Tag Archives: marketing

Qu’est-ce que je fais, au juste?

Posted on 28.12.2007 by Stephanie Booth

[en]Roughly the French equivalent of the post Working on My Professional Site, with an added question in the end. I’d like to provide a list of the talks I’ve given and clients I’ve had. Most of my commercial clients have … Continue reading →

Posted in Being the boss, Corporate | Tagged Blogs et entreprises, brainstorm, clients, conférences, consultante, Consulting, definition, description, indépendante, marketing, nouveaux médias, promotion, web2.0 | 10 Comments

Working on my Professional Site

Posted on 28.12.2007 by Stephanie Booth

[fr]Je suis en train de donner un coup de peinture fraîche (enfin, plus qu’un coup de peinture, parce qu’il s’agit de contenu) à mon pauvre site professionnel. Qu’y mettre? Voilà la grande question. Donc, je brainstorme. Si ceci vous inspire … Continue reading →

Posted in Being the boss | Tagged brainstorm, clients, Consulting, freelancing, job, marketing, Personal, professional, skills | 3 Comments

Marketing expérientiel vs. publireportage

Posted on 23.12.2007 by Stephanie Booth

[en]A post by a French blogger made me realise the fundamental difference between being “paid to blog” (à la PayPerPost, to take the worst cases) and experiential marketing. In EM, publication of the post is a means, not an end. … Continue reading →

Posted in Being the boss, Connected Life, Corporate | Tagged advertising, blog business, bloggers, blogging, Blogs et entreprises, blogvertising, business blogging, Citations, cluetrain, Consulting, Essay-Like, experiential marketing, freelancing, izea, marketing, marketing expérientiel, Online Culture, paid to blog, payperpost, publireportage, stowe boyd, thierry bézier | 3 Comments

Focus Page on Experiential Marketing

Posted on 21.11.2007 by Stephanie Booth

[fr]Une page sur le marketing expérientiel, en anglais seulement j’en ai peur. Feedback bienvenu.[en]There, here we go. I’ve written up a page on Experiential Marketing for my new Focus section. Feedback, ideas, reactions, etc… all welcome here in the comments. … Continue reading →

Posted in Being the boss, Corporate | Tagged blogging, Blogs et entreprises, cluetrain, Consulting, experiential marketing, marketing, My work, New Content, web2.0 | 6 Comments

Stowe Boyd on Experiential Marketing

Posted on 20.11.2007 by Stephanie Booth

[fr]Quelques citations (audio et texte) de Stowe Boyd sur ce qu’il appelle “experiential marketing” (marketing expérientiel en français). J’ai eu quelques discussions récentes avec des clients pour des mandats de cette nature, et je prépare une page d’explications à ce … Continue reading →

Posted in Being the boss, Corporate | Tagged advertising, Audio, blogging, Blogs et entreprises, Citations, Consulting, experiential marketing, interview, marketing, Podcast, quote, stowe boyd, the comfy sofa, web2.0 | 5 Comments

Opérations médiatiques: marre

Posted on 30.10.2007 by Stephanie Booth

[en]Sick and tired of being asked to do stuff for free particularly when it’s a media stunt. I rant about two recent situations where I’ve been contacted for “unpaid work” which is obviously going to benefit “the client” more than … Continue reading →

Posted in Being the boss, My corner of the world | Tagged apems, argent, Blogger musings, bloguer, blogueur, Consulting, coup de gueule, événement, Events, freelance, indépendant, le temps, le temps des femmes, marketing, Media, médias, plates-bandes, professionnel, pub, publicité, suisse romande, tapis rouge, Venting | 17 Comments

FOWA: Customer Service is the New Marketing (Lane Becker & Thor Muller)

Posted on 03.10.2007 by Stephanie Booth

[fr]Notes prises à l’occasion de la conférence Future of Web Apps (FOWA) à Londres.[en]Here are my live notes of this Future of Web Apps (FOWA) session with Thor Muller and Lane Becker of Satisfaction. They are probably incomplete and may … Continue reading →

Posted in Live Blogging | Tagged conference, customercare, customers, customerservice, Events, fowa, getsatisfaction, lanebecker, live-blogging, marketing, satisfaction, thormuller | 4 Comments

FOWA: Customer Service is the New Marketing (Lane Becker & Thor Muller)

Posted on 03.10.2007 by Stephanie Booth

[fr]Notes prises à l’occasion de la conférence Future of Web Apps (FOWA) à Londres.[en]Here are my live notes of this Future of Web Apps (FOWA) session with Thor Muller and Lane Becker of Satisfaction. They are probably incomplete and may … Continue reading →

Posted in Live Blogging | Tagged conference, customercare, customers, customerservice, Events, fowa, getsatisfaction, lanebecker, live-blogging, marketing, satisfaction, thormuller | 4 Comments

BarCamp Lausanne: Marketing, communication etc. (Sandrine Szabo)

Posted on 29.09.2007 by Stephanie Booth

[en]Live notes of a talk on marketing at BarCamp Lausanne.[fr]mes notes, avec toutes les imperfections d’usage. Sandrine se retrouve souvent à l’interface entre le monde de la technologie et celui du marketing et la communication. “Le marketing, c’est comme la … Continue reading →

Posted in Stuff that doesn't fit | Tagged barcamp, barcamplausanne, barcamplausanne0907, communication, Events, marketing, sandrineszabo | Leave a comment

Quechup = spammeurs

Posted on 12.09.2007 by Stephanie Booth

[en]If you get invitations to join Quechup, don’t. They will spam your whole address book without asking you for permission.[fr]Si, comme moi, vous recevez dans votre boîte trois ou quatre invitations provenant de personnes que vous connaissez (bien ou moins … Continue reading →

Posted in Social Media and the Web | Tagged addressbook, Announcements, badpractice, carnetd\\\'adresses, contacts, e-mail, factice, gmail, internet, invitation, marketing, motdepasse, password, quechup, réseausocial, security, Social Software, socialnetworking, spam, spammeur, yahoo | 10 Comments