Tag: success

Coworking Musings — Why is More Better? [en]

[fr] A Paris pour Coworking Europe. Trois jours pour penser au coworking et à l'eclau! Là, je médite sur le fait que la mesure du succès pour un espace coworking semble être "plus de coworkers" ou "plus de revenu". Je ne suis pas d'accord, comme vous imaginez, si vous connaissez un peu l'eclau...

Here I am in Paris for Coworking Europe. Three days to think about coworking and talk with other people who are also running spaces or participating in the coworking movement one way or another.

Rather than live-blog, I’ve decided to take a few notes and write more synthetic posts with my thoughts and take-aways.

One of the first things that strikes me is how success seems to be measured by numbers here. More members, better space. I’m not sure I agree. That is in any case definitely not how I manage eclau.

More members means more connections. But at what point do more connections start being “noise”? Do we always need more connections? Is this the single only indicator of success? Take the Hub Melbourne. 700 members. Mind-boggling, but is it still a community? Also, how do you count members? Are they people who have signed up to be on a list, or people who actively and regularly come and work at the coworking space?

I know I’m very careful about how I count numbers. It’s simple at eclau: a member is somebody who shells out the monthly fee. And for that, they have to have signed up for six months minimum. Yes, six months! When I give numbers, I don’t count occasional members, who can come up to 3 times a month and are on the e-mail discussion list. Many of those who sign up for occasional membership never come. Or come once. Counting them feels like cheating.

On the other hand, I see other coworking spaces boasting large numbers of coworkers but which are not “fuller” than eclau on a normal working day. Maybe we should count people actually present in the space instead. Coworker-days or something.

Something else to take into account is the size of the city the coworking space is in. You don’t have the same scale in Lausanne, which counts barely over 100K inhabitants, or London or Paris or New York. The pool of possible coworkers just cannot compare. A space with 700 members in Lausanne? That is the size of a major company for our part of the world. 12 full-time members in London is probably laughable.

Peace. I like small numbers, small groups, small communities — at least offline. I’ve been holding monthly blogger dinners for many years now, and our record attendance is less than 20 people. Despite that, these dinners have allowed countless people to meet and get to know each others, and there are many friendships and business relationships who can boast some kind of Bloggy Friday connection.

The question of numbers, and therefore connections, is probably also different whether you’re catering primarily to entrepreneurs or freelancers. Most established freelancers have their own networks. What interests them (as far as I can see at eclau, at least) is more the network of peers than a network of possible clients and business opportunities. Of course those exist and are there, but I think it’s the peer support that is at the core of eclau’s success.

These observations might be biased as there is certainly some self-selection going on. People who need more connections might go somewhere else.

For the moment, I’m quite happy for eclau to stay “small” — a coworking space where there are sometimes more cats present than humans. 😉

#back2blog challenge (10/10)

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Measuring a Blog's Success: Visitors and Comments Don't Cut It [en]

[fr] Un blog, c'est un investissement à long terme. Six mois, un an au moins sans se poser de questions, avant d'essayer de voir si "ça marche" ou pas. Et ne mesurez pas son succès aux visiteurs et aux commentaires. Plutôt, trouvez un moyen plus qualitatif de mesurer les bénéfices que vous en retirez, en vous basant sur la raison pour laquelle vous tenez ce blog.

Interestingly, a large part of my work right now seems to revolved around blogging. I’m happy about that. I’ve been blogging for over 10 years now, and went I became self-employed mid-2006 the first “title” I used was “blogging consultant”. Because back then, it was about blogs (and maybe wikis, and maybe social software, but not “social media”).

Anyway, I digress.

What I want to point out is that if you start a blog, or your company starts a blog, it’s important to have realistic expectations about the kind of benefits you’ll reap, and when, and how to measure them.

Even in 2011, too many people imagine that if you’re doing a good job with your blog, it will translate into thousands of visits per day and dozens of comments within a few weeks.

No way.

Those blogs with thousands of visits per day and dozens of comments are edge-cases, and have probably been at it for longer than you have.

Blogs and comments are actually not a good way of measuring the success of a blog. Honestly, if your blog has a few hundred readers a day and you get a comment now and again, you’re doing fine.

To measure the success of your blog, you need to think back to the reason you’re doing it. What do you want to get out of it? Chances are that “having as many people as possible visit it” is not the reason you’re doing it.

Maybe you want to change the perception people have of you. Maybe you want to showcase certain things you’re doing. Maybe you want to attract a certain type of person — reader, writer, or contributor. Maybe it’s the “marketing budget” for your business. Maybe you want to share a passion. Maybe you want an outlet to express yourself.

There are many reasons to want a blog. And most of them are perfectly valid (one that’s not, most of the time: make money with it).

But don’t go around measuring readers and comments to judge your success just because they’re convenient numbers.

Maybe what you need to do is create a scrapbook of all the things people spontaneously say about your blog, online or off. Maybe you need to make a list of events or situations where your blog was an ice-breaker or opened doors for you.

That seems to make way more sense than counting visits and comments. I mean, if those are so important to make somebody happy, they can be gamed.

Blogging takes time. It takes time because it takes time to think, write, link, tag, categorize, illustrate, title, proof, and publish. It takes time to be creative, and if your ambition for your blog is to be more than a collection of breaking news, hot topics and catchy headlines, blogging is a creative job.

But blogging also takes time because it’s a long-term strategy. When blogging started being hot, there were these numbers flying around, telling us that the average blog on the web was 3 months old and had 3 articles (or something like that). People started blogging, and abandoned their blogs very quickly.

When starting a blog, I wouldn’t worry about if it’s working or not before at least six months or a year. People are in such a hurry nowadays. All this hype about real-time, the internet being a place of unprecedented speed, the acceleration of innovation, not to say the “overnight successes” we keep hearing about but which languished in obscurity for ages before coming to the light. And even if there are real “overnight sensations”, they are, as I said above, edge cases.

And your blog will not be an edge case.

Your blog can work fine and do its job, but it will not be an edge case.

Unless your blog is your product — and in this case you’re clearly in the media business, and not using your blog as a communication tool — it is not to be looked at as a service or product people are going to use everyday and flock to. Instead, it’s a collection of valuable, long-lasting, well-indexed information. It’s the expression of something. It colours who you are.

And that takes time — not just the time of labour, but the days and months flying by in the calendar, so that value can accumulate, and become valuable.

Let me sum up this long rambling post in a few points:

  • blogging is a long-term strategy: it will take many months or even years for you to see what benefits it’s actually bringing you
  • don’t obsess on visitors and comments; instead, focus on what is said about your blog, and the opportunities it brings, in terms of contacts, open doors, favorable dispositions (qualitative measurement rather than quantitative)

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