of Transparency”. Although I’m 100% sold on the idea of being transparent (the Cluetrain kool-aid and 8 years of blogging) I still find myself unsure about how much to say when business is at stake. It’s as if, when it came to myself and my own actions, I didn’t really believe what I was preaching to others. I find myself afraid, just like I sense others are afraid when I tell them transparency is the way to go. How transparent is too transparent?

I have a pretty good idea for what two (maybe three) of the next Going Far events are going to be. I’ve mentioned them in passing to a few people. I also have ideas for developing Going Solo, if the event on May 16th turns out to be the success it seems to be promising to be.

But I’m afraid to start blogging about this, on the one hand for fear of giving too much away and being overtaken (which in my right mind I find stupid), and on the other hand because it will set things in movement, and I’m already aware that there is not enough of me to deal with Going Solo itself — let alone get started on another two projects.

This is where I’m really starting to feel the need to create a company. I need other people on the boat with me. And I’m starting to see what kind of person/people I need to bring on board. I need a good salesperson. I’m good at marketing, but not so much at the actual selling/closing/getting the cash. I need somebody who’s good on the operational front, who actually gets things done, and doesn’t mind dealing with tasks like making sure people have paid, keeping track of what needs to be done when (that bit is project management, actually), and so on.

I’m not exactly sure how I’m going to go about finding that person or those people — but I guess having a clear “profile” in mind and making sure my advisers know what I’m looking for (and mentioning it here) is a good start. This isn’t a job ad, though. I’m far from there.

*Cross-posted from the Going Far blog.*

Two Events For Your Calendar [en]

[fr] Deux conférences à ne pas manquer. SHiFT, les 15-17 Octobre à Lisbonne, et Singularity, la première conférence en ligne de grande envergure, les 24-26 du même mois.

I’d like to draw to your attention two events which are being organized by friends of mine, and which will both take place in October.

The first is SHiFT, which will take place in Lisbon, October 15-17. It’s organized by Pedro Custodio and the other members of the SHiFT association. I attended the first edition in 2006 and really liked it — a human-sized conference as I prefer them.

SHiFT 2008 - Lisbon, Portugal - October 15-17 2008

The second is Singularity, which will be like nothing you’ve ever seen before. It’s the first large-scale online conference and it will take place everywhere (!), October 24-26th. It’s organized by Aral Balkan, whom I met at LIFT08 (and then again at BlogTalk and SXSW — seems we’re on the same conference circuit). I’ll be speaking at Singularity.

*Cross-posted from the Going Solo blog.*

Conference Experience Evolution and The Paradox of Choice [en]

[fr] Mes réflexions sur l'expérience vécue lors de conférences comme LIFT08, LeWeb3, SXSW, BlogTalk, à la lumière de ma lecture du livre The Paradox of Choice. Surcharge cognitive et sociale, trop de décisions à prendre. Evolution également, entre les premières conférences où je ne connaissais presque personne, et où l'accent était mis sur "faire de nouvelles connaissances", et les dernières conférences, où je me rends compte que je ne peux pas passer du temps (ni même parfois dire bonjour) à toutes les personnes que je connais déjà.

There’s a lot going on in my head these days, and unfortunately I’ve been too busy/exhausted (that damn anaemia is still around, fwiw) to blog about it. Since a week or so before LIFT08, actually, I feel like I’ve been desperately running behind the train, and the distance between my hand and the handlebar that will allow me to climb back on is just increasing.

One book I’ve been reading these last weeks (months?) is The Paradox of Choice. If you haven’t read it yet, take a few minutes to order it now. It’s turning out to be a really important book for me, on the one hand for understanding a few things about how the world we live in functions and affects us in the areas of freedom, responsibility, and of course, choice — and on the other hand for understanding myself.

I suffer a lot from having too many options to choose from: I’m really bad at being a “satisficer” in certain areas (somebody who will be satisfied with an option as long as it meets certain criteria) as opposed to being a “maximizer” — wanting the best option available. In particular in my professional life and my intellectual pursuits, each choice is agonizing, because my brain wirings keep me very focused on everything I’m possibly missing out upon each time I pick a particular option over others. I do my best to tone this tendency down, of course, but it’s there.

There’s a lot I could comment upon in relation to this book and all it is helping me understand (it delves deep into the mechanisms of choice, and that’s fascinating), but suffice to say right now that it’s colouring a lot of my thinking in general these days.

One of the things I’ve been thinking about a lot recently is conferences. Obviously, as a conference organizer (Going Solo early bird price ends soon, by the way!), it’s on my mind, but I’ve also been attending quite a few conferences recently and reflecting of how my experience of these events has evolved (due to “burn-out”, increased network and public profile, and maybe other factors).

For online people like me, conferences are an occasion to see their usually scattered network of relations (friends or business contacts) coalesce in one single geographical location over the space of a few days. It can be very exciting, especially when you get to meet many of these people offline for the first time, but it can also be overwhelming. During my first conferences, I also got to know a lot of new people. People I wasn’t interactive with online. People who “grew” (ew) my network. People I liked and decided I wanted to stay in touch with. People who were interesting business contacts.

As conferences went by, I would find myself in a crowd of more and more people I already knew and appreciated and wanted to spend time with. I think FOWA last November was a breaking point for me — I realized that it was impossible for me to catch up with all “my people” there in the space of two short days. It was quite distressing to realize this, actually.

A few weeks after that, I was in Berlin for Web2.0Expo. A bit burnt, I took things way more lightly. Attended a few sessions. Didn’t even show up on certain mornings. Hung out with people I met there. Didn’t try to blog all the sessions I attended. It went much better.

Conferences are hard. There is a lot of intellectual stimulation (sessions and conversations), and a lot of social stimulation too. As I mentioned earlier in this post, I already feel life is simply too full of interesting things and people. In my everyday life, I struggle with the feeling that there is “too much out there” for me to “deal” or “cope” with — and a conference just concentrates this feeling over 2-3 days. Lots of fascinating (hopefully) sessions to attend. Great corridor conversations. Old friends to catch up with. New friends to make. Business contacts to touch base with. Dinners, lunches and parties. Take photos, blog, video the sessions or interview fellow attendees. To do all that well, you’d need to be superhuman.

I had two “different” conference experiences during these last six months, and they were LeWeb4 and LIFT08. Both times, I attended the conference with a rather clear business objective. It was tiring, but less overwhelming, because I’d decided in advance what I was in for. LeWeb4 (LeWeb3 actually, 2nd edition — don’t ask me why) actually turned out better than LIFT08 for me, because I simply didn’t attend any sessions (aside from half of JP‘s). At LIFT08, I had a press pass, so I did feel pressure to live-blog — and also, it’s my “home conference”, and I really like their programme. I was also giving a speech, so, although this conference experience “went well”, it was overwhelming.

So, what am I learning about conferences? They’re “too much”. So, you have to go to them knowing you’ll miss out (which brings us back to what The Paradox of Choice is about). The more connected you are, the more socially unmanageable it’s going to be. People you won’t see. Not saying goodbye. Not spending as much time as you wanted with certain people, but in exchange spending more time with others. So, I’ve come to accept that. I don’t know who I’m going to be able to catch up with. I know I won’t be able to catch up with everyone. I do my best not to plan — and if there is a small number of people (1, 2, 3) that I really want to see, I make plans with them, and that’s it.

The sessions are also “too much”. You can’t sit in sessions for the whole day, take notes, blog about them (or whatever you do) and then do the same thing the next day. Well, you can, but chances are your brain will fry at some point. I know that I can’t do it for two days in a row. At SXSW, I decided at one point to officially give up on attending sessions. I felt bad, because there were lots of them which sounded interesting, and lots of people I wanted to hear, but I also felt relieved because all of a sudden the pressure of making choices had been removed. If I happened to be hanging out with people who went to a panel, or if I stumbled into one — well, good. But I wasn’t going to make decisions about them other than on the spur of the moment. That worked out pretty well.

I did the same for the parties. Too much choice => I refuse to agonize on decisions before the last moment. All open. Go with the flow.

So, bottom-line: very little planning, lots of improvisation, and setting low expectations about doing precise stuff or hanging out with precise people.

To change the subject a little, I noticed at LIFT08 how at one point, there seems to be a physiological limit to taking in new people (certainly some relation to the Dunbar number department). At LIFT08, I was just so socialed out (or over-socialized), between running around promoting Going Solo and being the object of some attention after my speech (watch video), that I realized at some point that I was doing horrible things like:

  • trying to hand out moo cards twice to people I actually already knew (in this case, it was Robert) in the space of a few minutes
  • asking people for their name 3 times in a row
  • forgetting I’d talked to people, even when they took the trouble to remind me what we had talked about a few hours before
  • and of course, totally not recognizing anybody I’d been introduced to recently or at a previous conference

In this kind of situation, you can do two things. “Fake it”, as in “oh, hi! how’s business, blah blah blah” and hope that the person will drop enough info to help you out, or just fake it till the end. To be honest, I hate the idea of doing that, and I can’t bring myself to do it (plus, I’m sure I’d be quite bad at it). So, I prefer the second option, which is being honest. I apologize for not recognizing people (mention that I’m hopeless with faces — people who know me can attest), explain that I’m over-socialized and have simply been meeting and interacting with too many people. In my experience, this approach works out fine.

There’s also a lot to be said about “micro-fame” — the first couple of conferences I went to, the number of people I “didn’t really know” who were interested in talking to me (as in “walked up to me to introduce themselves”) was close to zero. Today, people show up out of nowhere, know me, want to speak to me. Friends want to introduce me to people they know (which is good, by the way!) My first conferences involved a lot of just meeting a nice person or two, and hanging out with them for the whole conference. This is more difficult today (except maybe at small conferences like BlogTalk) because I just know too many people (or too many people know me).

There also seems to be a subculture of highly-travelled, highly-conferenced people I’m suddenly finding myself part of — and I’m sure it would be worth taking a closer look to what’s going on here (hmm… a conference, maybe?)

I’ll stop here, after dumping these thoughts in this not-very-organized post. It felt good to write all this down. If you have comments or thoughts, agree or disagree, experiences to share — my comments and trackbacks are yours to use.