Another interesting observation following my return to Facebook: when somebody responds to one of my posts there, it definitely feels like the audience for this response is primarily the people I am connected to. What I mean by that is that I expect that my contacts have a chance of seeing that response, because responses are closely tied to the original content (“comments and post“ format).
On Bluesky or Mastodon (or Twitter for that matter, and it could partly explain why I drifted away at some point and started spending more time on Facebook), when somebody responds to one of my updates, I do not expect the people connected to me to see it. And indeed, if they are not following the person who responded, if they do not specifically open up my update to see if there are responses or if it is part of the thread, they will not see it. On those platforms, responses are much more “their own thing” than on Facebook or on a blog.
On Facebook, there is an immediate and visible feeling of micro-community around a publication, when people start commenting. It feels like we’ve just stepped into a break-out room. Participants get notifications, and come back to see responses. If the conversation becomes lively, it is made visible to more people. People will end up connecting to each other after having “met” repeatedly in a common friend’s facebook comments.
Bluesky, Mastodon and Twitter (yeah, and Threads) feel more fragmented. It’s more difficult to follow for lots of people. They are faced with bits and pieces of conversations flying about, and access to the context of those is not frictionless. Part of this, I think, has to do with how publication audience is managed (I’ll definitely have to do a “part 4” about this in my Rebooting the Blogosphere series). And another, of course, is the primacy of non-reciprocal connections on those platforms.
What Facebook also does that blogs do not at this stage, is that Facebook makes my comments on other people’s publications candidates for appearing in the news feeds of people who are connected to me. Every now and again, something of the form “Friend has commented on Stranger’s post” will show up. The equivalent in the blogging world would be having a “reading tool” (now RSS readers, but we need to go beyond that, that’s the Rebooting the Blogosphere part 3 post that I’m actively not writing these days) which will not only show me the blog posts that the people I’m following have written, but also that they have commented here or there, on another blog. This tightens the connection between people and contributes to discovery – ie, finding new people or publications to follow.
In summary: there is something fundamentally different in how Facebook, the other socials, and blogs make visible to a person’s network the comments/responses they have made elsewhere. And the “feeling of conversation/community” of multi-person exchanges also varies from one platform to another.