LeWeb13: Gary Vaynerchuk [en]

Snapchat is Gary’s most effective tool to connect with his fans. Breadth is not important, it’s how many people care.

In the mid-nineties, Gary invested in email lists. Bought 2 million addresses! But it didn’t work. Understood it wasn’t about how many people, but about people caring.

Snapchat isn’t about impressions it’s about attention. Number one thing: tell your story to somebody along the path of making a decision. Before telling your story you have to get people’s attention.

Once the famous people arrived on Twitter, Gary’s days were over, at least when it came to making something trend on Twitter.

49 minutes to select 4K people by hand on Snapchat. Reminds me (SB) of how taking shortcuts in communication decreases return. He sent a picture, and within a few seconds, many of those people had posted that pic with hashtag to Twitter.

Marketing sucks. Most people suck too because they just want to promote their stuff.

Jab, jab, jab, right hook is in fact give, give, give, and then ask. steph-note: agreed, you need to earn the right to ask favours.

steph-note: whoops. I downloaded Snapchat and tuned out.

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