Author: Stephanie Booth

SWITCH Conference, Coimbra: Out of the Box [en]

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

Ricardo Tomé

From a 1h talk-show to a 24h talk-show.

Stuff about pizza and sandwiches and what social media is closest to (pizza). Anybody can make pizza.

Be different, do things differently, engage, engage, engage. Different but better.

Important for them to define a goal: engage. 24h talk show! The communication is the content.

*steph-note: trouble following this one, sorry, very bad notes*

Crossmedia: really a challenge. Go from making a show for just TV to producing something that works on all platforms.

5 hosts. 3 of them had never touched a facebook or twitter account. Daily show on TV. On the web, 24/7. The show was never the same, no routine, always something new.

Changed the process: put the focus on the content rather than on the media.

*steph-note: following better now there is no talking behind me ;-)*

Webcam for the TV show 45 minutes before the show and 15 minutes after, so you can see what’s going on, and chat, etc.

3 months is really short to make something work on the web (in normal TV, it’s 2 weeks before the kill/live decision).

There is no perfect web. The real web is organic. You don’t know what’s going to happen or which direction it’s going to grow. *steph-note: the whole lack of control thing*

Each host made a commitment about their use of social media to support the show. Update Twitter, Facebook, reply to e-mail, moblog, etc etc.

6 hosts doing that => lots of interaction between those platforms, connected accounts etc.

Lots of feedback during the creative process and production, compared to less use of social media.

Daily tracking and monitoring with weekly reporting. Lots of numbers and hard work. But measuring everything means you have tons of data, what do you do with it?

Achievements:

  • more interaction between hosts and audience and amongst them
  • long-tail effect
  • active participation
  • mobilization
  • faster learning curve (season1)

TV show got a 9.7% share (channel average is 4.7%) (double the channel on almost all targets, and peak at 20% share)

Videos on the web, huge jump in views between season 1 and season 2.

*Ricardo is now showing us figures, all impressive — views on the blog, video views, webcam and chat participants, facebook fans, etc.*

Have fun! They were doing a humourous talk-show, so if they weren’t having fun doing it, now way people would have fun watching it…

Rewarded the host with the biggest web engagement, each week.

Prof. Freitas Magalhaes

The science of facial expressions. *projector problems*

Micro-expressions. *showing us lots of moving faces and expressions on screen; steph-note: I’m not sure where we’re going with this.*

  • FACS is a tool for the study of micro-expressions. Code the face.
  • F-MPF is the Portuguese face database.
  • Psy7Faces: detects movement in the face.

what he studied:

  • Psychopaths: they have different facial expressions.
  • Human fetus smile.
  • Alcohol addicts.

Alexandre Lemos

Bubok: we publish every book that comes our way. A recent project! (Not Alex’s project. He just loves it.)

How do they do it? POD (print on demand), I+d, Ebook, Cloud computing, Social networks… A bunch of technologies that give us easy and cheap access to publishing.

Why? it’s a challenge. It allows us to take position, make people look at them. Lots of publishers! Helps them stand out.

Their point: they publish without choosing. But nobody does that! Publishing *is* choosing. The authors choose. They are the ones who choose to publish — self-publish.

  • first book
  • morabilia
  • self-marketing
  • dreams
  • education
  • independance
  • special books

All sorts of reasons to self-publish. Most of the time, books are self-published because the author has a dream.

After only some months of activity, bubok started receiving partnership requests from other publishers. Most publishers gain prestige by refusing books. It’s a strategy! “I’m more important than your book.”

Other publishers get in touch with them, not understanding how they do it — how are they not overwhelmed? how do they afford it? etc.

SWITCH Conference, Coimbra: Technology [en]

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

Pedro Bizarro

What’s common between a traffic jam, a bad surprise with your energy bill, a heart attack?

Bad surprises can sometimes be avoided if the right person has the right information at the right moment.

Real-time information. Lots of information to process in traffic management, measuring energy consumption, or running a hospital.

steph-note: very dark room and glaring white slides, not helping me focus; grumble: don’t give your whole talk in the dark for a series of dark slides, not worth it — or turn the light down just when you show those slides.

Cheap sensors everywhere, easy to capture information now; ubiquitous networks, no limit to storage.

Use case for this type of technology: monitoring ICU patients to predict risk of cardiac arrest.

Another is monitoring energy consumption in the house, which can give you a prediction for your bill at the end of the month.

Hugo Pinto

Personal journey: getting technology to do stuff to you. Most entrepreneurs have a dream they pursue. Hugo is a bit different — was a strange kid, reading strange kinds of books: SF comics. Imagining he’d play a part in this SF future.

But where are the hover cars, the spaceships, the house robots? A future that never was. Economics have kicked in. Hugo’s probably never going to land on a lunar base anytime in his life.

So, what’s the story? Hugo is a kind of entrepren– dreamer. Programmed during his teens, took computer engineering at university, corporate programming in his 20s, and then management (heck, he lost his way!)

Reboot, back to his dream: can we do pragmatic stuff? Co-started Inovaworks in 2006. Do fun tech stuff that has business value and sell it. Inspiration: read The Muse in the Machine by David Gelernter. (Something about predictive outcomes in creativity steph-note: if I understood right)

Started a company, but ended up getting a state-sponsored fund (around their work on creativity). As always, the company ended up doing some stuff they’d predicted they’d do, and some stuff they hadn’t. For example, more mobile stuff. iPhone apps and casual games. Oropoly (?).

All that they do, they do cheaply (or at least cheapish). Hardware is getting cheaper. Open standards make it easy to exchange knowledge. Globalization helps you connect with people having useful resources, like alibaba.com. 3D printer: horrendously expensive, but they have one for 950$. Not that good quality, but it works great for prototyping!

Unless you’re doing fundamental tech research, technology is about doing stuff. Ideas per se have little market value. Build a prototype, social market the hell out of it, bootstrap or get it financed!

Possible to make great products out of cheap technology. It’s really really hard to protect IP. It’s way easier to just kickstart it by making a product. Going to market is the most important thing nowadays.

Hugo’s company are doing research on interactive 3D. AAA3D as a new enabler. 3D game engines have been maturing, cost of developing this type of interactive media has decreased dramatically.

demo

What about the space thing? Very costly. The chemicals needed to lift you into space are not getting any cheaper. Space elevators and space loops are decades away. Hugo won’t go into space, but can he fake it? Computer imagery, as we have seen, is catching up 🙂 (DID is getting cheaper and cheaper: 290$)

Maybe we’re all going to space 🙂 — 3D cameras on the Mars spaceship!

Here’s a video of Hugo’s talk if you want to watch it.

Frederico Figueiredo

Boosting user experience. Best practices in large enterprises. How to produce good UX. @fredfigueiredo was born the the computer science department of his university 😉

Joined Siemens in 2005 (amongst other things). His passion is usability. Finished his MSc in 2007, papers and talks with people in many parts of the world. Liked basketball — is not just a geek, though he’s probably not in good enough shape to dunk anymore!

Boring ISO 9241 definition of usability. Has to be a better way to explain it!

Effectiveness: accuracy and completeness. Efficiency: ressources expended. Satisfaction: what you gain afterwards.

Fred’s definition: How easy is it for a “user” to do “something” in a given “environment”.

Example: how easy is it for you to know when the next rain is in Amsterdam airport, etc. gives us a bunch of examples of usability fails in offline environments

First step (Nielsen): know your users. This is where you really get value. Observe them in their environment. User-centred design. Put the user in the focus of everything you do.

UX: mix of usability, visual aspects, good design, brand. => nice product people use enthousiastically

In the past, the brands were in control. Now, users are in control, the market is very competitive. Users have expectations based on past experiences, and based on real world experiences. Users are demanding and they don’t always demand the same thing.

Look at the iPhone: less features than any other smartphone on the market, but #1 seller.

But organizations keep providing services and products which are not usable, etc => need usability as a core competence in the organization. Cannot be something external you add on as an afterthought. Quite easy in small organizations, but hard in larger corporations. Nobody gets to meet the CEO. Too much distance between decision power and ideas/concerns. Companies driven by ROI, etc => who cares about usability?

Multiple sites, different cultures, different roles and backgrounds. So many different takes on what usabiilty is.

Bureaucratic processes, turnover.

How can people recognize the brand when they want products that are customized to their needs. Also, hard to know the users as they are so far away. Is usabiity really accepted in a corporation? What can we do about this?

Fight the organization, but intelligently and smoother. Aikido.

  • path to self-discovery, requires a team
  • use the energy of your opponent and make it your own
  • be aware of your environment
  • make the decisions in the action *steph-note: didn’t get that*

Infiltrate. Don’t go in with a big sign saying “I’m here to change your organization”. Observe. Go in as a software designer, etc. Strategy.

Challenge: don’t know what the difference is between a customer and an end-user.

Build a team, an identity, get peer recognition, network, convince other people to pay attention to usability, educate others and train them, and only then can you make a change, make a difference.

It’s all about selling usability, in the end. You don’t sell the concept of usability, but the end product, the value it brings. Sell it with emotion and enthusiasm.

Two of Fred’s favorite tools:

  • presentations: with results/value (what you have gained by applying usability) — but don’t do crap powerpoint, target to the audience
  • just do it!

Luis Borges

We are at war! An information war. Fast, tech-based, and global.

We need new tools to deal with information overload, check for information quality, and support knowledge. steph-note: related, addicted to technology — I’m a bit tired of that topic

“No, you weren’t downloaded. You were born.” comic strip

Time and space.

Places are important for us: where human activity takes place; central for life, learning, work, fun.

Time and space change in the digital world. We’re not sure yet how to use these new “time and space” to support our human activities.

Digital time and space are more independant, elastic.

But! More time to do, less time to react. Space is almost impossible to control, but easy to reach.

The digital world allows time and space to overlap in different ways than in the physical world.

The world suddenly becomes our place, no more boundaries at human scale. We can be in more spaces at the same time. But we cannot not be where we are, or be at another time.

Human limits still apply! Physical location and place remains important.

The world has changed and will never go back.

Digital is part of any place, but we always come back to offline.

steph-note: this is interesting — I’m not sure I agree with everything, but I like the idea of rethinking space and time in the light of the presence of digital technology.

We need tools that free people from data-information-knowledge tyranny steph-note: I disagree, we simply need to set boundaries, learn to say no, etc.

SWITCH Conference, Coimbra: Entrepreneurship [en]

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

Celso Martinho

CTO of Sapo. A frog’s perspective on entrepreneurship.

University project became startup. 6 students in the beginning. Now, 250 people. Celso does not consider himself an entrepreneur anymore — was once, but not anymore.

Was there a secret formula to create Sapo? Beer + time + a black swan 🙂 (they had a lot of fun doing stuff they liked, had a lot of time on their hands to do it, and… luck) steph-note: read the book if you haven’t

Open source rules.

Growing is painful. Accountability vs. Flexibility. Had to build in processes as they grew, but wanted to keep the spirit and flexibility they had when they started — big challenge they face today.

Success is a balance between the things you do right and the things you do wrong. OK to do things wrong, but you have to be doing enough things right for the balance. Learn from mistakes.

Stay close to talent. (Some kind of programming contest, workshops, emergent technology…) Keep the work environment fun. Work hard and don’t give up. Irreverence.

Fred Oliveira

Fred (@f) is a UX designer and founder of We Break Stuff. Non-funny talk: do NOT become and entrepreneur. (Fred doesn’t consider himself an entrepreneur.) Joined TechCrunch in 2005 (early one), joined another company, and came back to Portugal and thought it was a good idea to found his own company.

Do not do what he did, he tells us. Your life will become a mess!

“Entrepreneurs are idiots because…”

  • their brains act differently from normal people => work work work work work lobes all over the brain
  • they do not have clocks or watches, no sense of time (when they go to bed, when they get up…) — the hand of the clock si always on “work”
  • they wallets are empty; weird relationship with bank accounts: empty, then get a lot of money, then spend it all… (emo-piggy-banks)
  • their social life resembles that of a carrot (carrots do not have fun, go out to night clubs, have coffee… — they sit at their computers all day)

What motivates these people? (you must be crazy to be an entrepreneur, so…?)

  • take pride in working for themselves, are their own boss
  • they get to work on “new ideas”
  • they fix “real problems” (whatever that means, look at foursquare)
  • they enjoy failure (WTF)

Odd, awkward, often lonely people, as you can see. But they’re actually changing the world. Even if I’m not using foursquare now, it doesn’t mean it’s not going to be a big thing at some point. You CAN change the world.

That being said, Fred is really happy with his life. Go make something special (but don’t become a carrot). Ask him anything.

Robert Boogaard

One of the fun things about being an entrepreneur is you can wake up in the morning thinking you’re just going to the SWITCH conference, and around 11:30 you learn that you’re giving a talk after lunch! 🙂

The tough time Ricardo and his team have been through these last days show exactly what entrepreneurs need to be made of. You take risks. Portuguese entrepreneurship.

Robert has always been an entrepreneur. Now invests in startups.

There are a lot of great people with great ideas in Portugal, but because of the fear of failure, not many happen. Entrepreneurial spirit is picking up. In Portugal it’s really hard to raise money. So: Financing Your Dream. Actually, Robert believes raising money here is quite easy: the competition is pretty low. If you have a good idea, you have your chances. Investors in Portugal struggle to find good projects and good entrepreneurs.

Most people, when they start out, are very bad at raising money. First of all, you need to identify what your dream is. Being an entrepreneur is not for everyone. You need to decide if your dream is something you want to do for a living, or actually enjoy 😉

Being an entrepreneur is a very unstable life, you don’t make that much money, you work hard. It’s not for everyone.

How do you raise cash, once you have that fantastic idea you want to make a living of? Most people go for the “easy” options, business angels, etc. One of the best ways of financing an entrepreneurial venture is actually your job. Work part-time and grow your business on the side. steph-note: exactly what I recommend too for freelancing!

Second source of finance: bootstrapping. Make sure you don’t spend much, and reinvest all the money you make into the company. The company remains yours!

If you really need additional funds, friends and family, but be really careful. There are also a lot of support structures in Portugal but it’s a lot of paperwork.

Expensive ways of getting money: Business Angels and VCs. Expensive because they take away a chunk of your company. Robert doesn’t understand how somebody would give away 80-90% of their company! Investors invest money as well as know-how.

VCs look for scale. Not a good first step. Identify the right source of finance.

You need to be clear about how much you want the finance, once you’ve identified the right source. How much do you want? Not realistic to want a huge chunk of money to be all expenses paid for the next x years. (You’ll also have to give away a huge part of the company!)

Also, for valuation: what makes your company worth what you claim it is when you’re raising money? You need to be able to explain that.

Right time of investing: not easy to figure that out. Research the people you approach. Know who you’re talking to. Tailor your approach. The more passionate you are, the more chances. Be yourself. Don’t tell the investors what you think they want to hear. (steph-note: just like with dating, no use pretending you’re somebody you’re not!)

If you have weaknesses, talk about them, and say how you’re adressing them. Entrepreneurs tend to get carried away by their dreams. Investors receive tons of proposals. You need to capture their attention immediately, stand out.

Follow the process your investor asks you to follow.

Loïc Le Meur

Loïc by Skype! steph-note: not an easy way to give a talk

If you’re thinking about launching a startup, stop thinking and try doing as much as you can. Do something, even if it’s a bit broken.

It doesn’t matter if you change course. Many businesses start out by being something else (Skype, Seesmic, Flickr…).

Start small, and start collecting support and people around an idea. Go for something you have a passion for. Loïc has a passion for social networking, so working on seesmic doesn’t feel like working at all. Invest time and energy in gathering a community around your project.

Another rule: share your idea. Don’t go the NDA route. Develop your idea openly. It will be enriched by others. steph-note: this way of doing things puts the idea at the centre, rather than the person — it’s more selfless, benefits the community more, and therefore has more chances of actually happening and making a difference

Don’t pay too much attention to the people who tell you that you will fail.

Ship a product, then ask for feedback! Use that feedback, and learn. Interact with people directly. Gather all the feedback on a site which will help you decide what’s possible to do. Then you need to act on it. People like a company that listens — and answers.

Read Loïc’s do’s and don’ts about starting a business.

Some Advice on Being Your Own Boss (My SWITCH Conference Talk) [en]

[fr] Une conférence que je viens de donner à Coimbra. Quelques conseils (de survie ;-)) pour indépendants.

I just gave a talk this morning on some advice on being a freelancer (dearly learned along the 4 years of my solo career), at the SWITCH conference here in Coimbra. Here’s the presentation:

Going Solo: some advice on being your own boss on Prezi

This presentation is really aimed at people who are already working freelance, and are doing so as a result of turning a passion into a job. “How to become a freelancer” is a completely different talk (which I might give some day!)

Also, there was a misunderstanding about what I mean when I say “be expensive”. I mean “ask for what you’re worth” — no way do I mean “overcharge”. Most people who are freelancers by passion are a bit like hippies when it comes to money, and most people undercharge and feel they are being horrendously expensive when they ask for the right price.

This talk is not either advice for people who want to become freelancers out of nothing. Start out with a passion, something you’re good at. Maybe you might be able to turn it into a job. Only then will this advice come in handy.

If you’re interested in seeing more on this topic, you should check out the videos of the talks given at Going Solo, a conference on freelancing I organized in 2008. I also have a series of posts about procrastination that might come in handy to some (but don’t read them now, do it tomorrow ;-)).

Oh, and here’s Why the 15-minute timer dash works, and Let’s buddy work. My office and coworking space (in Lausanne, Switzerland) is eclau. I’ll add related posts here as I think of them.

*Here’s a crappy video of the talk (SWITCH will provide a better one) which I shot so I could make it available quicker ;-)*

SWITCH Conference, Coimbra: Web Today [en]

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

Hugo Almeida

Machinima. Films made in virtual worlds. A new form of art! Real film techniques in virtual worlds.

  1. choose your virtual world (Second Life, WoW, Sims…” — Hugo likes SL because you can build anything
  2. choose your screen capture software
  3. edit in your favorite video editor

3D mouse to control the camera!

3D world as a collaborative platform.

Project: Hugo looks for a team in SL — no budget! In SL, he looks for artists: Japanese, British, Portuguese, Polish…

scenarios: multinational team

actors: SL avatars, animated by real people — so you need to direct them like real actors

real-time filmmaking: several weeks to make the movie (+production).

Different visions, different cultures: a melting-pot of different ideas.

Budget: 50K for a regular project in this area, but they manage with 300 €

*steph-note: Hugo is talking in Portuguese, but I’d like to know why 😉 — now he shows us a video, beautiful.*

Me 😉

Here’s the blog post about my talk (some advice to freelancers) , with link to my Prezi 🙂

Luis Monteiro

Blogging for a dream. E-mail: “do you want to make a trip to Antarctica?”

  • are you commited to the environment?
  • do you have an urge to photograph penguins?
  • do you have a passion for polar regions?
  • do you have a blog?

For Luis, yes to all these 🙂 — created a blog and got a team together to take part in the competition.

Joined all social networks to be all over the place.

Tough opponents — hate mail/messages! But Luis and his team were also tough 🙂 — with an automatic dashboard.

4 hours per day for 3 months (*steph-note: when I say social media takes time…*)

Has a pretty cousin, and after accidentally showing her on the webcam following his house, he used popular request for seeing her again to get people to vote 😉

“If I get enough votes, I’ll dress up as a penguin in summertime in Portugal” *steph-note: this guy is great fun!*

*photo of Luis dressed up as a penguin playing the guitar near a big roundabout*

It worked out! (And the comments on what he was doing became a bit more positive…)

And they went to Antarctica 🙂 *steph-note: I like the soundtrack on this slideshow, what is it?*

The question: was it worth it? *steph-note: another video clip. wow.*

Blogging every day, he wasn’t the live-blogger on the team for nothing!

SWITCH Conference, Coimbra: Science [en]

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

José Pereira-Leal

Human genome: internal representation of our building blocks (assembly plan). Reading that “book” is an operation that has been going on for more than 10 years, and is an ongoing battle between public and private initiatives. Thousands of people involved, billions of dollars. Halfway through the process, somebody decided it was going nowhere, and went “private” => do this and make money in the process.

Public: taxpayer money goes into research, research is public, made available, and not owned by a corporation.

Genome: 3G letters (A, C, T, G)– 1 human cell = 1.8m of DNA in a space < 0.00001m. Very compact! Today, we know that less than 5% (probably less than 2%) actually means anything. Each cell reads a different part of the instructions.

Bioinformatics is at the crossroads of biology, computer science, maths, physics… Breakthroughs in computer science (e.g.) can dramatically speed up the process of deciphering the genome steph-note: I think that’s what he said.

Malaria: mass murderer => in the cell of the plasmodium, there are the remnants or an engulfed algae, and bioinformatics predict it should be possible to kill the parasite by using stuff that kills the algae, without harming the host.

For a proposal like that (fosmidomycin) to go into clinical trials, it would take 10 years. With bioinformatics, 2 years steph-note: if I understood correctly.

What else? Breast cancer. We need markers for disease prognosis and response to chemotherapy, and we need to know how well they predict. Approach: take an oncologist and a computer scientist, and data integration tools (bioinformatics) + data. steph-note: something about HLA-G.

Other thing: bacteria who live in human cells. Bioinformatics discovered that these bacteria lack copy redundancy (no spare tires) and we can predict which drugs will kill them.

From academia to commercialisation: need a business-friendly environment.

Archon Genomics Prize.

Monica Bettencourt Dias

PhD on cell biology of heart regeneration.

Cell proliferation. Mutant drosophiles (fruit fly).

Seeing is believing: with a microscope you look at fixed cells, but now it’s possible to actually see live cells. steph-note: photo of jellyfish, reminds me of my trip to the Oceanarium on Monday 😉

Cell cycle. If you lose part of the genome in the process, you can lose very precious proteins. Two important moments for us: chromosome duplication, and mitosis (where it can go wrong from the DNA point of view).

steph-note: Monica is showing us some video sequences of cells dividing, etc. — pretty cool! Nuclei tugging away from each other to separate the chromosomes. tug-a-war!

Centrosome helps distribute the genetic material equally between the two cells.

Interesting questions: How are the centrioles formed, and what is the role of the different structures in development and disease?

SAK/PLK4 is a centrosomal protein needed for centriole duplication in flies and humans. Does SAK-dependant centrosome duplication rely on a template? What happens if there is too much SAK? steph-note: oops, the science has lost me — very interesting but I must have skipped a bit here and there

Of course, all this has a link with figuring out cancer cells…

Lisbonne, côté Expo [fr]

[en] As the editor for ebookers.ch's travel blog, I contribute there regularly. I have cross-posted some of my more personal articles here for safe-keeping.

Cet article a été initialement publié sur le blog de voyage ebookers.ch (voir l’original).

J’étais prête moralement à me rendre à Lisbonne via le train de nuit (25 heures de voyage), mais j’ai par chance réussi à slalomer de justesse à côté du nuage de cendre volcanique pour ma troisième visite de cette ville que j’apprécie particulièrement.

Comme il y a deux ans, je loge du côté de l’Expo’98, alors que pour ma première visite, je logeais au coeur de la ville. C’est comme si j’avais deux Lisbonne: la moderne et l’historique. Hier, j’ai donc flâné le long de la rivière pour aller visiter l’océanarium, dont je vous parlerai dans un autre billet. Pour le moment, quelques images de Lisbonne, côté Expo — de jour, parce que mes précédentes visites étaient surtout nocturnes.

Lisbon Expo 01

Personnellement, je n’ai aucune idée si ce quartier est considéré comme architecturalement réussi, ou non. Pour ma part, je l’aime beaucoup. J’aime l’eau, déjà, donc mettez-moi sur un quai, et c’est déjà la moitié du travail.

Lisbon Expo 04

J’ai décidé de prendre la passerelle, pour être la plus aquatique possible. Visiblement, c’est ici que les habitants du coin viennent faire leur footing. Sur la gauche, le pont Vasco de Gama, très imposant de près.

Lisbon Expo 21

J’aime les immeubles qui longent le parc et la rivière. Formes modernes, couleurs. On met de la couleur sur des maisons, et ça me plaît (vous vous souvenez de Troyes?)

Lisbon Expo 14

Lisbon Expo 16

Je sais que l’Expo était il y a plus de dix ans, mais ce quartier me donne un sentiment de ville du futur. Comme ces deux tours coiffées d’un bonnet rappelant un peu l’Alien de Gyger, face à la rivière, comme deux vaisseaux spatiaux posés à deux pas de la gare Oriente.

Lisbon Expo 08

Le thème de l’Expo, c’était l’océan. Et ça se voit. Les bancs ondulent sur place, et certains immeubles on des façades en forme de vague.

Lisbon Expo 13

Lisbon Expo 22

Si on fatigue, on peut se poser sur un banc-bloc coloré, ou prendre la télécabine, ce que j’ai fait à mon retour de l’océanarium (vous en faites pas, je cherche toujours comment prononcer ce mot en français!)

Lisbon Expo 26

Lisbon Expo 28

Cette petite promenade en photos ne serait pas complète sans une plaque d’égoût de l’Expo ’98 — une collection, ça se prend au sérieux!

Lisbon Expo 23

La blogueuse et les conférences [fr]

[en] I write a weekly column for Les Quotidiennes, which I republish here on CTTS for safekeeping.

Chroniques du monde connecté: cet article a été initialement publié dans Les Quotidiennes (voir l’original).

Les conférences, c’est l’occasion idéale de créer des contacts et de renforcer les liens existants. Et si l’on a la chance d’avoir un blog, c’est doublement l’occasion de le faire.

En 2004, j’assiste à ma première conférence “de geeks” (à l’époque, c’est clairement ce qu’on était, nous les blogueurs). Fraîchement sortie des études (elles ont été longues!), il m’est difficilement concevable d’écouter un orateur sans prendre des notes. Blogueuse depuis plusieurs années, il m’est difficilement concevable de prendre des notes sans les publier. Ça deviendra une habitude par la suite: je prends des notes aux conférences auxquelles j’assiste, et je les publie sur mon blog.

Pourquoi est-ce que je vous raconte ça? Parce que je me suis rendu compte, au détour d’une conversation ou deux avec d’anciens et nouveaux participants à la conférence Lift en fin de semaine dernière, à quel point c’est mon activité de blogueuse au fil des conférences qui a servi de catalyseur (voire de détonateur!) dans la construction de mon réseau. (Je n’aime pas trop le mot “construction” ici, qui donne l’impression d’une démarche délibérée alors que c’est plutôt un processus organique qui se fait un peu tout seul, mais faute de mieux…)

En me positionnant comme “celle qui prend des notes et les publie sur son blog”, j’initie des contacts tant avec les autres participants que les orateurs — ou même les organisateurs de la conférence. On pourrait dire que c’est la recette “faites quelque chose qui ait de la valeur pour la communauté, et elle vous en sera reconnaissante”.

Je ne sais pas comment c’est pour vous, mais pour ma part, si je me retrouve dans une salle pleine de personnes et que je n’en connais aucune, je trouve très difficile de faire connaissance avec les gens autour de moi (à plus forte raison si ces personnes se connaissent déjà). Par contre, si je connais une ou deux personnes pour commencer, ça aide énormément. Bloguer est un excellent moyen de provoquer ces quelques premiers contacts qui mèneront plus loin.

Bien entendu, plus on fait ça de façon désintéressée, et mieux ça marche. C’est d’ailleurs comme ça avec plus ou moins tout ce qui touche au réseautage et aux médias sociaux.

Lift10: Printing the internet out (Russell Davies) [en]

Here are my running notes of the Lift conference in Geneva. This is Printing the internet out (Russell Davies). May contain errors, omissions, things that aren’t quite right, etc. I do my best but I’m just a human live-blogging machine.

Found other good posts about this session? Link to them in the comments.

Most of what follows is true. *steph-note: he has Kinder Surprise as prizes, just threw one to a member of the audience!*

Lift10 Russell Davies

Has worked in advertising for a long time. Realized after a while he wanted to be at the front of the train because it was less crowded. But being at the front of the train is being at the back of a whole lot of other trains.

Exploring the recently possible. But what we actually do is explore the recently easy. People don’t realise when something becomes easy! Big gap. *steph-note: I’m in there ;-)*

Screens.

Book “The Comfort of Things” (Daniel Miller)

Objects are more than just a screen. Big red remote button (made by @tinkerlondon) instead of tinier and tinier keynote remotes.

Lift10 Big Red Remote Button

Brilliant post: The street as platform. Terribly long, you realize how long when you print it.

“Things our friends have written on the internet” (2008). Newspaper Club.

There are brilliant bits of infrastructure lying around (printing presses) and they’re not used as much, so easy access.

“We have broken your business, now we want your machines.”

Trying to imagine what houses would be like in 2050, based on model houses. *shows photos* Speculative modelling.

We shouldn’t forget about analogue friction.

Russell loves pockets. We build book-sized things really well, but not objects the size of a chestnut. Poken! (on screen!)

Data about who you are => manufacturing process => make something you can put in a kinder egg => you get extra points.

Project: look at the software you use over time (like RescueTime) and then send you building blocks representing it 🙂 Making visible and material something we have trouble grasping (how much time we spend in these things).

Christmas decorations based on people’s social media use. Dopplr clouds, Twitter snowmen, Last.FM bars, etc 🙂 *steph-note: I want a Twitter snowman!*

Physical transformations are even more indistinguishable from magic. Turning something from the data world into something physical. The mix tape. Much better on cassette than just sending a playlist. Because it’s a physical object. Personal objects are really powerful — and people are really used to paying for objects.

Printing wikipedia!!!

Lift10 Russell Davies Thanks

Lift10: How to win in digital (Richard Murton) [en]

Here are my running notes of the Lift conference in Geneva. This is How to win in digital (Richard Murton). May contain errors, omissions, things that aren’t quite right, etc. I do my best but I’m just a human live-blogging machine.

Found other good posts about this session? Link to them in the comments.

As an ex-RAF pilot, more used to speaking to one person (air traffic controler) when he has an earpiece strapped in.

Lift10 Richard Murton

Big organizations have many questions about what they should do with the digital world. => accenture

Go through some of the key challenges big organizations are facing to tackle the digital world, and the 5 key things they can do right.

Context. Life was simple before, all you needed was a website, a bit of search, and a few banner adverts — that was a digital strategy.

Now… it’s a really complex jungle out there.

Outbound marketing vs. surround marketing. More of the latter now. Capture the attention of all the consumers out there.

Traditional channels are increasingly digitized. Ex. billboard changed into super-screen billboard.

The consumer is everywhere, in control, and has different attitudes and actions from before.

Average 10-30% invested in digital.

Challenges. Some quotes:

  • relevance “we are not winning the battle for customer relevance in digital” — lots of the visitors of websites are anonymous => hard to provide them with a relevant experience (“hi Joe, same beer as usual?”) The winning companies are creating intimacy out of anonymity.
  • “even small site changes wait for up to 10 different stakeholders approvals” — can’t spend 6 months with your agency planning and 3 months building etc for your website. A two-year cycle is way too long!
  • home-grown platforms — stitched together isn’t going to serve you very well if you want to provide your customers with a sleep agile environment
  • “technology spend as a proportion of digital revenue is out of control”
  • “web reporting and measurement is its own little island… it’s not connected” — internet: very measurable, we just need to figure how, and how to use it

Success:

1 Place analytics at the core of your digital marketing campaign and business, and intelligence to see what solution actually drives the outcome you want (real-life testing); content at the asset level, measure success of variations.

If you don’t know who your customers are you can use simple techniques like reverse IP lookup to know where they’re from, etc… => can already give you some insight (ex. urban vs rural areas, etc), or use the search term they used (do they know the brand? is the search sophisticated?) Possible to use info gathered in social network sites to target advertising to customers when they finally come to your site (e.g. Jack was asking around about plasma screens)

2 Moving to single integrated platforms. Cost, security.

3 Vertically extending into advertising. We think only 14% of ads we see are relevant to us. Lot of space for optimization!

4 Horizontally extending into online and offline worlds (Holy Grail).

5 Managed services to create digital campaigns. *steph-note: not sure I understand what a managed service is*

Future is agile, flexible, scalable and uses analytics as a foundation.