Climb to the Stars (Stephanie Booth)

Here are my notes, unedited and possibly misleading, blah blah blah, of the Reboot9 conference.

Blyk. Open marketing. Not pushing Blyk, but this is the example he knows best.

1. Interruption culture
2. Traditional marketing/media
3. Software as service
4. Small advertisers
5. Interruption vs. conversation
6. Open marketing

steph-note: didn’t get the last ones

Is media a unique place to interrupt? How about interruptions in conversations? Linda Stone anecdote with crackberries: checking e-mail all the time, then want to go to the bedroom and have sex immediately. (Their wives’ points of view: not really.)

Traditional media is funded by a mixture of models. The mainstream media is starting to acknowledge the conversation (cf. Time’s person of the year.)

steph-note: je décroche… and some code-switching in there while we’re at it.

Service marketing: if the service itself is interesting, people will talk about it. If possible, make your product or service distributable (open distribution).

Use of mobile phones by teens:

1. look at the clock
2. text
3. call

steph-note: sorry, real crappy notes.