Lift12 Mobile: Fabian Hemmert [en]

[fr] Je suis à la conférence Lift12 à Genève ces prochains jours. Voici mes notes de sessions.

Live-blogging from Lift12 conference in Geneva. These are my notes and interpretations of Fabian Hemmert‘s session — best effort, but might be imprecise or even wrong!

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Technological innovation is often about more Mpx, more Mb, but what about social innovation? Uses, habits?

Example: the telephone is now everywhere; new habits: checking it all the time.

The comfort zone of innovation is the average people. Why not find an extreme tiny niche? Example, women and mobile phones. steph-note: women are a tiny niche??

Maybe women’s phones are more than pink. What should it look like, what should it feel like? Cultural probes. Gave women kits for self-observation to document their communication habits. 12 months (long project) — wide age range, also included men. 100+ prototypes.


What they wanted was “less”: politeness, privacy, communication time-outs => prototyping.


Example: you’re with somebody, the phone rings, and you look at the caller, and you’re not sure if you should take the call or not (be polite to the one you’re with or to the one who is calling?) => conflict. Your mother calling might be really important or… not at all.

“Tactful calling”: a way to express the urgency of a phone call in advance. Is it urgent? Is it just to chat? Is a decision pending upon the response to the phone?

Pressure on the phone (physical pressure) controls the emergency/importance of the call.

What about people who think they’re important? It’s a social problem, not a technical problem.

steph-note: some video issues slightly disrupting the call.

Idea: delete yourself from somebody else’s contacts (some guy keeps calling you… you’d rather he didn’t…)

Tactful calling: you can set it to urgent but short, and you can also reject a call with a reason — tactfully.

If you meet the expectations of women, you might exceed the expectations of men. (Marti Barletta)

They moved a little more to the edges, out of the comfort zone of innovation.

Another case: 100 low-income etc. kids in the streets. Street Lab. Also, Deaf Street Lab.

But… at the end of the Street Lab (4 weeks) they had to leave. Not very sustainable.

Networked neighbourhoods, connecting various spaces.

So: embrace niches, find diverse users (average users will get you to average products). Base innovation on participation.