This year again, I’ll be overseeing blogger accreditations for LeWeb — but I won’t be alone. Frédéric de Villamil and Arne Hulstein have agreed to jump on board and help me with the selection process. A big thanks to both of them, we are now a team!
By the way, did you know that LeWeb is now a 3-day conference? It will take place on December 7-8-9th 2011 in Paris, and the theme this year is SOLOMO, Social-Local-Mobile. If you’re not eligible for a blogger accreditation and thinking of attending, get your ticket before September 30th to take advantage of the summer offer and get over 800€ off the full ticket price! (There are also special prices for students, freelance developers, and startups — check the bottom of the registration page.)
The process is pretty much the same as last year:
- first, we’re asking for recommendations (particularly of bloggers or podcasters we might not know about, and from language groups we’re less familiar with)
- second, in September, we’ll allow any blogger or podcaster to apply for accreditation through a separate form.
As much as possible, we’ll be dealing with submissions as they come in — but do give us some time to process them. Each blogger or podcaster we select based on your recommendation will be contacted directly (we’re aware they might not have heard of LeWeb or know that they were recommended!)
A reminder of what is expected of official bloggers, and the kind of profile we’re looking for. They should:
- have a passion for content and reporting
- commit to attending and covering the conference (it’s in English!)
- have significant reach and influence inside their community.
Of course, they also need to have a proper, publicly accessible, established blog or podcast (that is theirs or at the very least, that they contribute to regularly). Having a huge number of followers on Twitter, Facebook, or Google+ is great, but doesn’t make you a blogger. Just like having a huge rolodex doesn’t make you a journalist. (Check out Live-Blogging vs. Live-Tweeting at Conferences.)
Although the accreditation allows to attend the conference for free, we cannot cover expenses.
A note about the recommendation form: this is not a popularity contest. Please do not ask your friends to nominate you (some of you did so, last year). We don’t care how many times a name is mentioned. It just gives us more (annoying) work to have to go through 20 submissions of the same name. You’ll be able to apply for an accreditation directly in September. Our objective here is to:
- discover important bloggers/podcasters we might not know of
- make sure we do not miss anybody we absolutely should be inviting.
There, now that all this is said, here we go!