human business – Climb to the Stars

I have just finished reading “Delivering Happiness” by Tony Hsieh. It’s a much “lighter” read than “Here Comes Everybody”, though the lessons it delivers are just as profound. Whereas Clay Shirky’s book has points to make, supported by stories, Tony Hsieh’s is the story of Zappos and his own, making points along the way.

When I was working at Orange during the end of my studies, I used to say that if I ever ran a business, it would be unsustainable because my first priority would be to make it a good workplace, which cared about its employees. Zappos seems to have achieved that, and at the same time managed to be sustainable and profitable. It’s not a “despite that”, either. It’s pretty clear that what has allowed Zappos to survive and be profitable is it’s concern about treating people well — both outside its walls and in.

I see echoes of my quest over the last years in Tony’s interest in happiness. What makes us happy? How can we organise our lives and businesses to have more of that?

My distaste for much of the corporate world has all to do with the fact it values profit over people. The story of Zappos shows us it doesn’t have to be this way. It is possible to create a workplace where there is a higher purpose than profit, where profit is a means to preserving the culture and “tribe” of the company.

Reading “Delivering Happiness” has moved me a step further towards understanding the importance of brands. For me, the word “brand has a distasteful ring to it, because I guess it’s so often associated with a certain type of marketing and hollow messages. Seeing brand as the external flip side of company culture actually makes perfect sense, and might help me develop some of my thinking about my own brand (I know I have one), the eclau brand, the Going Solo brand, etc. A brand doesn’t have to be artificial.

If you’re interested in an inspiring story of building a business based on trust, values, personality, growth, happiness, purpose, transparency, and authenticity, read this book. You won’t regret those few hours of your life. And buy an extra copy to leave lying around at work.

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