Tag Archives: experiential marketing

November 2007 Recap

Posted on 26.12.2007 by Stephanie Booth

[fr]Un résumé des divers billets que j’ai écrits en novembre 2007. Je sens que je devrais faire une version française complète de cet article… mais honnêtement, pas le courage de m’y remettre juste là![en]A few days ago, I had an … Continue reading →

Posted in Being the boss, Travels | Tagged 2007, blogging, blogopen, conférences, Consulting, ctts, entrepreneuring, Events, experiential marketing, going far, november, parisweb 2007, recap, round-up, speaking, summary, talks, Travels, web2expo, web2open, Writing | 1 Comment

Marketing expérientiel vs. publireportage

Posted on 23.12.2007 by Stephanie Booth

[en]A post by a French blogger made me realise the fundamental difference between being “paid to blog” (à la PayPerPost, to take the worst cases) and experiential marketing. In EM, publication of the post is a means, not an end. … Continue reading →

Posted in Being the boss, Connected Life, Corporate | Tagged advertising, blog business, bloggers, blogging, Blogs et entreprises, blogvertising, business blogging, Citations, cluetrain, Consulting, Essay-Like, experiential marketing, freelancing, izea, marketing, marketing expérientiel, Online Culture, paid to blog, payperpost, publireportage, stowe boyd, thierry bézier | 3 Comments

Focus Page on Experiential Marketing

Posted on 21.11.2007 by Stephanie Booth

[fr]Une page sur le marketing expérientiel, en anglais seulement j’en ai peur. Feedback bienvenu.[en]There, here we go. I’ve written up a page on Experiential Marketing for my new Focus section. Feedback, ideas, reactions, etc… all welcome here in the comments. … Continue reading →

Posted in Being the boss, Corporate | Tagged blogging, Blogs et entreprises, cluetrain, Consulting, experiential marketing, marketing, My work, New Content, web2.0 | 6 Comments

Stowe Boyd on Experiential Marketing

Posted on 20.11.2007 by Stephanie Booth

[fr]Quelques citations (audio et texte) de Stowe Boyd sur ce qu’il appelle “experiential marketing” (marketing expérientiel en français). J’ai eu quelques discussions récentes avec des clients pour des mandats de cette nature, et je prépare une page d’explications à ce … Continue reading →

Posted in Being the boss, Corporate | Tagged advertising, Audio, blogging, Blogs et entreprises, Citations, Consulting, experiential marketing, interview, marketing, Podcast, quote, stowe boyd, the comfy sofa, web2.0 | 5 Comments