Category: Social Media and the Web

Social media, blogging, tweeting, facebooking, web design, and all the stuff that isn’t here yet. Subcategories highlight some areas of particular expertise.

Chat ou e-mail pour rester en contact? [fr]

Au détour d’une conversation avec Fabien ce matin, je (nous) faisais la réflexion suivante: même si j’adore écrire (preuve les kilomètres de texte qui s’alignent sur ce blog, sauf quand je n’écris pas) je ne suis pas du tout versée dans l’e-mail “correspondance”.

Certes, j’utilise (beaucoup) l’e-mail comme outil de travail. Pour des échanges factuels. Pour de l’administratif.

Mais pour parler de sa vie ou de son coeur, je préfère être en intéraction directe: IM, SMS, IRC Twitter, téléphone, ou même (oh oui!) se voir en chair et en os pour boire un café ou manger un morceau.

Déjà avant que l’e-mail ne débarque dans ma vie, je n’étais pas vraiment une correspondante. Ma grand-mère paternelle se plaignait amèrement du manque de lettres provenant de sa petite-fille, les cartes postales signées de ma main étaient dès le jour de leur réception des pièces collector, et les deux ou trois tentatives adolescentes d’avoir des correspondantes dans d’autres pays se sont assez vite essoufflées.

Peu étonnant, dès lors, qu’un fois accro au chat sous toutes ses formes, ce soit les modes de communication interactifs que je privilégie pour mes relations avec les gens.

Je me demande si c’est simplement une préférence personnelle (certains sont épistoliers, d’autres pas) ou bien s’il y a véritablement des caractéristiques des médias en question qui la sous-tendent: l’interactivité (relativement synchrone), par exemple. Parler de ce qu’on vit ou fait (c’est souvent l’essentiel des conversations), c’est bien mieux avec un retour direct d’autrui en face, non?

Google Forms: Multiple Choice, List, Checkbox [en]

[fr] Attention: dans Google Forms, "multiple choice" n'est en fait pas un choix multiple. Il faut utiliser "checkbox" pour ça.

Like I did last year, I’m currently preparing the blogger accreditation request form for the LeWeb’09 conference in Paris (if you’re not a blogger and want to come, be sure to grab a very early bird ticket before the end of September — if you’re a student, get in touch with Géraldine). We’ll by the way shortly be letting you know which dates the form will be open for you to request an accreditation.

This is not the purpose of this post, however. I was a bit mystified by the difference between the “multiple choice”, “list”, and “checkbox” elements one can use to build a form using Google Forms, so I decided to build a quick test case to see how things worked. Brace yourself for a surprise (the test form is below, with explanations):

Loading…

Summary?

  • list is your normal “one choice only” drop-down list, no surprise here
  • checkbox is your real multiple choice list, with optional “other” choice which can be filled in manually
  • multiple choice is very poorly named, and is in fact a radio button “one choice only” list, but which allows an extra “other” choice which can be filled in manually

In all cases, multiple values are stored in a single spreadsheet cell as a comma-separated list. View the resulting spreadsheet.

I hope this will save somebody the trouble of working it all out themselves like I had to do!

Survivre à l'heure du trop d'informations [fr]

Lors du très sympathique Bloggy Friday d’hier soir, la conversation est à un moment donné partie sur les fils RSS, Twitter, le temps que ça prend, et la quantité d’informations à s’enfiler chaque jour, si on rentre là-dedans.

Je vous présente donc ma recette pour survivre à l’heure de la pléthore d’informations à portée de nos souris qui est la nôtre. Elle est très simple, la recette:

  • lâcher prise et abandonner tout espoir d’être “à jour” ou de “tout lire”
  • mettre l’accent sur les connexions et le réseau (quelles personnes je suis sur Twitter, connexions facebook, abonnements RSS)
  • considérer que tous ces flux sont comme une rivière où l’on fait trempette de temps en temps, ou comme une station radio diffusant en continue et qu’on allume lorsqu’on en a envie.

Quelques éléments supplémentaires:

  • si l’information est importante et que le réseau est de qualité (voir le point ci-dessous), elle vous parviendra par de multiples chemins (exit donc l’angoisse de “rater” quelque chose de vital)
  • la qualité du réseau est cruciale: ce n’est pas juste une question de quantité de connexions ou de contacts (même si cette dimension joue un rôle), et chacun est entièrement responsable du réseau qu’il construit et maintient autour de lui.

Pour ma part, j’ai depuis longtemps accepté que je ne suis pas une lectrice régulière de blogs. Je sais, cette information en surprend plus d’un, car je suis perçue comme une personne très connectée et “au courant”. Mes lectures sont des butinages, incités par ce que je vois passer dans ces différents flux (Twitter, Facebook, Tumblr, surtout). De temps en temps, je vais expressément voir le blog de telle ou telle personne, ou son compte Facebook, ou son Twitter — parce que j’ai envie d’en savoir plus sur ce qu’elle raconte récemment.

Mais je ne cherche pas à “tout lire”, oh non, au grand jamais. Et je m’en porte fort bien!

Gérer sa réputation numérique [fr]

[en] Online reputation management: know what people are saying about you, and concentrate on putting yourself out there in a good (honest) light rather than getting stuff pulled down and risking the Streisand Effect. This is exactly what Anil Dash explained on his blog many years ago in "Privacy through identity control".

En allant faire un saut à la boulangerie du coin, iPhone sur les oreilles, le hasard de la playliste aléatoire m’a permis d’écouter “La mauvaise réputation“, épisode de l’émission RSR1 “On en parle” que j’avais téléchargé il y a une semaine environ.

Eh bien, même si par moments j’ai un peu grincé des dents face à l’approche un peu “contrôler sa réputation” de certaines parties de l’émission, et au fait qu’on insistait un peu beaucoup sur comment savoir ce qui est dit de nous, mais pas tellement sur “et bon ensuite, on en fait quoi?”, les conclusions sont tout à fait bonnes. Je vous encourage donc à écouter l’émission (surtout la fin!) si ce sujet vous intéresse.

En résumé:

  • ayez une présence internet, et utilisez-la pour être proactifs par rapport à ce qu’on peut trouver sur vous en ligne (en termes moins élégants: ça peut aider à “noyer le poisson” ou tout au moins, équilibrer un peu le message si des choses négatives sont publiées sur vous)
  • gardez un oeil sur ce qui est publié à votre sujet (Google, alertes, Technorati, abonnements, ou même entreprise spécialisée)
  • il y a des moyens de faire retirer des contenus, mais attention: ils vont resurgir ailleurs, et risque de Streisand effect
  • tenter d’éviter le problème en faisant l’autruche et en restant aussi loin d’internet que possible, c’est donner le contrôle total de votre réputation numérique à autrui!

A Thought or Two on Social Capital [en]

A couple of weeks ago, I was having a nice afternoon in Geneva (a surprise for me!) sipping an ice tea on the terrace of a café in the Quartier des Bains. The people around the table were interesting, as was the conversation. At one point, I was trying to explain how I viewed “social capital” and the meritocratic nature of the connected lifestyle.

As with many things, the Internet has not really created anything new, but given more visibility or weight to something that already exists in the offline world that everybody knows.

As an individual, I have certain connections with other individuals, and a certain reputation. If I’m respected and appreciated, then I have a certain amount of social capital that I can either accumulate or “spend”.

Here’s an example of “spending” some of my social capital: I’m organizing a conference and ask people to blog about it or introduce me to possible sponsors. In “normal” speech, we’d simply say I’m asking for favours — and that’s what it is.

The amount of favours people will do me depends on how much “social capital” I have — how much they respect, regard, appreciate me. It’s pretty simple, really. “Social capital” is just an expression (like “whuffie”) used to give a name to this “thing” that people have more or less of, and which gives them power as an individual in their network.

Social capital can be well spent, or dilapidated. It can also be lost by doing stupid things (the kind of things that “ruin a reputation”). I think it’s a better expression than “popularity” or “reputation” because it stands a chance of being understood as multi-dimensional.

Invest in Social Media Training [en]

For all of you in companies around the world who are wondering what place to give social media — you’ve heard about it, you know there’s quite a bit of hype, but that you should be “doing it” — here’s a piece of free advice: invest in training your staff and providing them with the “social media” skillset.

The trend I see these days is companies and organizations hiring social media consultants, strategists, and community managers. They want somebody to “do their social media stuff”, and often this person is external to the company.

Take a few steps back and think about computing. Nobody today would even dream of hiring somebody into the company to deal with the “computer stuff”. Instead, employees simply know how to do things on a computer. Some more than others, I’ll grant you that, but “working on the computer” is usually so much part of the job description for any office position that it’s not even specified in the job description anymore.

A few years from now, it’ll be the same thing with social media. Knowledge workers will know how to write a blog post (or even open a blog and manage it to some extent), use a wiki, create an event on Facebook and use their network to promote it, set up a Twitter account and put a video on YouTube — just as your average knowledge worker today knows how to create a Word document, send an e-mail, search for something on the web.

You can wait until people naturally learn how to do these things, or the younger, more social-media-literate generation invades the workplace — but you can also speed things up by actively providing your employees with opportunities to acquire these skills.

And yes, shameless plug: if you’re looking for somebody to train your staff, this is clearly something I do (I’m working on preparing proper marketing material for my services these days, so in a few weeks I’ll hopefully have shiny handouts/PDFs describing all the things I do).

Musings on Twitter and Identi.ca [en]

Ever since the #fixreplies debacle, I have been distancing myself from Twitter a little. Don’t get me wrong: I’m still enthusiastic about Twitter, encourage people to join, and hope that new people I meet have an account there. But I’m slowly moving my eggs out of my one single Twitter-basket and starting to use identi.ca.

For those who missed it, the #fixreplies thing happened earlier this year. Twitter suddenly and unilaterally changed the way one viewed @reply updates sent by people one was following. Previously, there was a setting of sorts allowing you to control if you wanted to see @reply messages only when they were addressed to a person you were also following (the default), or if you wanted to see all of them (that’s the way it worked before Twitter “implemented” @replies, by the way, when it was just a user hack), or if you just do not want to see @replies (probably because you believe that “Twitter isn’t IM” or something).

Over the previous year, Twitter contended that the @replies setting was confusing (I think it was, but more because it was poorly worded than because the functionality itself was confusing), determined that for some obscure technical reason (we still don’t know which one, to the best of my knowledge) that the setting had to go, and noting that a full 98% of people were using the default setting anyway, they simply scrapped it.

Followed a huge uproar, lots of lamenting (by myself included), requests for Twitter to change things back the way they were — to no avail. Twitter apologized for the poor communication around the issue, told us they couldn’t keep the setting because the technical cost was too high, and basically suggested that they would offer grieving fans of that setting other exciting options to discover new users.

Only, it’s not just about discovering new users. It’s as simple as wanting to see all the tweets of people I follow, not just those Twitter considers relevant. In this case, they happen to consider that partial conversations are irrelevant. They’re relevant to me because they’re part of the lives of the people I follow (discovery of new users is just a really fun and valuable by-product of that).

So, enough of this already. The point here is that Twitter decides something, and Twitter does it. We are in a benevolent dictatorship position here, as we are for many of the tools we use online everyday. It’s a risk we take and I’m generally happy to — but when the benevolent dictator of a tool I rely upon as a backbone of my online life starts making changes that upset me, I start looking around.

Enter open source, interoperable standards, etc.

Identi.ca is an “open source version of Twitter”, one could say (the engine running it is called Laconica) — it basically works the same way and has the same features (at first view in any case). Contrarily to the vague of Twitter rip-offs or clones we started seeing all over the place, the important thing to note is that this project is open source. I know I’m not an open source expert and I happily mix up things that are important distinctions for people who are more involved in the “scene” than I am, but here’s what it means for me, as an end user (fellow geeks, correct me if I’m saying silly things here):

  • people can contribute to the code
  • people can take the code in another direction if they’re not happy with what the main development group is happy
  • who knows, maybe some kind of plugin architecture will be implemented (this is a wild guess of mine)
  • it’s based on an open, interoperable standard
  • think “GTalk vs. MSN”

There are of course certainly a full pile of other advantages to Laconica (the fact that it’s decentralized for example) but I’ll stop there.

The big problem, of course, is the people. Most people are on Twitter. Today, I’m following 567 people and am followed by 2481 on Twitter. On identi.ca, despite my best efforts, I’ve reached the staggering figures of 95 (followees) and 127 (followers).

So, should one “move” to identi.ca?

The answer is yes, and “move” is a bit of a dramatic word here.

Identi.ca acts as a Twitter client, which means that all to notices you send through identi.ca are automatically sent to Twitter too, and you can subscribe to your Twitter stream in identi.ca. You can in fact start using identi.ca without abandoning Twitter.

Twitter settings - Identi.ca

The best way to do this is to register the same username on identi.ca as you are using on Twitter (I’m @stephtara on both, here is my account on Twitter and my account on identi.ca). Head over to the Twitter settings tab to connect your accounts. Identi.ca will help you add people you know on both services.

Of course, there are caveats:

  • identi.ca is not your favourite Twitter client (if you’re using something like Tweetdeck, Seesmic Desktop, Twitterrific, Tweetie, etc.) — I’m personally waiting for identi.ca support in Seesmic Desktop and Tweetie on the iPhone
  • the site will sometimes throw errors at you (but on the other hand, Twitter is regularly down, isn’t it?)
  • “Twitter” and “tweet” are really the better names
  • it’s a tad more work than just continuing to use Twitter, but remember, you’re in the process of moving your eggs out of the proverbial basket.

I’m personally pretty happy with identi.ca, and like the way it seems in active development (Twitter is too, but it’s a mammoth now that Oprah‘s been there).

I’m all the more happy now that I’ve read that Twitter plans to implement support for retweets, and that it seems this will happen by removing the “RT @whoever:” intro from the beginning of the tweet, and add that information in a small byline after the tweet. My semi-automatic screening of retweets from compulsive retweeters will be a thing of the past!

So, if you haven’t done it yet, go and claim your username on identi.ca (you can use OpenID), follow me there, and nag me to follow you if I’m not but I am following you on Twitter.

See you on identi.ca!

"Piratage" dans Forum sur la RSR1 [fr]

[en] I'll be on air on RSR1 (Swiss radio) in about 90 minutes to talk about file-sharing and piracy. It's in French and you can listen online.

Je fais vite, OK? Dans 90 minutes environ, je serai sur les ondes de la RSR1 pour y dire quelques mots sur le thème de “pirater n’est pas voler“.

Vous pouvez écouter la RSR1 en direct ou attraper directement le l’épisode de Forum au vol.

A noter que la réunion de création du Parti des Pirates Suisse vient d’avoir lieu à Zurich (je n’ai pas tellement d’informations supplémentaires pour le moment, tout étant en allemand, et ma maîtrise de la langue de Goethe n’a jamais été foudroyante.)