Live-blogging from Lift12 conference in Geneva. These are my notes and interpretations of the open stage talks — best effort, but might be imprecise or even wrong!
Niklaus Moor: Intrinsic vs. extrinsic motivation in gamification.
Call of Duty 3. Massively successful launch.
What changed besides the graphics, since version 1?
From level as chapter to level as progress of the character. More motivating!
Gamified the game. Measure my usage of the game. I get medals.
The core is a combination of intrinsic and extrinsic motivation. The key is in the right balance between the two.
Danger! you can kill intrinsic motivation by having the wrong extrinsic motivation.
steph-note: I wrote about that recently!
Stopped kids from stealing by rewarding them for it. Also, kids in school.
José Luis de Vicente: On the Mythologies of Play
Not about how videogames are going to change the world, but in how they have already changed it. 3 stories.
Gold farmers in China. Exploit the game to accumulate in-game currency or virtual goods which they sell to western gamers.
Aram Bartoll‘s model of Dust made of concrete (2011).