Somesso – David Terrar: Building Sustainable Corporate Web Communities

From James Govenor on Twitter: Network value is how many opportunities people create for you when you’re not there.

Why build communities: tons of reasons.

An online community is a group of people joined by a common interest.

What motivates people?

  • they can express themselves
  • they might be after support
  • listening
  • sharing
  • recognition
  • power
  • the culture of the organisation

To build a community, you need:

Community manager: important to get the personality right. He/she must act as the host.

Technology for community is important, but social infrastructure is more important.

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