whuffie – Climb to the Stars

A couple of weeks ago, I was having a nice afternoon in Geneva (a surprise for me!) sipping an ice tea on the terrace of a café in the Quartier des Bains. The people around the table were interesting, as was the conversation. At one point, I was trying to explain how I viewed “social capital” and the meritocratic nature of the connected lifestyle.

As with many things, the Internet has not really created anything new, but given more visibility or weight to something that already exists in the offline world that everybody knows.

As an individual, I have certain connections with other individuals, and a certain reputation. If I’m respected and appreciated, then I have a certain amount of social capital that I can either accumulate or “spend”.

Here’s an example of “spending” some of my social capital: I’m organizing a conference and ask people to blog about it or introduce me to possible sponsors. In “normal” speech, we’d simply say I’m asking for favours — and that’s what it is.

The amount of favours people will do me depends on how much “social capital” I have — how much they respect, regard, appreciate me. It’s pretty simple, really. “Social capital” is just an expression (like “whuffie”) used to give a name to this “thing” that people have more or less of, and which gives them power as an individual in their network.

Social capital can be well spent, or dilapidated. It can also be lost by doing stupid things (the kind of things that “ruin a reputation”). I think it’s a better expression than “popularity” or “reputation” because it stands a chance of being understood as multi-dimensional.

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