[fr]
Notes prises à l'occasion de la conférence Future of Web Apps (FOWA) à Londres.
[en]
Here are my live notes of this Future of Web Apps (FOWA) session. They are probably incomplete and may contain mistakes, though I do my best to be accurate. Chances are I’ll be adding links to extra material and photos later on, so don’t hesitate to come back and check. Read Suw’s notes, too.
Words are the most important components of your user interface.
Caveat: interface language found in the wild… American. So, not talking about internationalisation, different versions of languages, cultural issues…
Exciting interfaces: gesture thing Tom Cruise is using, Wii, iPhone… But not yet for data/information stuff.
You don’t know how people are going to access your application. Nabaztag. Applications people love today are made from text. Even interacting with our TV with a text-based interface.
Language is an interface.
Dopplr philosophy. Device independant. User benefits by having direct access to information. In our everyday life, our priority isn’t shiny stuff, but things that work. steph-note: interpreting somewhat, here.
How will the application developer benefit?
Though it takes a lot of skill to use language well, it’s easy to iterate. People will freak out when you change the colours of your site, but won’t budge much if you change language.
5 ways to get words right:
- be authentic; consumating vs. eharmony (Erika’s pet peeve: the “submit” button. If you change one piece of copy, change that. People don’t “submit” anything.) Twitter has good “we’re down” messages. Sounds like there are real people behind that application. steph-note: when putting a quote on a slide, read the quote in full.
- be engaging; schoolofeverything.com, virgin-atlantic.com (“Hello gorgeous!”) Citybank: “Who was your arch rival when you were growing up?” as proposed security question. Pownce genders.
- be specific with the language you use. emusic.com
- be appropriate: it would be disconcerning if my bank tried to be my buddy. Amazon: “where’s my stuff?” Flickr “Talk Like a Pirate” day. But… some people were afraid the site had been hacked!
- be polite: rude doesn’t get much forgiveness. Feedburner: “Activate Feed” and “Cancel and do not activate”, including type size to help you do what you want to do. subtraction.com: “remarks”. particletree.com adding “Everyone needs a hug” as default text in their comment box, when they were dealing with terrible flame wars.
Things that have gone wrong:
8 kinds of bad:
- vague: basecamp, “file should be under 10Mb”; Apple: “some warnings occured. would you like to review them?”; Bank: “expand your relationship” (creepy!) Ask real people how they would call this thing they want to do.
- passive
- too clever/cute; “Murder your darlings.” Be ready to kill your pet phrases.
- don’t be rude or stupid unhelpful.
- oblivious to your surroundings: CNN — “Don’t miss: Bodies trapped in wreckage.”
- inconsistent: the whole “my/your” inconsistency. Read your interface aloud to see if it sounds dumb.
- don’t be presumptuous
You will still need designers. We’re sociable and entertaining, shouldn’t lose those skills when developing our application. Language isn’t going away. It will pay to pay a lot of attention to it.
Similar Posts:
- Links in New Windows: Websites vs. Applications
- FOWA: Putting Users First (Thomas Vander Wal)
- FOWA: Data Visualisation (Eric Rodenbeck)
- FOWA: FireEagle (Tom Coates)
- Happy iPhone Owner: Newbie Tips and Comments
- Tags and Categories are not the Same!
- Life and Trials of a Multilingual Weblog
- Satisfaction Looks Neat
- Jeremy Keith: The Beauty in Standards and Accessibility (Web2.0Expo, Berlin)
- Advice for a Translating Tool








Delicious! A Great Bookmarks Manager
Now, why on earth didn’t I start using delicious ages ago, when I first stumbled upon it? Maybe it didn’t look pretty enough, and didn’t flaunt its features loudly enough for me?
A couple of days ago I paid delicious another visit. See, somebody on #joiito mentioned my Keeping the Flat Clean post, and I suddenly found there was a bunch of people from delicious visiting that article. I thought: “My, people are actually using this thing!” and signed up for an account.
So… what does delicious do? It allows you to easily add pages you visit to your bookmarks, using intelligent bookmarklets (two clicks and no typing to add a link if you want to be minimalist). This is already easier than what I have to do to add links to my LinkBall.
You can categorize your bookmarks very easily by typing words in the “tag” field of the bookmarklet. No need to define categories — delicious takes care of it all for you. You can then view your bookmarks by category or (and this is where it gets interesting) all the bookmarks marked with a same tag. Each bookmark in your list is one-click editable, and each bookmark in somebody else’s list is one-click copyable. For each link, you can also view a list of all the users who have bookmarked it.
Does it stop there? No. All the bookmark lists (by user or by tag) are available in RSS and can be subscribed to within delicious. As a user, you have an Inbox which aggregates the feeds you have subscribed to. You may subscribe to a “user feed” or a “tag (category) feed”. On top of that, bookmark lists are available in plain html, and many users have contributed various hacks which can help you integrate your bookmarks with your weblog. (Update 02.06.04: one thing you shouldn’t do, though, is simply include that HTML feed with a PHP include or an iframe, as this will cause the delicious server to be hit each time somebody views your page.)
If you aren’t a user of delicious yet, you need to go and register right now.
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