Website Pro Day 3: mercredi! [fr]

[en] The third Website Pro Day will take place on January 16th (the day after tomorrow!) -- in Lausanne, but maybe in your town too?

An Afternoon in San Francisco 85 On avait déjà fixé la date, donc j’ai un peu traîné pour battre le rappel. Le Website Pro Day 3 aura bel et bien lieu mercredi 16 janvier (après-demain!) — toujours chez Julien, qui a la grande gentillesse de nous accueillir avec nos ordinateurs de compagnie.

Si vous n’avez pas de compte Facebook, vous pouvez toujours vous inscrire dans les commentaires! Faites passer le mot!

Et bien sûr, vous êtes toujours invité à organiser des événements similaires dans votre ville.

BlogTalk 2008: Rejection [en]

[fr] Ma proposition de conférence pour BlogTalk 2008 a été rejetée. Du coup, il est possible que je n'aille pas en Irlande, pour finir.

So, bummer. My talk proposal for BlogTalk 2008 was rejected. As it is a peer-reviewed process, I got the detail of the reasons for being rejected.

Here’s what the first reviewer said, rating me 1 (weak accept):

The proposal touches on an interesting issue influencing individual blogging practices as well as structural aspects of blogospheres (linguistic boundaries).

I have no beef with that. Reviewer number two, however, rates me 0 (borderline paper) with the following comment:

This appears to be an interesting topic .. however I cant find anyone
actually doing this on a large scale with respect to blogging. Its
implementation would be complex for bloggers(and probably expensive).
More importantly, there is an attempt now towards localization as
opposed to translation i.e. there is a move toward local social
networking as opposed to trnslating one experinece in many languages.

What bothers me here is the person reviewing my proposal doesn’t seem to have understood what it was about. “Multilingual blogging”, in the sense I’m interested in, has nothing to do with “translation” — quite the opposite. Granted, “nothing to do” is maybe a little strong, but I don’t view multilingual blogging as “translation blogging”.

I’ll admit I’m disappointed. Colour me naive, but I honestly didn’t expect a rejection. Did the fact I didn’t provide an academic-like 2-page proposal have an influence, here? If it did, I think it’s a shame. Blogtalk aims to bridge the academic and social media worlds (at least, this is my understanding after some discussions with the organisers about the proposal format). It seems to me to be pretty skewed towards the academic.

Following the rejection of my talk, I’m actually wondering how much sense it makes for me to take the trip to Blogtalk. Not in a spirit of retaliation, of course, but from a basic business point of view. It’s an expensive trip for me (compute flights, bed-and-breakfast or hotel for 4 nights, eating out, registration fees). If I’m not talking, I don’t gain much in terms of exposure. I was looking forward to seeing a couple of friends there, but it turns out they won’t be coming. I signed up to give a presentation at the social network portability workshop — but really, this is turning out to be a really expensive investment to go and give a talk at a workshop. (And this, even though I really do care about the topic and welcome the opportunity to express myself on it.)

Now, I’ve got a couple of hours to decide if I’m going to Cork or not, finally. Ironically, the e-mail announcing that my talk was rejected came in literally minutes after I’d finally managed to secure the long-suffering booking for my Cork-Texas flight. Damn.

About a Date [en]

[fr] La journée de conférences Going Solo aura lieu le 16 mai et non le 9. Mes excuses à ceux auprès de qui j'avais confirmé la première date.

Oh. Sorry to disappoint you — not that kind of date. Yeah, just a calendar one. Before Christmas and end-of-year festivities interrupted my blogging about Going Solo, I wrote about the headache involved in picking a date for an event.

Over the last few days quite a few people have been asking me if the date I announced (May 9th) was “final”. My answer was: as final as it gets at this stage.

I met yesterday with my sales partner, and amongst other things, we double-checked the date. Two problems popped up: the first — and not the least — was that she would be in Africa on a business trip at that date. Oops. The second is that there are quite a few bank holidays around the 9th. The French are off on the 8th (victory WWII I think), and Monday is a bank holiday in Switzerland as well as France. Not mentioning that the previous week-end is a four-day week-end.

So, we looked at other dates. 16th May was good (there is even a possibly exciting collision with a music festival here in Lausanne in the evening — I’ll tell you more when I can) except for the fact that the Next08 conference is the day before in Hamburg. Well, the public isn’t exactly the same… so it’s not such a huge deal. My apologies, however, to the conference geeks out there who would like to make both of the events and who will end up having to squeeze travel in between.

So, please pull out your calendars, and scratch out 9th May (you’d written it down, hadn’t you?) and replace it with May 16th, the next Friday.

More news? Coming. I’ve been wanting to blog about the content I’m planning for Going Solo for quite some time now (always “tomorrow” — bad, I know) but “other stuff” seems to have developed a habit of getting in the way. No more of that, I promise. You can expect regular “Going Solo” news from now on — shortly on a dedicated blog which will be ready for public consumption as soon as I’ve imported all these posts and added a little content.

Aside from that, I met with a designer this afternoon to talk about visuals (a huge scary and opaque domain for me, I want to blog more about that) and we’re narrowing down on a venue.

Should I also give you some Going Solo updates via Seesmic, I’m wondering?

Two Successes! WPD2 and WoWiPAD1 [en]

[fr] Aussi bien le Website Pro Day 2 (WPD2) que le WoWiPAD1 (World Wide Paperwork and Administrivia Day, ou bien "Journée Paperasse" de son petit nom) ont rencontré un franc succès.

Du coup, on remet ça. WPD 3 (sur Lausanne, mais vous pouvez saisir la balle au bond et organiser des événements-frères ailleurs) le 16 janvier, et WoWiPAD2 dès que quelqu'un d'intéressé m'aura contacté pour fixer une date.

Je trouve aussi qu'une journée pour bloguer à 100% (finir les brouillons, écrire ces billets auxquels on pense depuis des lustres mais y'a toujours plus urgent à faire) serait pas mal, ainsi qu'un pour mettre à jour ses uploads de photos sur Flickr... (quoi? vous êtes à jour? zou!)

I’ll be brief, because I’m running around a bit like a headless chicken these days with tons of different things to do, and the blog gets neglected. So, here’s a short article, rather than no long article (because that’s what tends to happen).

Both WPD2 and WoWiPAD1 were a great success. I really think that gathering people together towards a common goal on a given day is a really good idea — especially for people working from home, or freelancers.

The Lausanne branch of the Website Pro Day initiative have already decided that we needed a WPD3. The date that has been chosen is January 16th. Make a note of it now! I’ll create a Facebook event shortly.

WoWiPAD1 (that Suw wants to rename the “Administrivia Day” because she doesn’t like the ugly acronym… who can blame her?) saw participants joining us from all over the place, including Ton and Elmine from the Netherlands and even Stowe Boyd from San Francisco. We posted updates to the event wall, Twitter (most of them private, unfortunately), and Seesmic. I’ve collected links to related Seesmic videos in the event links.

Personally, I’m ready for WoWiPAD2. If you are too, ping me and we’ll choose a date (better to be at least two people to set a date).

I’m also ready for “Write All Those Blog Posts Already Day” (100% blogging, a chance to finish drafts and catch up on old post ideas!) as well as “Digging Through That Flickr Backlog Day” to upload those photos you took six months ago and still haven’t seen the light of day. Ping me if you’re interested, and we’ll make them happen!

WoWiPAD1 and WPD2 News [en]

[fr] Le deuxième Website Pro Day aura lieu ce vendredi à Lausanne. Nous sommes 4, il y a de la place pour encore une ou deux personnes si bosser sur le canapé ne vous dérange pas.

Quant au World Wide Paperwork and Administrivial Day (WoWiPAD, le jour consacré à faire un sort à sa paperasse, chacun chez soi) le 2 janvier, je suis épatée: une dizaine de personnes se proposent de participer à cette opération de solidarité! Joignez-vous à nous. Si vous n'avez pas de compte Facebook, il suffit de laisser un mot dans les commentaires.

As dates are drawing nearer, a short update on both the first World Wide Paperwork and Administrivia Day (WoWiPAD) and the second Website Pro Day (WPD). (See my previous post about these two initiatives for background information.)

WPD2 Lausanne will take place this Friday. Ollie, Julien, Anne-Paule, Carlos and myself will spend the day (9am-6pm approx) at Julien’s place working on our professional websites. So far, no other sister-events have been announced, but I still have hope! (If you’re in Lausanne and would like to join us, we probably have space for an extra person or two, if you don’t mind working on the couch.)

WoWiPAD (renamed following Greg‘s suggestion) will take place all over the world (yes!) on January 2nd, 9am-6pm approx (local times). So far, 10 people have confirmed their participation on Facebook. Join us! (If you don’t use Facebook, you can sign up in the comments of this post.) I’m thinking about opening a temporary IRC channel for the day, to help give some sense of connection to the various people participating (though of course, we don’t sit in it chatting, we’ll be hacking away at our paperwork.)

Who’s in?

November 2007 Recap [en]

[fr] Un résumé des divers billets que j'ai écrits en novembre 2007. Je sens que je devrais faire une version française complète de cet article... mais honnêtement, pas le courage de m'y remettre juste là!

A few days ago, I had an idea: why don’t I write a “recap” post of what I wrote during the month? Sometimes I go on writing binges and it gets a bit hard to follow, so maybe this will help. Note that some of the links here point to older posts, I’m not being 100% strict about “November” — but everything is indeed related to that month.

So, what was the deal for November 2007? Looking back, it was a busy month. Mainly conferences, as I travelled to Berlin for Web2.0Expo, Serbia for BlogOpen, and Paris for ParisWeb in the space of two weeks, giving a talk each time — and a fourth in Zurich when I got back. I also decided and announced that I was starting a company, and moved CTTS back to my server, upgrading WordPress while I was at it.

Talks and Conferences

Berlin, Web2.0Expo

Although I did live-blog quite a few of the sessions that I attended, I didn’t write a “summary” post like I did for FoWA or WordCamp earlier this year — heading off for Serbia and Paris right after, and being sick, I guess, didn’t exactly make for ideal conditions to be a model blogger. So, here’s a list of the sessions I blogged about:

My talk proposal didn’t make it, but I had a chance to give “Waiting for the Babel Fish” at Web2Open, the parallel unconference running during Web2.0Expo, in the Expo area. Somebody filmed a part of it, but unfortunately it never made it to me. It was fun, though — starting out with three people, and finishing with about 20 (the room was clearly hard to find, I myself got quite lost on the way).

I took photos of the conference (and a few of Berlin), of course.

Novi Sad (Serbia), BlogOpen

I was invited to Novi Sad in Serbia to give a talk about my experience as a blogging consultant. I had a great time giving the talk (and before that, taking silly facial expression photos to illustrate my slides) and was taken good care of by Sanja, who volunteered to act as my host during my stay.

Unfortunately I fell ill there (food poisoning), but did have time to go out and catch some photos of Novi Sad, in addition of those of the conference.

My talk got quite a lot of coverage (in Serbian!), including two short video snippets (thanks again!).

My departure from Berlin had been quite hectic (wrong airport!) and I was provided with the most scary landing experience in my life, courtesy of JAT airways, when we arrived in Belgrade. Leaving through Belgrade airport to go to Paris was not exactly a fun experience, either. I tell it all in Berlin, Belgrade: Two Contrasting Airport Experiences.

Paris, ParisWeb

It was nice to be in Paris, see my friend Steph again after many years, and meet all the fine people behind ParisWeb and the francophone web standards movement — some of whom I’ve known online for years through their involvement in Pompage.net, a web standards-oriented translation magazine I founded way back in 2001.

I was pretty ill though and just wanted to go home — no live-blogging, and not many photos. More than half of the photos in my ParisWeb set were kindly taken by Fabien while I was pretending to be a window for Chris Heilmann’s demonstration of Javascript event listeners (video snippet). You should definitely check out Fabien’s photos rather than mine if you want some visuals from the conference.

A video of the talk I gave should be available in a few weeks.

Zurich, ASCI

After the success of my talk How Blogging Brings Dialogue to Corporate Communications in September, I was invited to Zurich again to give a similar talk focused on internal communications: Blogging in Internal Communications.

Starting a Company

November was a busy month not only because of all the speaking and the travelling, but also because I took the decision to become a full-fledged business woman and create my own company. I announced this and also blogged some of my first musings as an entrepreneur: Competition, Colleagues, or Partners?. Way more about this in December or under the Going Solo tag.

Geeky and Other Stuff

I didn’t just blog about conferences and business stuff. As I mentioned, I also changed servers and upgraded WordPress on this blog, leading to an update of my Basic Bilingual plugin (update which was actually broken, but has since then been fixed — please upgrade if you haven’t), and some tortured thoughts about cleaning up categories on CTTS (I still haven’t done anything about this).

I also tried creating a Netvibes widget (a rather disappointing experience, in hindsight, though it was some fun geeking out).

Last but not least, I created a focus page on experiential marketing after a quick round-up of Stowe Boyd’s writings on the topic. (I’ve done some more thinking since then and need to update the page, by the way).

Selection

If you were to read only three posts?

Five? Add these two:

Being My Own Travel Agent With Kayak [en]

[fr] En mars, je vais en Irlande, puis à Austin (Texas), puis à San Francisco. Ça fait pas mal de vols à organiser. L'agence de voyage que j'ai contactée me propose un circuit à CHF 2800. En utilisant Kayak, j'arrive (non sans mal, sueur, et heures investies) à faire le tour pour CHF 1650.

Cet article est le récit de la façon dont j'ai procédé.

I have some serious travel planned for March.

First, I go to Cork, Ireland, for Blogtalk and the preceding WebCamp on Social Network Portability, from 2nd to 4th.

Then, I head for Austin, Texas for SXSW Interactive, from 7th-11th.

I’ll be speaking in both places.

As I’m in the States, I’ll then head out to spend two weeks or so in San Francisco. Here are what my travel dates and destinations look like:

  • 1st: GVA-ORK (ORK is Cork, yes, funny)
  • 6th: ORK-AUS
  • 12th: AUS-SFO
  • 25th: SFO-GVA

I chose the 25th to go back because it seems to be the cheapest day around there. The other dates are fixed by hotel or event constraints.

After fooling around with Kayak.com for a fair number of hours, and finding it a little confusing (I’ll detail below in what way), I caved in and called a travel agent in Lausanne to ask them to sort it out for them.

They got back to me, speedily and kindly, but with a surprising price tag: 2800 CHF for the whole thing. That’s $2400 for those of you who like dollars.

Now, even though I wasn’t very happy with what I came up on Kayak, I had figured out that this trip would cost me around about 1200$. Not the double.

So, back to Kayak. In the process, I’m starting to get the hang of how to do searches for long, nasty, complicated journeys, so I thought I’d share it with you.

A side issue before I start, though: flights to and from the USA have a much more generous luggage allowance than flights elsewhere (20kg + cabin luggage). If the first leg of a journey to the USA is inside Europe, though, you still get the “US” luggage allowance for that flight. I was hoping I could make things work out to have the more generous luggage allowance for the GVA-ORK part of my trip too, as I tend to have trouble travelling light (particularly for 3 weeks). But it seems that won’t happen.

As I understand it from the kind explanations a few people have given me, the GVA-ORK part of my journey is considered a completely separate one from ORK-AUS, AUS-SFO, and then SFO-GVA. In short, I’m dealing with four separate flights.

So, let’s do the obvious thing first, and ask Kayak.com to do all the work. My dates are fixed, but I’m open to the idea of using nearby airports. This is what I gave Kayak.com:

Kayak search: GVA-ORK-AUS-SFO-GVA

And here is what I got:

Kayak.com GVA-ORK-AUS-SFO-GVA

Oops. It seems Geneva dropped off the map. If I select the “neighbouring” airport LYS (Lyon), I get this. Slightly more encouraging, but…

Kayak.com: GVA-ORK-AUS-SFO-GVA

…slightly expensive. Roughly what my travel agent told me, actually. Gosh, I wonder which part of the journey is costing so much? Let’s try and break things down.

First, GVA-ORK:

Kayak.com GVA - ORK

Wow, is that their best price? $384 and 9 hours of travel to go from Switzerland to Ireland? I should be able to find something better. So, I hunted around a bit on my own. I know I can get to London for around $100 or less with easyJet, so what about the other low-costs? From the Cork airport site, I got a list of airlines flying there. Then I went to individual airline sites — I’ll pass you the details, save to say that RyanAir has got some “virtually free” flights (1 penny + taxes) but as they only allow 15kg of check-in luggage (I can make sacrifices and try to stick to 20, but 15 is really low), flight + excess luggage fee actually comes down to not-that-cheap.

Oh, wait a sec! Let’s enlist Kayak’s help for this. Here are GVA-LON flights, according to Kayak:

Kayak.com GVA - LON

That’s helpful, actually. I wouldn’t have thought to check BA. The flight is way too early, though. And Kayak.com now gives results with European low-cost airlines — I don’t recall it did this early December when I first tried.

What about LON-ORK?

Kayak.com LON - ORK

I removed RyanAir from the results (they were the cheapest, around $48 — plus extra luggage tax!), and the winner is… Aer Lingus!

So, if I manage to get the timings right, and accept that I’ll have to pick up my luggage and check in again in London, I should be able to get a better deal than the $384 Kayak suggested “out of the box”.

Oh, another idea. Let’s tell Kayak I’m flying through London, and see what happens. Here are the results for GVA-LON-ORK:

Kayak.com GVA - LON - ORK

Still no luck. The first flight is the same as the one I got when I asked for GVA-ORK. Clearly, Kayak introduces constraints (like… airlines must be working together) when asked for a trip. That probably explains why my total trip seems so horrendously expensive.

Right, now we’ve dealt (more or less — at least there seems to be hope) with the first part of the journey, let’s look at the rest.

ORK-AUS-SFO-GVA:

ORK-AUS: $509

Kayak.com ORK - AUS

AUS-SFO: $125

Kayak.com AUS - SFO

SFO-GVA: $530

Adding all that up, we’re quite far from the $2400 my travel agent or Kayak suggest for the whole flight.

Now, let’s dig in a little further. How about I ask Kayak for ORK-AUS-SFO-GVA? I’ve already identified that the GVA-ORK part was problematic, so maybe… maybe:

Kayak.com ORK - AUS - SFO - GVA

$1029! And all with American Airlines! That sounds nice. Add to that a bit less than $200 for the GVA-ORK bit, and I should manage to do all this flying for roughly $1200. Much more reasonable (though still a big hole in my bank account credit card, given the sad state of my finances these days).

So, ready for the details? Because, no, in case you were wondering, the fun doesn’t stop here. Sick around, there’s still work to do.

First, GVA-LON-ORK.

London has a problem: it has too many airports. Aer Lingus fly out of LHR to Cork, so ideally, I should plan to arrive there. I don’t think I want to go through the fun of commuting from one airport to another if I can avoid it.

That unfortunately rules out easyJet, who don’t fly to LHR. They fly to LGW, Luton, Stansted, but not LHR. So, let’s check out BA, who were actually cheaper (though at an ungodly hour, and for LGW).

BA: GVA-LHR

Right, so for 144 CHF, I get to fly out around 10am, which is actually quite nice. I land around 11am. Let’s look at Aer Lingus flights to ORK, then:

Aer Lingus: LHR-ORK

I’m very tempted to take the 14:05 flight instead of the 18:05 one, but. That would leave me with only 3 hours in LHR to get my luggage, go from terminal 1 to terminal 4, and check in again. The London crew on Twitter tells me it’s a little tight, though others seem to think it’s OK.

So, well, that would be it for the first part of the journey.

Now for the rest.

Then, ORK-AUS-SFO-GVA.

Here are the details I get from Kayak for this multi-city journey:

Kayak.com ORK-AUS-SFO-GVA 1029$

As you can see, American Airlines seem to like Chicago airport, ORD. Dennis Howlett warns me against going through that airport, but it seems the other options are going to cost me an extra $1000.

But that’s not all. What exactly are the “layovers” here? I’d assume they are plane changes. But 55 minutes in Chicago and 1h35 in Brussels on my way back don’t really seem to allow time for that. Chances are I’d miss the connection — but then why would Kayak.com (and AA!) suggest this kind of combination?

It’s not the end of the world if I get home a day late, so I guess that for $1000, I’ll take my chances.

Let’s not stop there, though, shall we? I decided to dig a bit deeper into all this. See, for example, I tried asking Kayak.com about:

AUS-SFO-GVA: $1669

Kayak.com AUS - SFO - GVA

Why isn’t Kayak coming up with one of the (obviously cheaper) combinations for the SFO-GVA leg? Why is BA suddenly the cheapest option? I don’t get it.

See, for example, this flight option for SFO-GVA, $550, is much more exciting than the AA one via ORD and Brussels:

Kayak.com: SFO-GVA

Just one change in Newark. And it’s a shorter overall flight, too.

That means I need to get the ORK-AUS-SFO part separate. Let’s look at it now:

Kayak.com ORK-AUS-SFO

The cheapest deal is $624 with AA and Frontier, which is an immediate (and logical! what a surprise!) combination of the two cheapest deals for ORK-AUS and AUS-SFO taken separately. I don’t seem to gain anything (financially) by booking them together.

Now, the problem here is that the flight times are really long (20h). I’m quite tempted to force my journey through some European city other than London and see what happens.

A quick trip to the Austin airport site seems to say there are no direct flights there outside the US. I can’t find that kind of information for DFW, unfortunately. I’m keeping an eye on DFW because I could land there and take a road trip to Austin with a friend. It’s 3.5 hours on the road, though, so I need a flight that lands early enough.

For example, let’s take Dublin, as I’m already in Ireland.

Here are Kayak flights from DUB to AUS: most interesting deal $484 with Delta for a 19h flight:

Kayak.com: DUB-AUS

Come to think of it, you know what I’d like? I’d like to be able to place all the flights on a chart, with for example “price” on the x-axis and “total flight duration” on the y-axis. I’d be willing to pay $50 extra or so to cut of a certain number of hours of travel, but as of now there is no way to visualise this kind of thing easily. The “Matrix” tab in Kayak has a promising name, but all it does is give best price and number of stops per airline. Not very exciting.

What about ORK-DUB? Well, the fine folks at Blogtalk recommend Aer Arann (they have a great “travelling” page, btw, I’ll have to take example on them for Going Solo:

Aer Arann: ORK-DUB

Cheap flight, $36. What would Kayak say?

Kayak.com: ORK-DUB

Well, RyanAir is cheaper but I don’t want them, and the Aer Arann flights are there, but a bit more expensive than what I found. Hidden costs, maybe? Or maybe just an update glitch — I’m aware it’s difficult to keep everything perfectly in sync.

Gah. This is turning into another nasty headache.

Let’s go back to letting Kayak take care of ORK-AUS-SFO. I had a look at flights from Shannon, but the price difference is not worth the couple of hours by bus to get there. I also considered SAT (San Antonio) but it’s really out of Austin, so not interesting. I’m willing to fly in another airport than SFO though.

Sidenote: this is where I discover I can “favorite” flights in Kayak. I should have started doing that hours ago. So, here’s the flight I’m favoriting for the ORK-AUS segment. I don’t want to land at 12:15am in Austin, so the choice is easy to make. Will have to get up early in Cork, though. Ugh.

Kayak.com: ORK-AUS favorite

You know what would be really cool? If I search for ORK-AUS-SFO, I’d like Kayak to let me know which flight combinations contain that flight I’ve favorited. I wonder if it does that. Let’s see! But before that, I’ll go and favorite the flight I want for heading over to San Francisco. So, here is what Kayak gave me for that segment, remember?

Kayak.com AUS - SFO

The cheapest flight is $125, but if you have a close look, you’ll see that all these are either dreadfully early, or quite late. I’d rather leave sometime later in the morning. Luckily, Kayak provides a “filter” that allows me to select that. (Remember, earlier on, I was wondering why Kayak was suggesting routes with 55min stopovers? Well, there’s a “stopover length” filter too that I could have used to avoid that.) Here’s what happens if I decide to leave between 8 and 10am:

Kayak.com: AUS-SFO Flight Time filter

For roughly $200, I get to sleep a bit more. This is another case where the price/something-or-other graph would come in handy: it would help me visualise how much I have to pay to leave later. (I’m learning to factor in cab fares and stuff like that when making flight decisions.)

So, back to our combined ORK-AUS-SFO trip:

Kayak.com: ORK-AUS-SFO best choice

By playing with the time sliders for flights 1 and 2, I managed to filter out the flights that didn’t contain my two favourites (at no surprise, Kayak doesn’t tell me that this “multiple flight” actually contains a single flight that I favourited… too bad). Result: $695 and decent flying times.

So, let’s recap. (I’m going to be doing the actual booking tomorrow, it’s getting late and I’m tired, which is usually a recipe for mistakes. Also, the prices the airlines and Kayak give could be slightly different, so this is an approximation.)

GVA-LHR: BA, $125
LHR-ORK: Aer Lingus, $60

That’s $185 for me to go to Cork.

ORK-AUS-SFO: AA and Frontier, $695

SFO-GVA: United and Qatar, $550

Total: $1430 = 1650CHF

That’s a bit more than what it seemed I’d get away with at first, but there are less stopovers and the flying times are nicer than the cheapest deal. That’s worth a couple hundred $.

So, thanks Kayak. That’s more than 1000CHF less than my travel agent came up with. But God, did I have to work hard for it. There is definitely room for improvement in the business of helping people sort out their travels.

While I was writing this post and twittering about my trials, Bill O’Donnel (find him on Twitter, he’s the Chief Architect at Kayak!) sent me a message saying he wanted to read my post when I was done. He also added that he was forwarding my twitters to the UI team. So, guys, hope you enjoy the free experiential marketing! In a way, only — it’s not really an experiential marketing campaign because nobody asked me to do anything, but this is typically the kind of stuff I would write up in such a campaign, and an example of authentic user behaviour that experiential marketing “re-creates”.

So anyway, hope you enjoy this tale of user experience. And I also hope my fellow travellers will find useful input here to help them sort out their travels.

Thanks to everybody who answered or simply put up with my numerous questions and tweets during the process of sorting out this trip.

Websites and Blogs, Where Does One Start? [en]

[fr] Petite prise de tête (j'aime bien ça!) au sujet du site pour Going Solo et l'entreprise (pas encore existante légalement) qui est derrière. Quel nom de domaine utiliser? (J'en ai enregistré toute une série autour de cette idée de conférences, ça m'a d'ailleurs coûté un saladier.) Il va me falloir une identité visuelle. Que bloguer où? Créer déjà un site pour l'entreprise? Bienvenue dans les méandres de mes questionnements.

Along the lines of rediscovering some aspects of blogging, I’m rediscovering some tricky online presence questions which I’m more used to hearing in the mouths of my clients than in my head.

Questions like: do I create a separate blog for my company? for my event? how? when? who will blog on them? what will we blog on them?

To be honest, those questions aren’t actually all that tricky. For example, of course I’m going to create a site-blog (website with a blog) for Going Solo. Is it too early to create a site for the company, though? I’ve got a good mind for the moment to hold off incorporating it until the first event is done. I mean, not to be pessimistic, but if Going Solo doesn’t work out as well as I hope, and I decide to leave the event business at that, it will have saved me the trouble and grief of setting up the company “for nothing”, right? Other opinions on the topic?

A few weeks ago, I booked a pile of domain names (my poor credit card can testify). For the company, for Going Solo, for other events I already have in mind. I got .nets, .coms, .orgs, and even .co.uks. You don’t want a porn site as a neighbour, right? And if you’re going to build a name or a brand, who knows what you might want to do with the other TLDs 3 years from now? Better have them handy. Well, this isn’t really the topic of this post, but gosh, does it add up to a pile of money.

Of course, to make things easy, one of the .coms I didn’t manage to get is going-solo.com (it’s an insulin pump, so not much to do with what I’m plotting). Which leaves me with a choice of .co.uk, .ch, .net, .org. I’d say .org is out, as this is a commercial venture. As the event is going to take place in Switzerland, .ch would make sense, but then what happens when we reproduce the event in other countries? (I’ve actually already been talking about that with a few people — and can you imagine: the first event hasn’t even happened yet that they are already showing interest…)

Leaves us with .net and .co.uk, the latter making sense if the mother company is indeed incorporated in the UK as I plan, but as it hasn’t actually happened yet, it could change. So, I guess for the moment I’d go with going-solo.net and set up a blog there, to start with.

I don’t have any visual identity yet so that means it would be pretty bland at first. (This is where I really regret not being a bit of a designer myself.) I’m half-tempted to try and recruit Bread and Butter (look at the beautiful art they did for Adsclick), but they’re already doing LIFT (maybe a bit of a conflict) and as they’re already nicely established, I’m a bit afraid about the price tag. My more realistic idea is to try to find a small design shop in Lausanne which could use the visibility (local and international) Going Solo will bring them, or see if anything could be set up involving students from the ECAL.

As for the company, should I set up a website already, even if it doesn’t “legally” exist? (God, I wish I were a lawyer and understood all this stuff.) I’ll need a visual identity (at least a logo) and some content. I guess there will be a lot of cross-posting between the Going Solo blog and this one, at least at the start.

Also, languages! Oh my! Actually, no. Going Solo will be held in English, therefore the site will be in English. I’ll provide some French content for local sponsors to dig through, but I’m not going to do the whole multilingual space thing yet for it. Could be an idea in the long run, though… hmm.

Well, thanks for following my thought process. I’ll be setting up going-solo.net soon and cross-posting relevant content there so that we can all start linking to it! 🙂

World Wide Paperwork and Administrivia Day (WoWiPAD) and Website Pro Day (WPD) [en]

[fr] En plus du Website Pro Day, je propose de tenir début janvier le World Wide Paperwork and Administrivia Day, consacré à régler ces histoires de paperasses (j'ai des tas de quittances à trier et à envoyer à ma comptable, par exemple) une fois pour toutes. On fait ça chacun chez soi, bien entendu, mais on est solidaires et on fait ça en même temps. Ça motive!

Faites signe si vous êtes partants.

A couple of months ago, I came upon Chris Messina‘s Finish your %#&*@ drafts day. I thought: “what a great idea!”

Well, not the drafts thing (I have drafts in my WordPress installation right now for the first time in my life), but the “get people together to do something”. It’s not a new idea, of course. I’ve actually already used it to fight procrastination, with friends:

  • oh, we’re both chatting when we should do washing up and other things. Let’s go and do it and then meet up on chat again to congratulate ourselves on doing it.
  • hey, can I come and do my homework at your place?
  • let’s meet up do our tax declaration together.

So, when my friend Olivier mentioned in passing that his professional website needed some work done, I said “oh, me too! let’s do it together” and organised the First Website Pro Day (it’s bastardised gallicised English, don’t worry).

There were four of us (a fifth had to cancel at the last minute because of a sick child) and it was a great success for all those who participated. Not only did we make progress on the “professional online presence” front (I actually moved this blog over to my server back from DreamHost, a move which had been stalling all my efforts to do anything to SB.com), but we also started talking about building a local coworking community again.

Website Pro Day 1, Lausanne

We also decided that one day was not enough, and that we needed to organise (at least) another similar day: Website Pro Day 2 is set for December 28th.

Now, obviously, this kind of gathering is local. But wouldn’t it be great of other freelancers or small business owners, in other cities, also got together to work on their professional online presence on the same day? All you need is two people to begin with. Announce it, put it on Facebook or upcoming, whatever catches your fancy. I’ll mention it here, too.

Being a freelancer is cool, but it can sometimes be a bit lonely. That’s why ideas like coworking and barcamp are very important to us: it’s a chance to get together with “colleagues”. Well, it can also be done in a slightly less formal way, too. Just grab a few “colleagues”, and meet to get something done.

So, another of these “get-together” initiatives I’m launching is the World Wide Paperwork and Administrivia Day, which we’ll call WoWiPAD from now on. Unless you’re super-organised or are already a GTD black belt, you probably have piles of receipts to sort, papers to file, expenses to invoice, forms to fill in, and various administrative things that just pile up and don’t get done, because, let’s face it, it’s way more fun to be earning $$ doing exciting stuff with clients than spending the day drowning in stuffy papers alone at one’s desk.

Obviously, we can’t really gather in one physical space for the WoWiPAD. No, you are not welcome to come to my place with your drawers, piles of papers, stapler — in short, your whole office. But what we can do, though, is decide on a date to do things together. Yes, just knowing that we’re not in this “alone” can be very supportive.

Whether you’re a freelancer, a small business owner, or just a somebody with stacks of paperwork to deal with on your desk, leave a comment here or sign up on Facebook if you’d like to participate in the WoWiPAD.

I’m going to suggest two dates, which I know are quite nearby — because I’m going to have to do this paperwork stuff soon anyway, or it’ll sprout legs and start running all over the place. The cat is enough trouble by itself, I have no need for paper pets.

As far as I’m concerned, Wednesday January 2nd would be good, as would Thursday 3rd (and even Friday 4th).

What about you?

Update, Dec. 26th: Date is officially Jan. 2nd, and the event has been rechristened WoWiPAD (much more pronounceable) — thanks to Greg for the suggestion.

Headache: Picking a Date for an Event [en]

[fr] Une journée de conférences nécessite un lieu et une date. Le lieu étant fixé, la date a été source de quelques maux de tête -- en particulier pour choisir le jour de la semaine.

Je me suis arrêtée sur vendredi, qui est un jour léger côté business, en général, et qui permet aux personnes faisant le déplacement de rester à Lausanne pour le week-end, rentabilisant ainsi le voyage. Je trouverais également bien que l'on organise un barcamp à cette occasion.

Concrètement, je pense au 9 mai. Voyez-vous des conflits? Y a-t-il des choses prévues à Lausanne à cette date, déjà? 1000 paires d'yeux valent mieux qu'une. Je compte sur vous pour me dire si j'ai raté quelque chose.

When you organise an event, not only do you need a location, you also need a date. You know, things happen at the intersection of time and space.

A rough glance at the calendar made me choose early May, as it’s far away enough to give us time to put things together (some people have gasped at how short it was, but I’m sure we can pull it off), and it’s also kind of empty on the conference front. I’ve asked around and gone through upcoming, and that time of the year seems pretty conflict-free.

Then, the trouble starts. We decided to go for a one-day event to start with. This means that we expect people to fly in for a day, which… well, might seem “not worth it” to some.

My initial idea (which, after much detours, I’ve come back to) was to hold the event on a Friday, so that people could stay an extra day or two during the week-end to make the trip worth it. I even thought about motivating the local barcamp community of the city we’d be holding the event in to place a barcamp on that week-end.

Then, the headache started. Maybe Friday wasn’t such a good day after all, because with a week of work behind them and stuff creeping up to be dealt with before the week-end, we would suffer lots of defections. So, how about Monday? Well, Monday is usually a heavy business day, and people are all sluggish from the week-end, so they might drop out too. So I sent out a quick poll on Twitter, asking people what seemed the best day to organise an event for freelancers.

Needless to say roughly each day of the week and week-end was suggested, along with very good reasons for or against each one.

In the end, I listened to the voice of reason, impersonated by Suw, telling me there was no perfect day and that the most important thing was to put on a great event, with valuable content that would make it worth the trip for people to come, and that this would be the deciding factor for people rather than the place and day of the week.

In addition to that, I got feedback from a couple of tech event organisers who said that Friday could be quite good for one-day events. So, Friday it will be.

Let’s get practical: I’m looking at Friday May 9th, but before I set it in stone and we book a venue for that date, I’d like to know if you see any conflicts (1000 pairs of eyes are better than one). Is there anything with that date I haven’t thought of?