Category: Understanding life and the world

Big ideas and analysis related to life and the world. This is where I become philosophical and tend towards guru-ness.

Weekly Planning, First Attempt [en]

[fr] Cette semaine, pour la première fois, j'ai réparti mes tâches sur la semaine au lieu de travailler au jour le jour comme j'en ai l'habitude.

As I mentioned in a recent post, I felt the next step to take in my “work life improvement” series was to plan beyond the day, and start looking at my weeks so that I can start building in time for long-term projects. I’ve done this for the first time this week, and overall, the result is pretty positive. Here’s roughly how I did it and what I learned.

1. Define office days and meeting days

This has to be done in advance, obviously, or the calendar fills up. I usually have either two or three of each in a week (minimum one). Every now and again exceptions slip in and an office day turns into a half-baked errand/meeting day, but I try not to. I think I can still improve the way I plan and manage these days (for example: errands vs. meetings, laundry days, exceptions for “immediate” paid work…).

2. Define “areas” that next actions fall in

I’ve refined the list I brainstormed in my “balance in the office” post and come up with these four areas:

  1. things other people expect me to do (paid work, projects involving others, getting back to prospects…)
  2. longer term business development (taking care of my sites, creating documentation, direct marketing…)
  3. stuff I want to do more of (blogging, research, fooling around with cool toys, write ebooks and fiction…)
  4. admin and daily business (personal and professional, checking e-mail, emptying physical inbox, accounting…)

These are my areas — yours might be different. Suw and I chatted about this on Skype on Monday and hers are slightly different from mine. Just find something that makes sense to you.

Looking at my areas, it’s easy for me to see that “bizdev” and “stuff I want to do” are the two areas which will easily be left aside if I just work day-by-day doing things as they become urgent (in bad cases, call this the “Fireman Syndrome”). If you don’t do stuff people expect you to do, sooner or later they nag you or you get in trouble. Same with admin: forget your taxes or invoicing long enough, and you’ll get in trouble.

As there were almost no tasks in these two areas, I realised that to fill them up, I probably need to do a little longer-term planning. For example, what are the things I want to do in the “bizdev” department over the next 6 months? Over the next month? That will help me generate next actions. Otherwise… I’m just flying blind.

3. Sort upcoming next actions in those defined areas

The way I’ve worked these last months I would have one “master” next action list (in Evernote — I love Evernote) and I would regularly “pull out” the 3-10 next things I was going to deal with, under headings like “today”, and then “next”, or sometimes a specific day.

What I did this week is that I first sorted this “master list” into the four areas I defined. I just made four big headings in my list, and that was that.

4. Plan the week!

This is the fun bit, actually. I just made another 5 “day” headings at the top of my list (Monday to Friday) and then started moving items to given days, making sure the urgent stuff was in there, as well as a certain amount of less urgent stuff (specifically from my two “left aside” areas, bizdev and stuff I want to do more of). Two things to pay attention to:

  1. don’t plan to do stuff on errand/manager days, even if you see you will have some office time (a weekly plan is for the “minimum to accomplish” — if you have too much time you can always grab things to do from your master list or even… take time off!)
  2. remember that a fair amount of what you do in your week is going to appear during the week, so leave plenty of buffer time for the unexpected and the unplanned.

5. As the week rolls on…

One of the reasons I like having my tasks in an Evernote note is that they have these neat little “todo” checkboxes (keyboard shortcut: alt-shift-T) that I can check as I go along. Sometimes I’ll do something that wasn’t planned for precisely this day, or that is still on the master list. Well, I check it, and it feels nice. It’s also nice to see a day with a list of completely checked tasks by the time I leave the office.

My Tuesday was a meeting day, but I made the mistake of planning quite a lot of stuff to do on that day because it looked as if I was going to have enough time in the office. Big mistake. So halfway through my Tuesday, I grabbed nearly all the items I had placed under the Tuesday heading and dumped them under Wednesday (a full office day).

On Wednesday, I didn’t manage to do everything I had planned (unsurprisingly, as I shifted the “Tuesday problem” to Wednesday). So I checked the actions I did accomplish and left the others unchecked. This meant that Thursday, in addition to the rather modest list of things I had planned to do (buffer time, remember? specially at the end of the week) I was able to go back and check tasks that were leftover from Wednesday. But I didn’t move them over to Thursday — somehow it felt better to be able to start Thursday with a “clean slate” and catch up when I felt like it.

So, Monday morning, I’ll be wiping the slate clean and planning next week — looking forward to it!

Finding a Balance in Office Work: Long-Term Projects [en]

[fr] Quelques réflexions sur comment je m'organise pour mon travail "de bureau", et la difficulté que j'ai à avancer sur les projets "long terme, pas urgents".

Here is an umpteenth post about my journey figuring out how to “be the boss of me” — getting work done and still having a life as a freelancer.

Honestly, I have not been doing too badly this year. It’s even been pretty good. 🙂

The other day, when I was catching up with Suw, I told her that I was now pretty competent at managing my days, but not that good at looking beyond that. What I mean is that I have a system to keep track of the next things I need to do, and I’m much better than I used to be at evaluating what can get done in a given day. I still tend to be a bit ambitious, but overall my “day plans” are pretty realistic.

Proof of that, in my opinion:

  • I now very rarely have a day where I’m “running” or “scrambling”
  • I rarely have to work during the week-end or the evening to do stuff that “absolutely needs to get done and I haven’t managed to squeeze it in yet”.

So, the next step is the week. I’m still using maker days and manager days (it’s not perfect, sometimes I give in and sacrifice a maker day, but overall I’m getting increasingly better at sticking to my plan). What I’d like to think about here (you read me right, I’m writing this post to think something over) is what I do (or try to do) during my office “maker” days.

Here’s what I’ve identified so far:

  1. daily business: checking e-mails, taking phone calls, hanging out on Twitter/IM, responding to prospective clients, journalists, people who want to pick my brains, dealing with little emergencies, reading stuff online
  2. “regular” paid work: these are gigs that are long-term and require a little work every day or every week at least, and therefore fall in the “daily business” category too, but are for a client who is paying
  3. my projects: taking care of eclau, Bloggy Fridays
  4. my “promotional” stuff: blogging, keeping my websites up-to-date (technically and content-wise — ahem), writing, planning ebooks but not writing them, preparing general documentation to promote what I do to prospective clients, research
  5. accounting and administrivia: personal and professional, including writing to the gérance to ask them to change the windows so we can save on heating
  6. support network: I have a bunch of friends I’m in regular contact with to talk things over (their things, my things)

OK, the list is a bit messy, but it’s a start. I know that one thing that can usually “kill” an office day is when I’m asked to do a one-off, time-limited gig by a client: for example, a 2-4 hour WordPress training/coaching session. The reason for that is that this kind of gig pays immediately: shortest path to money. So usually, when I make exceptions and kill a maker day, it’s because there is immediate money at stake (as long as it doesn’t compromise the work I need to do for my “regular” paying clients, of course).

Items 1, 2, 3 and 6 of the list above are not really a source of trouble right now. I mean, that’s what I spend my time doing.

Items 4 and 5, on the other hand, are problematic: I keep falling behind. In the case of accounting and administrivia, as they are something I get in trouble about if I don’t do them for long enough, every now and again I go “gosh, am behind, gotta spend a day on it” and I get it done. But I have trouble with regularity (less and less though, to be fair with myself).

The big painful one is what I call “my promotional stuff”. It’s long-term. If I don’t do it, there are no direct consequences. It does not involve other people. Summary:

  • it’s for me, so it tends to end up less high priority than all the rest that is “for others”;
  • no time constraints, so it is less high priority than emergencies and deadlines;
  • some of it is actually difficult for me (preparing promotional copy for example).

So, here are some of the items that are on this long-suffering list of things I want to do but never get around to doing because there is always more urgent stuff to take care of:

  • upgrade WordPress and plugins on a bunch of my sites
  • do something about the horribly out-of-date content on my professional site (organize another WPD?)
  • get a proper lifestream up and running (as Nathalie aptly put it earlier this morning, “FriendFeed is nice and all, but I never go there”)
  • start writing the blasted ebook 😉
  • write more fiction
  • write up shiny material explaining what I do (including “terms and conditions”) that I can send or give out to my clients and prospects (including sending stuff to schools saying “I give talks” and “looking for somebody to teach a few hours on social media over the next academic year?”)
  • catch up with my photo uploading on Flickr (in a way, yes, this also ends up being a “promotional” activity)
  • blog more (you’re getting tired of hearing it, but look, it’s working).

I’ve tried a few times to state (to myself, that is) “Friday afternoon is for administrivia and accounting” but weeks are so short that my resolve usually falls down the drain. I’m thinking that I should firewall time to work on these “longer-term” projects each week — but again, I look at my calendar and think “ugh”. A day a week? Sounds like a minimum when I look at the list right above, but quite impossible when I think of what my usual weeks are like. On the other hand, I do have (what feels to me like) quite a relaxed workstyle, so maybe if I did firewall a day off I’d discover I’m perfectly capable of dealing with the rest of my work on the other four days.

So, the questions for me remain:

  • how many office days vs. meeting days in a week? (right now I try to have three office days, but don’t always manage)
  • what’s the best way to build in time for long-term projects which tend to stagnate at the bottom of the priority list? (firewall a day or half a day off each week, or every two weeks, or something else…)

Dear readers: your insight is much appreciated. How do you do this? Do you do it? What have you tried? How did you fail? How did you succeed?

My Web World Has Grown [en]

The day before yesterday, a tweet of mine prompted me to get into blog gear again (honestly, why do I need other people? seems I have enough inner dialog going on).

The idea, as expressed in my tweet, was half-baked. I was actually thinking back to when I started blogging, or even when I became a freelance “something-or-other” 2.0 consultant. There are more people around today. The pond is bigger. This is a normal phenomenon when it comes to adoption: if you’re an early adopter, a cutting-edger, well, sooner or later those technologies or subcultures which were the turf of a happy few you were part of become more and more mainstream.

I’m seeing that. It’s been going on for some time. There are people all over doing tons of interesting stuff and I can’t keep up with them (I don’t even try). And here, I’m not even talking about all the wannabe social media experts.

So yes, the pond has turned into a lake, and I find myself a smaller fish than I used to be. Though I sometimes look back with a bit of nostalgia upon the “golden days” of blogging or Twitter, it suits me quite well. I actually never tried to be a big fish: one day, I suddenly realised that it was how people saw me. So I went with it, quite happily I have to say.

But it’s nice to slow down. I’ve never really been in the “breaking news” business, and have no desire to. I feel I’ve retreated somewhat from the over-competitive fringe of my web world, and my life is better as a result. Business too, if I look at my calendar for the upcoming months.

There are times when I regret that my “poly-expert” profile does not allow me to stay as up-to-date with everything as I’d sometimes want to. I haven’t given a talk in a school in nearly a year, and I miss it. I’ve played with Google Wave, but haven’t taken three days to dive into it completely as I would have done five years ago. (One of the reasons, here, is that I simply can’t afford to spend three days diving into something, like I could when I was an employee. The irony is not lost on me.)

All in all, there are more people now in my web world, and in the web world in general. It’s a good thing for the world. It has changed my place somewhat, but overall I’m pretty happy with it.

I don’t feel I’ve shrunk to tadpole status yet, though! 😉

I Need to Blog! [en]

[fr] Ma vie a pris une jolie forme cette année. Par contre, j'ai un peu négligé mon blog ces derniers temps (je ne dis pas ça par culpabilité, mais parce qu'un sentiment de "j'ai besoin de bloguer!" vient de me prendre aux tripes).

Here we are again. Another long break on CTTS (unplanned, as always) and another “OMG I need to blog more!” post.

But this isn’t a “I feel guilty, my poor readers, I’ve abandoned you” one. I don’t do those, you should know by now.

No, it’s a cri du coeur: I just sent this tweet a few minutes ago, and immediately after was overcome by an urge to blog — 140 characters just didn’t cut it.

I’ve been working too much these last weeks — enjoying life, too, though. I honestly have a very good (happy) “work-life” balance (yeah, I know the expression is loaded, bear with me). But I miss writing here, and I’ve only just realized to what extent.

Once before — OK, maybe more than once — I took the decision to start my work day by writing a blog post. I did it for some time (my excuses, I can’t dig it out of my archives, see the sad mess my blog still is). But then stress shows up again, and emergencies, and… I stop.

I think that the problem with writing a blog post to start off the day is that it can be pretty quick (this one is only taking maximum 15 minutes or so of my time) but it can also take half a day. So, maybe I need to do it this way:

I will start my workday by writing a blog post, but if after an hour of blogging I have not hit “Publish” I will save my post and continue it on the next day.

Another thing I’ve been thinking about is that I need to build in time for research and fooling around online into my weeks. At this stage, I’ve successfully managed to:

  • have a morning and evening routine and regular sleeping hours
  • exercise 30 minutes on my bike every day (give or take one a week, roughly)
  • take lunch breaks
  • have an end to my business day
  • separate maker days and manager days
  • plan regular mini-vacations (a few days at the chalet)
  • have a social life (yes!)
  • have “downtime” for myself at home
  • unclutter the worst parts of my flat in 15-minute increments
  • clean the flat roughly once a week
  • keep my inbox regularly empty, or at least under one screenful
  • set up a “next action” list system, which, whilst not kosher GTD, works pretty well for me
  • keep my accounting up-to-date and my finances in order.

Two years ago, none of this was working. I’m pretty proud of how far I’ve come! So, next missions: blogging and research.

Pourquoi fait-on du sport? [fr]

“Pourquoi fait-on du sport?”

C’est cette question que posait, lundi soir en début de cours, mon prof de judo. Une question multi-couches et pleine de wagons (d’autant plus que pour lui, si le judo aussi un sport, il est également bien plus que “juste un sport” — j’abonde d’ailleurs dans ce sens) — à laquelle je me permets de donner deux réponses à raz les pâquerettes.

Tout d’abord, je crois qu’on fait du sport (et qu’on en refait) parce qu’on se sent mieux après qu’avant. C’est une réponse un peu axée “plaisir immédiat”, mais soyons honnêtes, beaucoup de nos activités sont motivées par le plaisir qu’on a à les exercer.

Deuxièmement, motivée par ma lecture récente de L’animal moral de Robert Wright (en VO bien entendu) — et cette réponse à mon avis est liée à la première et l’explique — je dirais que l’histoire de l’animal humain, à l’échelle de l’évolution, nous rappelle que nous sommes une espèce de prédateurs. Nous avons passé des dizaines de milliers d’années à chasser le mammouth (je caricature), et ce n’est pas les quelques derniers siècles (ou millénaires) de sédentarisation qui auront changé notre nature profonde. Il est fondamentalement humain d’avoir besoin de bouger.

Les réponses ne s’arrêtent pas là, bien entendu. Suivant la portée que l’on donne au mot “sport”, on pourra donner aussi des réponses d’ordre économique, psychologique, philosophique, existentiel, ou même spirituel.

Mais le raz des pâquerettes reste valable.

Brain Space [en]

[fr] Mon amie Steph a utilisé hier au téléphone l'expression "brain space" pour exprimer qu'une tâche était peut-être minime mais qu'elle occupait beaucoup de place dans son esprit (dans le genre envahissante). Je cherche une bonne expression en français, mais j'échoue: "espace mental", peut-être?

Yesterday, I was having a lovely “catch up” phone call with my good friend Stephanie Troeth. At one point, she mentioned something that wasn’t a huge project but it “took up brain space”.

I thought, “Brain space! What a great expression!”

Of course, it’s about stress, attention, you name it — but I think that “brain space” is a really good way to express what it feels like.

Regularly, I’m asked to do a small thing (or worse, I volunteer) and it ends up eating at my ability to focus on something else. It’s on the “stress-list”. It’s the thing I’m asked to do but I’m not really supposed to be doing, so I have to use up energy to explain that to the client. It’s the thing that seemed simple initially but ends up having an emotional charge that is more important than expected. It can even be my taxes, which I put off doing each year until it’s really really late (think October or even November, people).

David Allen’s Getting Things Done method also recognizes that each “thing you have to do” eats a certain amount of storage space, irrespectively of how large the thing actually is. Hence the lists. Getting things out of your head.

Over the past year, I’ve been trying to learn to say no to assignments which will use up too much brain space. I’m getting better at it, but it’s not completely painless yet. I’m also very much aware that I’m flirting with the limits of how many different projects or clients I can have, or even how many friendships I can keep alive (Dunbar’s number, anyone?) — even with the help of technology, which in my opinion does allow one to push those limits further.

Thanks to Steph, I now have a new way of classifying tasks and activities, by the amount of brain space they take up.

Getting Back on the FlyLady Wagon [fr]

[en] Après un peu de relâchement dû à une période de gros stress, j'essaie de me remettre en mode "FlyLady". Routine du matin et du soir, 15 minutes de débordélisation de l'appart, etc.

Earlier this year I discovered FlyLady and immediately started following some of her advice, quite successfully. I went through a phase of feeling really on top of my life: I had an eye on my finances, I was sleeping, eating, and exercising sufficiently, I had quite a lot to do at work and I was doing it well, and my flat was getting uncluttered, 15 minutes at a time.

Then I went through a hectic few days applying for a consultancy at the UN, being interviewed for it and completing an assignment (which I overdid). I dropped everything to get it done (the deadlines were short) and I realized recently that I never quite managed to regain my balance after that.

I’ve been feeling an itch to get things back in shape these last weeks. I still clean my sink every evening (almost) and make my bed in the morning, but a lot of the rest of my morning and evening rituals has gone through the window.

Here’s my plan:

– morning: get up, 30 minutes on the exercise bike, shower, get dressed, breakfast
– evening: clean sink, plan the next day

Next things I’m going to add are:

– 15 minutes of uncluttering per day
– regular book-keeping (have to figure out what frequency is good, but I suspect once a week or a fortnight)
– plan my laundry days better to include time to put dry clothes away the next day
– regular creative writing slots (50 word stories etc)
– regular “self-promotion” project slots
– weekly “quick flat clean”

(Not all in one go, of course, but those are the next goals on my radar.)

Maker Days and Manager Days [en]

A few months ago I wrote an article called Office vs. Errand Days, where I explained that I had started grouping my errands on certain days and making sure that I had meeting-free office days on others.

I’ve just finished reading Paul Graham’s excellent essay Maker’s Schedule, Manager’s Schedule, and realized that what I have been doing is separating my days into “manager’s schedule days” and “maker’s schedule days”.

As a freelancer, I am both: I’m the manager who meets people, has speculative meetings, receives new clients or gets interviewed by journalists. But I’m also the maker: a whole bunch of what I get paid for has to be done quietly in the office. And a whole bunch of what I need to do to get paid work also happens in the office.

So, if I’m not careful, I let the manager’s schedule take over my week, I’m super-busy but I don’t really get any paid work done, or proper prospecting.

So, here’s to grabbing my calendar again and making sure I put enough “maker days” into each of my weeks. And here’s to saying “no” firmly but gently when asked to interrupt one of my “maker days”. Even if I’m the person I need to say no to.

There is Work and Work [en]

We freelancers know it: there are many kinds of work. Non-freelancers probably know it too, but let’s stick to the freelance way of life for the sake of this article.

There is work that gets you paid. There is work that doesn’t get you paid, but that you need to do in order to get the work that will get you paid.

There is also work that you have decided to do and planned, and work that you just happen to do.

I’ve been thinking a lot about the last distinction lately.

Three years ago, I had a big client project and was going through a slow procrastinative summer. At one point, I decided to stop worrying and embrace my summer days: I would work from 9am to noon and then would be free to do whatever I wanted.

It worked really well. I made quick progress on the project and got to enjoy my summer.

This year, I’m having a slow summer too. The weather is nice, people are on holiday, I’m learning to sail, and I’m not swamped with work (I am busy with lots of things, though, I think that’ll never change). And honestly, when I look at my productivity certain most days, I might not be working less if I had decided to do the 9-12.

Deciding to work 9-12 does not mean that I stop myself from working in the afternoons. It means that I don’t have to work in the afternoons. And this is where the work you plan and the work that just happens comes in.

I rediscovered this when I started working in my coworking space, eclau: office hours started to be devoted to “things I had to do” for work, and sometimes, in the evenings or week-ends, I would do some light work that I felt like doing (work that doesn’t feel like work). Blogging, for example. Fooling around online. Sometimes, even doing my accounting because I felt like it. But nothing because I felt I ought to do it.

So, next year, I’m thinking of trying the 9-12 during the summer months. Work well three hours, then do something else or allow myself to be completely unproductive in the afternoon.

Hell, why wait until next year? I’m starting tomorrow.

What if Generalist vs. Expert was a Mistake? [en]

[fr] L'expertise peut être alimentée par une connaissance exhaustive d'un seul domaine, ou par une connaissance approfondie de multiples domaines. Le généraliste a également une connaissance de multiples domaines, mais elle est superficielle. On a tendance à considérer que n'importe qui ayant des connaissances dans plusieurs domaines différents ne peut être un expert -- et c'est à mon sens une erreur. L'expertise n'est pas obligatoirement liée à la spécialisation. On peut être un expert dans de nombreux domaines -- un poly-expert plutôt qu'un mono-expert.

First of all, I urge you to go and read my friend Stephanie Troeth‘s article “The generalist’s dilemma“. We had a short chat a day or two ago about the difficulty we multi-talented people face making a decision about “what do to with our lives”. I touch upon this subject a little in my recent article “What Do We Call Ourselves?“, actually, but from a slightly different angle.

“Jack of all trades, master of none.” It rings in our heads like an accusation, or worse, a verdict. The message is clear: the more varied your interests, the more diverse your talents, the less authority and expertise you can expect to have in those areas. If you’re a generalist, then clearly, you cannot be the expert we’re looking for.

I think this way of thinking is (at least partly) mistaken. Even if my areas of expertise are varied, for example, I can be an expert on the question of teenagers and social media. I will be a different kind of expert than the person who devotes their career exclusively to this question, of course — but an expert nonetheless.

As Stephanie’s post shows very clearly, skills and expertise in various areas tend to reinforce and feed each other. An obvious example of that in my career (obvious to me, maybe not to everybody) is how my initial expertise in Indian culture and history of religions helps shape me as an expert of social media and online culture. Notice how I slipped the word culture in there? That’s the kind of “expert” I am in the field. I’m not the same kind of “expert” as somebody who has a marketing or business background.

I don’t want to discount the merits of specialization — but as a process rather than an end. My teacher at university used to tell us how important it was for us to specialize in one of the “major religions” our curriculum offered us: “if you have done it once, if you have once been through the process of acquiring deep expertise on one precise topic, you can do it again and again for others; if you just keep skimming the surface, you will never learn how to delve deep into anything.”

Does this sound in contradiction to what I’ve been saying above? It doesn’t to me. You see, I think there are two kinds of “generalists”:

  • those who have acquired expertise or specialized in a wide variety of subjects
  • those who touch upon a wide variety of subjects because they only ever skim the surface.

It is a fatal mistake to confuse the two of them. And maybe we need different names to distinguish between the two.

The idea that a generalist has “superficial understanding of everything” and can in fact only be jack of all trades, master of none, is what makes “generalist” a pejorative label — what makes people say “oh, we want an expert, not a “generalist”. What they maybe don’t realize is that some people who end up calling themselves “generalists” are in fact “poly-experts” (or “multi-experts”) as opposed to “mono-experts”.

The mono-expert builds his expertise on digging deeper and deeper and acquiring an exhaustive knowledge of his subject. He runs the risk of becoming blind to what is outside his specialty, or viewing the world through the distorted glasses of excessive specialization.

The poly-expert builds his expertise on digging again and again in different fields. In addition to being an expert in the various fields he has explored, the poly-expert is an expert as digging and acquiring expertise. By creating links between multiple fields of expertise, he avoids the pitfalls of excessive specialization — but on the other hand, he is often recognized as a superficial generalist rather than a kind of super-expert (because “you can’t be an expert in all those things, can you?”)

The generalist (superficial type) is the one who has studied “a bit of everything”. For lack of inclination, ability, or simply appropriate curriculum, the generalist has never gone through the process of digging deep enough to acquire proper expertise. Shallow understanding can be more dangerous than no understanding at all, and this profile is one that nobody actually wants to fit.

There might be more to investigate about the “pure/superficial generalist” profile’s assets, though — see “What Specifically do Generalists do?” on the Creative Generalist blog; but are we talking about the same “generalist”? Is this the right word to use here? Is my threefold typology leaving anything out? I feel like I’m painting an all-negative picture of the superficial generalist, and I’m not really happy with that. (For example, think of medicine, where “general medicine” — at least in French — is a specialty.)

In any case, framing the debate as “knows one thing = specialist” vs. “knows many things = generalist” completely misses the fact that the degree of expertise has little to do with the breadth of it. What’s important is if somebody has expertise or not, and that is not measured by the absence or presence of knowledge in other fields.

Expertise, for me, means that:

  • you know more (quantity) in that field than most people (you’re in the top n%)
  • you can make sense of what you know, and know what you’re talking about
  • you know where the limits of your expertise is
  • your bring value to others that is magnitudes above what the “average joe” with some hobby-knowledge of the field would

(This was off the top of my head and might need another post to be dealt with properly — defining expertise.)

For some people, expertise will be nourished by comparable expertise in other fields (poly-experts). For others, it will be nourished by exhaustive knowledge of a single field (mono-experts). Both are experts. It’s then a question of personal preference which one to be or hire. However, given the prejudices against generalists and “jack of all trades”, the latter is easier to market than the former.