Here are my running notes of the Lift conference in Geneva. This is Catherine Lottier and Virginia Mouseler‘s The Grand Mashup, part of the Old New Media session. May contain errors, omissions, things that aren’t quite right, etc. I do my best but I’m just a human live-blogging machine.
Found other good posts about this session? Link to them in the comments.
Media content + the digital universe = the grand mashup. Between 2000-2010, cross-fertilization.
- 2001: 911, Twin Towers on cable and satellite TV
- 2010: volcano #ashcloud (#ashtag) on Twitter
Internet is the great aggregator. The previous dividing lines between types of media have exploded.
TV or radio is no longer the fastest path to information. It’s social networks like Twitter.
- hybrid genres (new programmes include online stuff)
- visual codes of the digital universe (tags or avatars are appearing on regular TV programmes)
- operating modes of the digital universe (immersion, simulation, sampling, crowdsourcing, commenting culture, behind the scenes culture…)
How does this change the professional TV world? Use of digital communication agencies, curators for lists, UGC, human traces, permanent and expert observation of innovation (keeping up-to-speed). “Catching up is the new looking ahead.”
Series of videos to illustrate all this:
- Fictional drama about an execution in imaginary present-day Britain (in which the death penalty would have been reinstated).
- “Mes chères études“
- Next video: The District.
- Undercover Boss
- Stand out from the crowd
- Eric Whitacre’s Virtual Choir
- Web Therapy
- Fly Girls (mix of editorial and advertising)
- Google Wave: Pulp Fiction
- Bergensbanen (7h documentary showing every minute of a train ride across Norway)