Tag Archives: publicité

Identifier commentaires et tweets douteux

[en]Not sure whether a tweet/comment is legit or spammy? A few tips.[fr]Une chose que je fais et qui ne va pas de soi, je me rends compte, c’est filtrer et identifier le contenu “douteux” dans les commentaires de blogs et … Continue reading

Posted in Social Media and the Web | Tagged blog, commentaires, indésirable, publicité, spam, tweets, twitter | 2 Comments

Ecrire pour un blog

[en]A few tips on writing for a blog: don’t advertise, be interesting, use your authentic voice, remember the media is conversational, and be a real person writing something. This is not easy to do if you’ve been formatted to spew … Continue reading

Posted in Blogging, Corporate | Tagged authentique, blog, bloguer, Comment bloguer?, contenu, conversationnel, écrire, écriture, marketing, promotion, publicité, style, ton | 4 Comments

Les commentaires d’un blog ne sont pas un espace de pub!

[en]I’m tired of people using blog comments as advertising space (it’s particularly a problem on the ebookers.ch travel blog that I manage). I’ve decided that I was tired of racking my brains to figure out if this or that slightly … Continue reading

Posted in Blogging | Tagged advertising, commentaires, commenting, commercial, filtre, moderation, publicité, spam | 17 Comments

Arghl! Du spam par SMS! On fait quoi?

[en]Here’s the way to react if you’re getting “unsollicited” SMS from short numbers in Switzerland: call up your operator to ask who the contact is for the short number you got a message from call up the contact number and … Continue reading

Posted in Technology | Tagged message, Practical, pub, publicité, sms, spam, suisse, switzerland, texto | Leave a comment

Opérations médiatiques: marre

[en]Sick and tired of being asked to do stuff for free particularly when it’s a media stunt. I rant about two recent situations where I’ve been contacted for “unpaid work” which is obviously going to benefit “the client” more than … Continue reading

Posted in Being the boss, My corner of the world | Tagged apems, argent, Blogger musings, bloguer, blogueur, Consulting, coup de gueule, événement, Events, freelance, indépendant, le temps, le temps des femmes, marketing, Media, médias, plates-bandes, professionnel, pub, publicité, suisse romande, tapis rouge, Venting | 17 Comments

Beauté fabriquée

[en]From nature to billboard in 60 seconds. Via danah, who got it from Boing Boing, who got it from Tom Coates. Read danah’s post about this video and the ensuing conversation.[fr]Trouvé chez danah, qui l’a vu chez Boing Boing, qui … Continue reading

Posted in Stuff that doesn't fit | Tagged advertisement, artificial, artificielle, beauté, beauty, dove, fabricated, fabrication, fake, faux, makeup, maquillage, Media, Offsite, photoshop, process, processus, Psychology / Sociology, publicité, transformation, video, Videos, woman, youtube | 25 Comments

Comment faire connaître un cours sur les blogs en Suisse Romande?

Voilà une question qui nous taraude depuis quelque temps, Anne Dominique Mayor et moi-même, ainsi que le responsable de Romandie Formation. Nous avons un joli cours sur les blogs, destiné aux patrons (ou responsables communication) de PME, qui aura lieu … Continue reading

Posted in Corporate, My corner of the world | Tagged 24heures, advertising, annedominiquemayor, Announcements, blogospherahelvetica, blogs, Blogs et entreprises, businessblogging, communication, cours, entreprises, formation, internet, lausanne, patrons, publicité, romandieformation, siteweb, stephaniebooth, suisse, suisseromande, Swiss blogging, switzerland, Vie de la blogosphère, Wanted, web | 16 Comments