Category: Social Media and the Web

Social media, blogging, tweeting, facebooking, web design, and all the stuff that isn’t here yet. Subcategories highlight some areas of particular expertise.

Reading Like a Student [en]

[fr] Envie de lire mieux. Je vais me remettre à prendre des notes, et les publier ici. C'est du boulot, mais j'apprendrai plus.

As I devour chapter after chapter of Here Comes Everybody, I find the intellectual high of reading and learning dampened by the foresight that a few days/weeks/months from now, what I have just read will have collapsed into the vague mushy pile of “what I know”, complete with shortcuts, sloppy thinking, lack of references or sources, incorrect recollection, and confirmation bias.

This has been my in satisfaction with reading lately. Realising that once the last page is turned, my main impulse is “gosh, I need to read this again so I can hold on to what I’ve just learned”. Much as it pains me, I’ve become a lazy and sloppy (yes, again that word) reader.

It wasn’t always so. I read tons of books during my studies. I took tons of notes. There were no iPhones around, no kindles, no digital versions. I didn’t even have a laptop. I took tons of notes on paper. I wrote summaries. I copied quotes. I read to remember, not for entertainment. I was expected to do something with what I had read.

Nowadays, I read freely. I photograph pages with important ideas and stick them in Evernote rather than painstakingly copying quotes (what a time-saver! makes it so easy to find the right page… if I remember what it was about).

I’m not thinking of going to back to copying quotes long-hand (I can’t really write by hand anymore, thanks to RSI, but that’s another blog post). However, I am thinking of taking my reading more seriously: summarising main ideas, taking notes. Only this time around, there is no reason for them to stay in offline notebooks gather dust: I have a blog for this. The fact that I’m strong-arming (!) a batch of MBA students to keep learning blogs during our partial module together is probably no stranger to this desire to reconnect with the “learning in progress” aspect of blogging.

Stay tuned.

LinkedIn Appreciation [en]

It’s no secret that I’m not a huge fan of LinkedIn. And recently, I’ve been thinking about why that is the case.

When LinkedIn started out, it was really not much more than a glorified online resumé. Facebook and Twitter and blogs were much more alive, and I pretty much wrote it off (specially when French speakers were discovering it and pronouncing it leenk-euh-deen).

Since then, LinkedIn has evolved tremendously. I’ve spent some time on it recently, and I have to say the user experience has improved tremendously, the news feed is alive, and I really like the new “skill endorsements” (as opposed to “recommendations”, which usually serve to show how good you are at getting others to write nice things about you, rather than properly reflect your professional value).

LinkedIn actually managed to make these skill endorsements fun and pretty addictive. Go to a connection’s profile (here’s mine ;-)) and endorse any skill. You’ll find yourself with a box such as the ones below at the top of the page when you scroll back up.

Screenshot%203/24/13%2016:59

Screenshot%203/24/13%2016:58

I think this works because:

  • You are asked a very simple question: “Does Kevin know about blogging?” — yeah of course he does. Endorse.
  • Don’t know? Just hit the little cross and the problematic case (!) is replaced with a new one which you may be able to answer more easily. You don’t get stuck.
  • There is an element of “intermittent rewards” here: clicking “endorse” is satisfying, and you never know if the next question you’re going to be asked will be easy to deal with or not.
  • The skills and people you are asked to endorse are “random”, so there is little pressure to endorse all the skills of a connection, or any skill — the system gives you plausible deniability (your contact or that specific skill you didn’t endorse can simply not have showed up)
  • You are asked to endorse only a small aspect of a person’s skillset, participating in some kind of crowdsourced recommendation. It’s much less “costly” socially than a proper recommendation (not to mention cognitively lighter by a few factors of ten).

Back to why I’ve shown little interest in LinkedIn so far: I think a lot of it has to do with my status as a freelancer who

  • works a bit on the fringe of big business
  • has a very strong online presence (blog, Twitter, and Facebook, mainly)
  • has very intertwined personal and professional lives.

One of the characteristics of LinkedIn is that it is “100% professional” (quotes because, as I responded to a student yesterday, I don’t believe we are ever 100% professional; we are whole human beings who behave differently in different settings, but it’s only a matter of time until a cat photo finds its way into LinkedIn).

The “professional network” brand is reassuring for those who like to keep business and personal separate, but for those like me who don’t, it’s kind of boring. Facebook is way more fun. People are on Facebook anyway to share their cat photos, and in between a status update and a funny video, there are plenty of opportunities to bring up business. It’s part of our lives, after all.

However, this means that there is a pretty different population on LinkedIn than on Facebook. Who is your audience? Who are the people you are trying to connect to or be noticed by? Go where they are.

And even for me, I have to say it’s nice to have a chance to discover more about the professional lives of those I hang out with on Facebook. But that brings us back to the online resumé, which in itself is a pretty important thing: it means that in the age of LinkedIn, we can all be on the job market without being in job hunting mode. Before, we would polish up our CV when we felt the wind turn. Now, our LinkedIn profile is part of our online identity.

If you want to share what usefulness LinkedIn has had (or has!) for you personally, I’m interested in hearing about it — specially (but not only) if you’re a freelancer.

Le blog laissé à l'abandon [fr]

[en] What's the point of closing a blog? It will wait for you.

Depuis bientôt 13 ans que je blogue, j’ai eu des passages à vide, et des passages moins à vide. Jamais des mois et des mois sans écrire, mais on pourrait imaginer que ça arrive un jour.

J’entends parfois d’autres blogueurs, se sentant coupables de leur blog laissé à l’abandon, parler de le fermer.

A quoi bon?

Un blog, c’est un format libre. On écrit, on n’écrit pas. On peut arrêter pendant des mois, voire des années, et puis reprendre, comme Martin.

Votre blog vous attendra. Vous n’avez pas besoin de le fermer.

Fear the Culture of Fear (danah boyd SXSW 2012) [en]

[fr] A écouter absolument, cette conférence donnée par danah boyd l'an dernier sur le lien entre la peur, l'économie de l'attention, les réseaux, la surcharge d'information, la transparence, et bien d'autre chose encore. Version écrite.

Danah‘s talk is titled The Power of Fear in Networked Publics. Listen to it as soon as you can. (It’s an hour long, and danah is a wonderful speaker.) Or do what I did, which is drop it into iTunes and have it come up randomly a year later when you’re listening to music.

The amount of content available fuels the attention economy, in which fear is a great tool to get people’s attention. The internet and social media increase the information overload issue (though it is not a new problem, as Anaïs Saint-Jude brilliantly explained at Lift12), thus intensifying the role of fear in our society.

Oh, and sewing machines are evil because women will spend their days rubbing their legs together.

Listen to danah. I’m going to listen again. These are complex issues and danah is absolutely great at laying out that complexity.

 

 

Back to Blogging, et après? [fr]

[en] What happens after "Back to Blogging"?

Jour 10. Ça a passé vite. Dix jours que j’ai lancé le deuxième “Back to Blogging”. On est au bout, bravo à tous les gagnants! (Et c’est chacun de vous qui décide ce qu’il fallait faire pour gagner…)

La machine est lancée, et après, qu’est-ce qu’on fait? Est-ce qu’on continue à bloguer tous les jours? Est-ce qu’on baisse la pression? Si vous avez fait le premier “Back to Blogging”, comment ça s’est passé pour vous? Pour m’a part, ça m’avait bien reboostée, mais ensuite je suis partie offline trop longtemps. Cette fois, c’est un peu différent: je pars quelques jours à la montagne dimanche — et une semaine après mon retour, deux semaines sur l’eau. Mouais, en fait, je vais pas être par là tant que ça. On verra.

Deux réflexions pour vous laisser aujourd’hui:

  • bloguer, c’est aussi simplement savoir écrire; j’oublie à quel point écrire cela ne va pas de soi; argumenter, en particulier
  • vous êtes plusieurs à m’avoir fait remarquer que mes articles de blog partagés dans facebook sont systématiquement illustrés du logo Orange; je vous rassure, je ne suis pas payée pour faire de la pub (il paraît que je pourrais même m’attirer des ennuis si les mauvaises personnes voient ça!) — et dès que j’ai appuyé sur “publier”, je vais aller tenter de remédier à ce sponsoring involontaire (merci Fleur pour le lien)

Je pourrais aussi vous dire que j’adore Prezi et Skitch, que je suis en train de me concocter une bibliothèque d’exemples à utiliser dans mes cours et présentations (il était temps), et que plein de choses bouillonnent dans ma tête côté enseignement, online et off. A suivre!

2ème Back to Blogging Challenge, day 10. Bloguent aussi: Nathalie Hamidi (@nathaliehamidi), Evren Kiefer (@evrenk), Claude Vedovini (@cvedovini), Luca Palli (@lpalli), Fleur Marty (@flaoua), Xavier Borderie (@xibe), Rémy Bigot (@remybigot), Jean-François Genoud (@jfgpro), Sally O’Brien (@swissingaround), Marie-Aude Koiransky (@mezgarne), Anne Pastori Zumbach (@anna_zap), Martin Röll (@martinroell), Gabriela Avram (@gabig58), Manuel Schmalstieg (@16kbit), Jan Van Mol (@janvanmol), Gaëtan Fragnière (@gaetanfragniere), Jean-François Jobin (@gieff), Yann Graf (@yanngraf). Hashtag:#back2blog.

Working With Bloggers: The Tip of the Iceberg [en]

[fr] La gestion de crise, c'est la partie immergée de l'iceberg -- la véritable raison pour laquelle les médias sociaux (et les relations blogueurs en particulier) ont leur place dans les activités de l'entreprise.

Over the last year, amongst the various things I do, blogger relations have represented a significant part of my paid work. Again and again comes the question of justifying what we do: is the effort invested worth the results?

What we see of our results is the tip of the iceberg: the tweets, the facebook updates, the blogposts. The fact that bloggers who have been given a VIP ticket to an event open only to a select few end up having a more positive image of the brand. The fact that we’re communicating on this or that topic.

I understood really clearly what the rest of the iceberg is thanks to Yan Luong, who was lecturing on Saturday for the SAWI course I co-direct. Amongst many other interesting things, he told us that crisis management was the killer argument to get top management to buy in to social media.

In 2013, a crisis will not just take place offline. People will use social media. You will also have to manage your crisis online. The best way to prepare for this is to be listening, so you can detect signs of an impending crisis online (if that’s where it first manifests), to know your online communities and audience, and have established relationships with key people and ambassadors. The online field will be known to you. It will be easier to navigate. You might even find you already have allies there.

When we work with bloggers and other key online people to establish positive, respectful, and long-lasting relationships, we are in fact doing very proactive crisis management.

That is the immersed part of the iceberg. Of course, people focus on the tip, and say “hey, only 5 bloggers came to your event” or “why are there only 8 blog posts about this?”

But when that crisis ship sails by, you’ll be glad your iceberg also reaches underwater.

2nd Back to Blogging Challenge, day 9. On the team: Nathalie Hamidi (@nathaliehamidi), Evren Kiefer (@evrenk), Claude Vedovini (@cvedovini), Luca Palli (@lpalli), Fleur Marty (@flaoua), Xavier Borderie (@xibe), Rémy Bigot (@remybigot), Jean-François Genoud (@jfgpro), Sally O’Brien (@swissingaround), Marie-Aude Koiransky (@mezgarne), Anne Pastori Zumbach (@anna_zap), Martin Röll (@martinroell), Gabriela Avram (@gabig58), Manuel Schmalstieg (@16kbit), Jan Van Mol (@janvanmol), Gaëtan Fragnière (@gaetanfragniere), Jean-François Jobin (@gieff), Yann Graf (@yanngraf). Hashtag:#back2blog.

Tinkering with Evernote, Tumblr, IFTTT, and Pocket [en]

[fr] Je bidouille avec Pocket, IFTTT, Evernote, et Tumblr.

This is incomplete tinkering. More questions than solutions. Welcome into my ecosystem for dealing with other people’s content.

I’m a fan of the “read later” button, my buckets are overflowing, and I’m fully aware of the aspirational nature of my ever-growing collection of things to read. I do read, though.

When I read things, I publish snippets (my “notes”) to Digital Crumble. I use Evernote to store all kinds of data and content, and am moving towards storing more and more in it. (No I’m not freaked out by the hacking episode, which I think they handled well.)

I used to use Instapaper as my “read later” bucket but have now switched to Pocket, mainly because the latter offers more triggers in IFTTT.

Here’s what I’d like to do:

I love IFTTT, but get frustrated that the triggers and actions associated to the channels I use are sometimes insufficient for my needs. And yes, this is probably often due to limitations placed by the service APIs (I’m still reeling from the loss of Twitter triggers). For example, the ingredients for the Pocket triggers only contain an excerpt of the saved page, and not the full content. Shame!

So, I might go back to just saving my “pages to read later” to Evernote, but it’s not quite as friendly as Pocket for reading and managing them.

2nd Back to Blogging Challenge, day 8. On the team: Nathalie Hamidi (@nathaliehamidi), Evren Kiefer (@evrenk), Claude Vedovini (@cvedovini), Luca Palli (@lpalli), Fleur Marty (@flaoua), Xavier Borderie (@xibe), Rémy Bigot (@remybigot), Jean-François Genoud (@jfgpro), Sally O’Brien (@swissingaround), Marie-Aude Koiransky (@mezgarne), Anne Pastori Zumbach (@anna_zap), Martin Röll (@martinroell), Gabriela Avram (@gabig58), Manuel Schmalstieg (@16kbit), Jan Van Mol (@janvanmol), Gaëtan Fragnière (@gaetanfragniere), Jean-François Jobin (@gieff), Yann Graf (@yanngraf). Hashtag:#back2blog.

Some Thoughts on Blogging: Original Content, Linking, Engaging [en]

[fr] Quelques réflexions sur l'enseignement de l'art du blog.

I like teaching people about blogging. Right now I have nearly 100 students who are learning to blog, with varying enthusiasm and success. Teaching blogging makes me realize that this mode of expression which comes naturally to me is not that easy to master. Here are a couple of the main hurdles I’ve noticed for the student-blogger:

  • Original content. It seems obvious that a blog will contain original content, but in the age of Tumblr (I love Tumblr) and Facebook (I love Facebook) and Twitter (I love Twitter) it seems there is a bias towards republishing rather than creating. One of the things that make a blog a blog is the fact that the blogger has taken the trouble to think and try and communicate ideas or experiences or emotions to their reader, in the written form. Some early attempts at blogging resemble Facebook walls.
  • Links. Writing in hypertext is not easy. A blog is not an island. A blog is connected to many other pages on the web, be they blog articles or not. It’s caught in the web. It’s part of the web. A blog which never links elsewhere? Might be a journal or a memoir, but it’s missing out on something. What do I link to? When? Which words do I place my links on? The art of linking is full of subtleties.
  • Engaging. Blogging is about writing, but also about reading and responding. Links ensure that a blog doesn’t exist in a vacuum. The parallel human activity is responding to comments, reading other bloggers, linking to them socially, and actually engaging with content found elsewhere. Some will say “comment on other people’s articles”, but that is not the whole story. Leaving a superficial comment is not it. Trying to understand the other, daring to challenge and disagree (respectfully), push thoughts further and drag others out of their comfort zone: there is something philosophical about the practice of blogging.

Some things are relatively easily taught: how to hit publish; how to write in an informal voice; how to dare being subjective. But how do you teach engagement? How do you teach debate? I know the Anglo-Saxon (at least American) school curriculum includes debating. Switzerland, sadly, doesn’t — and we tend to shy away from it, or end up in “dialogues de sourds” with two polarised camps each trying to convert the other.

2nd Back to Blogging Challenge, day 7. On the team: Nathalie Hamidi(@nathaliehamidi), Evren Kiefer (@evrenk), Claude Vedovini (@cvedovini), Luca Palli (@lpalli), Fleur Marty (@flaoua), Xavier Borderie (@xibe), Rémy Bigot (@remybigot),Jean-François Genoud (@jfgpro), Sally O’Brien (@swissingaround), Marie-Aude Koiransky (@mezgarne), Anne Pastori Zumbach (@anna_zap), Martin Röll (@martinroell), Gabriela Avram (@gabig58), Manuel Schmalstieg (@16kbit), Jan Van Mol (@janvanmol), Gaëtan Fragnière (@gaetanfragniere), Jean-François Jobin (@gieff). Hashtag:#back2blog.

Gmail Storage Space Problem: Account Blocked, Wrong Numbers [en]

[fr] Problème de quota Gmail.

I’ve been sitting here for an hour with Elisabeth trying to figure out what the deal is with her Gmail storage. Here’s the story:

  • 10 days or so ago, Gmail tells her she’s used up 101% of her storage quota, blocks outgoing e-mail
  • she goes back and deletes lots of old e-mails, attachments and all (years of e-mail) but the quote indicator and message inviting her to get more storage doesn’t change
  • she empties the trash and waits 24 hours or so; still nothing; however, when she follows the link to buy more storage, the storage indicator there tells her she is now using 30% or so of her quota
  • in desperation, she buys the 25Gb Google Drive storage plan
  • 24 hours later, she notices that the block on outgoing e-mail is lifted and that her storage quote now says 90Gb — but that she is using 13.7Gb of those 90Gb.

I have poked around everywhere I could. She has almost nothing in Google Docs or Google Plus. The trash is indeed empty. The mails are indeed deleted. When we viewed her subscription plan, it indicated she was using 0.01% of her quota — obviously different numbers here.

What on earth is going on? How do we get Gmail to see how much storage she is really using? Any ideas welcome.

2nd Back to Blogging Challenge, day 2. Others: Nathalie Hamidi(@nathaliehamidi), Evren Kiefer (@evrenk), Claude Vedovini (@cvedovini), Luca Palli (@lpalli), Fleur Marty (@flaoua), Xavier Borderie (@xibe), Rémy Bigot (@remybigot),Jean-François Genoud (@jfgpro), Sally O’Brien (@swissingaround), Marie-Aude Koiransky (@mezgarne), Anne Pastori Zumbach (@anna_zap), Martin Röll (@martinroell), Gabriela Avram (@gabig58), Manuel Schmalstieg (@16kbit). Hashtag:#back2blog.

Second "Back to Blogging" Challenge [en]

[fr] Un court article par jour pendant 10 jours, histoire de reprendre le rythme et de se souvenir qu'écrire un article sur un blog, ça peut être vite fait.

Do you have a blog?

Have you been really bad about blogging of late, like me?

I bring to you, for the second time, a 10-day “Back to Blogging” challenge.

Starting tomorrow (Monday), I will write a short blog post each day. Quick and dirty. Get something out the door. I expect to spend maximum 30 minutes on it.

Feel inspired to join in? Hashtag: #back2blog.

(Last time around I published links to all the posts of the day at the bottom of each article. It took way more time than the actual blogging! If anybody has ideas about how to automate this, I’m all ears.)

The winning team!