Interview with Serbian Magazine [en]

[fr] Une interview que j'ai accordée il y a un mois environ au magazine serbe InfoM pour leur numéro de décembre.

I gave this interview to the Serbian magazine [InfoM]( about a month ago, for their December issue. I thought you might be interested in hearing what answers I gave to their questions.

> 1) What do you think about serbia and serbian bloggers?

Honestly, I haven’t seen much of Serbia or Serbian bloggers, besides
what I saw at BlogOpen. The people I met were nice. It seems to me —
from the outside, but as I don’t understand a word of Serbian, this
has to be taken with a grain of salt — that blogging in Serbia is
only beginning to make itself known. For example, the whole
“journalists vs. bloggers” debate seems very old to me.

> 2) What needs to be done to make this kind of communication more
> popular?

More people need to blog 🙂

> 3) What is your opinion on recent comments that bloggers are not
> “serious” journalist?

It’s an old and tired debate. Being a journalist is a profession,
particularly if you think of high-quality investigative journalism.
Not all bloggers are interested in news or commentary on the world, so
what they do has not much to do with journalism. For the bloggers who
do, however, comment on the news or even break it, they are doing a
job similar to that of journalists, though they often aren’t being

More and more, people are turning to blogs as their primary news
source — if “journalism” is just the re-hashing of press releases,
then yes, journalism is right to be “afraid” of blogging. Serious
investigative journalism will not disappear, but superficial or
manipulative journalism is directly challenged by the work of some
bloggers — and I think this is a good thing.

> 4) What is commercial potential of blogging in small countries like
> Serbia?

I think it’s like everywhere else: people won’t make money “with”
blogs, but “because” of blogs. Freelancers can use a blog to
demonstrate their expertise, whether they live in a large or small
country does not change anything to that. Companies can use blogs to
engage differently with their customers and users. They can use blogs
internally to build new relationships with their employees.

> 5) Could you give me definition (and example) of successful blog?

A successful blog is a blog that has an influence, in a very general
way. People write blogs for different reasons, so their measure of
success will vary. If I want to connect with other people who have the
same interests as me, my blog will be successful if it allows me to do

Things like counting comments, visitors, incoming links are in my
opinion very superficial (and sometimes dangerous) ways of measuring
how successful a blog is.

Blogging is about opening conversations, and building relationships.
How do you measure that?

> 6) What is blog consulting and where emerged the need for this kind of
> experts from?

Blogging (and the rest of social media) is a new media. Not everybody
understands its characteristics — actually, only a rather small
number of people really do. A social media consultant like myself
steps in when there is a need for specialised knowledge about blogging
or other social media.

For example, if you have a company, and you’re wondering “how could I
use blogging in my company?” or “what are the advantages of blogging
for somebody in my situation?” or even “I want to start blogging, but
how do I do it?” — that is where a social media or blogging
consultant will be able to help you.

> 7) Where bloggers want to see themselves? Is blogging just the road to the
> goal or goal itself?

One important aspect of blogging is passion. You need to be passionate
about the things you’re blogging about. In that respect, blogging is
the goal. You’re passionate about something, and you want to share it.

But blogging is also a means to an end. However, if it is done /only/
as a means to an end, without real, authentic passion, it will fail.

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Twitter Advertisers and Friend Collectors [en]

[fr] Sur Twitter (voir mon guide si vous êtes perdus!), je laisse en principe qui le désire me "suivre". Par contre, je bloque sans merci ceux qui n'ont rien capté et qui utilisent Twitter pour envoyer des messages ressemblant à du spam, et ceux qui collectionnent les gens à suivre comme des trophées (à moins que ce soit des gens de "mon monde" que je connais). Donc, oui -- non seulement je ne m'amuse pas à suivre ces gens foncièrement inintéressants, mais en plus, je ne désire pas figurer dans leur tableau de chasse.

I’m approaching 500 followers [on Twitter]( That means that nearly 500 people have asked to be able to track my updates — and I haven’t blocked them.

I’ve blocked many people from following me, even though my updates are public, and anybody can read my tweets/twitters on the web.

Who do I block? Blatant advertisers and friend collectors.

When I get a notice that somebody is following me on twitter, I quickly go to check out their stream (sometimes a backlog builds up, but that doesn’t change much to the process).

If I know/recognize the person and I want to keep track of them, I’ll follow them back (I’m pretty loose about who I follow on Twitter, though I do stick to people I know in a way, people I’d like to know more, or people that seem very interesting in what they tweet).

If I don’t recognize the person, the first thing I do is check how many people they’re following. If they’re following 500+ or 1000+ people and their name doesn’t ring a bell (ie, they aren’t one of the 2.0 mass-networkers gravitating around my world), I block them. I see no interest in being part of their faceroll collection. None at all. So yeah, of course, I get less followers, like that (but I’m not in any race or anything).

If they don’t get busted because of my “friends limit”, I take a quick glance at their twitter stream. If it’s tweet after tweet of self-promotional crap or ad-linking, I block them too. Why anybody would use Twitter to try to convince people to follow their spam is beyond me — probably, they haven’t got a clue what Twitter is about, and are trying their same old spammy techniques there without realising they’re mostly useless. Anyway, I’m not interested in being associated with people like that, so I block them too.

Who is left? Well, normal human beings. If you’re reading this and you have a clue (ie, you don’t believe in spamming people or making collections of people/links/whatevers to win the contest), then you run very little chance of being blocked :-). Feel free to [follow me on Twitter](!

*PS: [Robert](, [Loïc](, [Jeff](, and other authentic super-networkers out there: you’re part of my world, I don’t mind being in your collection ;-).*

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