LeWeb'10, ça démarre! [fr]

[en] LeWeb'10 has started! Links to follow the conference online.

Eh ben, on pourra dire que les dernières semaines n’auront pas été de tout repos. Un deuxième dan de judo, le module 2 de la formation SAWI que je co-dirige, et LeWeb’10.

LeWeb’10, c’est près de 3000 personnes qui se retrouvent à Paris pour deux jours de conférences: plus d’une centaine d’orateurs, des dizaines de pays représentés, du contenu et des activités diverses qui satisferont les participants quels que soient leurs besoins. Mais surtout, surtout, du réseautage du tonnerre: tous les grands noms sont ici, et l’ambiance un peu “américaine” (vu d’Europe) rend les contacts faciles.

Mon rôle dans tout ça: gérer l’attribution des accréditations pour les blogueurs officiels. Un sacré boulot, sur les détails duquel je reviendrai dans un billet ultérieur.

Quelques photos pour commencer: #yulbizpar (rencontre de blogueurs d’inspiration Montréalaise), visite derrière la scène des Docks avec les blogueurs officiels (ils ont clairement bossé toute la nuit pour préparer l’endroit!), et l’album d’Egobox (sur Facebook) montrant nos délires photographiques lors de la Blogger Party au Six-Huit hier soir.

Plus à venir (on parle maintenant de voitures et de l’avenir de l’automobile — le hack “iPad comme auto-radio”, j’adore), tant côté photos que contenu.

Pour voir ce qui s’écrit en ce moment au sujet de la conférence:

Enjoy, que vous soyez sur place ou bien en train de suivre à distance!

LeWeb'10: Applying For an Official Blogger Accreditation [en]

[fr] Le formulaire pour demander une accréditation de blogueur officiel pour LeWeb'10 est maintenant en ligne.

You’ve been waiting long enough, and I think you for your patience. The form through which you can apply for a LeWeb’10 official blogger accreditation is now up.

Update: form is long closed, LeWeb’10 is behind us!

LeWeb'10: Tell Us Which Bloggers or Podcasters to Invite [en]

Pay attention: this stage is not about pitching yourself, it will come later (September) — this is the time to tell us who else we should not miss.

As you probably know, I’m managing blogger accreditations for LeWeb in Paris for the third time. We’ve decided to change the system slightly this year to ensure a more balanced representation of countries and linguistic groups. We’ve also decided to do away with the big deadline to request an accreditation, and will be evaluating applications on a case-by-case basis.

Basically, here’s what we’re going to do:

First, reach out to motivated and influential bloggers and podcasters in all countries and linguistic communities. We need your help for that — to identify them, and maybe also to contact them. This is what this post is about.

Second, in September, we will allow individual bloggers/podcasters to apply for an accreditation.

We have thought quite a bit about what we expect from official bloggers, as a conference, and what kind of population we want to reach and invite. Our criteria this year will be stricter. To make it clear: if you work for an industry agency or big company, your company should be paying for your ticket — unless you are primarily known as a high-profile blogger, independently of your work. But more on that in good time (September).

So, back to our plan for July: the problem with the system that we used over the last two years is that it was perfectly possible for us to end up with no blogger from country XYZ covering the conference — or no coverage in certain languages. We want to make sure that LeWeb’10 echoes beyond political and linguistic barriers.

We have a pretty good idea who the main players are in anglophone and francophone circles. However, you probably know your country or linguistic group’s bloggers or podcasters better than we do.

Here’s who we’re looking for. Official bloggers and podcasters should:

  • have a passion for content and reporting
  • commit to attending and covering the conference (it’s in English!)
  • have significant reach and influence inside their community.

Although the accreditation allows to attend the conference for free, we cannot cover expenses.

Got a few people in mind? Great! Please use this form to recommend three bloggers/podcasters from your linguistic group or country.

Thanks a lot for your help! Please tell your friends speaking other languages or from other countries to send in their recommendations too.

BlogTalk 2010: Call for Papers, For You Too! [en]

[fr] Il est encore temps d'envoyer des propositions pour la conférence BlogTalk. Ne ratez pas cette occasion si vous travaillez dans le domaine des médias sociaux ou applications sociales, que vous soyez académique dans le monde des affaires.

Like last year, I’m on the programme committee for BlogTalk, the international conference on social software. BlogTalk was the first ever conference I went to, way back in 2004, in Vienna. It’s interesting in that it tries to bridge the academic and business worlds, with speakers and attendees from both sides.

We’re currently looking for people to submit papers on topics related to social software and social media. The submission date has been extended to 21 June 2010. You can submit the paper through the BlogTalk 2010 EasyChair site. More details are available on the BlogTalk 2010 Call for Papers page. There is also the later date of 7 July for those who want to submit demonstration or poster proposals.

If you are doing any work in the field of social media/social software and would like a chance to talk about it to a smart and diverse audience, I really encourage you to submit a proposal.

SWITCH Conference, Coimbra: Didgeridoo Demonstration [en]

I shot a quick video of the didgeridoo demonstration we were given at the SWITCH conference (which you can follow live, by the way). Unfortunately my batteries gave out and I was not able to film the second part of demo with the toilet-roll didgeridoo 😉

SWITCH Conference, Coimbra: Out of the Box [en]

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

Ricardo Tomé

From a 1h talk-show to a 24h talk-show.

Stuff about pizza and sandwiches and what social media is closest to (pizza). Anybody can make pizza.

Be different, do things differently, engage, engage, engage. Different but better.

Important for them to define a goal: engage. 24h talk show! The communication is the content.

*steph-note: trouble following this one, sorry, very bad notes*

Crossmedia: really a challenge. Go from making a show for just TV to producing something that works on all platforms.

5 hosts. 3 of them had never touched a facebook or twitter account. Daily show on TV. On the web, 24/7. The show was never the same, no routine, always something new.

Changed the process: put the focus on the content rather than on the media.

*steph-note: following better now there is no talking behind me ;-)*

Webcam for the TV show 45 minutes before the show and 15 minutes after, so you can see what’s going on, and chat, etc.

3 months is really short to make something work on the web (in normal TV, it’s 2 weeks before the kill/live decision).

There is no perfect web. The real web is organic. You don’t know what’s going to happen or which direction it’s going to grow. *steph-note: the whole lack of control thing*

Each host made a commitment about their use of social media to support the show. Update Twitter, Facebook, reply to e-mail, moblog, etc etc.

6 hosts doing that => lots of interaction between those platforms, connected accounts etc.

Lots of feedback during the creative process and production, compared to less use of social media.

Daily tracking and monitoring with weekly reporting. Lots of numbers and hard work. But measuring everything means you have tons of data, what do you do with it?


  • more interaction between hosts and audience and amongst them
  • long-tail effect
  • active participation
  • mobilization
  • faster learning curve (season1)

TV show got a 9.7% share (channel average is 4.7%) (double the channel on almost all targets, and peak at 20% share)

Videos on the web, huge jump in views between season 1 and season 2.

*Ricardo is now showing us figures, all impressive — views on the blog, video views, webcam and chat participants, facebook fans, etc.*

Have fun! They were doing a humourous talk-show, so if they weren’t having fun doing it, now way people would have fun watching it…

Rewarded the host with the biggest web engagement, each week.

Prof. Freitas Magalhaes

The science of facial expressions. *projector problems*

Micro-expressions. *showing us lots of moving faces and expressions on screen; steph-note: I’m not sure where we’re going with this.*

  • FACS is a tool for the study of micro-expressions. Code the face.
  • F-MPF is the Portuguese face database.
  • Psy7Faces: detects movement in the face.

what he studied:

  • Psychopaths: they have different facial expressions.
  • Human fetus smile.
  • Alcohol addicts.

Alexandre Lemos

Bubok: we publish every book that comes our way. A recent project! (Not Alex’s project. He just loves it.)

How do they do it? POD (print on demand), I+d, Ebook, Cloud computing, Social networks… A bunch of technologies that give us easy and cheap access to publishing.

Why? it’s a challenge. It allows us to take position, make people look at them. Lots of publishers! Helps them stand out.

Their point: they publish without choosing. But nobody does that! Publishing *is* choosing. The authors choose. They are the ones who choose to publish — self-publish.

  • first book
  • morabilia
  • self-marketing
  • dreams
  • education
  • independance
  • special books

All sorts of reasons to self-publish. Most of the time, books are self-published because the author has a dream.

After only some months of activity, bubok started receiving partnership requests from other publishers. Most publishers gain prestige by refusing books. It’s a strategy! “I’m more important than your book.”

Other publishers get in touch with them, not understanding how they do it — how are they not overwhelmed? how do they afford it? etc.

SWITCH Conference, Coimbra: Web Today [en]

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

Hugo Almeida

Machinima. Films made in virtual worlds. A new form of art! Real film techniques in virtual worlds.

  1. choose your virtual world (Second Life, WoW, Sims…” — Hugo likes SL because you can build anything
  2. choose your screen capture software
  3. edit in your favorite video editor

3D mouse to control the camera!

3D world as a collaborative platform.

Project: Hugo looks for a team in SL — no budget! In SL, he looks for artists: Japanese, British, Portuguese, Polish…

scenarios: multinational team

actors: SL avatars, animated by real people — so you need to direct them like real actors

real-time filmmaking: several weeks to make the movie (+production).

Different visions, different cultures: a melting-pot of different ideas.

Budget: 50K for a regular project in this area, but they manage with 300 €

*steph-note: Hugo is talking in Portuguese, but I’d like to know why 😉 — now he shows us a video, beautiful.*

Me 😉

Here’s the blog post about my talk (some advice to freelancers) , with link to my Prezi 🙂

Luis Monteiro

Blogging for a dream. E-mail: “do you want to make a trip to Antarctica?”

  • are you commited to the environment?
  • do you have an urge to photograph penguins?
  • do you have a passion for polar regions?
  • do you have a blog?

For Luis, yes to all these 🙂 — created a blog and got a team together to take part in the competition.

Joined all social networks to be all over the place.

Tough opponents — hate mail/messages! But Luis and his team were also tough 🙂 — with an automatic dashboard.

4 hours per day for 3 months (*steph-note: when I say social media takes time…*)

Has a pretty cousin, and after accidentally showing her on the webcam following his house, he used popular request for seeing her again to get people to vote 😉

“If I get enough votes, I’ll dress up as a penguin in summertime in Portugal” *steph-note: this guy is great fun!*

*photo of Luis dressed up as a penguin playing the guitar near a big roundabout*

It worked out! (And the comments on what he was doing became a bit more positive…)

And they went to Antarctica 🙂 *steph-note: I like the soundtrack on this slideshow, what is it?*

The question: was it worth it? *steph-note: another video clip. wow.*

Blogging every day, he wasn’t the live-blogger on the team for nothing!

La blogueuse et les conférences [fr]

[en] I write a weekly column for Les Quotidiennes, which I republish here on CTTS for safekeeping.

Chroniques du monde connecté: cet article a été initialement publié dans Les Quotidiennes (voir l’original).

Les conférences, c’est l’occasion idéale de créer des contacts et de renforcer les liens existants. Et si l’on a la chance d’avoir un blog, c’est doublement l’occasion de le faire.

En 2004, j’assiste à ma première conférence “de geeks” (à l’époque, c’est clairement ce qu’on était, nous les blogueurs). Fraîchement sortie des études (elles ont été longues!), il m’est difficilement concevable d’écouter un orateur sans prendre des notes. Blogueuse depuis plusieurs années, il m’est difficilement concevable de prendre des notes sans les publier. Ça deviendra une habitude par la suite: je prends des notes aux conférences auxquelles j’assiste, et je les publie sur mon blog.

Pourquoi est-ce que je vous raconte ça? Parce que je me suis rendu compte, au détour d’une conversation ou deux avec d’anciens et nouveaux participants à la conférence Lift en fin de semaine dernière, à quel point c’est mon activité de blogueuse au fil des conférences qui a servi de catalyseur (voire de détonateur!) dans la construction de mon réseau. (Je n’aime pas trop le mot “construction” ici, qui donne l’impression d’une démarche délibérée alors que c’est plutôt un processus organique qui se fait un peu tout seul, mais faute de mieux…)

En me positionnant comme “celle qui prend des notes et les publie sur son blog”, j’initie des contacts tant avec les autres participants que les orateurs — ou même les organisateurs de la conférence. On pourrait dire que c’est la recette “faites quelque chose qui ait de la valeur pour la communauté, et elle vous en sera reconnaissante”.

Je ne sais pas comment c’est pour vous, mais pour ma part, si je me retrouve dans une salle pleine de personnes et que je n’en connais aucune, je trouve très difficile de faire connaissance avec les gens autour de moi (à plus forte raison si ces personnes se connaissent déjà). Par contre, si je connais une ou deux personnes pour commencer, ça aide énormément. Bloguer est un excellent moyen de provoquer ces quelques premiers contacts qui mèneront plus loin.

Bien entendu, plus on fait ça de façon désintéressée, et mieux ça marche. C’est d’ailleurs comme ça avec plus ou moins tout ce qui touche au réseautage et aux médias sociaux.

Journée GRI: Web 2.0, remise en contexte [fr]

[en] A presentation I gave to set the stage for a day about "web 2.0". Where it comes from, what it means (and doesn't).

Comme promis, le Prezi de ma conférence introductive, Web 2.0: remise en contexte.

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N’oubliez pas de lire “What is Web 2.0” de Tim O’Reilly.

Merci à tous ceux qui ont participé au petit sondage sur ce qu’est le web 2.0 pour vous!

How Do You Personally Define or Explain "Web 2.0"? [en]

On Tuesday I’m giving an introductory keynote at the next GRI theme day here in Lausanne. I’ll be setting the stage for the day by clarifying what “web 2.0” is and is not, where it comes from, how it’s used (and abused). I’m doing quite a bit of research to get my facts straight (and they’re starting to look pretty starched by now) and I thought I’d ask you, readers (or not) of this blog, to contribute a little to my research by answering the following question in the comments:

How do you personally define “web 2.0”? Today, in 2010, what is the meaning of “web 2.0” (the expression) for you, in a few sentences? If somebody asks you what it is, how do you explain (simply)?

I can read the Wikipedia page and the history of the term, and see how various people use it. But what I’m interested in here is the way you use it. Beyond all official definitions, what does “web 2.0” mean when people actually speak the words or write them?

So, thanks a lot if you can take a minute or two to write down what it means to you here in the comments.

It would also help me contextualise if you could add a little info about your background: I’m interested in knowing if you’re a social media professional, or power user, or “just a user”, and also if you were online doing things like blogging before 2004.

Update: I’m not looking for the definition of “web 2.0”. I know how I understand it and use it (or don’t use it). I’m interested in seeing how various people have various ways of explaining something that is often pretty fuzzy, complex, and overused. It’s not about “good” or “bad” ways of saying what it is, it’s about collecting a variety of definitions which will show how multifaceted and ambiguous “web 2.0” can be.

Update 2: If you’re feeling a bit self-conscious about going public with this, you may use this form instead of the comments!