Tag Archives: stowe boyd

Marketing expérientiel vs. publireportage

Posted on 23.12.2007 by Stephanie Booth

[en]A post by a French blogger made me realise the fundamental difference between being “paid to blog” (à la PayPerPost, to take the worst cases) and experiential marketing. In EM, publication of the post is a means, not an end. … Continue reading →

Posted in Being the boss, Connected Life, Corporate | Tagged advertising, blog business, bloggers, blogging, Blogs et entreprises, blogvertising, business blogging, Citations, cluetrain, Consulting, Essay-Like, experiential marketing, freelancing, izea, marketing, marketing expérientiel, Online Culture, paid to blog, payperpost, publireportage, stowe boyd, thierry bézier | 3 Comments

Stowe Boyd on Experiential Marketing

Posted on 20.11.2007 by Stephanie Booth

[fr]Quelques citations (audio et texte) de Stowe Boyd sur ce qu’il appelle “experiential marketing” (marketing expérientiel en français). J’ai eu quelques discussions récentes avec des clients pour des mandats de cette nature, et je prépare une page d’explications à ce … Continue reading →

Posted in Being the boss, Corporate | Tagged advertising, Audio, blogging, Blogs et entreprises, Citations, Consulting, experiential marketing, interview, marketing, Podcast, quote, stowe boyd, the comfy sofa, web2.0 | 5 Comments