[fr] Notes prises à l'occasion de la conférence Future of Web Apps (FOWA) à Londres.
*Here are my live notes of this [Future of Web Apps (FOWA)](http://www.futureofwebapps.com/) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. Chances are I’ll be adding links to extra material later on, so don’t hesitate to come back and check.*
Laws of the Edgeconomy
*steph-note: whoops, no more slides!*
(organizing principles)
– 1. Open beats closed
Huge companies are shifting to open business models.
A universe of external possibilities explodes.
– 2. Betters beat goods
– 3. Plastic beats specific
Bluetack vs. screw.
Widgets.
Glue that can hold stuff together.
Lots of companies get this, but it’s not enough.
How to make this work is about management. How do we manage all of this stuff? We really need to think about 3 key challenges.
1. volatility of the economy – interdependence
Craigslist does not intend to maximise profits.
Trust. *steph-note: slides are back*
Purpose Beats Profits.
Guilds were there to protect a skill.
A purpose is a set of shared beliefs about how value is created. Encapsulates key trade-offs. Google: organizing the world’s information (that’s a trade-off). *steph-note: I’m lost.*
Failure Beats Success.
Fail really fast. Not like Bush… Can’t plan for the future in this kind of environment.
Play Beats Work. There is No Consumer. They are the people at the edges of the firm. Synergistic relationships with firms. Culture > Brand. Competition is a Commodity.
Markets, Networks, and Communities Beat Firms.
We don’t compete. This is what we have to build business models upon.
Advantage is in the DNA. It’s the stuff that makes the firm go.
Future of the recording industry: two futures
– dynamic pricing
– open pricing (a kind of “social price” — challenge: how do you get that to scale?)
Networks manage risk much more efficiently. Communities are better for managing fixed costs. *steph-note: (?)*
Future of big media corporations? They need to start by blowing themselves up, atomizing — before coming back together.
*steph-note: can’t said I understood everything (and to be fair, I think Umair was a bit thrown off by the Powerpoint failure, or it’s just that I have trouble grasping all this “economy” stuff) but all this seems really interesting. Going to start reading [his blog](http://www.bubblegeneration.com/) for a while to see.*
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