[fr]
Petite prise de tête (j'aime bien ça!) au sujet du site pour Going Solo et l'entreprise (pas encore existante légalement) qui est derrière. Quel nom de domaine utiliser? (J'en ai enregistré toute une série autour de cette idée de conférences, ça m'a d'ailleurs coûté un saladier.) Il va me falloir une identité visuelle. Que bloguer où? Créer déjà un site pour l'entreprise? Bienvenue dans les méandres de mes questionnements.
[en]
Along the lines of rediscovering some aspects of blogging, I’m rediscovering some tricky online presence questions which I’m more used to hearing in the mouths of my clients than in my head.
Questions like: do I create a separate blog for my company? for my event? how? when? who will blog on them? what will we blog on them?
To be honest, those questions aren’t actually all that tricky. For example, of course I’m going to create a site-blog (website with a blog) for Going Solo. Is it too early to create a site for the company, though? I’ve got a good mind for the moment to hold off incorporating it until the first event is done. I mean, not to be pessimistic, but if Going Solo doesn’t work out as well as I hope, and I decide to leave the event business at that, it will have saved me the trouble and grief of setting up the company “for nothing”, right? Other opinions on the topic?
A few weeks ago, I booked a pile of domain names (my poor credit card can testify). For the company, for Going Solo, for other events I already have in mind. I got .nets, .coms, .orgs, and even .co.uks. You don’t want a porn site as a neighbour, right? And if you’re going to build a name or a brand, who knows what you might want to do with the other TLDs 3 years from now? Better have them handy. Well, this isn’t really the topic of this post, but gosh, does it add up to a pile of money.
Of course, to make things easy, one of the .coms I didn’t manage to get is going-solo.com (it’s an insulin pump, so not much to do with what I’m plotting). Which leaves me with a choice of .co.uk, .ch, .net, .org. I’d say .org is out, as this is a commercial venture. As the event is going to take place in Switzerland, .ch would make sense, but then what happens when we reproduce the event in other countries? (I’ve actually already been talking about that with a few people — and can you imagine: the first event hasn’t even happened yet that they are already showing interest…)
Leaves us with .net and .co.uk, the latter making sense if the mother company is indeed incorporated in the UK as I plan, but as it hasn’t actually happened yet, it could change. So, I guess for the moment I’d go with going-solo.net and set up a blog there, to start with.
I don’t have any visual identity yet so that means it would be pretty bland at first. (This is where I really regret not being a bit of a designer myself.) I’m half-tempted to try and recruit Bread and Butter (look at the beautiful art they did for Adsclick), but they’re already doing LIFT (maybe a bit of a conflict) and as they’re already nicely established, I’m a bit afraid about the price tag. My more realistic idea is to try to find a small design shop in Lausanne which could use the visibility (local and international) Going Solo will bring them, or see if anything could be set up involving students from the ECAL.
As for the company, should I set up a website already, even if it doesn’t “legally” exist? (God, I wish I were a lawyer and understood all this stuff.) I’ll need a visual identity (at least a logo) and some content. I guess there will be a lot of cross-posting between the Going Solo blog and this one, at least at the start.
Also, languages! Oh my! Actually, no. Going Solo will be held in English, therefore the site will be in English. I’ll provide some French content for local sponsors to dig through, but I’m not going to do the whole multilingual space thing yet for it. Could be an idea in the long run, though… hmm.
Well, thanks for following my thought process. I’ll be setting up going-solo.net soon and cross-posting relevant content there so that we can all start linking to it! 
Similar Posts:
- Why Events?
- Websites for Going Solo and Going Far
- Headache: Picking a Date for an Event
- Advisors, Boards, Companies, Partners, Oh My!
- Feeling Like a Born-Again Blogger
- Picking a City for an Event: Lausanne
- History of Online Life
- Thinking About The Next Going Far Events
- Going Solo Leeds Registration Open
- Announcing Going Solo
Digital Crumble
UK Trip Report
The nice thing about having a laptop is that you can fire it up on the airplane and type in peace, without being distracted by IRC, instant messaging, e-mail and stats checking, or simple bloghopping. With iTunes in the background playing Bombay Dreams, my only concern is that the plane will start descending towards Geneva shortly.
My trip to the UK was short, and last-minute. I heard some people from #joiito were going to meet up in London on Sunday, I checked my easyjet flights, called Aleika–
“Ladies and Gentlemen, we will be landing shortly in Geneva. Please return to your seats, make sure your seatbelt is fastened and your seat is in the upright position, and switch off any electronic equipment.”
There goes the laptop, and I now find myself with a post which will be hard to date. Anyway. (Warning: this is a “cheese sandwich” post to some extent, so if you’re bored already, don’t bother reading it.)
Where was I? Yes, last-minute trip. I found a friend to house-and-cat-sit for me, which was nice, and spent the first couple of days at Aleika’s. We did our usual “girls at the movies” thing: get dressed up a bit, leave home late, grab some food which doesn’t come fast enough (well, it took long enough to arrive that I drank my pint of cider almost entirely before the meal, and can now testify that it’s all it takes to make my head spin quite a lot), jump into a cab and run to the theatre (slightly inebriated), only to find that the timings on the internet were incorrect, and we have another half-hour to wait before gleefully drooling all over Hugh Jackman in Van Helsing (OK, I got a bit carried away here, but you get the picture).
I got to spend nearly a whole day alone with Akirno, which was really nice. I didn’t get to see him much on my last visits. He’s grown so much! And he talks so much! (Yes, I know, that’s what I say each time I come back from Birmingham.) He’s a real sweetie. I love him very much.
Unfortunately, I caught a cold (over the top of my first one!) waiting for the bus after Van Helsing, so all my pre-London shopping was done in a rather feverish state. Looking at the bright side of things, it means I didn’t spend as much as I might have, which is a good thing, as my suitcase was already quite full enough (and my bank account empty enough, but that’s another story).
Driving to London went fine. We found a parking space right next to the Apollo Victoria Theatre. (Remember: Sunday matinée shows are a good idea if you’re going to London to see a musical or a play.) Bombay Dreams was really fun, specially as I know most of the songs Rahman re-used for the musical.
Still dressed up (I chose the pink dress), I headed for the #joiito meet-up. Despite this nagging feeling of being somewhat overdressed, and my cold, I had a very nice evening.
As always, though, I had to cope with the frustration of group meet-ups: not enough time to talk with everybody, not enough time to get into interesting conversations with those I talk to. Or maybe I’m just more of a one-to-one person? Anyway, standing invitation for any of you who would want to visit the beautiful town of Lausanne or practice French in the area — just drop me a line, or better (since e-mail is soon to be a dead form of communication, thanks to spam), catch me on IRC.
So, who was there? Well, as I’m nearing the ages of senility, I’m probably forgetting a lot of people, so please bear with me if you’re not mentioned, and let me know if it bothers you too much.
First of all, imajes, my kind host, who was so busy taking me through his iTunes collection on the train back that he missed his home stop. (Can it get worse than that?) Suw prevented me from being the only woman present (I can’t thank you enough for that). Joi was so utterly bored by my presence next to him that he left early to go back to his hotel and sleep — imagine that! (Actually, it seems jetlag also had something to do with it…)
I chatted quite a bit on the way there with imsickofmaps, and on the way back with snowchyld. Hugh managed to mess up my first blogcard somewhat (or whatever those things are called), so I am now the lucky owner of two of them. Gerard aka insert-coin took a nice bunch of photographs and has already put them online. I stole Suw’s camera to take a few photographs, but she’s not home yet, and those I took with my phone are stuck in there until I lay my hands on a Windows PC (thanks, Microsoft).
Apart from bumping my head on a couple of low doorways and leaving my coat there, I brought two things back (not literally) from james’ flat: VoodooPad, which I have not adopted as my official scrap-book application, and a book which made me discover a blog (how often has that happened to you?): Never Threaten to Eat Your Co-Workers: Best of Blogs, a collection of great weblog posts. I read a few pages, and it looked really neat. It’s on my wishlist now.
I think this post is long enough, for a short trip!
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