Where Have All The Bloggers Gone? [en]

What is happening for me right now is interesting. During my Facebook exile, I reconnected with the social networks that I had been present on in a very passive manner these last years. I also wrote more on my blog (here!), and made an effort to get back into reading other blogs, even though I have never been a really huge blog reader in my past. I installed an RSS reader, and started subscribing, process which is now pretty frictionless. To my surprise, there are lots of blogs! Lots of people still blogging! Lots of people who took up blogging way after the Golden Era of Blogs! I see them show up here and there on Mastodon and Bluesky, and of course, in blog posts.

In the few days since I’ve been back on Facebook, I have been struck by the pretty much total absence of blogs in my newsfeed over there. And when I think about how little visibility my Facebook updates pointing to my blog posts get, unless I jump through hoops like posting a screenshot, writing some text, putting the link in the first comment (talk about friction!), I realise that it is not so much because of blogs or bloggers, but because of how Facebook treats outgoing links, and how the algorithm prioritises things.

It reduces the visibility of blogs, therefore inciting people to post directly on the platform rather than on their blog (definitely what happened to me) or go elsewhere to share their blog links and abandon Facebook (what others have done).

Another thing that blogging more these days has made me realise is that, as I mentioned previously, I do not like blogging on my phone. Even though the WordPress app is nice and everything, the length and nature of the blog post is something which, to me, lends itself much more to being typed out on a keyboard in front of a decent screen. But since I went through the exercise of writing a blog post on my phone the other day, I have done it again. In particular, I have written drafts, started blog posts which I then finished on my computer. And at one point in that process, as my thumbs were tiring, I switched to dictation. And that is the key. Dictating on the phone.

Dictation is not perfect. But it is something I know how to do. Over 20 years ago, I spent nearly a whole year without touching a keyboard. During that year, I not only blogged and participated in online life, but I wrote my dissertation, worked in a telecom company, and sat for my final university exams. Dictation on my phone today does not allow me to “speak corrections” in the text I am writing, but it does now allow seamless transitions between dictation and keyboard, and the recognition quality is pretty good.

One of the things that happened during the Rise of The Socials is that our online activities became more and more “phone first”. And for me at least, blogging being primarily a “desktop computer” activity, and the socials being extremely well calibrated to mobile phone use, that definitely encouraged my drift away from blogging and into the socials.

So, clearly, for me, starting blog posts on my phone, even if I finalise them on the computer, and using dictation to write stuff down is definitely a way to remove friction from blogging, by bringing it to my phone, and providing it some of the immediacy of the facebook post.

Previously, I would spend my time having ideas like “oh, I need to blog about this!” but it was never the right moment to sit down at the computer and spend an hour or two typing it out. Not because I am a slow typer – on the contrary – but because I am not exactly concise, and I like putting links in my blog posts, so I often go down rabbit-holes looking for the right link for this or that.

Now, as I did this morning, I open up my WordPress app, and start dictating a blog post into it. Right now, I am pacing back-and-forth in my apartment and dictating this, instead of preparing my breakfast, but that is another story. At least I am capturing my idea. It will be 90% written and ready by the time I put down my phone, and all I will have to do on the computer a little bit later is make a bunch of corrections (I am“dirty dictating” without correcting much so that I can go fast), add links and a photograph (because I like photographs, and the WordPress app has made it super easy to add them to my posts from my phone), and publish it.

So, the bloggers are there. But if you live on Facebook, you might just not be seeing them.