***As always, can contain inaccurate material.***
#### Sampo Karjalainen
Habbo: hang-out place. You get a character, you can configure it. *steph-note: looks like a very lo-res version of Second Life*
There are games inside Habbo.
What makes people come back? People can create their own room/spaces. Can buy furniture (in-game credits), pets, kissing booths, armies, banks. *steph-note: this **really** looks like pixelised Second Life. Question: can you create stuff and objects as you can in Second Life? People seem to be having a ball in Habbo, in any case.*
Playful environment, though people might find it “uncool” to say they’re “playing” in there. A part of unexpected in what people did with Habbo.
Provide building/playing blocks. Intuitive interaction. Get people in the mood for play.
#### Lee Bryant: Collective Intelligence for the Enterprise
*[Original photo by Violator3 on Flickr](http://www.flickr.com/photos/violator3/93589371/).*
Basic problem: wasting a lot of brain power in large organisations.
Our IT systems don’t understand how we work. People are great at pattern matching. We don’t go “yellow object, subset with large hairy objects, teeth => lion” — we just shout “Lion!”.
We need to feed our minds, not the machine. *steph-note: Lee has got **much** better at slides since BlogTalk 2004*
Many intelligent people inside organisations are surprisingly open to using social tools.
Usually, enterprise tools get worse the more people use them. Social tools get better the more people use them.
There is no such thing as a global collective intelligence. Collective intelligence exists only within a defined community.
Large large companies (>1k) have enough scale to make these things work, and do internal versions of these tools.
Bottom line for doing social stuff:
– potential cost savings if we work in a smarter way
– multiplier effect on productivity
– greater peripheral vision
– less duplication of effort
– closer, more responsive client relationships
Basic principles: reading, writing, filtering.
Over time, information starts to find you. If I miss something in my news reader, it’ll probably pop up again, because somebody else in my network is going to blog/link/del.icio.us it.
– feeds everywhere
– feed library management
– filtering tools
– clipstream tools
– social search
Importance of engagement and context. There is no magic tool. Adapt the solution to the context and situation.
Engaging people with new ways of working is not easy.
There is *perception* of dangers, risks, security — and the “real” evalutation.
#### Stowe Boyd
This is a shorter version of the [workshop notes](http://climbtothestars.org/archives/2007/02/07/stowe-boyd-building-social-applications/), so I’ll send you there. Or read [Bruno’s notes], which, as always, are quite complete.
- LeWeb'09: Facebook, Facebook Connect, Identity (Ethan Beard) [en] (2009)
- Social Tools Allow Ridiculously Easy Group-Forming [en] (2013)
- FOWA: Putting Users First (Thomas Vander Wal) [en] (2007)
- Stowe Boyd: Building Social Applications [en] (2007)
- FOWA: The Future of Presence (Felix Petersen & Jyri Engeström) [en] (2007)
- Please Make Holes in My Buckets! [en] (2007)
- LIFT08: Zentrale Intelligenz Agentur (Holm Friebe & Philipp Albers) [en] (2008)
- Reboot9 — Opening Talk [en] (2007)
- Blogging 4 Business Afternoon Keynote: Michael Steckler [en] (2007)
- Reboot9 — Jeremy Keith: Soul [en] (2007)