Blogging Web 2.0 Expo Europe: une opportunité pour blogueurs [fr]

[en] It's been a while now: Suw Charman-Anderson, Nicole Simon and I have been plotting lately to design "Blogging Web 2.0 Expo Europe", a blogger outreach programme for the famous O'Reilly/TechWeb conference Web 2.0 Expo Europe taking place in Berlin on October 21-23.

Suw has written a great post about the programme we designed:

The way the blogging programme will work is that we’ll ask participants to do these few things between now and 6th October:

  • publish at least 4 Web 2.0 Expo-related blog posts, podcast episodes or videocasts, e.g. announcement of the event, speaker information, speaker interviews, or any other event-related stuff
  • encourage readers, friends, and/or community to register for the event
  • display the Web 2.0 Expo logo on their blog, with a link to the registration page, until the day of the conference

We think that’s pretty easy, but to help you along, we’ll provide participating bloggers with:

  • event badges
  • a 35% discount code to share with readers, colleagues and friends
  • access to information about the event suitable for re-blogging, such as announcements and speaker information/interviews (when possible)

In return, bloggers will get a full conference pass that to either use themselves or give away to readers.

But that’s not all…

Head right over to Strange Attractor to read more about what's going on.

Any European blogger can ask to join the programme. So if you have a tech/business audience (it doesn't have to be huge), get in touch as soon as you can -- particularly if you have a local audience or blog in another language than English!

Cela fait un moment que je complote avec Suw Charman-Anderson et Nicole Simon pour mettre sur pied “Blogging Web 2.0 Expo Europe”. Quelques explications, car même si le nom est merveilleusement bien choisi et très explicite, il y a quand même quelques détails qu’il ne faut pas passer sous silence.

L’idée est de rassembler une communauté de blogueurs européens enthousiastes qui parleront de la conférence et motiveront leurs amis/lecteurs/collègues à s’y inscrire. En échange, ils reçoivent un accès gratuit à la conférence (qui, entre nous soit dit, vaut quelques jolis sous!)

Vous avez certainement déjà entendu parler de la conférence Web 2.0 Expo Europe, co-produite par TechWeb et O’Reilly Media. Mais oui, vous savez! Le fameux “web2.0” qui sature nos ondes, à la base, c’est le nom d’une conférence. Elle est destinée aux web designers, développeurs, product managers, entrepreneurs, investisseurs, marketeurs, consultants et stratèges qui exploitent les opportunités offertes par les technologies du Web 2.0. La conférence aura lieu à Berlin, du 21 au 23 octobre prochain; John Lilly (Mozilla), Martin Varsavsky (FON), et Tariq Krim (NetVibes) font partie des orateurs principaux.

Web 2.0 Expo Europe 2008

On demandera aux blogueurs prenant part au programme de:

  • publier au moins quatre billets, podcasts ou videocasts au sujet de Web 2.0 Expo Europe (par exemple annonce de la conférence, informations sur les orateurs et l’agenda, interviews d’orateurs, ou toute autre information liée à la conférence) d’ici le 6 octobre.
  • encourager leurs lecteurs, leurs amis et/ou la communauté à prendre part à la conférence Web 2.0 Expo à Berlin
  • afficher le logo de la conférence sur leur blog, ainsi qu’un lien vers la page d’inscription, et ce jusqu’au premier jour de la conférence.

Pas trop compliqué, non? On fournira aux blogueurs:

  • des badges à afficher sur leur blog et à distribuer à leurs lecteurs
  • un code de rabais (discount) de 35% à partager généreusement avec lecteurs et amis
  • accès à de l’information facile à publier, comme des annonces, la biographie des conférenciers et des entretiens avec ces derniers lorsque c’est possible.

En échange de leur participation, les blogueurs recevront gracieusement un passe pour toute la conférence, qu’ils pourront utiliser eux-mêmes ou donner à quelqu’un.

Mais ce n’est pas tout… Les blogueurs qui auront assuré la meilleure promotion (tant en matière d’efforts que de résultats) verront leur passe transformé en “Premier Blogger Pass”, ce qui leur donnera un statut “presse” à la conférence, incluant entre autres accès à la salle de presse et la possibilité d’interviewer les conférenciers en direct. Nous annoncerons les gagnants de ces “Premier Blogger Pass” et confirmerons l’attribution des passes conférence le 7 octobre prochain.

Puisque les code de rabais (discount) sont uniques, nous pourrons savoir combien de personnes chaque blogueur aura référées. Nous venons d’avoir le feu vert pour offrir quelque chose de spécial (et d’excitant) au blogueur qui aura généré le plus d’inscriptions, jusqu’à la fermeture des inscriptions.

Quel genre de blogueurs recherchons-nous pour ce programme? On veut ratisser large, donc on cherche des blogs européens, publiés dans n’importe quelle langue (on veut de la variété, pas juste des blogueurs anglophones basés à Londres), touchant un public qui pourrait être intéressé par la conférence. Donc, que vous soyez un des blogueurs-star de votre niche ou un blog moins connu avec un public réduit mais enthousiaste et qui se jetterait sans autre forme de procès sur le rabais que vous leur offrirez… Prenez contact!

Ce que nous recherchons, c’est de l’enthousiasme, de la passion, et du pouvoir de persuasion. C’est votre capacité à persuader autrui de s’incrire à la conférence qui compte!

Le nombre de places dans le programme est limité, et nous comptons le lancer officiellement dès mardi 9 septembre prochain. Agissez donc vite si vous voulez une place, et on vous le confirmera dès que possible.

On prévoit déjà de vous annoncer quelques ajouts (positifs!) au programme en cours de route, et bien entendu, on est prêtes à prendre en compte votre feedback pour le faire évoluer de façon participative. N’hésitez donc pas.

Je résume:

  • vous avez un blog, un public (quel que soit sa taille) qui pourra être intéressé par Web 2.0 Expo, et l’idée d’une entrée gratuite à la conférence ne vous déplait pas? le programme est pour vous!
  • vous connaissez des blogueurs qui pourraient bien être intéressés par la perspective d’une entrée gratuite et même d’un Premier Blogger Pass pour récompenser leurs efforts à promouvoir la conférence? montrez-leur cet article et mettez-nous en contact!

Twitter Stops Sending SMS in Europe [en]

[fr] Twitter n'envoie dès à présent plus de SMS aux utilisateurs basés hors des Etats-Unis, du Canada, et de l'Inde: trop cher. Oui, ça veut dire que même vos DM ne vous parviennent plus sur votre téléphone. Très déçue et embêtée par ce changement assez important dans l'intégration de mes communications online et offline.

This is a sad day. Twitter has just lost some of its value for me. One very precious feature of Twitter is direct messages. They allow a user to send a private message to another user.

I used to get these messages on my phone, directly by SMS. So, basically, this is giving the nearly 1’500 people following me the possibility to send me a text message without having to know my phone number of have it handy. All they need to know is my username, which is easy: stephtara.

Oh well, we had it coming. Sending out all these text messages was costing Twitter a lot of money, we know that. It couldn’t go on like that. They’ve just stopped sending out text messages from the UK number we non-US people use (via The Next Web blog). You can still send messages by SMS, though.

However, this means that as of today, DM is not an immediate and secure way to reach me anymore.

This is a big crack in my online/offline integration. Twitter allowed my online world to reel me back in or contact me if necessary by reaching me on my phone. This is pretty disruptive and saddening for me.

Twitter tell us they’ll be working on partnerships with phone companies in various countries. You bet Switzerland won’t be high on their list, given the small market here.

And using data? Well, for one, it isn’t “push”, and for two, it’s still mighty expensive here. We don’t all have the data penetration the US has.

Losing “track” was already sad for me, as it allowed me to receive my @replies on my phone, ensuring I didn’t miss any. Now I won’t even be getting my DMs anymore.

And Twitter didn’t even send me a text to let me know — I could be offline in the mountains waiting for a DM that’d never come.

There is a conversation over on Get Satisfaction if you want to join in.

This is the first time a Twitter problem could make me consider switching to another service. The SMS integration was a huge selling point.

Update: I’m not complaining about the fact we can’t get/send SMS for free anymore. I think we were lucky to get all we did, and for so long (I’m amazed this didn’t happen sooner). What I’m really unhappy about though is that this announcement comes without any alternative. I’d pay. See this blog post for an example I would go with. I’m not saying either that I’m going to switch to another service. But the thought crossed my mind, for the first time.

Démarrer avec Google Reader [en]

[fr] Getting started with Google Reader, for my French readers.

Comme ces temps je n’arrête pas d’initier des gens de mon entourage à Google Reader, je me suis dit, allez, hop, quelques instructions par écrit.

Google Reader, c’est un lecteur RSS (ah oui, c’était en 2003 que j’expliquais ça, un peu trop en avance, pour changer) auquel vous avez accès si vous avez un compte GMail (qui n’en a pas?). En bref, ça permet de centraliser en un seul endroit toutes vos lectures de blogs et de nouvelles.

Dans votre GMail, cliquez sur “Reader” en haut à droite. Ça ressemble à ça:

Google Reader: accueil

Première chose à faire: ajouter un abonnement.

Google Reader: ajouter un abonnement

Définissez (si vous le désirez) un dossier pour votre abonnement. Vous pouvez ainsi séparer vos lectures par centre d’intérêt. C’est utile, car ensuite vous pouvez regarder toutes les “nouveautés” dans une seule catégorie sans vous soucier des autres. Exemples: blogs, mes amis, trucs préférés, nouvelles, horticulture, technique… bref.

Google Reader: s'abonner à un blog

Ajoutez autant d’abonnements que vous voulez:

Google Reader: détail d'ajout d'abonnement

Voilà, c’est aussi facile que ça!

Google Reader: tour du proprio

Au prochain épisode, je vous montrerai comment profiter des fonctionnalités “sociales” de Google Reader, et je vous présenterai Feedly, une extension Firefox qui “habille” Google Reader de tout un tas de trucs sympas (sans compter que c’est beaucoup plus agréable à l’oeil).

Google Reader: changer la langue

A bientôt!

Le futur n'est pas encore ici de façon homogène [fr]

[en] What I'm doing these days: getting my "offline crowd" acquainted with newsreaders (Google Reader and Feedly, in particular).

Ces temps, je me retrouve régulièrement à initier les gens à Google Reader ou Feedly. C’est où en sont gentiment ceux de mon entourage qui sont moins connectés que moi, mais qui par contagion, s’y mettent gentiment. Il y a deux ans, c’était les comptes GMail, Skype, et doucettement GTalk.

I Need to Blog More [en]

It’s been nagging at the back of my mind. Since before Going Solo Lausanne, actually — when I got so absorbed with the conference preparation that CTTS hardly saw 6 posts over the space of 4 weeks.

I need to blog more.

It became clear this morning, as a chat with Suw led to a long blog post in French that I’d been putting off for… weeks, to be generous.

This isn’t the first time (by far) in my blogging career that I’ve been through a “dry” patch, and then one day realised that I had to get into the groove again. Life is cyclic. It’s not a stable line or curve that heads up and up or, God forbid, down and down. It’s ups and downs. Some days are better than others, some weeks are better than others. It’s the low moments in life that also make you enjoy the high ones (though I wouldn’t want you to think I’m advocating heading for “lows” just so you might have post-low “highs” — lows are just part of the colour of life, like the highs).

Some people have higher highs than others, and lower lows. Some people have more highs, some have more lows. We’re not equal — and in the matter of happiness in particular, I remember Alexander Kjerulf saying at Reboot last year that roughly 50% of our “happiness potential” is genetically determined.

So, pardon me the digression on the highs and lows, a topic that’s been on my mind a lot lately due to my own ups and downs. Back to blogging.

With the supposed return of the tired “blogging is dead” meme, which we long-time bloggers have seen poking its silly head up every year or two, oh, “blogging is so yesterday”, I once again sit down and wonder at what’s kept me going for over eight years now.

I know part of the answer: I’ve never been in the arms race — or at least, never very long. Arms race to first post, arms race to breaking news, arms race to most comments, arms race to more visitors, more visitors, yes, ad revenue, monetize, recognize. Oh, I want my share of recognition and limelight — I won’t pretend I’m above all that — and there are times when I feel a bit bitter when I feel I’m not getting as much attention as others who have louder mouths but not necessarily better things to say. What can I say: I’m only human, and I think one constant you’ll find amongst bloggers is that each in our own way, we’re all after some form or other of recognition. Some more badly than others, yes.

So, I need to blog more.

One of the things blogging did for me, many years ago, was put me in touch with other people who shared similar interests to mine. That is one thing blogging does well, and that it always will do.

It also provided a space for me to express myself in writing — forgive me for stating the obvious. I’ve always written, always had things to write, and blogging for me was a chance to really dive into it (actually, before that — this website existed before I signed up for a Blogger.com account many years ago).

Writing helps me think. Even though it may sound a bit lame to say so, it’s something I do that feels meaningful to me. It’s not something that puts money in the bank account (one of my important and ongoing preoccupations these days, to be honest), but it’s something that connects me to myself and to others.

Organising a conference as a one-woman endeavour can feel extremely isolating, even with a large network of advisors and supporters. But more than that, I’ve been a freelancer for two whole years now: working from home most of the time, travelling a lot, getting more and more involved in personal and professional relationships outside my hometown, and often in completely different timezones.

I don’t really have any colleagues I see regularly anymore. My client relationships are usually short-lived, given the nature of my work (lots of speaking engagements). I haven’t really had any clients in the last year that I saw regularly enough to build some kind of meaningful relationship with.

It’s not without a reason that I’ve become increasingly interested in coworking, to the extent that I’m now working at setting up a space in the very building I’m living in (quite a coincidence actually, but a nice one for me, given I like typing away with my cat purring next to me).

What does this have to do with blogging more?

My feeling of isolation isn’t only offline. It’s online too. It feels that I’ve been spending so much time “working” (ie, preparing conferences or worrying about how to earn some money) that I’ve taken a back seat in my online presence. It’s time I started driving again.

I don’t mean that in the sense “agressively fight for a place in front of the scene”. I’ve never been an A-lister and probably never will be. I just want to go back to writing more about stuff I find interesting. Hopefully, not only long rambling soul-searching posts like this one 😉

Twitter, FriendFeed, Tumblr, Feedly, Facebook and Seesmic are changing my life online. I haven’t finished figuring out in what way. But what I know is that my online ecosystem, particularly around my blog, is not what it was three years ago. I am in no way rejecting these “newer” tools in my life, but I do feel at times like I’ve been neglecting my first love.

My blog is also where I give. Over the course of my blogging career, I’ve writen posts which are still helpful or inspiring to those who read them, years after. The more you give, the more you get. Well, maye one reason I feel things are drying up a bit around me is that I’ve stopped giving as much as I used to. Oh, I know it’s not magical. I don’t believe in “balance of the universe” or anything. I do believe in human relationships and psychology, though. If you care about other people, there are more chances that they’ll care about you. That’s what makes us social animals.

Part of it, over the last years, has been the challenge of transitioning from passionate hobbyist to professional. Suddenly my online world/activities are not just where I give freely, but also where I try to earn a living. Such a transition is not easy. And I haven’t found any handbooks lying around.

I’m going to stop here, because I think that this post has already reached the limits of what even a faithful reader of friend can be expected to be subjected to without complaining.

To sum it up: for a variety of reasons I’ve tried to explore in this post, I want to blog more than I have these past months. I think it’ll make me feel better. Blogging is something I enjoy, and if the way I’m doing things doesn’t leave me time for that, then something is wrong with the way I’m doing things. I became a freelancer in this industry because I was passionate about blogging and all the “online stuff” hovering around it — and wanted to do more of it. Not less.

Redirections in WordPress [en]

When I moved the Going Solo site away from WordPress.com (which did its job well, btw) so that I could jiggle it around and make the Lausanne and Leeds events into separate sites, I ended up with a whole bunch of URLs like http://going-solo.net/programme which actually referred to the Lausanne event, and needed to point to http://lausanne08.going-solo.net/programme.

If you’ve been reading me for a while, you probably know that I’m not shy to go and fiddle around with my .htaccess file, but I’m also getting increasingly lazy as the years go by. So, here are two WordPress plugins (well, one isn’t strictly a plugin, but let’s not get tangled up in semantics) which can come in handy:

  • Redirection plugin: use this when you just need a 301/302 (prefer the latter) redirect/move — if you head to http://going-solo.net/programme, you’ll see it at work. It has a handy interface to let you manage all your redirects, and also does 404 logging for you. I’ve discovered (and fixed) quite a few broken links since I installed it.
  • “Redirect to” page template (thanks, Mark): this is actually a page template which does nothing but redirect somewhere else. I use it on the main Going Solo site to create navigation tabs to Lausanne and Leeds which redirect to the other sites. Create a page with the right title, select “Redirect” as the page template, and add a custom field named “redirect” with the destination URL as value.

Have fun!

Just because something is easy to measure doesn't mean it's important (Seth Godin) [en]

[fr] Citation du jour de Seth Godin, dont je suis en train de devenir fan: "Ce n'est pas parce qu'une chose est facile à mesurer qu'elle est importante." (Contexte: nombre de visiteurs d'un blog/site.)

After having abandoned Google Reader during the crunch weeks preceeding Going Solo Lausanne, I heard about Feedly, installed it, and started to love it. (I’ll blog about it in more detail in a few weeks, but it’s a Firefox extension which piggybacks upon Google Reader.)

With Feedly, I’ve started reading blogs again — and also blogs that I didn’t read regularly. More and more, I end up reading posts by Seth Godin, and I’m becoming a fan. A few weeks ago, How to Organize the Room but in clear writing something I’d noticed before (atmosphere and interaction are better if people are a bit cramped). Saying thanks in a conference presentation gave me inspiration for how to do things properly next time around. And today, in Who vs. how many, he picks up on Robert Scoble’s post against the rush to audience and provides us with this “quote of the day” gem:

Just because something is easy to measure doesn’t mean it’s important.

Seth Godin

This reminds me of what I was trying to say in Twitter Metrics: Let’s Remain Scientific, Please!, when I got annoyed by numbers thrown about under the assumption that they meant anything. (The post is mainly a video because I couldn’t type at the time, but I’ve been told it was well worth watching.)