Websites and Blogs, Where Does One Start? [en]

[fr] Petite prise de tête (j'aime bien ça!) au sujet du site pour Going Solo et l'entreprise (pas encore existante légalement) qui est derrière. Quel nom de domaine utiliser? (J'en ai enregistré toute une série autour de cette idée de conférences, ça m'a d'ailleurs coûté un saladier.) Il va me falloir une identité visuelle. Que bloguer où? Créer déjà un site pour l'entreprise? Bienvenue dans les méandres de mes questionnements.

Along the lines of [rediscovering some aspects of blogging](, I’m rediscovering some tricky online presence questions which I’m more used to hearing in the mouths of my clients than in my head.

Questions like: do I create a separate blog for my company? for my event? how? when? who will blog on them? what will we blog on them?

To be honest, those questions aren’t actually all that tricky. For example, of course I’m going to create a site-blog (website with a blog) for [Going Solo]( Is it too early to create a site for the company, though? I’ve got a good mind for the moment to [hold off incorporating]( it until the first event is done. I mean, not to be pessimistic, but if Going Solo doesn’t work out as well as I hope, and I decide to leave the event business at that, it will have saved me the trouble and grief of setting up the company “for nothing”, right? Other opinions on the topic?

A few weeks ago, I booked a pile of domain names (my poor credit card can testify). For the company, for Going Solo, for other events I already have in mind. I got .nets, .coms, .orgs, and even .co.uks. You don’t want a porn site as a neighbour, right? And if you’re going to build a name or a brand, who knows what you might want to do with the other TLDs 3 years from now? Better have them handy. Well, this isn’t really the topic of this post, but gosh, does it add up to a pile of money.

Of course, to make things easy, one of the .coms I didn’t manage to get is (it’s an insulin pump, so not much to do with what I’m plotting). Which leaves me with a choice of, .ch, .net, .org. I’d say .org is out, as this is a commercial venture. As the event is going to [take place in Switzerland](, .ch would make sense, but then what happens when we reproduce the event in other countries? (I’ve actually already been talking about that with a few people — and can you imagine: the first event hasn’t even happened yet that they are already showing interest…)

Leaves us with .net and, the latter making sense if the mother company is indeed incorporated in the UK as I plan, but as it hasn’t actually happened yet, it could change. So, I guess for the moment I’d go with and set up a blog there, to start with.

I don’t have any visual identity yet so that means it would be pretty bland at first. (This is where I really regret not being a bit of a designer myself.) I’m half-tempted to try and recruit [Bread and Butter]( (look at the [beautiful art they did for Adsclick](, but they’re already doing LIFT (maybe a bit of a conflict) and as they’re already nicely established, I’m a bit afraid about the price tag. My more realistic idea is to try to find a small design shop in Lausanne which could use the visibility (local and international) Going Solo will bring them, or see if anything could be set up involving [students from the ECAL](

As for the company, should I set up a website already, even if it doesn’t “legally” exist? (God, I wish I were a lawyer and understood all this stuff.) I’ll need a visual identity (at least a logo) and some content. I guess there will be a lot of cross-posting between the Going Solo blog and this one, at least at the start.

Also, languages! Oh my! Actually, no. Going Solo will be held in English, therefore the site will be in English. I’ll provide some French content for local sponsors to dig through, but I’m not going to do the whole [multilingual space]( thing yet for it. Could be an idea in the long run, though… hmm.

Well, thanks for following my thought process. I’ll be setting up soon and cross-posting relevant content there so that we can all start linking to it! 🙂

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Advisors, Boards, Companies, Partners, Oh My! [en]

Welcome to the area where I feel I’m swimming rather than standing on firm ground. Thankfully, I have advisors for this, but I’m still the person who needs to make the decisions. Let’s dive into the swimming-pool: it’s called [Starting a Company](, in the city of Oh-My-God-Is-It-Really-A-Good-Idea-To-Blog-All-This.

I have one event underway, [Going Solo]( If all goes well (and I intend it to) this will be the first of many — whether they cater to the same audience or not is still something I’m thinking about. So, I want to create a company which will be behind these events. Good for branding, allows me to bring in partners, pay myself a salary, etc. (Actually, I realise now that I’m not 100% sure why it’s a good idea to create a company — I’m sure it is, but I have trouble explaining it. Enlightened comments welcome.)

This company has a board of advisors. I haven’t drawn up any contracts or anything yet, but we have verbal agreements. I do want to get things down on paper, though. In French, we say *les bons comptes font les bons amis*, meaning that keeping money/business issues clear and clean preserves friendship (or makes it, depending how you understand it).

I need to incorporate the company, too. I live in Switzerland, I’m a British-Swiss dual citizen. In Switzerland, to have an “SA” company (the equivalent of an Ltd.) you need to show up with 100K CHF on the table. Even an SàRL requires 20K. From what I hear, it costs virtually nothing to set up a company in the UK. My focus is events on the European market, so basically, I see no real reason for the company to be Swiss. I’m no specialist of these kinds of decisions, though, so I’m basically listening to what people tell me and reading up here and there.

It seems to me that the simplest thing to do is to set up the company in the UK. I could have a subsidiary (? = succursale) in Switzerland, but again, I don’t understand how this makes things easier. (This isn’t making me look good, is it?)

I’m also not sure what happens with my “independant” status in Switzerland. I’m not going to stop being “independant” because I set up the company (ie, not looking at becoming a full-time employee of my company yet), so is there a way I can preserve this — it’s particularly important from a tax point of view, for example.

Then, advisors. I want the advisors to the company to have a (small) financial stake in it (I think that’s rather common), so I need to write up agreements for that. Do I need a lawyer (eeek)? Can I just do it myself? How do I know what to write in it? I’m a bit uncomfortable about saying who the advisors are publicly before the formalities are done — am I worrying for nothing?

Which also brings up another issue: many people around me are being very helpful by providing their advice and support. But if I bring them all onto the advisory board, as I’d be tempted to do, that means I’m going to have a (possibly) important amount of very little shareholders, which can create trouble if I want to bring partners into the company, or investors, or sell (they have to approve, don’t they?) So, can I have two kinds of advisors — advisors with a financial stake in the company, and others without?

Those of you out there who own companies with advisory boards or who are on advisory boards — would you mind telling us a bit more about how this works? And this is Europe, not the US (in case it changes anything — I suspect it does). Also, should I set up the company now, or wait until the first event is done?

Same kind of questions about partners. At the moment, there will be three of us doing the bulk of the organisation of Going Solo. We’ll be subcontracting other companies or individuals for some pieces of work, of course (any tips about where to go shopping for Wifi That Stays Up, by the way?) So, as far as Going Solo is concerned, we can draft out an agreement between the three of use to determine how much and how we get paid for our work, and what happens with any extra money we might have (ok, might be dreaming here). If this first event goes well, and we’re happy working together, it could make sense to have them enter the company, wouldn’t it? (This is where the when-how-howmuch stuff comes in, but I’m aware we’re not there yet.)

So, maybe my question is this: what are usual models for paying people who organise events? From what I’ve heard, bringing in sponsorships should earn you a cut of what you brought in, though it gets complicated when the sponsorship in question is not just cash, but covering the expenses for certain parts of the conference, or bringing in goods/services. It also gets complicated if the event doesn’t make as much money as planned, or makes a loss — should the person in charge of the sponsorships be paid while others are not? So many questions.

Also — trademarks? Do I need to trademark anything?

Any pointers, advice, or opinions that can help me see clearer here will be most welcome.

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Back to San Francisco? [en]

[fr] Je tente de prévoir un peu mes voyages. Angleterre en principe début avril, puis pourquoi pas San Francisco en mai-juin? Par contre, je peine à trouver un vol au-dessous de $1000 -- si vous avez des tuyaux, c'est volontiers. Peut-être je devrais viser l'automne?

I’m thinking about my travel plans right now. Looks like UK (Leeds + London) beginning of April (awaiting confirmation from family and kind hosts). I started looking at flights to San Francisco, for example in May-June, but I can’t find anything under $1000 (GVA-SFO).

Is it because May-June is too close to now? Am I not looking at the right airlines? Should I aim for autumn instead?

Any advice/tips welcome.

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Great Indian Food in Leeds [en]

[fr] Maliks Restaurant est un excellent endroit où manger de la nourriture indienne à Leeds.

Besides telling you about an excellent place to eat Indian food in Leeds, let me try my hand at using the [hReview plugin](

ew, it breaks. Maybe it doens’t like Markdown? help?

11 Merrion Way,



Best Indian food I’ve eaten since India!

Maliks outside

I went to Leeds Market this morning with my Dad, and we had decided to go and eat some Indian food. The places he remembered were (un)fortunately all closed, and we ended up having a meal at Maliks, just behind Merrion Centre.

Well, let me tell you — this is the best Indian food I’ve eaten since I came back from India! We chose the lunchtime buffet, a real deal at £6.95: two delicious starters (fish and tandoori chicken wings, really yummy), vegetables and two choices of meat which actually tasted like they’d been cooked in India. I ordered a naan to eat my meat with (extra but really worth it), and I wasn’t disappointed: huge and fluffy.

Maliks first floor 1

There were two choices of dessert included in the buffet: Rasmalai (perfect, not chewy at all) and rose-flavoured rice pudding.

Unlike most Indian restaurants which tend to be a bit dark and stuffy, the inside is modern and well-lit. It’s a nice change. I mean, “exotic Indian” interiors are nice the first few times you go and eat Indian food, but one can get fed up of them.

We talked a bit with the owner at the end of the meal. He told us they’d only just opened. I asked him if I could take a photo with him on it for my review. He also showed us upstairs — there’s a huge room there if you’re thinking “reception”.

More photos:

Maliks Restaurant in Leeds: here it is! Maliks Restaurant in Leeds: upper room Maliks Restaurant in Leeds: location

My rating: 5.0 stars

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Arrived in the UK [en]

[fr] En Angleterre. Contente de voir que ça se calme un peu côté SarkoWeb3, et que je vois maintenant surtout des billets constructifs.

Just a note to say I’m safe and sound in the UK. I’m going through the latest on [LeWeb3]( and I’m really glad to see the mob has somewhat calmed down and I’m starting to see some very constructive posts popping up. I’m sticking stuff [in]( as fast as [Flock can synchronize my favorites](

I’ll write more on my views about the whole mess in the coming days. For the moment I’m recovering from too many weeks of madness.

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Pour suivre l'actu [fr]

[en] Keep updated on the foiled terrorist attack news on WikiNews.

Gardez un oeil sur [la page wikinews consacrée aux attentats déjoués]( pour avoir des nouvelles fraîches. La [version française]( est nettement moins complète.

Quant au blogueur Doc Searls, [il a été pris dedans](

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UK Trip Report [en]

Write-up of my 5-day trip to the UK. Movies with Aleika, Bombay Dreams in London, an IRC meetup.

The nice thing about having a laptop is that you can fire it up on the airplane and type in peace, without being distracted by IRC, instant messaging, e-mail and stats checking, or simple bloghopping. With iTunes in the background playing Bombay Dreams, my only concern is that the plane will start descending towards Geneva shortly.

My trip to the UK was short, and last-minute. I heard some people from #joiito were going to meet up in London on Sunday, I checked my easyjet flights, called Aleika–

“Ladies and Gentlemen, we will be landing shortly in Geneva. Please return to your seats, make sure your seatbelt is fastened and your seat is in the upright position, and switch off any electronic equipment.”

There goes the laptop, and I now find myself with a post which will be hard to date. Anyway. (Warning: this is a “cheese sandwich” post to some extent, so if you’re bored already, don’t bother reading it.)

Where was I? Yes, last-minute trip. I found a friend to house-and-cat-sit for me, which was nice, and spent the first couple of days at Aleika’s. We did our usual “girls at the movies” thing: get dressed up a bit, leave home late, grab some food which doesn’t come fast enough (well, it took long enough to arrive that I drank my pint of cider almost entirely before the meal, and can now testify that it’s all it takes to make my head spin quite a lot), jump into a cab and run to the theatre (slightly inebriated), only to find that the timings on the internet were incorrect, and we have another half-hour to wait before gleefully drooling all over Hugh Jackman in Van Helsing (OK, I got a bit carried away here, but you get the picture).

I got to spend nearly a whole day alone with Akirno, which was really nice. I didn’t get to see him much on my last visits. He’s grown so much! And he talks so much! (Yes, I know, that’s what I say each time I come back from Birmingham.) He’s a real sweetie. I love him very much.

Unfortunately, I caught a cold (over the top of my first one!) waiting for the bus after Van Helsing, so all my pre-London shopping was done in a rather feverish state. Looking at the bright side of things, it means I didn’t spend as much as I might have, which is a good thing, as my suitcase was already quite full enough (and my bank account empty enough, but that’s another story).

Driving to London went fine. We found a parking space right next to the Apollo Victoria Theatre. (Remember: Sunday matinée shows are a good idea if you’re going to London to see a musical or a play.) Bombay Dreams was really fun, specially as I know most of the songs Rahman re-used for the musical.

Still dressed up (I chose the pink dress), I headed for the #joiito meet-up. Despite this nagging feeling of being somewhat overdressed, and my cold, I had a very nice evening.

As always, though, I had to cope with the frustration of group meet-ups: not enough time to talk with everybody, not enough time to get into interesting conversations with those I talk to. Or maybe I’m just more of a one-to-one person? Anyway, standing invitation for any of you who would want to visit the beautiful town of Lausanne or practice French in the area — just drop me a line, or better (since e-mail is soon to be a dead form of communication, thanks to spam), catch me on IRC.

So, who was there? Well, as I’m nearing the ages of senility, I’m probably forgetting a lot of people, so please bear with me if you’re not mentioned, and let me know if it bothers you too much.

First of all, imajes, my kind host, who was so busy taking me through his iTunes collection on the train back that he missed his home stop. (Can it get worse than that?) Suw prevented me from being the only woman present (I can’t thank you enough for that). Joi was so utterly bored by my presence next to him that he left early to go back to his hotel and sleep — imagine that! (Actually, it seems jetlag also had something to do with it…)

I chatted quite a bit on the way there with imsickofmaps, and on the way back with snowchyld. Hugh managed to mess up my first blogcard somewhat (or whatever those things are called), so I am now the lucky owner of two of them. Gerard aka insert-coin took a nice bunch of photographs and has already put them online. I stole Suw’s camera to take a few photographs, but she’s not home yet, and those I took with my phone are stuck in there until I lay my hands on a Windows PC (thanks, Microsoft).

Apart from bumping my head on a couple of low doorways and leaving my coat there, I brought two things back (not literally) from james’ flat: VoodooPad, which I have not adopted as my official scrap-book application, and a book which made me discover a blog (how often has that happened to you?): Never Threaten to Eat Your Co-Workers: Best of Blogs, a collection of great weblog posts. I read a few pages, and it looked really neat. It’s on my wishlist now.

I think this post is long enough, for a short trip!

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Googling Them [en]

Two online articles I found via Google, which mention Somak (and Aleika).

A little net-search brought up two interesting articles: one is about Somak and Aleika’s departure for Birmingham, and the other is an account of a talk I can remember him going to England for.

For the record, Somak and Aleika (let’s not forget Akirno!) are the people who shared my life while I was in India.

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