WordPress 2007: Jeremy Wright, Im in ur blogz grabbin' ur kash! Blog Monetization [en]

These are my notes of Jeremy’s session. They might be inaccurate. I did my best. Reminder: you’re invited to tag my photos on Flickr if you go off to explore them.

WordCamp 2007 Jeremy Wright

b5media is a large blog network. 250 blogs. Finds people who are really passionate about their stuff (gardening, football, cats…) and help them make money with it.

Plan, invite a few random people on stage for an impromptu panel. Open source presentation.

  • one person who earns money blogging
  • someone who’s earning a cup of coffee a day
  • someone who’s thinking about making money with blogs, but just thinking

Quick historical look at blog advertising.

2003: blog advertising was evil. Selling your soul. (It does happen, but by and large bloggers are fairly opinionated, and readers fairly astute at outing fakers.) Before pay-per-post, which is obviously evil, btw.

Now, anybody who wants to, can make a full-time living blogging. steph-note: I must have misunderstood that.

There’s a lot of money in blogging. AdSense, TLA, custom campaigns… You do need to put a few months in before you get to full-time pay. You make more money consulting/speaking etc. than actually writing.

3 people:

WordCamp 2007 Panelists Concentrating

Q: picking a topic that will maximize monetization?

A E: we didn’t choose a topic to make money. just wanted to do funny stuff. And people came.

WordCamp 2007 Eric Nakagawa

A M: started four years ago, early blogger (steph-note: and what am I, then? OMG! dinosaur!), linked to book she wrote.

WordCamp 2007 Michelle Leder

A J: getting out of unemployment: program, needed an idea, chose to blog about her passion, cottaging.

WordCamp 2007 Julie

Q: ??

A E: wondering what the people who visit our site would be interested in? And match up with relevant advertisers, rather than use AdSense which just scrape your content.

A M: struggling with this question right now. Google ads are not a good match for my audience.

Lorna Dietz: Philippino community site => gets huge amounts of dating sites with AdSense, annoying!

E: being a full-time blogger is really full-time, so you better really love what you’re blogging about.

JW: reducing the number of ads on a page.

Ben Metcalfe: seems the best way to monetize your blog, going down the long tail, is not advertising but adding value with your blog to some other thing you’re going to be able to earn money from.

A M: I make a fair amount of my money through speaking, clearly more than ads.

A E: could make money selling billions of T-shirts, but do you really want to do this? We’re just trying to do this and see how long we can push it.

A J: making videos of wakeboard stuff, hoping to attract a younger demographic. Problem now is: how can I get traffic?

JW: Average traffic, average money. 10-12’000 page views a month for a personal blog won’t bring you much more than a couple 100 $ a month.

JW: Would you read your blog?

Ten tips:

  • lots of valuable content
  • host your blog yourself, own your domain
  • AdSense is the crack of blog advertising, but don’t get hooked
  • do 2-3 things really well in blog advertising
  • CPA/CPL don’t work well (repeat audience)
  • content syndication
  • partner
  • be smart about TLA (you don’t want to be exited by Google)
  • don’t sell out
  • if your audience supports it, blogging about stuff your paid for can work

steph-note: going too fast, fingers hurt too much. folding up for this session.

Extra:

WordCamp 2007: Dan Kuykendall, Podcasting and podPress [en]

[fr] Notes prises à WordCamp 2007. Introduction au podcasting et à podPress, un plugin WordPress qui le transforme en machine à podcaster.

Here are the notes I took of Dan’s talk on Podcasting and podPress. I did my best, but they may not be accurate.

WordCamp 2007 Podcasting and podPress

Dan Kuykendall is the author of the popular podcasting plugin podPress.

Podcasting is very similar to blogging (just audio/video). About getting your message out. All about content, in consumable ways. Feeds.

RSS2 feed + “enclosure” tag.

Difference with blogging: lots of offline podcast viewers/listening. (Not many offline blog readers.)

Gear? Microphone, recording software, site + RSS2, something to say/play. Dan has a $100 mike, a $100 external sound card — steph-note: fancy! but not even necessary… in-built microphone and soundcard can do for starters.). Software: Audacity is free, so is WordPress.

WordCamp 2007 Dan Kuykendall's Gear

Podcasting does not require a major investment.

Dan got into podcasting early 2006. steph-note: is that early, as far as the history of podcasting is concerned? Podcasting is a little more personal than blogging (voice, etc.) Podcasters, like bloggers, really crave feedback. At that time, podcasting wasn’t built into iTunes. WordPress looks great for that, but if you’re interested in podcasting more than blogging… hmm.

WordCamp 2007 Dan Kuykendall

Dan heard about the plugin system in WordPress… He had figured out how to do podcasting and make his podcast look good in iTunes, but what about others? => started writing a plugin, PodPress. “Which has now grown a bit out of control!” steph-note: indeed, problems with redundant queries which caused my site to be shut down by DreamHost twice in the last six months.

Podcasting is not just about pointing to your mp3 files. PodPress adds meta information, media players, etc. This means your public can view your podcast even if they don’t use a dedicated “podcast reader” (iTunes…)

steph-note: tour of podPress’s features, and demo (not blogging this)

WordPress: amazing blogging platform and CMS, with tons of hooks for plugin developers.

steph-note: my experience of podPress is lots of settings, does the job though, even with minimal settings. However, as I mentioned above, my blog has been taken down once and maimed at least once by DreamHost because it was raising the load on the server it was hosted on way too much. After narrowing down the problem, the culprit appeared to be podPress.

Q from Dan: who is providing media content in their blog, but doesn’t use podPress? steph-note: question unclear from me, in my mind a blog which provides media content is a podcast, as long as the media content is made available as an enclosure in the feed, which I thought WordPress did out of the box.

Q from audience: monetization? A: no, for free, but PayPal donations, though they haven’t really covered the cost of hosting…

Q Mark JaquithAaron Brazell: I love podPress, but the only problem is the weekly releases… could we space them out a bit? A: never sure when I’ll be coding, so when I get some stuff done I release it. => Q for Matt: will WordPress support some kind of plugin update automation? A (Matt): yes, for 2.3 (at least notification). steph-note: yay!

Suw Charman at Google: Does Social Software Have Fangs? [en]

[fr] Mes notes de la conférence que mon amie Suw a donné chez Google aujourd'hui.

Here are the notes I took of Suw Charman‘s talk. They’re not necessarily well-constructed, and may even contain inaccuracies. I did my best, though!

It’s trickier than it seems when using blogs in business.

Will talk about using blogs and wikis internally. What can you do when things go a bit wrong?

Software is easy to install, so companies install it, some people start using it, but they’re not getting everything they can out of it.

Wikis are for collaboration, blogs are for publishing. Clear how the technology works, but not clear why some people don’t adopt social software internally for their work.

Suw Talks at Google

Reasons?

Low-level fear of social humiliation. How are they going to come across to their peers and bosses? Fear of making mistake. People don’t realise they’re afraid, they just feel a bit uncomfortable talking /publicly/ to their collegues. E-mail is different because it feels private, it’s 1-1 communication. You’re not exposing yourself as much. People become “shy” when you give them a very public place to work.

Also, some people aren’t comfortable in writing. Some are better talkers than writers, and are not comfortable writing in a semi-formal environment. E-mail is more informal. Blogs and wikis are perceived as requiring a higher level of writing skill. Again, people don’t admit to this.

This doesn’t happen in very open organisations, but often if permission isn’t explicitly given to use such tools, that will really get in the way. “Blogs as diaries”, etc — psychological mismatch. What the boss /thinks/ blogs are, and what they are used for in business.

Trust in the tool. “So you mean anybody can change my stuff?” for wikis. “Can I stop them?” Not comfortable trusting the content placed in such tools, and the tools themselves. “What if the tool loses everything?”

Will the tool still be around in one or two years? If we pour our data into this wiki, am I going to just lose everything if management pulls it down?

Many people just don’t see the point. See social software as something they need to do /in addition/ to what they’re already doing. Parallel with KM disasters.

Biggest problem: how to get people involved. Two basic routes: top-down, and bottom-up.

Top-down can work all right if you have a hierarchical company and control what people are doing. Will work while managers go “you have to use this, or…” but people will abandon it when pressure disappears.

Bottom-up. Trojan mouse. People start using stuff because they think it’s useful, and it spreads through the organisation. Grassroots can be very powerful in getting people to use this kind of software. Risk: incompatible software, duplication of efforts, managers closing things down.

Go for the middle way: support from above (yes, you can use that, we encourage you to use this) but rely on the “bottom”, people using the software to have it spread.

Adoption strategy:

  1. Figure out who your users are, not globally, but as small groups with shared needs. You need to understand what these people do every day. Good place to start: look at how they’re using e-mail. E-mail is a very abused tool. CCing just to let you know stuff — we get a huge amount of e-mail for things we don’t really need. Or things like conversation often happen badly in e-mail: somebody missing from the CC list, or somebody replying to one instead of all. And you can’t just access somebody’s inbox. People send out attachments to half a dozen people, and they all send back with comments, need to merge. There are places where these things can be done better/quicker. Identify who is influential within your area — supernodes — who can help you spread adoption, push a tool from something that is used locally to something that is used business-wide.

  2. How is this going to make their lives easier? Some use cases can be very small, not very impressive, but very practical. E.g. coming up with a presentation in a short time by using a wiki. Doing that by e-mail wouldn’t work, not in four hours. Another thing is meeting agendas. Put it on the wiki instead of sending out agendas in Powerpoint, Excel, Word… The minutes can go on the wiki too. Looking for places where conversations are fragmented => wiki. Blogs: look for people publishing stuff on a regular basis. Start with those simple use cases, then these practices will spread to other uses. People are bad at generalising from a high level (ie, wikis are for collaboration — d’uh?)

  3. Help material on the wiki won’t help people who aren’t comfortable with it. Print it out! Or people are so used to hierarchy, that they recreate it in the wiki, even though it might not seem necessary. If this is the behaviour they feel comfortable with, then we’ll enable this. Come up with naming schemes to make this possible. Be very open to letting the people use these tools the way they want to: coffee rotation, sports page, etc.

  4. At one point, requests for help etc. dropped. Critical mass had been reached. People were self-organising.

Top-down stuff: Suw’s more in favour of bottom-up, but often needs to be married to top-down.

Important thing: having managers who accept the tools. Some people can really get in the way of this kind of adoption project. Work around them in a way.

Managers who are the most successful in getting their people to use these tools are those who are the most active, who blog, use the wiki, encourage their people to use it. E.g. manager who would put everything on the wiki and send one-liner replies to e-mails containing questions about this with pointer to the wiki.

Use the tools regularly if possible. Easy to slip back into the old ways, but go back to using the tools.

Beware: adoption and usage is not the goal. Getting your job done is.

Q: what about privacy and secrecy?
A: easy to create little walled gardens in a wiki. also, everything that happens on a wiki is logged.

Need for wiki-gardners. Most of the problems are not technological, but cultural. How people react to the environment. Social vs. hierarchical organisation.

Tool recommendation: depends a lot on who is going to use it. E.g. MediaWiki sets business users running screaming, because it doesn’t look like Word. Happier with SocialText, maybe. What is the users’ comfort zone regarding tools? What about the existing IT infrastructure? Businessy users tend to like shiny stuff, branded, Word-like. More technical users tend to be happy with bland-looking things that might even be broken.

Q: external use cases for blogging?
A: “blogs are diaries” => scary for businesses. Some very mundane use cases: Disney used blogs to announce events (threw away their customer crappy tool). Personal knowledge management — “what have I been doing, what stuff do I need to find again?” Person who has to report on what he’s doing: blog about it, and let boss read. Competitive intelligence. What’s happening out there/in here. Also, “oh this is interesting!” — people blogging about social things, not business-related things. Actually good, allows people to get to know each other. steph-note: I think Google understands that. We tend to underestimate the importance of social relationships in business.

Update, July 3rd: the video

Supernova 2007 — John Kneuer [en]

[fr] A la conférence Supernova en train d'essayer (et d'échouer) de prendre des notes. Blabla politico-gouvernemental.

Random, scattered notes. Not necessarily understandable. Might contain outright mistakes — I don’t always understand everything. No who-said-what either, sorry.

Announcing the next speaker, John Kneuer. Some stuff about government and Washington and some acronyms I’m not familiar with (FTC etc.)

Supernova First Day 39

DTV transition. Everything will be digital. Interesting and important from a broadcasting perspective. Consumer demand. Really significant changes in the market. Spectrum, transmission of that spectrum.

steph-note: sorry, this is gobbledygook for me…

Single-cell tower, four tower-system. Technology one generation beyond incumbents. Access layer. Open access to the wireless network: problem is, government sets terms and conditions for access. steph-note: too many four-syllable words for me here.

Pro-consumer benefit of open access. Significant… steph-note: something. Market forces are going to provide an open network… Opportunity forgone… people in this room… global reputation of the Bay Area… innovation… shattering the business models… overcoming… large incumbents…

Questions:

David Weinberger: basically, the US markets are closed. steph-note: not understanding what this is about, but filming part of the response. Video below contains another question and answer, and a point made by Doc Searls and a very incomplete response (ran out of memory card space — maybe I need a real video camera)

Feel free to add tags and comments to the video. I hope the audio is understandable.

Update, Tuesday 26th: David Isenberg has a transcript of the video.

Update, Friday 21st

Check out:

Update, Saturday 22nd

The video was broken, sorry. It now works.

Supernova Open Space: The Economy of Free (Chris Heuer) [en]

[fr] Notes de conférence-discussion.

*Random, scattered notes. Not necessarily understandable. Might contain outright mistakes — I don’t always understand everything. No who-said-what either, sorry.*

Popcorn round: what is the issue?

– Money taboo (seen as hurting open source)
– Zero times anything is always zero, whereas a small something times something big ends up being something
– Rival goods vs. non-rival goods. How do you make money out of non-rival goods? Need to introduce a kind of exclusion mechanism (ex. Movies).
– Free building materials
– Discrimination that patronage causes (*steph-note: seems to me we’re aware of this in EU*)

Supernova Open Space 8 Chris’s core point is precisely that. Hidden patron model. Independants don’t have the ability to go to some of the events employees go to. Everybody does it “for free” — actually their company is paying for it.

Age of abundance.

Patronage: potentially disturbing effects. Women. There’s money behind this for some people but not others.

*(steph-note: ew. I need to work on my US accent parser.)*

Most of the programmers of “free stuff” are youngsters or people who have a day job — so who are supported in some way to do that.

Popular: The End of Free.

Trying to find patronage for a project involving chemists doing spectroscropy — get them to communicate/have compatible software.

Beginning of the century: huge numbers of mini-newspapers in Chicago.

In an economy of abundance, where do people make money? Make money out of being to apply knowledge/information, rather than the knowledge/information itself. (Debate: “knowledge” or “information”? Data.)

Problem: denial/taboo about patronage. We need to talk about it, and about how it works. We’re not teaching companies/individuals how to be good patrons or how not to be.

Perception: money = manipulation.

Free vs. non-measurable. Air isn’t free, we just don’t know how to measure how much it costs (keep it clean, etc).

Funding medical research for profit. Exploiting profit vs. “reasonable profit”.

Gift economy is different. Property. Money: when you fall out of relationship.

Barter.

Organisation has been vilified by the abuse of power for personal benefit and bad behaviour of a few.

At some point, if you want to produce/achieve something, you need some kind of organisation.

Chris: conference model. Exploiting profit from the knowledge of the speakers, session participants and participants. Just organised a conference co-produced by the speakers. Need to continue to think about new ways for cocreating value.
*Feel free to add notes about this session in the comments. I really didn’t capture everything that was said, and probably missed the most interesting bits.*

Reboot9 — Leisa Reichelt: Ambient Intimacy [en]

Here are my notes, unedited and possibly misleading, blah blah blah, of the Reboot9 conference.

Ambient intimacy, a name Leisa made up to express the way we are connected through all these tools.

Photograph of one’s bedroom. Rather private, huh?

Flickr, Twitter, etc: keep us informed of small things going on in people’s lives which we wouldn’t know otherwise. Creepy or exciting?

Leisa Reichelt

As a good consultant, Leisa found herself compelled to come up with a name for this weird creepy exciting feeling: ambient intimacy. Floating, diffuse. Intimacy is closeness, basis of friendship, etc…

  • 30 boxes: “situational awareness”. A bit too task-focused.
  • Om Malik: “hyper-connectivity”, like justin.tv. Not that either, because you’re not always “on”. It’s a trail.
  • Dave Linabury: “hive mind” in a blog comment.
  • Andrew Duval: “lice picking” (steph-note: we could say “grooming” instead.)
  • Ito & Okabe: “distributed co-presence”, 2005 — more the mechanics than the effect
  • etc…

Actually, the concept goes back quite a while. Twitter made it visible to us, but it actually even predates the internet. Text messaging. Ongoing background awareness of others.

Easier now to broadcast/communicate with a larger network. On Facebook, teens regularly communicate with about a dozen or so contacts, though they have 100-150 “friends”.

Dunbar, etc.

Seeing your teacher in a shop. Weird! The teacher doesn’t count in your monkeysphere if you see her in the classroom only, because she remains one-dimensional. Basically, seeing people outside “context” makes you see them in a different light.

“Intimacy” better than “co-presence”, because this is about human relationships and supporting them.

The village green. (steph-note: third places)

Leisa lives in a neighbourhood where people know each other.

Being careful how we represent ourselves online. When I twitter something, it can be googled later. A great way to shape the way that others see you online.

Are these people really friends, then? We need to make a judgement about how authentically people are representing themselves online. => taxonomy of relationships.

Phatic expressiveness for virtual spaces. 140 characters is fine for that. People who complain about lack of content are completely missing the point about Twitter. Phatic expression: sole function is to perform a social task. (*steph-note: “we are in contact!” or verbal lice picking…)

David Weinberger: “continual partial friendship”
Johnnie Moore: “it’s not about being poked and prodded, it’s about exposing more surface area for others to connect with.”

Twitter: love it, or hate it. We who love it think that people who don’t like it, don’t get it. It’s a bit patronising. There are quite enough people who do get it but don’t like it.

E.g. Kathy Sierra: is it false connectedness?

If we’re not careful, we can trick our brain into thinking we’re having real social interaction. (steph-note: didn’t get who said that.)

We’re craving attraction, cf. Generation Me, chapter 4.

For Leisa, these online social interactions are not the social equivalent of junk food.

Ambient intimacy is not a replacement for real-life interaction.

Atmospheric communication.

Writing and receiving communications which are not intended to receive full attention.

Leisa doesn’t feel like IM/Twitter etc. prevent her from doing whatever she is doing. The interruptions are stressful according to Kathy Sierra, and prevents one from reaching the state of flow.

David Weinberger: it helps that the volume of flow information is so high that there is no expectation that it is all followed. “Hey dude, I twittered it two days ago!” is not a valid excuse today.

If it bugs you, distracts you, well, shut it down for a while. Is that too simple?

Design to support ambient intimacy. Think about ambiance.

Reboot9 — Ewan McIntosh: Are We Ready For the Citizens of the Future? [en]

Here are my notes, unedited and possibly misleading, blah blah blah, of the Reboot9 conference.

Talk stuff is be on Ewan’s blog.

Technology is everywhere but is not necessarily the main thing in everybody’s life.

Ewan McIntosh

Have schools and workplaces adapted to the digital natives? 2007: 16-year-olds born at the same time as the web.

Let’s see what some of these kids are capable of. Cup-stacking video. The daughter just broke the world record for cup stacking and the mother in the background doesn’t react. She doesn’t have a clue.

We’re not letting young ones import their passions in the workplace (school/work).

Headteachers’ reactions when they see that: useless, waste of time. But hey, this is what they spend their time at! Do we take advantage of this kind of thing?

Harnessing kids’ creativity. What do we do with it before it’s stomped out by corporations?

Five points are key (we might not get through them all).

  1. Audience

Kids are used to having huge audiences. 19th century classroom, the average audience for a piece of work is 1, or maybe 30 if the work was put up in the classroom.

In the 20th century classroom (with the printing press)… to the one-click web — a 7-year-old making his first edit on wikipedia. Audience: 1’114’274’426

In Ewan’s school, nearly a third of teachers blog about once a week.

Question: what does this audience mean?

The kids are acting local. They publish for their classmates. And when they get a comment from somewhere else, they turn their interest to that country.

Golden eagle animation: why we shouldn’t steal eggs from nests.

  1. Unleashing creativity

Kids are very creative. But we never see it. (steph-note: I know where it goes… in “pranks” and “misbehaviour” often — some of the stuff they do is actually really neat if you forget the moral judgement).

Flickr: Toy photo stories. Six word stories. French language animation “sous la mer”, made by 16-year-olds, and they loved doing it!!

Flickr notes are great as an educational tool.

Why are creative kids important… and deadly? If you’re a politician doing a BS blog, the kids will smell it and spoof it. (David Cameron… the spoof had way more hits than the original stuff.)

Scratch: drag’n’drop programming — you can get six-year-olds in there.

77% of gamers are married. Importance of gaming in what education is turning into.

School trip blogs.

Reboot9 — Lee Bryant: Human Need (Kozarac) [en]

Here are my notes, unedited and possibly misleading, blah blah blah, of the Reboot9 conference.

Why adoption is not an issue when the use case matters.

Lee Bryant

Where the use case matters, people will make it work, no matter how crappy the system is. Inspired by Sugata Mitra’s “hole in the wall” presentation at LIFT. “Life will find a way.”

About a town called Kozarac in northern Bosnia. Returnees to a town from which they had been chased. One of two towns in Bosnia which was inhabited almost only by one ethnic group.

Challenges:

  • town destroyed, people imprisoned, thousands killed and others expelled
  • perpetrators stay in power, and control local authority, and don’t want the inhabitants back
  • need to go back and rebuild from scratch

How can an online community support real community (protect, develop…)

Return begins around 2000. 2002-05: rebuilding. 2005-07: reclaiming presence.

Three sites.

For a period of town, the websites were the town. The town only existed in virtual space.

Online space shows high degree of consensus. All discussing the same issues.

Top forum topics: #1, taking the piss out of their own leaders; #2, fire engines.

Practical outcomes? Fire engines: bootstrapping their town, had no support, and were actually opposed. Funded stuff themselves, expat communities contribute through the forums. Fire engines were one of the first priorities. Funded and organised the fire brigade with the help of the diaspora on the forums.

Memorialisation campaigns. Basketball. Identity in the diaspora. We know people in the diaspora tend to become more “old-fashioned” or radical in their national identity. The website allows young people to access the “real” town, and know what’s going on there. Keeps the diaspora connected.

Emin, traumatised survivor, was able to open up about it through the site that he discovered recently.

Bridging can also be physical, structural holes in the physical world. Preservation of memories and culture, specially in a context where teachers, doctors, etc have been targeted for execution. Some people from the town are dead, and nothing exists or remains of them besides what is said or put online about them.

Where there’s a will, there’s a way.

Lessons?

  • scale: small intimate spaces can have a huge effect, more effective at supporting collective action (would this happen on MySpace? no)
  • common purpose: if people share a need, they are more co-operative
  • hooks into RL
  • motivation: real needs => positive behaviour

Reboot9 — Stowe Boyd: Flow, a New Consciousness for a Web of Traffic [en]

Here are my notes, unedited and possibly misleading, blah blah blah, of the Reboot9 conference.

Stowe’s happy to be back (“reboot was the best single thing I did last year”).

We’re hearing the word “flow” a lot during this conference, used in many different ways. It’s a term that is being stretched in many different ways. Complementary, or not?

Today: flow as a new kind of consciousness. Complementary to yesterday’s “flow” in the first conference.

Stowe Boyd at reboot9

Apology: because of blogging, Stowe doesn’t write/talk anymore in a very constructed way (“this is my thesis and here are the arguments”) — so lots of fragmentary and incomplete thinking. Incompleteness: the new rhetoric?

Human? “We make our tools and they shape us.” steph-note: cf. Stowe’s talk at last year’s Shift conference. Other note: Thomas is having to drag the Blimp off stage… Cycles.

We’re going towards a new kind of consciousness, which will not clear up the problems we have, but we’re going to change. How are we changing? How are brains changing based on the tools we use to understand the world? What are we losing, what do we gain? How will sociality change based on using new tools that shape cultures?

There is a new consciousness evolving, different enough that it’s going to cause trouble, that a lot of people are going to say it’s bad, and that the people participating in it are doing something illegitimate. (Finger-wagging.) Developing a new moral sense: valuing certain things more highly, and certain things less highly. Hive-mind? Sniffing each other’s pheromones all day?

Will take what the naysayers are saying, and debunk their arguments.

The juggler’s paradox

A small number of “true” jugglers in the room. To learn to juggle, simply do it. The ball falls, and you try again. You train your neurons to do something you didn’t know how to do before. The way jugglers describe what they’re doing doesn’t help other people learn it. They don’t focus on the balls, they don’t focus on their movements. They unfocus. A learned state of consciousness.

Other example: karate. During his first karate classes, Stowe couldn’t even “see” what his sensei was doing. Like magic, because so different. Learning to see. Also, shortening the delay, the dollar bill trick. People can’t catch it. But if you do martial arts, you can — you’ve trained your brain to do something you couldn’t do before. A different state of consciousness. steph-note: I’m not sure I’d call these things “different states of consciousness”. Now, when Stowe sees karate, he knows the moves they’re making, he can see.

A lot of people have caracterised the things that happen to us in a negative way. Over-stimulation is driving us nuts. Stowe thinks we’re learning to accommodate a new world and cope with it. Also doesn’t agree with the “scarcity of attention” economy. (Davenport and Beck.) Another failed metaphor. Treating aspects of human cognition in economic or industrial terms fails miserably.

Psychology of Attention: we actually don’t know much about attention. It doesn’t reside in one place in your brain. It’s all over the place. An emergent property of a bunch of stuff that goes on in your brain. Conventional wisdom about attention is probably wrong. Steer clear of advice of best-selling business authors about what we should do with our attention.

We have witnessed a shift in the way we perceive media: not rival anymore. We used to turn on the radio and just listen. Later, became a background. TV too. People who have the TV on all day, or while they play a video game or listen to music (Stowe is anti-TV). Talking during the movies.

Flow media. We’re getting used to having a bunch of things going on at the same time (IM windows, skype calls, etc.)

ADD: inability to focus, hyperactive. Invented disease. Treated (paradoxically) with stimulants. Maybe kids shouldn’t sit still (over-diagnosing and medicating). Stowe doesn’t think we’re creating a toxic environment for our children, but the school system has not snapped into the 21st century.

Stowe strongly disagrees with Linda Stone’s Continuous Partial Attention theses. In general, CPA is a disorder, for her. Stowe thinks this kind of thinking is based on an old model of how one should deal with the world. FIFO. Stowe doesn’t believe flow is bad, it’s just a different model. It’s not about speed, it’s about remaining connected. We can’t stay head down for hours or days at a stretch when important events might be occurring that require immediate response.

The world is more like an ER than a supermarket checkout. Reverting to pre-agricultural consciousness. Hunter awareness. Scanning the savannah.

The war on flow (steph-note: not sure I’d call this flow, again… agree with the concepts exposed here but the “label” flow bugs me). Remaining connected is not a disease, but a new ethos, a new set of beliefs. Time as a shared space, and psychology is adapting to that. Conflicts with industrial norms: maybe the tribe is more important.

The Buddylist is the centre of the universe. Made greater by the sum of our connections. Flow is generational. The younger you are, the more likely you are to be doing 16 things at once. steph-note: I must be rancid old-school, because I still think there is value on being able to concentrate/focus on one single thing during a stretch of time.

If you expose kids to more language, they tend to be smarter. We’re training our neurones.

Why call it Flow? steph-note: that’s the bit I’m curious about

CM’s notion of flow: “being in the zone”. He’s opposed to the stuff Stowe is talking about steph-note: not surprised, incompatible to me. cf. definition from wikipedia. Usually not a solitary activity steph-note: surprised… what about meditation? that’s an obvious example of flow.

Flow changes the way time works. Four flavours of time: physics, linear (industrial), cyclic (mystical), flow (lived time).

steph-note: Stowe says time slows down when you’re in the zone, you can see the tennis ball. But I’m not sure that’s the main characteristic, I think: that’s because you learnt to see. In flow, time passes fast.

Social applications (Stowe’s business): social networks are how we discover meaning, belonging and insight on the world. Traffic flow is the primary dynamic of all future social apps. Tools which will allow us to unfocus and concentrate on sociality.

Pushing Dunbar’s constant. steph-note: cf. Stefana Broadbent at LIFT… our tools allow us to manage more relationships Can you ‘know’ and ‘care’ about more than 150 people? What is the limit with these tools?

How do we use time? a way of sharing something. Productivity is second to connectivity. steph-note: perfectly agreed. Important stuff will find its way to you many times. You can miss things (not that important to be a slave to every e-mail, every RSS feed), but your network won’t, and things will get back to you.

Flow is a state of mind. Flow is a verb.

Discussion: Stowe says we still need to focus (steph-note: phew!), but it’s a question of degree. It’s about how we do a lot of things which don’t necessarily require full focus. Change from “head down with occasional coffee breaks” to “long coffee break with a few focused interruptions”.

Reboot9 — Ted Rheingold: Learning from Dogs and Cats [en]

Here are my notes, unedited and possibly misleading, blah blah blah, of the Reboot9 conference.

Dogster-Catster case study.

Home page of Dogster: web designers like Ted hate it (it’s a mess) but the dog people love it — they just click on the dogs.

Ted Rheingold

People copy-paste and personalise their cat/dog pages.

Forums: not as good as the best forums out there, but made to reflect the interests of people using the site. 5000 forum postings a day. People can organise events. Groups. Looks kinda crappy but the users don’t care.

Catster videos, commenting. Endless features. 1500 new members a day. (Ted shows a bunch of numbers… dizzy. 60’000 diaries/blogs.)

Lessons learnt that Ted wants to share, after 4 years.

  • pick partners wisely, you’ll be married for 2-10 years. Need to talk about stuff like having kids with your partners! Partnership failures sink young businesses. steph-note: eek! other points on slide but didn’t get them.
  • bootstrapping is good, keeping expenses manageable means you live longer, less financial constraints means more control.
  • customer service is everything, from day one. Answer every e-mail, IM, phone call, resolve every problem. Without happy customers your site is just a pile of fancy server code. It’s free market research!
  • develop within your impact horizon — your product must have an impact on your community within this time frame. For Catster/Dogster: 1st year, 3-4 weeks; 2nd year: 6-8 weeks; 3rd year: 2-3 months; 4th year: 2-3 months, ideally 1 month. Can’t guess that much in advance. 10 one-month features instead of 2 six-month features. More chance of one being popular.
  • how do you make your money? Sponsors and direct ad buys (really hard! integrated ad campaigns); ad networks, premium memberships, virtual gifts. Bring in advertisers by encouraging them to be part of the community. They write up their stuff (less marketing goop). If you have to revert to advertising, it kind of means people aren’t that interested in the community. Ted would like to get ads and sponsors off the site altogether.

Paying members: more to be “part of the club” rather than have more features.

Circle of trust: Dogster, Community, Advertisers. Picky with advertisers. Introduce the advertiser to the community.

steph-note: Bagha Byne, my cat, has his own Catster page, of course.