[fr]
Une interview que j'ai accordée il y a un mois environ au magazine serbe InfoM pour leur numéro de décembre.
[en]
I gave this interview to the Serbian magazine InfoM about a month ago, for their December issue. I thought you might be interested in hearing what answers I gave to their questions.
1) What do you think about serbia and serbian bloggers?
Honestly, I haven’t seen much of Serbia or Serbian bloggers, besides
what I saw at BlogOpen. The people I met were nice. It seems to me –
from the outside, but as I don’t understand a word of Serbian, this
has to be taken with a grain of salt — that blogging in Serbia is
only beginning to make itself known. For example, the whole
“journalists vs. bloggers” debate seems very old to me.
2) What needs to be done to make this kind of communication more
popular?
More people need to blog 
3) What is your opinion on recent comments that bloggers are not
“serious” journalist?
It’s an old and tired debate. Being a journalist is a profession,
particularly if you think of high-quality investigative journalism.
Not all bloggers are interested in news or commentary on the world, so
what they do has not much to do with journalism. For the bloggers who
do, however, comment on the news or even break it, they are doing a
job similar to that of journalists, though they often aren’t being
paid.
More and more, people are turning to blogs as their primary news
source — if “journalism” is just the re-hashing of press releases,
then yes, journalism is right to be “afraid” of blogging. Serious
investigative journalism will not disappear, but superficial or
manipulative journalism is directly challenged by the work of some
bloggers — and I think this is a good thing.
4) What is commercial potential of blogging in small countries like
Serbia?
I think it’s like everywhere else: people won’t make money “with”
blogs, but “because” of blogs. Freelancers can use a blog to
demonstrate their expertise, whether they live in a large or small
country does not change anything to that. Companies can use blogs to
engage differently with their customers and users. They can use blogs
internally to build new relationships with their employees.
5) Could you give me definition (and example) of successful blog?
A successful blog is a blog that has an influence, in a very general
way. People write blogs for different reasons, so their measure of
success will vary. If I want to connect with other people who have the
same interests as me, my blog will be successful if it allows me to do
so.
Things like counting comments, visitors, incoming links are in my
opinion very superficial (and sometimes dangerous) ways of measuring
how successful a blog is.
Blogging is about opening conversations, and building relationships.
How do you measure that?
6) What is blog consulting and where emerged the need for this kind of
experts from?
Blogging (and the rest of social media) is a new media. Not everybody
understands its characteristics — actually, only a rather small
number of people really do. A social media consultant like myself
steps in when there is a need for specialised knowledge about blogging
or other social media.
For example, if you have a company, and you’re wondering “how could I
use blogging in my company?” or “what are the advantages of blogging
for somebody in my situation?” or even “I want to start blogging, but
how do I do it?” — that is where a social media or blogging
consultant will be able to help you.
7) Where bloggers want to see themselves? Is blogging just the road to the
goal or goal itself?
One important aspect of blogging is passion. You need to be passionate
about the things you’re blogging about. In that respect, blogging is
the goal. You’re passionate about something, and you want to share it.
But blogging is also a means to an end. However, if it is done /only/
as a means to an end, without real, authentic passion, it will fail.
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Tagged as:
Blogger musings,
bloggers,
blogging,
infom,
interview,
journalism,
magazine,
serbia,
Social Media and the Web
Vidéo: le blog de Josef Zisyadis et moi
by Stephanie Booth on 03.02.2007
in My corner of the world
[en]
In this video, I give the story of how I was contacted by a local politician who hired me to help get him and his team blogging. A few words too about blogging and politics, here in Switzerland.
[fr]
J’ai parlé du lancement du blog de mon client Josef Zisyadis, mais comme je le sais bien (et je me tue à le répéter), les gens ne lisent pas trop sur le web. Le lien vers cette petite séquence vidéo où j’explique comment j’ai été contactée pour ce mandat, et aussi quel sens cela a pour un politicien de bloguer, aura donc possiblement échappé à la plupart des gens qui transitent par ici. (Sans rapport, mais quand même, Google Analytics, installé récemment, m’indique que 99% des visiteurs de ce site ne reviennent jamais. J’ai du boulot côté fidélisation de la clientèle, on dirait.)
Donc, voici la vidéo, brut de chez brut (zéro préparation, zéro montage si ce n’est un générique). Un grand grand merci à Thierry qui a gentiment accepté de fournir le matériel, de filmer, et même, devant mon angoisse de l’objectif noir, d’improviser quelques questions, transformant la petite séquence en interview. Les deux premières minutes ont été projetées sur grand écran (ouille, mon fond de teint!) lors de la conférence de presse de mercredi.
Interview de Stephanie Booth au sujet de son mandat pour Josef Zisyadis
Et en passant, comme je suis là, voici un petit tour de la couverture blogosphérique du lancement de ce fameux blog (si j’ai oublié quelqu’un, faites signe):
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Tagged as: Anecdotes, blog, Comment bloguer?, explications, interview, josefzisyadis, lausanne, Media, Photos/Videos/Audio Online, Podcast, Politics / World News, politique, stephaniebooth, suisse romande, suisseromande, Swiss blogging, switzerland, vaud, video, Videos, z-blogue
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