[fr] Je suis en train de me rendre compte de la valeur qu'il y a à investir dans ce que l'on fait et qui fonctionne déjà. Sans vouloir tirer des boulets rouges sur l'innovation (je serais mal placée), payer le loyer est important, et lorsque l'on lit les histoires de ceux à qui les risques ont souri, ne perdons pas de vue qu'on entend rarement parler des perdants.
I think a bunch of things I’ve been reading and thinking about over the last months are starting to come to something.
For example, one thing I’m realising is that it’s easier to pursue and grow existing business than do new things from scratch. I mean this in two ways:
- existing customers
- “stuff you do” that actually brings in money
If I look at the past two years, there are a handful of things that have consistently helped pay the rent. If I look back, I’ve spent a lot of energy over the past year trying to do “stuff I wanted to do” — experiential marketing, for example. Of course, it’s easy to say now with hindsight that I might have been better off concentrating on what had worked, but if experiential marketing had been a huge hit that had made me rich, well, it wouldn’t have been a mistake right now.
(I’m reading Fooled by Randomness these days, can you tell?)
Of course, taking risks and innovating is a chance to break through. I’m not saying one should always stick to what one knows. But remember we see the winners, not the losers.
But paying the rent is important.
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- Stowe Boyd on Experiential Marketing [en] (2007)
- November 2007 Recap [en] (2007)
- LeWeb'13: The Future is Usually the Present [en] (2013)
- Writing: Source of Income or Marketing Budget? [en] (2010)
- 5 Lessons in Promoting Events Using Social Media (Back to Basics) [en] (2008)
- So, What's Going Solo About? [en] (2008)