Tag Archives: izea

Marketing expérientiel vs. publireportage

[en]A post by a French blogger made me realise the fundamental difference between being “paid to blog” (à la PayPerPost, to take the worst cases) and experiential marketing. In EM, publication of the post is a means, not an end. … Continue reading

Posted in Being the boss, Connected Life, Corporate | Tagged advertising, blog business, bloggers, blogging, Blogs et entreprises, blogvertising, business blogging, Citations, cluetrain, Consulting, Essay-Like, experiential marketing, freelancing, izea, marketing, marketing expérientiel, Online Culture, paid to blog, payperpost, publireportage, stowe boyd, thierry bézier | 3 Comments