Formation à l'écriture blog le 03.12.2011 [fr]

[en] Giving a day-long course on blogging (the writing part of it) -- how to write a blog that reads like a blog and not like press release rehash or marketing copy 🙂

Depuis des années qu’on en parle, ça se concrétise enfin: je donne une journée entière de formation à l’écriture blog, le 3 décembre 2011.

Ça se passe à l’eclau, bien sûr, il y aura entre 5 et 10 personnes, et vous repartirez en ayant:

  • appris ce qui différencie le style “blog” des autres formes de rédaction (ou genres littéraires ;-)) — y compris le choix du titre, le formatage, le choix du sujet
  • mis en pratique, appliqué, corrigé, ré-écrit, écrit encore, recorrigé, jusqu’à ce que ça devienne naturel!

Le but: que vous puissiez écrire un blog qui ressemble à un blog “sérieux” (et non à un resucé de communiqués de presse ou de contenu marketing, pour les cas les plus graves ;-)) et que vous compreniez les mécanismes de ce type d’écriture, possiblement pour l’expliquer à de tierces personnes…

Informations utiles:

  • c’est donc à l’eclau, à Lausanne (facile d’accès en transports publics et en voiture — prévoyez un petit moment pour trouver une place de parc en zone bleue)
  • on commence à 9h, on finit à 17h
  • le repas de midi est compris dans le prix (on commandera au Baz’Art, c’est très bon)
  • le prix? 340.- à verser pour confirmer l’inscription à Stephanie Booth, Guiguer-de-Prangins 11, 1004 Lausanne, CCP 17-683449-5
  • annulation d’inscription: 30% jusqu’à 15 jours civils avant la formation, 50% jusqu’à 8 jours, et 80% jusqu’au jour avant (conditions piquées chez quirao parce qu’elles me paraissent très raisonnables)
  • chacun(e) amène bien entendu son ordi (et son blog! ce n’est pas un cours d’ouverture de blog, mais bien d’écriture!)
  • un grand grand merci à Valérie Demont qui me donne un coup de main pour la mise sur pied de cette journée, elle n’aurait pas lieu sans elle 🙂

Des questions?

Si ce sont les médias sociaux en général qui vous intéressent (plutôt que spécifiquement l’écriture blog), jetez un petit oeil du côté des workshops médias sociaux que j’anime au SAWI dans le cadre de la formation de Spécialiste en médias sociaux et communautés en ligne.

Merci de parler de ce cours autour de vous si vous connaissez des personnes susceptibles d’être intéressées! (Il y a un événement facebook que vous pouvez faire circuler.)

Variety is the Spice of Life [en]

[fr] De l'importance de varier les choses que l'on fait pour être heureux, les façons dont on s'organise, et le type d'article qu'on publie sur son blog. La routine ne tue pas seulement le couple. Vous avez d'autres exemples?

I’m in India. I’m reading “The How of Happiness“. The two are completely unrelated aside from the fact they come together to give me the title of this article.

Spice
Photo credit: Sunil Keezhangattu/Flickr

Don’t let the slightly corny title put you off as it did me, The How of Happiness is an excellent, solid, well-researched and practical book.

I don’t want to delve into the details of the book, but just share with you something that has fallen into place for me during the last week. It has to do with variety.

You see, in her book, Sonja Lyubomirsky doesn’t only go through the various things you can do to make yourself happier, or help you pick those that seem the best fit for you: she also insists on the necessity of varying the way you put them into practice.

The example that really made this point hit home for me was the one on “counting your blessings” (yes, corniness warning, directly from the author herself, but don’t let that stop you).

First, the test groups who were asked to write down the things they were thankful for 3 times a week ended up seeing less improvement in their happiness than those that were asked to do it only once a week. Doing it only once a week makes it more of an event and keeps boredom/immunisation at bay.

Second, even then, Sonja Lyubomirsky invites the reader to not do it in the same way every week. By writing, by conversation with a friend, upon certain occasions, about certain areas of your life, or in yet a different manner, so that it remains a meaningful practice. (Page 97, if you want to look it up directly.)

This immediately reminded me of a flash of insight I had one day walking in the mountains around my chalet. I can’t remember exactly when it was, but I can see the road I was on and I remember the insight quite clearly.

Update: I found the article I wrote at the time, it was in 2009!

I was thinking of the different ways in which I had got organized, and how I seemed to become “immune” to a given method after some time had passed. The flash of insight was this: “maybe I just need to keep on finding new ways of getting organized.” I brushed off the idea, because it wasn’t comfortable, and wrote it down to the need to have different techniques for different contexts. For example, there are times when I’m more stressed than others. Times when I have more work than others. Times when I feel productive, and times when I need to kick myself down the two floors from the flat to the coworking space to get to work. Even my recent musings on freeform versus structured work go in that direction.

But in fact, I was right. Just like it’s important to vary “happiness activities/techniques” to prevent habituation (or worse, boredom), I think it’s important to vary one’s organization methods. Or at least, for me, it is. And it could well be because there is a “happiness” component for me in the act of getting organized. I like the feeling of being on top of things, of finding solutions to be productive despite my built-in procrastination engine, of learning how I function, of coming up with strategies to prioritize and get things done. And maybe — maybe — for me, trying to find one method that I can just stick to is a big mistake.

Another area I’ve recently connected “variety is the spice of life” to is blogging. I’ve been hanging out with the communication team at Wildlife SOS these last days, volunteering a bit of my time and expertise to help them make better use of social media.

As I was inviting them to vary the type of article they publish on their blog (at the moment, almost all the stories are animal rescue stories), I realized that this was another example of this theme at work: “variety is the spice… of reader engagement?”

Even if as a reader, animal rescue stories are my favourites, I will actually enjoy them more if they stand out against other types of articles. And for another reader, the favourites might very well be “behind the scenes” articles or “get to know the team” ones.

By publishing only one type of “top post”, one turns it into the “average post”. Add a sprinkle of intermittent reward to the mix, and you’ll probably positively influence the way readers perceive your content. Isn’t it more exciting to head over to a blog which might or might not reward you with a new article, which might or might not be the type that moves you most?

Now think about relationships: don’t we say that routine is the biggest love-killer? Oh, some habits are nice — but you also want new stuff, changes from the habitual, different way of being together and relating to one another. Surprises. The unexpected. This is nothing new.

So, let me summarize. Variety is the spice of life. Not only should you flee excessive routine in your marriage or relationship, but also in the following areas:

  • activities that make you happy
  • how you get organized (work, and probably life too)
  • the kind of content you publish on your blog

Can you think of other areas where it’s a little counter-intuitive, but it actually turns out to be really important to add variety to the way you do things?

Ada Lovelace Day: My Middle-School Maths Teacher [en]

[fr] Cette année, la femme que je voudrais mettre en avant pour Ada Lovelace Day, c'est simplement ma prof de maths de 8-9e, Mme Niklès (en espérant que j'écris son nom juste -- je ne me souviens plus de son prénom). A l'époque, j'aimais les maths, et j'avais décidé d'aller faire le gymnase en section X ("maths spé" comme on disait). Peut-être que le fait d'avoir une femme comme prof de maths a contribué à m'encourager à investir cet intérêt. Qui sait?

I’ve been wondering who to write about for today’s Ada Lovelace Day. Trying to think back to women who’ve influenced me as far as my interest in science and tech goes, there aren’t that many. I’ve had role-models, of course, and female role-models, but not so much in that department.

One person who does stand out a bit, though, is my maths teacher in 8th or 9th grade. I wouldn’t exactly call her a role-model, but she was my maths teacher, and she was a woman. I’d always liked maths, but it was around that time that I decided that I was good at it (it’s when we started algebra) and was going to go for the special maths class in high school (well, it’s called “Gymnase” here and the name of the class was “section X”, but that’s only of interest to locals who understand what it means).

Anyway, though she was maybe not the teacher I liked the most, or looked up to particularly, she was a perfectly good teacher. And looking back, I wonder what role having a female maths teacher at that stage of my life played for me — maybe without me realizing it. It’s an implicit way of sending the message “hey, girls do maths too”. We were an all-girl class, by the way, so there wasn’t much “boys vs. girls” competition around more traditionally “boyish” topics.

So, here’s to Mme Niklès (I hope I’m spelling her name right), who quite probably played a role in encouraging me to be a geeky maths-y sciency girl, simply by being a maths teacher who also happened to be a woman.

One a Week? [en]

[fr] Tant d'articles à écrire. Un par semaine, peut-être? Histoire d'avancer dans le tas? Suivez les liens si vous êtes impatient...

Hello there! Another of Steph’s “grappling with blogging” posts. I’m starting to have a pile-up of “posts I need to write about cool stuff” but that I don’t get around to writing because of course, paid work and need for downtime tend to be more of a priority these days.

I need to write about my kindergarten classmate Kris Di Giacomo who does lovely children’s books illustrations. I need to write about Skeeble, my friend Xavier Bertschy‘s “painlessly create your smartphone app” service, which recently got significant local funding. I need to write about Horse Coaching, which I discovered last week thanks to an invitation from Valérie Demont, one of last year’s students from my SAWI social media course. I should probably also talk about the “learn to write for a blog” training day she’s helping me set up for December 3rd (in Lausanne, in French). I have a pile of articles waiting to be written about my trip to Morat (thanks to Fribourg Région). I want to write about what I’m doing to try and make something of my childhood passion for animals and their behaviour, amongst other things by offering to volunteer at Wildlife SOS while I’m in India in a few weeks.

So, I’m thinking that maybe I should be “modest” (ha! ha!) in my ambition and put one of these posts on my to-do list every week. And do it.

Bloggers: an Opportunity to Contribute to the paper.li Community Blog [en]

[fr] Paper.li développe son blog communautaire et cherche des contributeurs!

Bloggers and freelance writers, this is for you! I’m working with paper.li (you know them, right?) and we’re plotting an expansion/development of their community blog. In short, this means:

  • more interviews of interesting members of the paper.li community (similar to what Kelly has done until now)
  • thematic articles (either original content, commentary on stuff published elsewhere, bundles of commented links…) around “curation”, personal online publishing and editing — and where it’s going, basically: how we’re dealing with the wealth of information online (I guess you can see why this is a relevant topic for paper.li)
  • …and I’ll be editing/managing publication.

We already have a few people lined up to conduct interviews of paper.li community members (we’re open to more if it’s the kind of thing you’d love doing) and we are looking for bloggers or other online writers who are interested in writing some articles with us.

Maybe you would just like to do a one-off guest post, or you think you’d like to contribute regularly, because you have lots to say or want to help us assemble, organise and comment the related articles and links we’re collecting.

If you want to be part of this, we want to hear from you! Please use the following form to get in touch.

The form is now closed. If you’d like to get in touch, head over to the Contribute page on the community blog.

A few organisational/context notes to help you understand what we’re doing:

  • we’re aiming to publish about 10 articles a month (so, pretty low amount of publications — we want quality first)
  • published posts will receive a (modest) financial compensation, but this isn’t Demand Media where you can churn out 50 posts a week to make a living out of it — so we assume you also have other motivations to participate (passion, another audience, visibility, intellectual curiosity…)
  • we ask for a week of exclusivity for the content you publish with us — after that, you’re free to republish on your blog or anywhere else
  • posts will of course link back to your blog if you want
  • we’re pretty open editorially (and still defining the borders or our topics), so feel free to submit stuff even if it seems slightly off-topic!

We’re waiting to hear from you, and don’t hesitate to get in touch or use the comments if you have questions or want more information.

Blogging Inertia [en]

[fr] Peu d'envie d'écrire (et donc de bloguer). Pas courant pour moi!

This hasn’t happened to me often before, but I’m going through a phase where I don’t feel like blogging at all. Actually, I don’t even feel like writing, which is really quite unusual.

I’m still in a “tired of documenting my life” mood. And, related to that, I think my brain is simply tired, and I think it’s going to take me some time to get over having spent too long in overdrive. Burn-out? Maybe, or not quite, but possibly a family member of the big nasty one. For those of you who worry: I’ve had a medical check-up and I’m fine, I’m pretty happy, chugging along with my work, but I feel a kind of general tiredness.

So, I’m making sure I rest enough, and not pushing myself too much. Which includes not pushing myself to write when I don’t feel like it. Does this have to do with my experiment in keeping certain things to myself?

A lot of questions, you see. Maybe this is it. I’m going through a phase of my life which contains a lot of questions (personal ones only I can answer) and not many answers or insights to share with the world.

To be honest, though, I’m still blogging. It just feels to me like I’m not, but posts actually get posted.

That being said, now I’m going to give my brain a rest!

Blogger Relations: What is it About? [en]

[fr] Les relations blogueurs: qu'est-ce que c'est, et en quoi est-ce différent des relations presse/publiques? (Je pense qu'il va falloir faire un article là-dessus en français à l'occasion.)

I thought I’d write a post to quickly explain what I view as a particular field in social media: blogger relations. I prefer to view blogger relations as a speciality of community management rather than a speciality in PR, because it has much more to do with human relationships and communities (sometimes very small) than with managing a public image.

Blogger relations is what I call the work I’ve been doing for Web 2.0 Expo Europe, Le Web in Paris, and now Solar Impulse.

Companies and organizations are starting (well, they have been “starting” for the last five years, so some of you might get the feeling this start is dragging along) to realize that there is a population out there in social media that produces content, is very connected, and sometimes pretty influential. I single out bloggers and podcasters because despite all the excitement around Twitter and Facebook, publications in those mediums are too transient. Three weeks later, the tweets and status updates are long gone (Storify might yet change that, so I’ll be keeping a close eye on that service).

Though some online publications are very close in organisation and tone to traditional media, most bloggers and podcasters out there are better not treated as “press”. And they have value to bring that justifies treating them slightly differently from the general public.

Bloggers and podcasters are similar to press in the sense that they produce content. But they are also similar to the general public in the sense that they show interest for something by passion and often in their free time, and not based on the agenda of their employer.

As I see it, blogger relations imply a more “balanced” and “open” relationship between the parties, where it’s possible to lay things clearly on the table. Offer and demand are in my opinion more present in defining the power balance than when dealing with the press. Are bloggers desperate to attend your event or follow your project? You can be selective, and put conditions. Are bloggers and podcasters not yet aware of what you’re doing? You might want to bring slightly more to the table to make it worth the investment for them.

All this, of course, requires one to know what is and is not acceptable in the blogger world. Ask for a blog post, or to display a badge on one’s blog? Should be pretty much OK. Try to exercise editorial control? Not so good.

Maybe some of the above is valid with the press, too. But again, I’d like to stress a big difference between bloggers/podcasters and press: in general, the blogger or podcaster will be coming to you on his free time and of his own accord, whether the journalist will often be sent by his employer or client, on his work time. This changes things.

I like to define two types of situations in blogger relations: floodgates and outreach. The strategy for both of these is quite different: in one case you need to filter through a large number of incoming requests. In the other, you need to reach out to those you want to interest.

I’m planning to blog more on this topic (I’ve wanted to for a long time), but for now I just wanted to lay down some general thoughts.

Do Not Use Your Brand Name to Sign Comments [en]

Never use your brand name to sign comments. You are a person, not a brand.

How do you want to be perceived?

As a person?

Or as “advertising-disguised-as-conversation”?

There’s nothing wrong with representing a brand. You can even sign “Judy Smith (MyGreatBrand)” if it’s important to you — but be aware that it will make you sound like a commentor-for-hire or a “community manager” (note the quotes and the lowercase, not to be confused with the Community Manager, reserved for people who “get it” and usually occupy a senior position).

Signing with your brand name is also the surest way of being identified as spam — whether you really are spam or not.

You don’t want to make things difficult for the blogger who is deciding whether to approve or trash your comment: identify yourself clearly as a human being. Whether you use a name or a stable, recognizable nickname is not a big issue (at least for me). But using your brand as your nickname is so… cheesy.

And also impolite. You know who I am. Your comment is an open door to a conversation. Why would I not be allowed to know who you are? Even the robots who answer the phone in the worst of customer service call centres tell you their name.

Don’t be a ghost, hiding under the big white sheet of your brand.

Please do not sign comments with your brand name. Be a human being. Give me a name.

I’m toying the idea of replacing brand names with something witty (“Insert Brand Name Here”, or preferably something better I’ll think of under the shower tomorrow morning) and making them link to this article when people try signing comments with them. What do you think?

Ye Olde-School Personal Blogs Are Still Around [en]

[fr] Le blog personnel existe toujours. On a parfois tendance à l'oublier, noyés que l'on est sous la masse des machines à audience que l'on appelle "blog" ces jours.

Yesterday evening I was winding down when I thought of checking a bunch of old-school (personal) blogs I visit once in a while. If you’re not an old hand, and you’re looking for some good personal blogs written by those who made up the blogosphere in its golden hour, read on:

There are of course tons of other great blogs out there. But most of these were around in my early days of blogging, and it warms my heart that they still are.

What are your favorite personal blogs?