Category: Conferences

I go to conferences as a speaker, and also work with some big conferences in blogger relations or outreach. I think about conferences. Complain about them. Have ideas.

Lift10 Briefing [en]

Laurent just gave us a little briefing for the day. Small crowd, cozy 🙂

Lift10 Briefing

Change of pace for the conference, workshops and talks are spread throughout the conference. Don’t forget to register for the workshops!

Lunch will be upstairs, expect a big rush. Hurry up or wait a bit, your choice. Use your coupons (read what’s on them), and you can buy extra things at the restaurant.

At 1pm, sessions and Lift Experience will be introduced on the main stage. There are going to be one or two talks in French.

New this year: fun video introducing the session before each session, made by Canal+.

Session on privacy, 2 speakers and 3 open stage demos.

After the break, a 30-minute panel on the media.

End of afternoon, Venture Night, followed by cocktail, and busses will take you to the fondue (3 rounds of busses from 7.30 onwards). Fondue is at Palladium. You better like cheese or tonight will be complicated for you.

Genève, me voici! Coworking à la Muse [fr]

[en] I'm helping manage the coworking space in Geneva, so I'm going to be in town a little more than usual!

Moi qui suis une indécrottable lausannoise (comprendre: Genève, c’est carrément à l’étranger!), je vais me retrouver à prendre le train du bord du lac un peu plus régulièrement durant les mois qui viennent. En effet, je vais compléter l’équipe de la Muse et prendre en charge pour un moment la gestion du coworking et des activités ayant lieu à l’Espace de la Muse.

Concrètement? Gardez un oeil sur mon calendrier de déplacements! Tous les lundis, il y a un pique-nique à la Muse où vous pouvez rencontrer d’autres personnes “entreprenantes”, et partager vos défis et besoins. C’est donc à Genève, au 2, rue de la Muse, de midi à 14h. (Aussi sur Facebook!)

Côté Genève également, je serai au salon du livre vendredi 30 avril à 14h pour un débat organisé par l’Hebdo, en compagnie de Laurent Haug et Olivier Glassey.

Et après ça, bien sûr, je serai à la conférence Lift les 5-6-7 mai 🙂 — avant de sauter dans l’avion le train (enfin on verra) pour me rendre au Portugal pour la conférence SWiTCH (15-16 mai — j’y parle).

Journée GRI: Web 2.0, remise en contexte [fr]

[en] A presentation I gave to set the stage for a day about "web 2.0". Where it comes from, what it means (and doesn't).

Comme promis, le Prezi de ma conférence introductive, Web 2.0: remise en contexte.

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Web 2.0 on Prezi

N’oubliez pas de lire “What is Web 2.0” de Tim O’Reilly.

Merci à tous ceux qui ont participé au petit sondage sur ce qu’est le web 2.0 pour vous!

How Do You Personally Define or Explain "Web 2.0"? [en]

On Tuesday I’m giving an introductory keynote at the next GRI theme day here in Lausanne. I’ll be setting the stage for the day by clarifying what “web 2.0” is and is not, where it comes from, how it’s used (and abused). I’m doing quite a bit of research to get my facts straight (and they’re starting to look pretty starched by now) and I thought I’d ask you, readers (or not) of this blog, to contribute a little to my research by answering the following question in the comments:

How do you personally define “web 2.0”? Today, in 2010, what is the meaning of “web 2.0” (the expression) for you, in a few sentences? If somebody asks you what it is, how do you explain (simply)?

I can read the Wikipedia page and the history of the term, and see how various people use it. But what I’m interested in here is the way you use it. Beyond all official definitions, what does “web 2.0” mean when people actually speak the words or write them?

So, thanks a lot if you can take a minute or two to write down what it means to you here in the comments.

It would also help me contextualise if you could add a little info about your background: I’m interested in knowing if you’re a social media professional, or power user, or “just a user”, and also if you were online doing things like blogging before 2004.

Update: I’m not looking for the definition of “web 2.0”. I know how I understand it and use it (or don’t use it). I’m interested in seeing how various people have various ways of explaining something that is often pretty fuzzy, complex, and overused. It’s not about “good” or “bad” ways of saying what it is, it’s about collecting a variety of definitions which will show how multifaceted and ambiguous “web 2.0” can be.

Update 2: If you’re feeling a bit self-conscious about going public with this, you may use this form instead of the comments!

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Get Your Lift10 Ticket Half-Price Before Christmas [en]

[fr] Vous savez certainement que Lift, à Genève (5-7 mai 2010) est un des événements incontournables du milieu de la technologie en Europe. Une conférence non-commerciale, qui vous donnera matière à penser pour l'année à venir et ouvrira des portes dans votre tête dont vous ignoriez l'existence jusqu'ici. Trois jours pour 650.- (220.- par jour!) si vous vous inscrivez avant le 26 décembre. (Comparez ça aux tarifs des formations usuelles, et vous avez un prix imbattable pour du contenu inégalable.)

The reasons I gave for attending Lift nearly two years ago are still very much true. In all honesty, if there is one European tech event you should absolutely attend each year, it’s the Lift Conference in Geneva. This year, unlike the previous ones, it will take place in May (5-7th) — much nicer weather than February!

Lift10 conference in Geneva, May 5-7, 2010. In a nutshell, Lift is 3 days of extraordinary speakers you have not heard before a dozen times already, a very diverse gathering of smart and interesting attendees, various presentation formats in addition to keynotes like discussions, workshops, open stage presentations (part of the programme is community-contributed), rich hallway conversations, and a very uncommercial feel to it all.

But don’t stop there, please do read my post from two years ago, then come back. I’ve attended the conference since it started, so you might want to read some of my posts covering it (2006, 2007, 2008, 2009) — and all the videos of past talks are available freely online.

Another thing that has changed since last year besides the date is the conference pricing, which has gone up significantly for those who do not register early. Laurent wrote a really great post about the challenges encountered in pricing an event like Lift, which tries to attract attendees with different profiles and very different budgets: be too expensive, and people without an employer behind them to pay for the ticket can’t come — but be too cheap, and you’re not taken seriously (which tends to be the problem Lift has faced over the years).

Actually, anybody who provides services to a client base which is not homogeneous are faced with this dilemma, which is one of the reasons my rates (for example) vary according to which client I’m providing services to — shocking thought it may seem to some (upcoming blog post about that, by the way).

So, the good news is that if you have your ears and eyes open, and know that you’re going to Lift in 2010, you can get in for 650.- CHF (50% of the final ticket price) if you register before December 26th.

Students can apply to get one of the 20 free tickets that are reserved for them (deadline January 15th).

Journalists and bloggers should apply for a media pass.

I really hope to see you at Lift. You won’t regret it.

Live-Blogging vs. Live-Tweeting at Conferences [en]

[fr] Live-tweeter une conférence, c'est l'équivalent d'être actif dans le backchannel IRC de la belle époque des conférences de blogs. Il n'y a rien de mal à ça, mais il ne faut pas confondre ça avec le live-blogging: en effet, passés quelques jours, semaines, mois ou même années, qui va replonger son nez dans le fouillis des tweets ou des logs IRC de telle ou telle journée? Comparez ça avec un article sur un blog, qui sera lu, relu, et encore relu -- qui conserve donc sa valeur une fois que l'excitation du temps réel est passée.

One of the things bloggers brought with them when they started attending conferences is live coverage. Unlike the traditional press, which would provide you with a summary of the proceedings the next day, bloggers would be madly photographing, taking notes, uploading, and hitting publish in the minutes following the end of a presentation.

Live-blogging was born.

(For my personal history with it, see my BlogTalk 2.0 posts (2004) about collaborative note-taking using SubEthaEdit and a wiki, and my notes of LIFT06 (2006). Real proper live-blogging had to wait until LIFT’07 and Martin Roell’s workshop on getting started with consulting (2007), however.)

Then Twitter showed up, and everybody started a-tweeting, and more particularly live-tweeting during conferences.

But live-tweeting does not replace live-blogging. It replaces the IRC backchannel, allowing people to comment on what is going on as it happens, and letting people who are not physically present take part in the fun.

(I’m not going to talk about backchannels here: they’re great, but can also have unpleasant consequences in certain situations. A whole series of blog posts could be devoted to them.)

So when bloggers at conferences neglect their blogs and spend all their time live-tweeting, they are in fact fooling around in the backchannel instead of doing what bloggers do, which is produce content which retains value months, sometimes years, after it was published.

Don’t get me wrong: live-tweeting is fine, so is participation in a more traditional IRC-based backchannel. But don’t confuse it with live-blogging.

Tweets of the moment, just like IRC conversations, tend to be great when consumed in real time. But as the days and weeks go by, they become just as pleasant to read as an IRC log. (Understand: not pleasant at all.)

So, dear bloggers, when you’re at a conference to provide coverage, do not forget who you are. Not everybody is a live-blogger, of course, and some produce very valuable writing about an event they attended once they are home and have allowed the dust to settle.

But tweeting does not replace blogging.

Do you think I got my point across, now? 😉

LeWeb'09: Kevin Marks on Buzzwords [en]

Live notes from LeWeb’09. They could be inaccurate, although I do my best. You might want to read other posts by official bloggers, in various languages!

Do we really use too many buzzwords? Right now, “real-time”. Some words Kevin has found useful to describe the new web.

  1. Flow: the stream metaphor.
  2. Faces: we expect faces. Making the face bigger makes the information more relevant. A large part of our brain is about faces.
  3. Phatic: an action that is designed for social interaction, grooming purposes, not to communicate content.
  4. Following: not assuming that all relations are bi-directional. Basic pattern of the web. Hyperlinks go in one direction. This is what allowed the web to scale to the size it is. Very powerful in a social context too.
  5. Semi-overlapping publics: not just “one” public space, which is an invention of mass media. We all see a different web. We have different publics.
  6. Mutual media: all these networks are ways of making sense of the world, filtering the web for each other to make it more interesting.
  7. Small world networks: it’s easy for information to flow through these networks, and there are also long-range links, so we don’t stay locked up in our small worlds.
  8. Out-groups: homophily, minimal group paradigm. Different parts of the web as different countries. You feel alien when visiting another online community than those you’re familiar with.
  9. Tummeling: the person who connects people with each other. The life and soul of the party.

That’s Kevin’s set of words that help him think about the web.

LeWeb'09: Violet Blue, The Future of Sex [en]

Live notes from LeWeb’09. They could be inaccurate, although I do my best. You might want to read other posts by official bloggers, in various languages!

Safesearch is off!

Future of sex:

  1. instantaneous orgasms
  2. orgasm on demand
  3. sex with robots
  4. virtual sex

Why do we need to speculate on sex in the future? is the present sex so dull?

Instantaneous orgasms

1964, Barbarella. A machine which can almost torture you to death through orgasms.

A patent (more recent, 1999) to use spinal implants to help control pain, and a year ago treating female patients getting her pain treatment… ended up producing orgasms with those implants (by chance at first).

Orgasm on demand

Orgasms on the tap. When you want.

Sex with robots

In SF story. Guy who is getting married but his wife is so boring Mr. Edison makes an android copy of his wife for him.

Andy is 5500 € — high-level android for sale today. All sorts of options. Oral sex option, G-spot, etc.

Historically: treatment of female hysteria — everybody (doctors, nurses) were very happy when the vibrator showed up to relieve them of the hard work.

Virtual sex

Also predicted by SF. MMORPG. Second Life (if they got funding!) – Sex on the holodeck in Star Trek. Very strong role of gaming in sex in the future. Very efficient way to get stuff in the hands of consumers. Having sex in a world where anything is possible.

Virtual girlfriends. If she’s not human, is it cheating? Love plus game (spelling?) on Nintendo DS. Guy who wanted to get married to his AI (ALICE).

*(steph-note: this is starting to get a little creepy for me)*

Japanese guy with a robotic wife, loaded with tons of software, including facial recognition *steph-note: didn’t get the name* — sensors on her body, can recognize touch or tickle… But won’t have true emotion or soul.

Promiscuous new friends, uninhibited sex. Beware though of mad scientists who base their artificial intelligences on their own brains before having therapy first.

Designer sex experiences

As people are less inhibited, we’re seeing lots of dissatisfied and more sophisticated sex consumers. It has to be good for the environment, etc, and stylish.

“Je Joue”, British company, body-safe materials, rechargeable, made to mimic the human tongue, learns from the user. Plays back the patterns that you used. Toys that learn from you. Reading heart beat, body temperature etc. or even brain waves as feedback.

Virtual hole. World domination plans! It’s actually a very well thought-out plan. (Check it out.) Goes all the way to virtual bodies and the whole immersive gear, headphones and goggles.

Disruption

Porn, sex toys and sex info online have been a commodity. Companies want to move in the space and make money. Hackers want to create toys and have sex with robots (etc.) — The distribution chain has been disrupted. Specially for women (empowerment).

1 in 3 porn consumers online are women (distruptive!)

Imagining sex in the future is a way to explore one’s ideas and fantasies about sex. It’s a blank canvas on which people can paint. Sexual hopes and dreams.


Update: check out Violet’s post about this talk on her blog.

LeWeb'09: Queen Rania of Jordan [en]

Live notes from LeWeb’09. They could be inaccurate, although I do my best. You might want to read other posts by official bloggers, in various languages!

*steph-note: photographer madness for the arrival of Queen Rania.*

Doesn’t mind us looking at our computers, tweeting and blogging, etc. Remainder of the speech will be in 140-character sound bites.

Did MJ change the course of the Green revolution in Iran?

We’re part of the new field of digital anthropology.

It can be hard to connect to people when you’re a Queen. Position clouded with protocol, but online people are not afraid to speak their minds. Has created a space where titles mean little. Direct and personal connection that lets people reach out to her, and lets her spread ideas she is passionate about. Monarch on a mission? Takes it as a compliment.

Can the real-time web bring real-world change? Can it tackle the challenges facing our community? Her Oracle of Delphi is Twitter, that’s where she takes her questions. Surprised that the majority of her followers on Twitter thought digital advocacy could not translate into real action. Difficult the get their butts out of their computer chairs!

Green revolution at the front of Twitter, until Michael Jackson died, and took over the Twitter trending topics.

Of course he didn’t change the course of it, the revolution was much more important than that.

With little offline personal involvement, online activism becomes bleating.

We’re at the tipping point. Real-Time is the new prime time. Examples of what she learned of things going on in the world, through Twitter.

All this has hightened our feelings of selflessness, but what we need now is action.

One topic @QueenRania feels strongly about is education, girls in particular. Many statistical advantages to education, but behind the statistics, there are little girls and boys. Personal stories. Most people don’t realize the power of education.

Global campaign for education.

One day for one goal to help children who are locked out of school and in poverty. join1goal.org

LeWeb'09: Timothy Ferriss [en]

Live notes from LeWeb’09. They could be inaccurate, although I do my best. You might want to read other posts by official bloggers, in various languages!

Presentation about building following. Building a global phenomenon with less than 10K$.

There is a heavy price to pay for achieving consensus. The initial title of 4HWW was “drug dealing for fun and profit”. Walmart told him the title was vetoed (rejected all over the place). Used Google Ads, bidding on search terms related to the content of the book. Used a dozen of prospective titles and subtitles in the ads, and saw which got the best clicks.

Objective end 2006: 20’000 earlyvangelists for his book in 2 weeks. If you have 10K sales in a week, you have a high probability of hitting a list, but you can easily be knocked off the list, so he wanted 2 weeks.

3 Tipping points: indirect, direct, meta.

  1. 43folders. Podcast with Brian Oberkirch at SXSW, by chance. First indirect exposure that triggered more similar coverage. Rather than target the high-traffic blogs, but target the thought leaders who are read by the high-traffic ones.
  2. Scobleizer. Had a huge impact: “I’m going on a trip and taking this book with me.”
  3. Micro Persuasion. The launch and the books popularity became newsworthy.

Pitching feature articles? Probably not going to happen.

Another principle: sell around the product (phenomenize, polarize, and communitize).

A few findings: blog post on the shortness of life (intro to Seneca). People are addicted to new. Current hits rather than all-time. “Copy” is the most underestimated element you can test, e.g. Topics rather than Categories.

Twitter, Slinkset, Evernote. Collects stuff on Evernote, then sends it to Twitter via Slinkset.

Video is interesting because it takes less time to produce. There is a value in adding text. Value in what you don’t say or show.

*steph-note: all this talk about micro-improving to make things more efficient is not really my cup of tea — I mean, I know it’s important, but that’s not my way of functioning. Apologies if my notes are a bit flakey.*

Gyminee. Too many clickable elements above the fold.

Posterous. Another example, they weren’t really answering the question “how will I use it”.

How not to pitch, a book by Tucker Max.

Plan big, test assumptions, and start small.