Alban Martin, co-création [fr]

Cours SAWI #mcms — la présentation d’Alban est disponible en ligne (deuxième partie aussi).

Maturité de la marque et de l’entreprise vis-à-vis des médias sociaux: échelle.

  1. “canal” remontant non pris en compte; n’écoutent pas (exemple: Nestlé/Greenpeace “Killer” campaign)
  2. médias sociaux inclus dans la veille
  3. l’entreprise réagit à certains messages clés
  4. attitude proactive d’encouragement à la discussion
  5. pris en compte dans les processus d’innovation et de service clientèle

Ecouter, ça peut donner des idées: par exemple la SNCF qui remplace la voix d’annonce par celle d’Homer Simpson en Gare Montparnasse le 1er avril (8 mio de vues pour une des vidéos amateur!) — degré 2.

Lancement de l’application iPhone officielle de Roland Garros par Orange: premiers retours négatifs, trois jours après le début du tournoi! Réactions parfois vives! Mais mesures correctives apportées + les communiquer au bon endroit (directement dans l’app store et où les gens réagissaient, ainsi que dans des écrans intersticiels au lancement). En moins d’une semaine… — degré 3.

Du point de vue organisationnel (degré 4). Equipe SMO: Social Media Optimization. A la croisée de la communication et du marketing. Activités qui ont lieu sur le site de l’organisation et ailleurs.

  • socialiser le site web
  • installation de modules de tiers
  • campagnes ad hoc
  • relations blogueurs
  • seeding (déposer des messages pertinents aux bons endroits: promo dans communautés clés, participation via commentaires, blog, groupes de discussion…)
  • présence sur les carrefours d’audience (présence pérenne!)

Mais attention, ça débute par la communication corporate conforme aux médias sociaux, afin que le contenu institutionnel circule de façon la plus efficace possible sur les médias sociaux. Bon exemple: Orange UK.

Exemple niveau 5: Orange Tunisie.

R&D, Marketing, Ventes. Communiquer.

R&D: public niche, B2B, start-ups, petites entreprises, freelances, étudiants… via plateformes de coopération et co-création, ainsi que des événements offline. KPI? nombre de contributions, de deals ou partenariats générés, les idées et suggestions…

Deux exemples: Livebox Lab & Orange Partner

Livebox Lab: recherche d’idées de services à construire dessus. Sur la plate-forme sont diffusés toutes les specs techniques de la livebox => un partenaire peut déposer un dossier en comprenant comment fonctionne la livebox. Tri des propositions, partenariat, développement de l’idée.

Orange Partner: communauté de développeurs qui gravitent autour des produits Orange. Attention, pas juste online!

Orange Partner et Livebox Lab sont des sites B2B indépendants et pas médiatisés sur les sites B2C.

Marketing: aussi une petite audience, geeks, blogueurs, technophiles. Beta test, “netnology”, suivi de discussions en ligne, etc. Exemples: Orange Innovation lab (beta-zone, produits presque finis — lab’Orange). Ne pas oublier le monde physique! Conférence d’explication à La Cantine, par exemple.

Ventes: programme e-influenceurs. Relations étroites et informelles avec des non-institutionnels, bâties sur le long terme, qui vont dans les deux sens, et adaptation des outils de communication à cette audience spécifique (“buzz-kit”). Des gens qu’on connaît bien, avec qui on a une relation personnelle.

Méthodologie:

  1. Analyse du bruit et des communautés existantes: se représenter les acteurs du marché (fonctions, chiffres, audience, positionnement). Faire des recherches pour les mots-clés pertinents dans Google (blogsearch, trends…), Facebook
  2. Il y a forcément un forum via lequel prendre la température
  3. Analyse de l’audience existante ou attendue (portrait chinois?)
  4. Rechercher des campagnes similaires (pour savoir ce qui marche et ce qui ne marche pas)
  5. Fixer des objectifs
  6. Identifier lea bonne stratégie de communication à partir de viral/buzz/influence (combinables)
  7. …

Oups! 10: suivi des retombées, reporting.

Formation MCMS au SAWI: Wikis et Mesures [fr]

[en] Two short presentations which are part of the social media course I'm co-directing at SAWI.

Deux brèves présentations. La première pour aborder les wikis et la deuxième pour vous inviter à regarder mesures et chiffres avec circonspection.

Wikis

  • communautés anciennes, remontant à 1995
  • grande réflexion sur la collaboration en ligne
  • à explorer: C2 (“Wiki”), MeatBall

Plus de liens et d’infos dans le prezi, bien sûr:

WikiWiki on Prezi

Mesures

Le prezi, pour plus de liens et de pistes de réflexion!

Mesurer on Prezi

Brené Brown on Vulnerability (TEDx Talk) [en]

[fr] Excellente présentation de Brené Brown sur la vulnerabilité et l'importance de celle-ci pour notre capacité à entrer en relation. A regarder absolument (il y a des sous-titres français si vous en avez besoin).

After a pretty unproductive day watching cars spawn and unhacking my blog, I settled down to watch a few videos I had stuck in Boxee over the last months.

First I watched Alain de Botton, who said very eloquently what I’ve been thinking for a few years now: if anyone can be anything, and we owe our successes to ourselves, we are also fully responsible for our failures, and that responsibility is crushing us and our self-esteem. I then went on to David Blaine, who held his breath for 17 minutes — more scary than inspiring for me (kids, don’t try this at home in the bathtub).

Finally, I listened to Brené Brown’s talk on vulnerability and connexion. It hit close to home, and I took some notes, which I’ll share with you in continuation with my mad crazy live-blogged notes of the Lift conference. But do listen to Brené directly:

In order for connection to happen, we need to let ourselves be seen.

Shame: if people see or know this thing about me, then I am not worthy of connexion.

The only thing that separates people who have a strong sense of worthiness from those who struggle to feel worthy of love and belonging is that those who have this strong sense of worthiness — they believe they are worthy of love and belonging. That’s the only difference.

The only thing that keeps us from connexion is our fear that we’re not worthy of connexion.

Courage to be imperfect.

Compassion to be kind to oneself and then to others.

Connexion as a result of authenticity. Let go of who you should be to be who you are.

AND vulnerability. They fully embraced it. They believed that what made them vulnerable made them beautiful. The willingness to say “I love you first”. The willingness to invest in a relationship which may or may not work out.

We numb vulnerability. But you can’t selectively numb the emotions you want, the difficult feelings. You numb everything else too.

We make everything that is uncertain certain. (Control.) We perfect. Including our children.

You’re imperfect, you’re wired for struggle, you’re worthy of love and belonging.

We pretend.

Let ourselves be seen. Love with our whole heart, even though there’s no guarantee. Practice gratitude and joy. Believe that we’re enough.

Thanks, Brené. You can follow Brené on Twitter or check out her blog.

On Being Hacked [en]

[fr] Hackée, et voilà, moi qui savais justement pas quoi faire de mon beau dimanche après-midi ensoleillé...

I’m currently battling with a hacked WordPress installation. You won’t see anything if you view source, but Google unfortunately sees a whole lot of spam right at the top of each of my pages.

Result of being hacked on CTTS

Here’s some information in the hope somebody may have a bright idea to help me root out the hack.

  • I’m running 3.0.3 and would like to find the source of the problem before upgrading to 3.04 (bad idea?)
  • I’ve tried disabling all plugins, and the problem is still there when I do that.
  • I’m using the vanilla default Twenty-Ten theme
  • I’ve looked in the theme header (header.php) for anything obvious, and also in wp-content, wp-plugins, etc. for anything that looked out of place to my eyes
  • I’ve run greps for base64 (anything here look suspicious?), spammy keywords, and other things I could think of
  • It does not seem to be this pharma hack (have failed at finding any signs of it following the instructions there — wp_option keys, backdoor files…)
  • I have searched my database for spammy keywords (also backwards) and haven’t found any aside in spam comments caught in Akismet

I will update this post as I find out more. Thanks for your suggestions.

Update: at least a partial solution… running find . -iname *.php -print0 |xargs -0 grep base64 allowed us to identify a problem in l10n.php, which was promptly replaced by a new version (evil version available on request). One of my pages as viewed by Googlebot now looks like this. So, the site is cleaner, but are there any backdoors left?

Google Webmaster Central is definitely a place to visit regularly — I would have spotted this way sooner if I had, rather than wondering what was wrong with my robots.txt file when I stopped being able to “direct Google” my posts. View more scary screenshots.

Lift11: Claude Nicollier, The reality of space [en]

[fr] Notes de la conférence Lift11 à Genève.

Live and India-lagged notes from the Lift11 Conference in Geneva. Might contain errors and personal opinions. Use the comments if you spot nasty errors.

Missing: video of the astronaut we saw in the other talk drinking tea with chopsticks 🙂

Space. World of silence, incredible beauty and opportunity. Claude was very impressed by the fact that you’re moving very fast around the earth, in silence. You can recreate sound, though.

We’re probably the only species to wonder about our origin and physical phenomenons.

Outline: what is space? why go there? personal experience, visits to Hubble; Earth below, sky above; future: rise of commercial space, faraway destinations for NASA.

Space is everything outside of the boundaries of Earth atmosphere. Surface of the Moon, or Mars? Probably not. But when you’re in a free environment governed by the laws of orbital mechanics… there you are.

Claude was impressed by the blackness of space. Had the impression that in all directions, he could see the big bang as it is today, after all these billions of years of cooling.

The reason we go into space:

  • political, demonstration of capabilities (NASA responding to Sputnik and Gagarine)
  • useful! communications, precise navigation, earth resources
  • science, obtain knowledge in many fields, including biology
  • it brings people together (international space station)
  • beautiful views — will never be able to emphasize this enough. It’s really cool!

In LEO (90 minutes revolution) you have one hour of light, then 30 minutes of night.

Space is very close: 8.5 minutes in the shuttle. You just need a very high velocity to stay there.

The assembly of the ISS (International Space Station) has been going on for 10 years. The shuttle has brought most of the parts for the station. Shuttle flights last 10-15 days, normally. Normally people stay six months at a time on the ISS. Brings people together.

Hubble: a perfect view of the universe. Optical, near-UV and near-IR. Some of the 5 visits saved the telescope. Claude was part of two of them.

Training in water.

8.5 minutes to get into space, but then 2.5 days of manoeuvres to get close to Hubble, both moving at 20’000 km/h… Then 5 days of space works following a very precise plan.

Re-entry by night. Land like a glider (no propulsion at that moment, when landing!)

Six years later, back to Hubble. Gyroscope and computer and fine guidance camera problems.

*steph-note: I’m starting to feel star-struck, quite impressed that this guy on stage before me was actually all the way up there.*

NGC 602 — beautiful picture. Another one which took ten days to take, Hubble Ultra Deep Field, revealing hundreds and hundreds of galaxies.

It takes six minutes to fly from Pakistan to China from orbit. Another incredible picture. 30 seconds to fly over Switzerland. It takes 20 seconds for the sun to set.

Success, why? clear goals and priorities; teamwork; strict operational discipline; always a plan for failures and problems — train a lot for them; train, train, train, overtrain.

NASA transition: hand over to commercial companies the transport of people and material to LEO. A courageous step by NASA, thinks Claude.

Space tourism. Virgin Galactic: equipment tests and preparation are happening now. First flights probably in a year from now.

Mars Express in orbit around Mars.

Space is inspiration and useful.

Space to discover, to learn, dream, put people together.

Success through imagination, clear goals, focus.

*steph-note: wow.*

Space blues? Yes, Claude’s missions were all short, so yes, wanted to stay longer. Not like those who stay up six months and are really ready to come back. Would love six months here, six months up there.

Very regimented life on the shuttle: 12h work, 7 hours sleep, 1.5 hours before and after. Wet towels to wash (no shower, icky after spacework). Need to spit in a towel, no sinks.

Many people who go into space are sick for the first 5 minutes. Uh-oh 🙂

Claude is now involved in SolarImpulse 🙂

Lift11: Jennifer Magnolfi, Programming space habitat [en]

[fr] Notes de la conférence Lift11 à Genève.

Live and India-lagged notes from the Lift11 Conference in Geneva. Might contain errors and personal opinions. Use the comments if you spot nasty errors.

Integration of technology in space habitats. Human Space Flight Program. Currently: extend human presence beyond low-earth orbit. So, the Moon, and long-duration stays on the Moon, and then Mars.

So, beyond 2-3 days: real habitation.

Exploring different kinds of designs. In the same mass of packing volume, you can have different solutions.

Architectural concepts and operational concepts.

Incremental expansion of human space exploration capabilities.

This is now not just about surviving in space, but about living. 2.5 years of mission.

*steph-note: tired/headache tuned out, but there is a whole area of work about designing spaces people can live in for long-term missions*

Lift11: Lucie Green, Researching and studying the sun [en]

[fr] Notes de la conférence Lift11 à Genève.

Live and India-lagged notes from the Lift11 Conference in Geneva. Might contain errors and personal opinions. Use the comments if you spot nasty errors.

Understand how the sun affects us.

Solar activity can cause satellites to malfunction. Even airline passengers are affected by particles coming from the sun. A few of the ways the sun affects us.

So, motivation to try and understand the physics of the sun and sun-earth interaction — but also of the sun’s influence in the whole solar system.

Sun spots follow a cycle (11 years) — we’re coming out of sun spot minima. Photosphere, chromosphere: look very different in a photo. The sun surface is very dynamic. Go up in temperature: the corona. Photo taken with an x-ray telescope. We see a series of bright loops above and below the equator. Why? We don’t know yet.

Magnetic spots — iron gas in the sun’s atmosphere. A solar flare is a release of magnetic energy. If a solar flare meets with an astronaut, oopsie, fatal. If you go into space, you have to take into account what the sun is doing.

Sometimes the sun corona ejects a kind of “vent” (? corona mass ejection, 3-5 times to day) — mass of Everest, 200’000 km/s, and cause problems when they come in direction of earth.

The sun’s atmosphere is constantly expanding into the solar system, as it’s this hot thing in the cold space. Solar wind. Voyager is only just encountering where the gasses from outside our solar system counter the solar wind.

Northern lights. As solar activity picks up, they creep towards the equator. In the last 10 years, 2-3 times in the south of England.

Solar Orbiter which will go inside the orbit of Mercury. Challenges, it’s a violent place out there! Hard to build something that will survive that close to the sun.

Sunday 6pm GMT, stereo spacecrafts from the NASA will allow us the very first 360° view of the sun!

Lift11: Honor Harger, Listening to the sound of space [en]

[fr] Notes de la conférence Lift11 à Genève.

Live and India-lagged notes from the Lift11 Conference in Geneva. Might contain errors and personal opinions. Use the comments if you spot nasty errors.

Works with artists and musicians to create digital art. Her real passion is sound.

We have a very visual representation of space. But what about sound? Space associated with silence, of course, it’s a vacuum… but much of our understanding of the universe is also about listening (radio).

*steph-note: listening to sound of the sun, Jupiter, a pulsar… fascinating*

Three anecdotes showing how accidental encounters with strange noises have led us to great discoveries about space.

1876, Bell is in Boston, working with Watson on the development of the telephone. The wires inadvertently became antennas picking up weird signals. Using he world’s first telephone to dial into the heavens. Solar flares and stuff!

Fast forward 50 years. The telephone has completely transformed telecommunications. Get a cable across the Atlantic? Radio can transfer sound, but it’s lossy. A hiss Jansky couldn’t get rid of: celestial objects emit radio waves in addition to light waves.

1964, Bell Labs, studying the Milky Way with a horn (?) antenna. Listening to the galaxy in hifi. Parasite noise. Pigeons in the dish! But no, the noise didn’t disappear. Radiation left over from the birth of the universe. First experimental evidence of the Big Bang.

*steph-note: listening to that sound — sounds like water running… pretty cool!*

Lift11: Sabine Hauert, Robotics today [en]

[fr] Notes de la conférence Lift11 à Genève.

Live and India-lagged notes from the Lift11 Conference in Geneva. Might contain errors and personal opinions. Use the comments if you spot nasty errors.

Robots = start wars, Asimov… A lot of hype.

“I read that robots can feed on dead bodies.” “Robots can marry us”, “We’ll be marrying them” — heck.

The question: why is that?

There is a reality gap. Roomba vs. the fantasy humanoid-cleaning-robot.

Sabine’s objective with this talk: grind the hype down to reality.

Hopes: robots will help us live better, work better, explore new frontiers (do things that we couldn’t do before).

How robots can help improve our quality of life

Luke-arm for amputees. Not only move through nerve interfaces but actually feel.

Autonomous cars. Avoid 1.2 mio people killed world-wide on the years every year. And be greener! Acceptance barrier? We don’t want to give control to our cars… but actually it’s going to be gradual. We’re starting to see things like auto-park, auto-speed… building up towards truly autonomous.

Robots that fold your towels.

Work better

Huge trend this year with telepresence robots. Video-conference is a pain. What you really want is mobile telepresence robots that you can log into, and move over the Bob and talk to him. Remove meetings. Also used for kids who had leukemia — allowed them some kind of “attendance” in school.

Warehouse robots. The shelves come to the person gathering the material for the order, rather than walking towards the shelves.

Warehouses are cool for robots because they’re structured. Agriculture too.

Explore new frontiers

Her PhD project.

Flying robots: stick their nose in the air and they fly off, and create a communications network in the air. Startup sensefly.

Space robots, of course. Contest: put a robot on the moon, drive 500m, and stream video. (Prize: 30 mio)

Challenges

First, bodies: how do we make robots better adapted to their task? Example, gripper formed of a balloon filled with coffee beans. Soft, put it over a glass to seize it, suck the air out, it becomes rigid.

Brain: how do we make them learn? RoboEarth — robots can have their web too. Share information and experiences and recipes.

Interactions: how de we make them interact with us in a human-centred way?

Acceptance: robot products at the beginning are not called robots. Cf. Roomba. Now we’re starting to see robots being called robots. It’s become sexy. Eventually it’ll disappear: we’ll call our robot-cars cars, our robot-vacuum-cleaners vacuum-cleaners…

Law: what is the legal framework. You can teach stuff to a robot. But what if the result is bad? (broken arm for example) — who wants to take the liability? Parallel to what happened in the software industry (you can’t attack Microsoft if you lose your data).

Ethics: what do we want robots to do? Do we want them to have life and death decision? (robot-guns)

Conclusion: real robotics are pretty far from SF, robots will be able to change the way we live and work, allow us to discover new frontiers, and be ubiquitous.

Impact on jobs: those that are dull, difficult, dangerous (+ 4th D Sabine can’t remember) — hopefully we’ll have less of those, and more in other areas — just like the industrial revolution.