Tag Archives: self-promotion

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Here is an umpteenth post about my journey figuring out how to “be the boss of me” — getting work done and still having a life as a freelancer.

Honestly, I have not been doing too badly this year. It’s even been pretty good.

The other day, when I was catching up with Suw, I told her that I was now pretty competent at managing my days, but not that good at looking beyond that. What I mean is that I have a system to keep track of the next things I need to do, and I’m much better than I used to be at evaluating what can get done in a given day. I still tend to be a bit ambitious, but overall my “day plans” are pretty realistic.

Proof of that, in my opinion:

• I now very rarely have a day where I’m “running” or “scrambling”
• I rarely have to work during the week-end or the evening to do stuff that “absolutely needs to get done and I haven’t managed to squeeze it in yet”.

So, the next step is the week. I’m still using maker days and manager days (it’s not perfect, sometimes I give in and sacrifice a maker day, but overall I’m getting increasingly better at sticking to my plan). What I’d like to think about here (you read me right, I’m writing this post to think something over) is what I do (or try to do) during my office “maker” days.

Here’s what I’ve identified so far:

1. daily business: checking e-mails, taking phone calls, hanging out on Twitter/IM, responding to prospective clients, journalists, people who want to pick my brains, dealing with little emergencies, reading stuff online
2. “regular” paid work: these are gigs that are long-term and require a little work every day or every week at least, and therefore fall in the “daily business” category too, but are for a client who is paying
3. my projects: taking care of eclau, Bloggy Fridays
4. my “promotional” stuff: blogging, keeping my websites up-to-date (technically and content-wise — ahem), writing, planning ebooks but not writing them, preparing general documentation to promote what I do to prospective clients, research
5. accounting and administrivia: personal and professional, including writing to the gérance to ask them to change the windows so we can save on heating
6. support network: I have a bunch of friends I’m in regular contact with to talk things over (their things, my things)

OK, the list is a bit messy, but it’s a start. I know that one thing that can usually “kill” an office day is when I’m asked to do a one-off, time-limited gig by a client: for example, a 2-4 hour WordPress training/coaching session. The reason for that is that this kind of gig pays immediately: shortest path to money. So usually, when I make exceptions and kill a maker day, it’s because there is immediate money at stake (as long as it doesn’t compromise the work I need to do for my “regular” paying clients, of course).

Items 1, 2, 3 and 6 of the list above are not really a source of trouble right now. I mean, that’s what I spend my time doing.

Items 4 and 5, on the other hand, are problematic: I keep falling behind. In the case of accounting and administrivia, as they are something I get in trouble about if I don’t do them for long enough, every now and again I go “gosh, am behind, gotta spend a day on it” and I get it done. But I have trouble with regularity (less and less though, to be fair with myself).

The big painful one is what I call “my promotional stuff”. It’s long-term. If I don’t do it, there are no direct consequences. It does not involve other people. Summary:

• it’s for me, so it tends to end up less high priority than all the rest that is “for others”;
• no time constraints, so it is less high priority than emergencies and deadlines;
• some of it is actually difficult for me (preparing promotional copy for example).

So, here are some of the items that are on this long-suffering list of things I want to do but never get around to doing because there is always more urgent stuff to take care of:

• upgrade WordPress and plugins on a bunch of my sites
• do something about the horribly out-of-date content on my professional site (organize another WPD?)
• get a proper lifestream up and running (as Nathalie aptly put it earlier this morning, “FriendFeed is nice and all, but I never go there”)
• start writing the blasted ebook
• write more fiction
• write up shiny material explaining what I do (including “terms and conditions”) that I can send or give out to my clients and prospects (including sending stuff to schools saying “I give talks” and “looking for somebody to teach a few hours on social media over the next academic year?”)
• catch up with my photo uploading on Flickr (in a way, yes, this also ends up being a “promotional” activity)
• blog more (you’re getting tired of hearing it, but look, it’s working).

I’ve tried a few times to state (to myself, that is) “Friday afternoon is for administrivia and accounting” but weeks are so short that my resolve usually falls down the drain. I’m thinking that I should firewall time to work on these “longer-term” projects each week — but again, I look at my calendar and think “ugh”. A day a week? Sounds like a minimum when I look at the list right above, but quite impossible when I think of what my usual weeks are like. On the other hand, I do have (what feels to me like) quite a relaxed workstyle, so maybe if I did firewall a day off I’d discover I’m perfectly capable of dealing with the rest of my work on the other four days.

So, the questions for me remain:

• how many office days vs. meeting days in a week? (right now I try to have three office days, but don’t always manage)
• what’s the best way to build in time for long-term projects which tend to stagnate at the bottom of the priority list? (firewall a day or half a day off each week, or every two weeks, or something else…)

Dear readers: your insight is much appreciated. How do you do this? Do you do it? What have you tried? How did you fail? How did you succeed?

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