[fr] Lorelle VanFossen explique comment avoir du bon contenu.
These are my notes of Lorelle’s talk, as accurate as possible, but I’m only human. There might be mistakes. Feel free to add links to other write-ups, or correct mistakes, in the comments.
Lorelle: if you want to make money, invest in transportation. We order stuff on the internet and want it now. We should have all got a copy of her book today, but transportation has broken down (UPS) and they aren’t here!
Problems with blogs: so many blogposts look like they were written in 10 minutes by people who
- can’t type
- can’t think
- make you think they were released for the day by an institution.
If you want someone’s attention, you need to show them something they’ve never seen before, or in a way they’ve never seen it before.
Look for the missing subjects. Find the missing pieces. Not everything has been said, and even if it has been said, it can be said better: cleaner, more efficient, or in a new perspective.
Do we really need another “how to install WordPress” article? Before you start writing, do a search. If there are many copies, point to the good ones, find a new angle, don’t regurgitate.
Write about what’s missing. There is always another way, always a better way. We’re trained in school to not ask why. As bloggers, we’re asking why. Ask the whys.
1994: website about travels and stuff… a kind of blog before a blog.
Be an editor for your blog. When is the last time you generated a really good sitemap, looked at what you wrote, what you think you covered and you didn’t? steph-note: I need to do more of that. More editing. But so much screams to be written!
Unless you blog the news, read your feeds at night, sleep on them, think about it. You don’t have to be first out the gate, because other people are first out the gate, no matter how hard you try.
When you jump right in, you’re in a panic to get the stuff out there, you’re just processing and not thinking. And people who read it are the “panicked to get the information” ones. Wait, and you can be the sane voice a few days afterwards. The perception of your audience will also change. (Reader psychology.) The calmer the reader, the wiser they think you are.
2006: tagging; 2007: relationships
What’s the difference between a website and a blog? Comments, conversation, relationships.
Liz Strauss: gives out Successful Blog Awards. She’s started a series on blog strategy building. When you write your blog, you blog for one person: you. steph-note: totally agreed.
A successful blog is a blog you arrive on looking for information, and it gives you a feeling of “home” — safe, has the info I want, looks like me. (We like comments which say “You’re right! I agree with you!”) First impression to go for: this is the place that has answers I need, it’s familiar and safe. Blog for you and to you. steph-note: gosh, I really need to work on CTTS
How do we know when a blogger is faking it (audience):
- factual information that’s wrong, when we know better
- too many ads and affiliate links
- excerpts and no added value — blog-quoting
- people that just re-post their twitters
Dead Sea Scrolls: scraps containing journal entries or info about people’s everyday lives.
Our blogs are note on our boring everyday lives for the future, at the least. Write for the future.
Playstation fake blog: top search results are about the fake blog, not about the playstation itself.
I don’t get any comments! Tips:
- too many people are still writing for their eighth-grade teacher. Complete sentences, complete thoughts, complete ideas — complete essays. Doesn’t leave any space for response. Don’t finish the idea. Leave things out on purpose.
Don’t respond to every comment, but make your readers think that you do. Blog your passion, your ideas, show that you care, say thank you (don’t fake it, though). Avoid “Now, what do you think?”. Doesn’t work.
Be with your readers like an old married couple — let them finish your sentences. Blog about what other people are blogging about. Blog about their conversations, and add stuff. Don’t challenge people to blog about something. Be linky. Comment on other blogs, but intelligently. Make people want to see your blog! We all do it. It’s our job to help our fellow bloggers continue the conversation. Comment in a way which will help the conversation go further. steph-note: un poil didactique, là.
steph-note: Lorelle giving a shout-out to a bunch of people from the WP community who are in the room.
Help each other, share connections, blog about each other, comment on your friends’ blogs…
Lorelle has been under WordPress since pre-1.2.
“I lived in Israel 5 years. I know about terrorism, so I know how to handle comments on my blog!”
Lorelle doesn’t care about stats. They’re not important for what she does. She’s been doing this too long, doesn’t care anymore.
Write timeless stuff. One of her posts from two years ago was dugg over Thanksgiving.
Q: fictional blogs. Good or bad, when it’s not clear? Blogotainment.
A: if people know, it makes a difference. disclosure.
Q: could too many guidelines/rules turn us into the traditional media?
A: has a lot of rules for her blog (ie, doesn’t blog about politics, personal life, dad dying, being sick…) — she has very focused blogs.
Q: Fighting comment spam?
A: Akismet, Spam Karma, Bad Behavior.