Tag Archives: notes

Alban Martin, co-création

Posted on 10.02.2011 by Stephanie Booth

Cours SAWI #mcms — la présentation d’Alban est disponible en ligne (deuxième partie aussi).

Maturité de la marque et de l’entreprise vis-à-vis des médias sociaux: échelle.

“canal” remontant non pris en compte; n’écoutent pas (exemple: Nestlé/Greenpeace “Killer” campaign)
médias sociaux inclus dans la veille
l’entreprise réagit à certains messages clés
attitude proactive d’encouragement à la discussion
pris en compte dans les processus d’innovation et de service clientèle

Ecouter, ça peut donner des idées: par exemple la SNCF qui remplace la voix d’annonce par celle d’Homer Simpson en Gare Montparnasse le 1er avril (8 mio de vues pour une des vidéos amateur!) — degré 2.

Lancement de l’application iPhone officielle de Roland Garros par Orange: premiers retours négatifs, trois jours après le début du tournoi! Réactions parfois vives! Mais mesures correctives apportées + les communiquer au bon endroit (directement dans l’app store et où les gens réagissaient, ainsi que dans des écrans intersticiels au lancement). En moins d’une semaine… — degré 3.

Du point de vue organisationnel (degré 4). Equipe SMO: Social Media Optimization. A la croisée de la communication et du marketing. Activités qui ont lieu sur le site de l’organisation et ailleurs.

socialiser le site web
installation de modules de tiers
campagnes ad hoc
relations blogueurs
seeding (déposer des messages pertinents aux bons endroits: promo dans communautés clés, participation via commentaires, blog, groupes de discussion…)
présence sur les carrefours d’audience (présence pérenne!)

Mais attention, ça débute par la communication corporate conforme aux médias sociaux, afin que le contenu institutionnel circule de façon la plus efficace possible sur les médias sociaux. Bon exemple: Orange UK.

Exemple niveau 5: Orange Tunisie.

R&D, Marketing, Ventes. Communiquer.

R&D: public niche, B2B, start-ups, petites entreprises, freelances, étudiants… via plateformes de coopération et co-création, ainsi que des événements offline. KPI? nombre de contributions, de deals ou partenariats générés, les idées et suggestions…

Deux exemples: Livebox Lab & Orange Partner

Livebox Lab: recherche d’idées de services à construire dessus. Sur la plate-forme sont diffusés toutes les specs techniques de la livebox => un partenaire peut déposer un dossier en comprenant comment fonctionne la livebox. Tri des propositions, partenariat, développement de l’idée.

Orange Partner: communauté de développeurs qui gravitent autour des produits Orange. Attention, pas juste online!

Orange Partner et Livebox Lab sont des sites B2B indépendants et pas médiatisés sur les sites B2C.

Marketing: aussi une petite audience, geeks, blogueurs, technophiles. Beta test, “netnology”, suivi de discussions en ligne, etc. Exemples: Orange Innovation lab (beta-zone, produits presque finis — lab’Orange). Ne pas oublier le monde physique! Conférence d’explication à La Cantine, par exemple.

Ventes: programme e-influenceurs. Relations étroites et informelles avec des non-institutionnels, bâties sur le long terme, qui vont dans les deux sens, et adaptation des outils de communication à cette audience spécifique (“buzz-kit”). Des gens qu’on connaît bien, avec qui on a une relation personnelle.

Méthodologie:

Analyse du bruit et des communautés existantes: se représenter les acteurs du marché (fonctions, chiffres, audience, positionnement). Faire des recherches pour les mots-clés pertinents dans Google (blogsearch, trends…), Facebook
Il y a forcément un forum via lequel prendre la température
Analyse de l’audience existante ou attendue (portrait chinois?)
Rechercher des campagnes similaires (pour savoir ce qui marche et ce qui ne marche pas)
Fixer des objectifs
Identifier lea bonne stratégie de communication à partir de viral/buzz/influence (combinables)
…

Oups! 10: suivi des retombées, reporting.

Brené Brown on Vulnerability (TEDx Talk)

Posted on 06.02.2011 by Stephanie Booth

[fr]

Excellente présentation de Brené Brown sur la vulnerabilité et l'importance de celle-ci pour notre capacité à entrer en relation. A regarder absolument (il y a des sous-titres français si vous en avez besoin).

[en]

After a pretty unproductive day watching cars spawn and unhacking my blog, I settled down to watch a few videos I had stuck in Boxee over the last months.

First I watched Alain de Botton, who said very eloquently what I’ve been thinking for a few years now: if anyone can be anything, and we owe our successes to ourselves, we are also fully responsible for our failures, and that responsibility is crushing us and our self-esteem. I then went on to David Blaine, who held his breath for 17 minutes — more scary than inspiring for me (kids, don’t try this at home in the bathtub).

Finally, I listened to Brené Brown’s talk on vulnerability and connexion. It hit close to home, and I took some notes, which I’ll share with you in continuation with my mad crazy live-blogged notes of the Lift conference. But do listen to Brené directly:

In order for connection to happen, we need to let ourselves be seen.

Shame: if people see or know this thing about me, then I am not worthy of connexion.

The only thing that separates people who have a strong sense of worthiness from those who struggle to feel worthy of love and belonging is that those who have this strong sense of worthiness — they believe they are worthy of love and belonging. That’s the only difference.

The only thing that keeps us from connexion is our fear that we’re not worthy of connexion.

Courage to be imperfect.

Compassion to be kind to oneself and then to others.

Connexion as a result of authenticity. Let go of who you should be to be who you are.

AND vulnerability. They fully embraced it. They believed that what made them vulnerable made them beautiful. The willingness to say “I love you first”. The willingness to invest in a relationship which may or may not work out.

We numb vulnerability. But you can’t selectively numb the emotions you want, the difficult feelings. You numb everything else too.

We make everything that is uncertain certain. (Control.) We perfect. Including our children.

You’re imperfect, you’re wired for struggle, you’re worthy of love and belonging.

We pretend.

Let ourselves be seen. Love with our whole heart, even though there’s no guarantee. Practice gratitude and joy. Believe that we’re enough.

Thanks, Brené. You can follow Brené on Twitter or check out her blog.

SAWI MCMS: notes de cours module 1

Posted on 27.09.2010 by Stephanie Booth

[en]

Here are links to the notes I took during the first module of the SAWI course I'm directing.

[fr]

Voici les quelques notes que j’ai prises durant la premier module de la formation SAWI que je co-dirige (MCMS). Peut-être que je republierai ces billets ici par la suite, mais pour le moment, voici les liens:

Thierry Crouzet a mis ses notes à disposition directement sur son blog. Celles pour ma présentation (y compris le Prezi) sont sur le mien. Les supports de cours de Xavier Comtesse seront bientôt mis à disposition.

En fait, je me demande si je ne devrais pas publier mes notes ici (quitte à les republier sur le blog du cours) histoire de faire un peu la différence entre mes notes personnelles et mes interventions en tant que directrice. En même temps, l’idée est de pouvoir ouvrir le blog aux notes des participants s’ils le désirent… Petite question logistique, vos commentaires seront les bienvenus.

SWITCH Conference, Coimbra: Web Today

Posted on 15.05.2010 by Stephanie Booth

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

Hugo Almeida

Machinima. Films made in virtual worlds. A new form of art! Real film techniques in virtual worlds.

choose your virtual world (Second Life, WoW, Sims…” — Hugo likes SL because you can build anything
choose your screen capture software
edit in your favorite video editor

3D mouse to control the camera!

3D world as a collaborative platform.

Project: Hugo looks for a team in SL — no budget! In SL, he looks for artists: Japanese, British, Portuguese, Polish…

scenarios: multinational team

actors: SL avatars, animated by real people — so you need to direct them like real actors

real-time filmmaking: several weeks to make the movie (+production).

Different visions, different cultures: a melting-pot of different ideas.

Budget: 50K for a regular project in this area, but they manage with 300 €

steph-note: Hugo is talking in Portuguese, but I’d like to know why — now he shows us a video, beautiful.

Here’s the blog post about my talk (some advice to freelancers) , with link to my Prezi

Luis Monteiro

Blogging for a dream. E-mail: “do you want to make a trip to Antarctica?”

are you commited to the environment?
do you have an urge to photograph penguins?
do you have a passion for polar regions?
do you have a blog?

For Luis, yes to all these — created a blog and got a team together to take part in the competition.

Joined all social networks to be all over the place.

Tough opponents — hate mail/messages! But Luis and his team were also tough — with an automatic dashboard.

4 hours per day for 3 months (steph-note: when I say social media takes time…)

Has a pretty cousin, and after accidentally showing her on the webcam following his house, he used popular request for seeing her again to get people to vote

“If I get enough votes, I’ll dress up as a penguin in summertime in Portugal” steph-note: this guy is great fun!

photo of Luis dressed up as a penguin playing the guitar near a big roundabout

It worked out! (And the comments on what he was doing became a bit more positive…)

And they went to Antarctica steph-note: I like the soundtrack on this slideshow, what is it?

The question: was it worth it? steph-note: another video clip. wow.

Blogging every day, he wasn’t the live-blogger on the team for nothing!

SWITCH Conference, Coimbra: Science

Posted on 15.05.2010 by Stephanie Booth

Running notes from the SWITCH conference in Coimbra. Are not perfect. Feel free to add info in the comments, or corrections.

José Pereira-Leal

Human genome: internal representation of our building blocks (assembly plan). Reading that “book” is an operation that has been going on for more than 10 years, and is an ongoing battle between public and private initiatives. Thousands of people involved, billions of dollars. Halfway through the process, somebody decided it was going nowhere, and went “private” => do this and make money in the process.

Public: taxpayer money goes into research, research is public, made available, and not owned by a corporation.

Genome: 3G letters (A, C, T, G)– 1 human cell = 1.8m of DNA in a space < 0.00001m. Very compact! Today, we know that less than 5% (probably less than 2%) actually means anything. Each cell reads a different part of the instructions.

Bioinformatics is at the crossroads of biology, computer science, maths, physics… Breakthroughs in computer science (e.g.) can dramatically speed up the process of deciphering the genome steph-note: I think that’s what he said.

Malaria: mass murderer => in the cell of the plasmodium, there are the remnants or an engulfed algae, and bioinformatics predict it should be possible to kill the parasite by using stuff that kills the algae, without harming the host.

For a proposal like that (fosmidomycin) to go into clinical trials, it would take 10 years. With bioinformatics, 2 years steph-note: if I understood correctly.

What else? Breast cancer. We need markers for disease prognosis and response to chemotherapy, and we need to know how well they predict. Approach: take an oncologist and a computer scientist, and data integration tools (bioinformatics) + data. steph-note: something about HLA-G.

Other thing: bacteria who live in human cells. Bioinformatics discovered that these bacteria lack copy redundancy (no spare tires) and we can predict which drugs will kill them.

From academia to commercialisation: need a business-friendly environment.

Archon Genomics Prize.

Monica Bettencourt Dias

PhD on cell biology of heart regeneration.

Cell proliferation. Mutant drosophiles (fruit fly).

Seeing is believing: with a microscope you look at fixed cells, but now it’s possible to actually see live cells. steph-note: photo of jellyfish, reminds me of my trip to the Oceanarium on Monday

Cell cycle. If you lose part of the genome in the process, you can lose very precious proteins. Two important moments for us: chromosome duplication, and mitosis (where it can go wrong from the DNA point of view).

steph-note: Monica is showing us some video sequences of cells dividing, etc. — pretty cool! Nuclei tugging away from each other to separate the chromosomes. tug-a-war!

Centrosome helps distribute the genetic material equally between the two cells.

Interesting questions: How are the centrioles formed, and what is the role of the different structures in development and disease?

SAK/PLK4 is a centrosomal protein needed for centriole duplication in flies and humans. Does SAK-dependant centrosome duplication rely on a template? What happens if there is too much SAK? steph-note: oops, the science has lost me — very interesting but I must have skipped a bit here and there

Of course, all this has a link with figuring out cancer cells…

LeWeb’09: Violet Blue, The Future of Sex

Posted on 10.12.2009 by Stephanie Booth

Live notes from LeWeb’09. They could be inaccurate, although I do my best. You might want to read other posts by official bloggers, in various languages!

Safesearch is off!

Future of sex:

instantaneous orgasms
orgasm on demand
sex with robots
virtual sex

Why do we need to speculate on sex in the future? is the present sex so dull?

Instantaneous orgasms

1964, Barbarella. A machine which can almost torture you to death through orgasms.

A patent (more recent, 1999) to use spinal implants to help control pain, and a year ago treating female patients getting her pain treatment… ended up producing orgasms with those implants (by chance at first).

Orgasm on demand

Orgasms on the tap. When you want.

Sex with robots

In SF story. Guy who is getting married but his wife is so boring Mr. Edison makes an android copy of his wife for him.

Andy is 5500 € — high-level android for sale today. All sorts of options. Oral sex option, G-spot, etc.

Historically: treatment of female hysteria — everybody (doctors, nurses) were very happy when the vibrator showed up to relieve them of the hard work.

Virtual sex

Also predicted by SF. MMORPG. Second Life (if they got funding!) – Sex on the holodeck in Star Trek. Very strong role of gaming in sex in the future. Very efficient way to get stuff in the hands of consumers. Having sex in a world where anything is possible.

Virtual girlfriends. If she’s not human, is it cheating? Love plus game (spelling?) on Nintendo DS. Guy who wanted to get married to his AI (ALICE).

(steph-note: this is starting to get a little creepy for me)

Japanese guy with a robotic wife, loaded with tons of software, including facial recognition steph-note: didn’t get the name — sensors on her body, can recognize touch or tickle… But won’t have true emotion or soul.

Promiscuous new friends, uninhibited sex. Beware though of mad scientists who base their artificial intelligences on their own brains before having therapy first.

Designer sex experiences

As people are less inhibited, we’re seeing lots of dissatisfied and more sophisticated sex consumers. It has to be good for the environment, etc, and stylish.

“Je Joue”, British company, body-safe materials, rechargeable, made to mimic the human tongue, learns from the user. Plays back the patterns that you used. Toys that learn from you. Reading heart beat, body temperature etc. or even brain waves as feedback.

Virtual hole. World domination plans! It’s actually a very well thought-out plan. (Check it out.) Goes all the way to virtual bodies and the whole immersive gear, headphones and goggles.

Disruption

Porn, sex toys and sex info online have been a commodity. Companies want to move in the space and make money. Hackers want to create toys and have sex with robots (etc.) — The distribution chain has been disrupted. Specially for women (empowerment).

1 in 3 porn consumers online are women (distruptive!)

Imagining sex in the future is a way to explore one’s ideas and fantasies about sex. It’s a blank canvas on which people can paint. Sexual hopes and dreams.

Update: check out Violet’s post about this talk on her blog.

TEDx Geneva: Xavier Rosset — 300 days alone on an island

Posted on 07.12.2009 by Stephanie Booth

Xavier Rosset — 300 days alone on an island

Alone on an island, with a swiss army knife and a machete. He’s from Verbier. Extreme snowboarding, finished 2nd in 2005. Quit pro snowboarding but wanted to keep traveling. What’s the opposite of me? He likes mountains and is very social => idea of spending 300 days alone on an island.

Back to nature, and survival, and a search for himself.

Took him 14 months of preparation to realize his dream. 2nd September 2008, on a plane to head to his island near Fiji.

Initially, day-to-day survival. First started collecting coco-nuts so that he would be able to drink. First coconut? 40 minutes to open it. In the end, 30 seconds.

Night? sleep, but not under a coconut tree. On the second day, he lost his camp. He didn’t have much initial information about the island before going there. Did take some information about food before leaving. Coconut is a great laxative, he learned very fast. Snails. Crabs. Mangoes. Oranges. Lemons. Was given some fishing line and 20 hooks, and a lighter. They saved his trip.

Built a shelter. Took him three weeks and two tries to get a waterproof shelter.

He also hid his watch, wanted to lose the perception of time.

10 days after his arrival, his motivation completely plummeted. Depressed, what am I doing here? Realized he wasn’t as strong as he thought. Visitors on the island! A few hours with people from Norway on a sailing boat. They were in a hurry, but Xavier didn’t know what that meant anymore. He was ready to give up.

After 75 days, he decided not to do the 300 days. It seemed so long. 150, instead. Missed his family and relatives. He felt much better with the idea of being half-way through. Found a new motivation: sleeping, because he’d dream about his family. Being alone gives you the best freedom of the world, only limits are imagination.

Christmas: called his family on the satellite phone. Very hard. They were all there. His first Christmas without his family.

30 days later, end of January, 150 days. But it wasn’t a real victory. He was used to his lifestyle, managing it better. Wanted to be able to say he had done what he set out to do. So he added 50 more days, 200.

Water: he used 3-5 litres of fresh water a day. In Switzerland, we use 160 litres a day. He washed himself three times with fresh water. Another definition of drinking water.

End March, he really wanted to quit… but two-thirds in… He started becoming more active. Built a bench, explored. Started feeling confident because he could see the end.

Initial end plan: his best friend would come and stay with him for two weeks. He didn’t really know when it would be. Sat on a rock waiting. Very emotional when he arrived. Jumped in his arms, end of his loneliness. Lost 18kg, but did it. Stayed with him a little to socialize him again

First thing Gaël told him: “hey, you missed the world economic crisis!”

Departure: sad to leave the island. It was his home for 10 months. Another adventure was going to start. Going back… arrival in Geneva. Lots of people. They came for him.

All that can get in the way of your dream is the fear of failure.

TEDx Geneva: François-Xavier Tanguy — A world full of Dreams: Phnom Penh-Paris on the Dream Road by motorbike

Posted on 07.12.2009 by Stephanie Booth

François-Xavier Tanguy — A world full of Dreams: Phnom Penh-Paris on the Dream Road by motorbike

In 2005, goes to Lhasa. His life was good but something was missing. Found a small motorbike in a shop, 500$ — with his friends, they decided it would be cool to buy the motorbike and ride it back to France. But it was not possible: good job, good money, good life in Paris did not permit it.

One day, sends an e-mail to his friends: let’s do it! Four to start with, but finally two of them were ready to carry it out: François-Xavier and Arnaud Dubois. They didn’t know how, though. Had already backpacked, but Arnaud didn’t want to backpack again. Brainstorm + champagne => if this is their dream, why not take interest in dreams all over the world?

Problems: were neither bikers nor journalists, and didn’t have contacts. They just really wanted to do it.

First target: reach out to children about their dreams and projects. Do children all over the world have the same dreams?

Second target: try to understand the dreams and projects of adults. How did they make them come true, what were the keys to success.

In 2007, started their trip from Cambodia, Vietnam, Laos, Thaïland, Nepal, India, Pakistan, Afghanistan, Ouzbekistan, Turkmenistan, Iran, Turkey, Europe. 7 months with 300 interviews. 25’000 km.

Children

what do you want to do when you grow up?
what is your dream?
what is your dream for your country?
if I were a magician, what would you like?

20 countries, many different answers. In Cambodia, for example, many children want to become doctors and fight poverty. In Ouzbekistan, they want to find water. In Afghanistan or Nepal, they want to live in peace. Boy in Nepal (Saroj) “I want to become the Prime Minister of Nepal.”

Adults: many examples too. People who aren’t afraid to fail or be successful.

Fulfilled their dream (the bike journey) and learnt a lot about the dreams of others. Created a social network around people’s dreams. Entrepreneurs. Their dream now: help people achieve their dreams and projects using new technologies. Dreamshake.

TEDx Geneva: Guillaume Massard, Michael Doser, Bruno Giussani, Jill Bolte Taylor

Posted on 07.12.2009 by Stephanie Booth

Guillaume Massard — Industrial Ecosystems – beta version

(steph-note: not sure if Guillaume is the person giving the talk, or if he’s the guy being replaced because he went to Copenhagen)

Industry and biosphere are separate. Let’s bring the inudstrial system down to earth. How could the biosphere inspire the economy?

Nature has created a system where there is no waste. It just doesn’t exist. How about applying that to industrial systems?

Strategy in four goals: circularize, minimize losses, dematerialize, decarbonize.

Re-use things more locally. Not a new idea. E.g. The Symbiosis Institute (1996). Get companies to collaborate in order to save resources. Eco-industrial networks and parks, all over the world!

The rebound effect: when you introduce a new technology, you’re sure it’s more efficient/better/etc. But 10 years later, maybe you realize that you’ve created a huge new impact on the environment. E.g. the computer, everybody thought we would go paperless, but actually computers generate more paper. Is efficient really efficient?

A classical example (UNIL research, Roman Näegeli): Toyota Prius, from 8 to 4.3 litres/100km, so you save fuel and money. But if you didn’t have a car before, you’re not being good for the environment by buying it, because then you travel more, it’s another car on the road, etc. So is this green technology more efficient, if it makes car-less people buy cars? What about the money he’s saving on fuel? Travel, restaurants, more consumption (if he did have a car), raw material consumption increase.

Heretic question: should we favor inefficiency, and prohibit low consumption vehicles? and therefore encourage other types of energy consumption?

Michael Doser — If apples fall down, do anti-apples fall up?

We don’t live in a symmetric universe. Matter and anti-matter are not created in equal quantities. (steph-note: did I get that right? can’t hear him very well — mic fail)

Question mark: is antimatter really just matter with opposite charge and identical properties? In 1996, experiment to try and produce anti-hydrogen atoms. But that’s only the first step, because once you have the atom, you want to study it. That first step took 5-8 years. Step “trap anti-hydrogen” started about 3 years ago. “cool anti-hydrogen” will likely take another 5-8 years. We’re not there yet! (steph-note: and all this in Comic Sans…) Measure light emitted by antihydrogen… in 10 years maybe?

A detour might be shorter and more scenic… let’s try again.

How about measuring the fall of antimatter? Bring gravity into the fold of particle physics. So, let’s use the limitations of the previous experiment (the atoms are moving) and form a beam of anti-atoms.

Bruno Giussani — Ideas About Spreading Ideas: Inside TED

With the internet, more and more people are having access to the best teachers in the world, to learn and be inspired. Important phenomenon when it comes to how ideas spread: before this, the reach of these inspiring teachers was much more limited.

TED is a very broad platform devoted to spreading ideas: videos, fellowship, events, all year around.

Some less-known aspects of what TED does.

TED Open Translation Project

Talks free to the world… not exactly true if they’re just in English. Now there are many languages in which subtitles are available for TED talks. 59 languages in 7 months. Community. Started out with professionals.

TEDPrize

Has to do with past achievements and future potential of people. Express a wish and ask the TED community to help them realize it. 100’000$. Example: XDR-TB awareness campaign (extremely drug-resistant tuberculosis).

Other example: Charter for Compassion.

TEDx

Delocalizing. Allow anybody to organize a conference “à la TED”. The license is free, there are just a dozen rules, e.g. not to charge for entry. There have been more than 250 TEDx events to this day, all over the world, from NASA to Kibera, a shanti-town in Africa.

Jill Bolte Taylor’s stroke of insight (video)

I hadn’t seen this video. Do watch it if you haven’t.

Right hemisphere: present moment, sensory collage, connexion to the world as a whole perfect human being (parallel processor)

Left hemisphere: thinks linear and methodically, about the past and the future, details, thinks in language which connects my internal world from my external world, and it says “I am”, separates me from the energy flow around me, and from the others.

When she had her stroke, she lost her left hemisphere, basically. Perceives her body as some weird external thing, walks across the living-room in a very rigid, mechanical way. Loss of distinction between self and outside. Then brain chatter stopped. Felt at one with all the energy around here, blissful Lala-land, no distinction between her and the world. Peacefulness, all stress gone, as well as 37 years of emotional bagage.

At one point she realises she’s having a stroke “OMG! so cool! how many brain scientists get a chance to study their own brain from the inside out?”

Couldn’t recognize if she was looking at her business card or not.

Stroke in waves, moments of clarity, on off, on off… Matches the shapes of the squiggles on the card to those on the phone to dial the number. She didn’t know that she couldn’t speak or understand language until she tried.

NDE.

Wakes up shocked to be still alive. Feels so huge she can’t imagine fitting back into her body. Nirvana, and still alive. Clot the size of a golf ball. Took her eight years to completely recover. We have two minds, and we have the power to choose who and how we want to be in the world. We can choose to step into the consciousness of our right hemispheres… or the left.

The we inside of me. Which do we chose, and when?

Barcelone: un peu de nostalgie voyageuse

Posted on 18.10.2009 by Stephanie Booth

[en]

As the editor for ebookers.ch's travel blog, I contribute there regularly. I have cross-posted some of my more personal articles here for safe-keeping.

[fr]

Cet article a été initialement publié sur le blog de voyage ebookers.ch (voir l’original).

Cela fait un bon moment que j’ai envie d’écrire un article sur Barcelone. J’ai visité cette ville une fois, et je l’ai adorée, et j’ai envie de vous faire envie.

Je suis allée fouiller un peu dans mes archives personnelles pour voir si je n’avais pas des photos présentables à vous montrer, ou même un article ou deux sur mon blog. Hélas, non: c’était il y a bien des vies de cela, il y a presque exactement six ans.

Du coup, je vais me permettre un peu de nostalgie voyageuse avant de vous offrir l’article sur Barcelone en personne.

Il y a six ans, si j’avais déjà un blog depuis belle lurette, je n’avais pas d’ordinateur portable, et je découvrais la photographie numérique avec mon révolutionnaire (à l’époque) SPV, généreusement offert par mon employeur d’alors, qui m’envoyait d’ailleurs également à Barcelone participer au Forum Avaya. Comme aujourd’hui encore, je me baladais avec un cahier/carnet en papier dans mon sac, mais à la différence d’aujourd’hui, j’y écrivais parfois des textes avec l’intention de les retaper une fois près d’un clavier.

Je suis allée déterrer le cahier de l’époque, et j’ai regardé (en frémissant d’horreur) les photos que j’avais prises avec mon fidèle téléphone (terriblement rudimentaire six ans plus tard — non je ne vous les montre pas, si vous avez le lien, tant mieux pour vous!). J’ai relu mes notes gribouillées, et je me suis souvenue…

En 2003, on était bien avant mes années de “terrible voyageuse”, 2006-2008. Oui, j’avais vécu en Inde et fait des vacances ici et là, mais bon. Alors partir à Barcelone quelques jours, c’était une grande aventure. Et j’avais fait ce que font de nombreuses personnes qui ont l’occasion de voyager professionnellement: rajouter quelques jours sur place à ses propres frais, quitte à payer la différence de prix du billet d’avion.

J’étais donc une voyageuse novice (voire débutante) et j’ai commis l’erreur fatale de ne pas réserver d’hôtel pour les nuits qui étaient à ma charge. Couchsurfing n’existait pas encore, et je me suis retrouvée à trimbaler ma valise (à roulettes heureusement) à travers le centre-ville chaque matin à la recherche d’une chambre pour la nuit durant les quatre premiers jours de ma visite. Dans le genre, on fait mieux!

A me replonger dans ces souvenirs, je réalise combien de chemin j’ai fait entre-temps, en tant que voyageuse. Si je refaisais ce voyage aujourd’hui, qu’est-ce qui serait différent?

J’aurais des contact locaux sur place: soit que je connaîtrais des autochtones (mon réseau international est bien plus fourni aujourd’hui qu’alors), soit que j’en trouverais via Twitter, Facebook, ou surtout, Couchsurfing.
Couchsurfing, justement: je ne vivrais pas le calvaire de la recherche d’hôtel, parce que j’aurais déniché auparavant un logement chez l’habitant via ce réseau social (si mon réseau ne l’avait pas déjà fourni).
J’aurais préparé un peu ma visite grâce à WikiTravel (qui démarrait tout juste en 2003) — voir leur page consacrée à Barcelone. J’aurais aussi fait un tour sur la page Barcelone de Wikipédia, et je me serais renseignée un peu à l’avance sur Gaudí et son oeuvre.
Je partirais avec mon MacBook et mon appareil photo numérique (digne de ce nom), je mettrais en ligne mes photos sur mon compte Flickr, et avec un peu de chance je publierais quelques articles durant mon séjour sur mon blog (plus facile avec un ordinateur portable que lorsque l’on est tributaire des cafés internet).
Je donnerais régulièrement des nouvelles (à coups de photos aussi) via mon compte Twitter, sans pour autant faire péter la baraque avec les frais de roaming pour les transferts de données.
Je stockerais dans Evernote les adresses des bons bistrots que j’aurais trouvés, en photographiant leur carte de visite avec mon iPhone.

Comme vous pouvez le constater, une grande partie de mon “évolution de voyageuse” tient à l’évolution technologique. On pourrait palabrer longtemps là-dessus (mon année en Inde, en 1999-2000, se déroulerait tout autrement si elle avait lieu aujourd’hui, avec téléphones mobiles, ordinateurs portables, et bancomats Maestro à tous les coins de rues).

Est-ce qu’il y a des innovations technologiques qui ont radicalement changé votre expérience de voyageur ou voyageuse au cours des dernières années?

(Oui, promis, je vous parle de Barcelone et de Gaudí tout bientôt. Avec des photos. Mais pas les miennes, promis aussi.)

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